Kate Betty By: Katelyn Cunningham
Line Sheet
The Motion of the Ocean Spring Group: Coral Reef Sportswear
Merchandise Plan & Customer Profile Target Market: Women who are Asian or Caucasian between the ages of 25 and 35 who live in warm climates and near the ocean. They have medium high to high discretionary income and enjoy being outside, hanging out with friends, traveling, and strolling beach towns. She may be married but no children, she has a laidback career, and a carefree lifestyle. She shops at small high-‐end boutiques and major department stores. Season: Spring 2013 Market: Contemporary Age Range: 25-‐ 35 Size Ranges: 0-‐12 Figure Type: Slim and tall Price point-‐ Bridge Price Range: Tops: $60-$200 Pants: $90- $200 Skirts: $100- $180 Dresses: $100- $500 Jackets: $100- $300 Accessories: $75- $450 Stores: Neiman Marcus, Nordstrom, and Saks Competitors: Alice and Olivia, Free People, Holly Fulton Trends: Some upcoming trends that are used in this collection include silhouettes, materials, and styles. Some silhouettes include Shift for its large surface for adding prints and detail and hourglass to flatter the waist. Materials include silk for its mimicking ability of movement of the ocean and it’s shine and leather to give the capture the structure of the ocean. Some of the key styles of the season I used are embellishments such as beadwork to imitate the complexity of the reefs and life in the ocean. I’m unitizing keyholes and cutouts to make the clothes cooler for the season and also to capture the beach looks. I will also be using pleats to capture fullness and movement.
1300 Spring Street Los Angeles, CA 90017 (352)697-2705
Kate Betty
Cable Knit
Fan Coral
Seaweed
Acropora
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Knitted blouse with leather detail Wholesale: $160 Retail: $320 #sp-co3 Laser cut leather straps High-lo hem Fitted
Sweater Wholesale: $90 Retail: $180 #sp-co14 Hand beaded neckline Fitted Long sleeves Knit Unisuit Wholesale: $60 Retail: $120 #sp-co18 To be worn under jumpsuit Boy short styled Fitted
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Leather
Fire Coral
Kate Betty
Sand
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Laser cut leather Skirt #SP-CO11 Wholesale: $170.00 Retail: $340.00 - Laser cut - Lined -Side zipper
Crop Top Wholesale: $120 Retail: $240 #sp-co15 -Laser cut leather -Side zipper closure -Lined Laser Cut leather shorts Wholesale: $180.00 Retail: $360.00 #sp-co8 -Laser cut leather -Lined -Back zipper closure
1300 Spring Street Los Angeles, CA 90017 (352)697-2705
Kate Betty
Chiffon
Shallow Waters
Rocky Shore
Christmas Tree
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Embellished Blouse wholesale: $110 retail: $220 #sp-co16 Hand beaded cuffs and placket Hook and bar closures 5 Button placket
Embellished Jumpsuit Wholesale: $220 Retail: $440 #sp-co17 Hand beaded cuffs and neckline Hook and bar cuff closure Loose fit
1300 Spring Street Los Angeles, CA 90017 (352)697-2705
Kate Betty
Crepe De Chine
Clown Fish
Leather
Fire Coral
Rip Tide
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Deep Sea
Sand
Sweeper pant Wholesale: $100 Retail: $200 #sp-co9 High waisted Knife pleated Invisible Zipper
Pleated dress with leather detail Wholesale: $120 Retail: $240 #sp-co1 Spaghetti straps Knife pleats Bust darts
1300 Spring Street Los Angeles, CA 90017 (352)697-2705
Kate Betty
Twill
White Tip
Leather
Fire Coral
Fish eye
Green Water
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Sand
Cape Wholesale: $70.00 Retail: $140.00 #sp-co12 Leather strap closure with button 3/4 Length Lined Leather detailed pant Wholesale: $120 Retail: $240 #sp-co6 Laser cut leather detail down legs Small front welt pockets Cuff Fly closure/ hook and bar
Leather Detailed Blouse Wholesale:: $32.00 Retail: $64.00 #sp-co5 Laser cut leather neckline Keyhole feature Split shoulder
Leather Detailed Shorts Wholesale: $75 Retail: $150 #sp-co7 Laser cut leather on Hem Leather trimmed pockets Invisible zipper
