The Motion Of The Ocean

Katelyn Cunningham

Believes in portraying a free lifestyle through movement, cultures, nature, and femininity.

Connecting people to their inner free spirit.

Merchandise Plan & Customer Profile Target Market: Women who are Asian or Caucasian between the ages of 25 and 35 who live in warm climates near the ocean. They have medium high to high discretionary income and enjoy being outside, hanging out with friends, traveling, and strolling beach towns. She may be married but no children, she has a laid-back career, and a carefree lifestyle. She shops at small high-end boutiques and major department stores.

Season: Spring 2013 Market: Contemporary

Muse

Age Range: 25- 35 Size Ranges: 0-12 Figure Type: Slim and tall Price point- Bridge Price Range: Tops: $60-$200 Pants: $90- $200 Skirts: $100- $180 Dresses: $100- $500 Jackets: $100- $300 Accessories: $75- $450

Blake Lively

Stores: Neiman Marcus, Nordstrom, and Saks Competitors: Alice and Olivia, Sass & Bide, Holly Fulton Trends: Some upcoming trends are recognizable in the silhouettes, materials, and styles. Silhouettes that are utilized are the shift for its large surface for adding prints, the other is the hourglass to flatter the waist. Materials include silk for it’s watery movement and it’s shine of dusk and dawn, also leather to capture the structure of the ocean. Some of the key styles of the season used are embellishments such as bead work to imitate the complexity of the reefs and life in the ocean. Utilizing keyholes and cutouts to make the clothes cooler for the season and for the beach look. Pleats are employed to effect fullness and movement.

Motion Of The Ocean Table Of Contents

Group 1: Coral Reef Sportswear Theme Page Fabric Page Looks Page Technical Flats Figures Group 2: Open Ocean Sportswear Theme Page Fabric Page Looks Page Technical Flats Figures Group 3: Tropical Paradise Day Dresses Theme Page Fabric Page Looks Page Technical Flats Figures Group 4: Wave Break Evening Wear Theme Page Fabric Page Looks Page Technical Flats Figures Group 5: Shipwreck Accessories Theme Page Fabric Page Looks Page Technical Flats Figures Figure Finale

Coral Reef

Leather Lamb

Trims Sand

Fire Coral

Twill 56%Linen 44% Tencel

Hammered Gold Triangles White Tip

Fish eye

Green Water

Cable Knit 70% Tencel 30% Wool Fan Coral

Seaweed

Acropora

Shallow Waters

Rocky Shore

Christmas Tree

Silver Sequins

Chiffon 100% Silk

Crepe De Chine 100% Silk Clown Fish

Rip Tide

Deep Sea

Silver & Gold Bugle Beads

Findings

2x2 Twill 100% Cupro Nude

-Invisible Zipper -Hook & Bar Closure -Fusible polyester mesh to reinforce leather

Gold Coral Head Buttons

Coral Reef Looks

Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com

#sp-co1 Pleated dress with leather detail Spaghetti straps Knife pleats Bust darts

Crepe De Chine with leather trim

Sand

Fire Coral

Clown Fish

Rip Tide

Sand

Deep Sea

#sp-co2 Embellished Dress V-neck Hand sewn beading the length of dress Side Invisible zipper

Twill

White Tip

Fish eye

Green Water

Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com

#sp-co3 Knit blouse with leather detail Laser but leather straps High-lo hem Fitted

Cable Knit with leather trim

Sand

Fire Coral

Fan Coral

Seaweed

Sand

Acropora

#sp-co6 Leather detailed pants Laser cut leather detail down legs Small front welt pockets Cuff Fly closure/ hook and bar

Twill with leather trim

Fire Coral

White Tip

Sand

Fish eye

Sand

Green Water

Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com

#sp-co14 Sweater Hand beaded neckline Fitted Long sleeves

Cable Knit

Fan Coral

Seaweed

Acropora

#sp-co8 Leather shorts Laser cut leather Lined Back zipper closure Leather

Fire Coral

Sand

Lining

#sp-co4 Embellished blouse Hand beaded front yoke Cuffed sleeves

Nude

Twill

White Tip

Fish eye

#sp-co7 Leather detailed shorts Laser cut leather on Hem Leather trimmed pockets Invisible zipper

Green Water

Twill with leather trim

Fire Coral

White Tip

Sand

Fish eye

Sand

Green Water

Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com

#sp-co13 Blazer Hand beaded lapel 1 Button closure Notch collar Lined

Twill

White Tip

Lining

Fish eye

Green Water

Nude

#sp-co5 Leather detailed blouse Laser cut leather neckline Keyhole feature Split shoulder

Twill with leather trim

Fire Coral

White Tip

Sand

Fish eye

Sand

Green Water

#sp-co11 Leather skirt Laser cut leather Lined

Leather

Fire Coral

Lining

Sand

Nude

Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com

#sp-co12 Cape Leather strap closure with button 3/4 Length Lined

Twill with leather trim

Sand

Fire Coral

Fish eye

White Tip

Lining

Sand

Green Water

Nude

#sp-co15 Crop top Laser cut leather Side zipper closure Lined

Leather

#sp-co9 Sweeper pant High waisted Knife pleated Invisible Zipper

Fire Coral

Lining

Sand

Nude

Crepe De Chine

Clown Fish

Rip Tide

Deep Sea

Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com

#sp-co16 Embellished blouse Hand beaded cuffs and placket Hook and bar closures 5 Button placket

Chiffon

Shallow Waters

Rocky Shore

Christmas Tree

#sp-co10 Embellished shorts Hand beaded Cuffs Fly opening/ hook and bar 2 Patch and 2 hip pockets

Twill

White Tip

Fish eye

Green Water

Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com

#sp-co17 Embellished Jumpsuit Hand beaded cuffs and neckline Hook and bar cuff closure Loose fit

Chiffon

Shallow Waters

Rocky Shore

Christmas Tree

#sp-co18 Knit unisuit To be worn under jumpsuit Boy short styled Fitted

Cable Knit

Fan Coral

Seaweed

Acropora

Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com

Thank you for your time and Consideration.

Please take a business card and feel free to leave one of your own.

I can be contacted by email or phone at any time. kecunnin352@gmail.com 352-697-2705 Have a wonderful day, I look forward to hearing from you in the near future.

Sincerely yours, Katelyn Cunningham