1300 Spring Street Los Angeles, CA 90017 (352)697-2705
Kate Betty
Twill
White Tip
Fish eye
Green Water
Embellished Blouse Wholesale: $70 Retail: $140 #sp-co4 Hand beaded front yoke Cuffed sleeves
Blazer Wholesale: $150 Retail: $300 #sp-co13 Hand beaded lapel 1 Button closure Notch collar Lined
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Embellished Dress Wholesale: $200 Retail: $400 #sp-co2 V-neck Hand sewn beading the length of dress Side Invisible zipper
Embellished shorts Wholesale: $90 Retail: $180 #sp-co10 Hand beaded Cuffs Fly opening/ hook and bar 2 Patch and 2 hip pockets
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 2x2 Twill
Silver fish
Red tenticle
Pink jelly
Purple fish
Kate Betty
Gold fish
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Teal Tenticle Purple tenticle
Green jelly
Blue jelly
Dyed Dress #sp-oo1 Wholesale- $120 Retail- $240 -Drop back -Support strap -Jelly fish dyed
Dyed Dress #sp-oo2 Wholesale- $120 Retail- $240 -Scoop neckline -Sleeveless -Octopus dyed
Dyed Top #sp-oo12 Wholesale- $75 Retail- $150 -V-neckline -Spaghetti straps -Fish dyed
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Twill Base
Algea
Organza
White Tip
Lining
Open Ocean
Tenticle
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Rip Tide
Nude
Sheer Sleeve Blazer #sp-oo3 Wholesale- $160 Retail- $320 -Shaw collar -Contrast top sleeve -1 button closure
Crop Jacket #sp-oo8 Wholesale- $170 Retail- $340 -Sheer contrast Cuff and collar -Lined -Princess Lines
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Twill Base
Algea
Organza
White Tip
Open Ocean
Tenticle
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Rip Tide
Sheer Cuff Top #sp-oo11 Wholesale- $60 Retail- $120 -Sheer cuff top -Sheer Cuffs -Scoop neckline -Loose fit
Sheer Cuff Shorts #sp-oo13 Wholesale- $80 Retail- $190 -Sheer Cuff -Flt front/ Hook and bar closure -Hip pockets -Back Yoke
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Faille
Shallow Waters White tip
Organza
White Tip
Jelly cap
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Rip Tide
Sheer Yoke Blouse #sp-oo4 Wholesale- $65 Retail- $130 -Contrast yoke -Sleeveless -Scoop neckline
Sheer Band Skirt #sp-oo5 Wholesale-$105 Retail- $210 -Contrast band -Waist Darts -Side invisiable zipper
Sheer Cover Skirt #sp-oo10 Wholesale- $110 Retail- $220 -Sheer overlay -Waved waistband -Side invisiable zipper
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 2x2 Twill
Tropic waters
Organza
White Tip
Bait Ball
Kate Betty
Clear Skies
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Rip Tide
Crop Top #sp-oo9 Wholesale- $60 Retail- $120 -Sheer contrast Yoke -Sweetheart neckline -3 button closure on back
Bandou Top #sp-oo6 Wholesale- $55 Retail- $110 -Flowing motion -Hook and bar closure in back
1300 Spring Street Los Angeles, CA 90017 (352)697-2705
Kate Betty
Faille
Shallow Waters White tip
Jelly cap
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Maxi Skirt #sp-oo7 Wholesale- $120 Retail- $240 -Wrap closure -Hook and bar closure/ inside button -Open in front
z
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Leather
Sunset Twill
Sin
White Tip Lining
Sunny reflection Clear Skies
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Nude
Leather Pleated Dress #SP-TP4 Wholesale- $400 Retail- $800 -Laser cut leather -Pleated skirt -V-neckline -Invisible side zipper
Leather Cap Dress #SP-TP6 Wholesale- $340 Retail- $680 -Laser cut leather -Pleated skirt -Cap sleeves -5 Button up back
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Leather
Sunset Lining
Kate Betty
Sin
Nude
Leather Dress #SP-TP3 Wholesale- $475 Retail- $950 -Laser cut leather -Sweetheart neckline -Invisible side zipper
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Twill
White Tip Organza
Rip Tide Lining
Sunny reflection Clear Skies
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
White tip
Nude
2 Tier Dress #SP-TP7 Wholesale- $225 Retail- $450 -Organza overlay -Sweetheart neckline -Structured Bodice -Invisible side zipper
Organza Midriff Dress #SP-TP5 Wholesale$220 Retail- $440 -Organza midriff and sleeves -Full skirt -Scoop Neckline -Invisible side zipper
Overlay dress #SP-TP2 Wholesale- $240 Retail- $480 -Organza overlay -V-neck -Spaghetti straps -Invisible side zipper
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Leather
Sunset Organza
Sin
Rip Tide Lining
White tip
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Nude
Laser Overlay dress #SP-TP1 Wholesale- $495 Retail- $990 -Laser cut leather under -Organza overlay -V-neck -Lined -Invisible side zipper
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Slub Satin
Sea Foam/ Wave
White tip/Rip Tide
Kate Betty
Sun/Sunset
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Organza
White tip
Lining
Rip Tide
Sun
Nude
Tutu Styled Dress #SP-WB01 Wholesale- $325 Retail- $650 -Sweetheart neckline -Fitted Bodice -Full Organza Skirt
Fitted One Shoulder #SP-WB02 Wholesale- $275 Retail- $550 -Fill one shoulder -Side zipper -Darts
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Slub Satin
Sea Foam/ Wave
White tip/Rip Tide
Kate Betty
Sun/Sunset
Lining
Nude
Simple Sexy Dress #SP-WB07 Wholesale- $200 Retail- $400 -Sweetheart neckline -Fitted -Side Zipper -Princess lines
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Faille
Wave
Lining
White Tip
Clear Skies
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Nude
Attachable Hip Skirt #SP-WB08 Wholesale- $275 Retail- $550 -Structures Hips -Full Skirt
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Slub Satin
Sea Foam/ Wave
White tip/Rip Tide
Kate Betty
Sun/Sunset
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Organza
White tip
Lining
Rip Tide
Sun
Nude
Pleated Overlay #SP-WB03 Wholesale-$300 Retail- $600 -Folded till waist, release for full skirt -Side zipper -Sweetheart bodice
Fan Nickline Dress #SP-WB05 Wholesale- $287 Retail- $575 -Darted bodice -Scoop neckline -Side Zipper
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Slub Satin
Sea Foam/ Wave
White tip/Rip Tide
Kate Betty
Sun/Sunset
Faille
Wave
Lining
White Tip
Clear Skies
Nude
Wave Cutout dress #SP-WB04 Wholesale- $350 Retail- $700 -One Shoulder -Contrast skirt/Bust -Side Zipper
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Faille
Wave
White Tip
Clear Skies
White tip
Rip Tide
Sun
Organza
Lining
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Nude
Fanned Bust Dress #SP-WB06 Wholesale- $275 Retail- $550 -Rouched Bodice -Sweetheart neckline -Full Skirt -Side Zipper
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Metal
Gold
Silver
Rope
Rope
Kate Betty
Metal
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Dust
Rope Necklace #SW12-04 Wholesale-$100 Retail- $200 -Stiffened rope -Metal stops -Metal bracket -5mm Chain -Claw closure
Rope Bracelet #SW12-03 Wholesale- $75 Retail- $150 -5mm chain -Linking rope -Metal Stops -Claw closure
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Metal
Gold
Silver
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Cleat Ring #SW12-05 Wholesale- $125 Retail- $250 -Double finger ring -Top screws -Metal knot detail
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Metal
Gold
Leather
Rust/Rock
Kate Betty
Silver
Wood/Mold
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Rope/ Dust
Lining
Nude
Envelope Clutch #SW12-01 Wholesale- $275 Retail- $550 -Rope and cleat closure -Contrast strips -Back zipper pocket -Lined
Treasure chest Bag #SW12-02 Wholesale- $375 Retail- $750 -15mm Chain Strap -Contrast bands -Clasp Closure -Metal feet and Corner plates -Lined
1300 Spring Street Los Angeles, CA 90017 (352)697-2705 Metal
Gold
Silver
Leather
Rust/Rock
Wood/Mold
Kate Betty
Spring Sizes: 0-12 Order Date: Dec 2013 Delivery: March 2014 Minimum: 3 Styles Terms: 15 Days net
Rope/ Dust
Cuff Pumps #SW12-06 Wholesale- $450 Retail- $900 -Single strap over toes -Metal cuff at ankle -5� Heel -Platform