Katelyn Cunningham
Believes in portraying a free lifestyle through movement, cultures, nature, and femininity. Connecting people to their inner free spirit.
Merchandise Plan & Customer Profile Target Market: Women who are Asian or Caucasian between the ages of 25 and 35 who live in warm climates near the ocean. They have medium high to high discretionary income and enjoy being outside, hanging out with friends, traveling, and strolling beach towns. She may be married but no children, she has a laid-back career, and a carefree lifestyle. She shops at small high-end boutiques and major department stores. Season: Spring 2013 Market: Contemporary
Muse
Age Range: 25- 35 Size Ranges: 0-12 Figure Type: Slim and tall Price point- Bridge Price Range: Tops: $60-$200 Pants: $90- $200 Skirts: $100- $180 Dresses: $100- $500 Jackets: $100- $300 Accessories: $75- $450
Blake Lively
Stores: Neiman Marcus, Nordstrom, and Saks Competitors: Alice and Olivia, Sass & Bide, Holly Fulton Trends: Some upcoming trends are recognizable in the silhouettes, materials, and styles. Silhouettes that are utilized are the shift for its large surface for adding prints, the other is the hourglass to flatter the waist. Materials include silk for it’s watery movement and it’s shine of dusk and dawn, also leather to capture the structure of the ocean. Some of the key styles of the season used are embellishments such as bead work to imitate the complexity of the reefs and life in the ocean. Utilizing keyholes and cutouts to make the clothes cooler for the season and for the beach look. Pleats are employed to effect fullness and movement.
Motion Of The Ocean Table Of Contents
Group 1: Coral Reef Sportswear Theme Page Fabric Page Looks Page Technical Flats Figures Group 2: Open Ocean Sportswear Theme Page Fabric Page Looks Page Technical Flats Figures Group 3: Tropical Paradise Day Dresses Theme Page Fabric Page Looks Page Technical Flats Figures Group 4: Wave Break Evening Wear Theme Page Fabric Page Looks Page Technical Flats Figures Group 5: Shipwreck Accessories Theme Page Fabric Page Looks Page Technical Flats Figures Figure Finale
Coral Reef
Leather Lamb
Trims Sand
Fire Coral
Twill 56%Linen 44% Tencel
Hammered Gold Triangles White Tip
Fish eye
Green Water
Cable Knit 70% Tencel 30% Wool Fan Coral
Seaweed
Acropora
Shallow Waters
Rocky Shore
Christmas Tree
Silver Sequins
Chiffon 100% Silk
Crepe De Chine 100% Silk Clown Fish
Rip Tide
Deep Sea
Silver & Gold Bugle Beads
Findings
2x2 Twill 100% Cupro Nude
-Invisible Zipper -Hook & Bar Closure -Fusible polyester mesh to reinforce leather
Gold Coral Head Buttons
Coral Reef Looks
Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com
#sp-co1 Pleated dress with leather detail Spaghetti straps Knife pleats Bust darts
Crepe De Chine with leather trim
Sand
Fire Coral
Clown Fish
Rip Tide
Sand
Deep Sea
#sp-co2 Embellished Dress V-neck Hand sewn beading the length of dress Side Invisible zipper
Twill
White Tip
Fish eye
Green Water
Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com
#sp-co3 Knit blouse with leather detail Laser but leather straps High-lo hem Fitted
Cable Knit with leather trim
Sand
Fire Coral
Fan Coral
Seaweed
Sand
Acropora
#sp-co6 Leather detailed pants Laser cut leather detail down legs Small front welt pockets Cuff Fly closure/ hook and bar
Twill with leather trim
Fire Coral
White Tip
Sand
Fish eye
Sand
Green Water
Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com
#sp-co14 Sweater Hand beaded neckline Fitted Long sleeves
Cable Knit
Fan Coral
Seaweed
Acropora
#sp-co8 Leather shorts Laser cut leather Lined Back zipper closure Leather
Fire Coral
Sand
Lining
#sp-co4 Embellished blouse Hand beaded front yoke Cuffed sleeves
Nude
Twill
White Tip
Fish eye
#sp-co7 Leather detailed shorts Laser cut leather on Hem Leather trimmed pockets Invisible zipper
Green Water
Twill with leather trim
Fire Coral
White Tip
Sand
Fish eye
Sand
Green Water
Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com
#sp-co13 Blazer Hand beaded lapel 1 Button closure Notch collar Lined
Twill
White Tip
Lining
Fish eye
Green Water
Nude
#sp-co5 Leather detailed blouse Laser cut leather neckline Keyhole feature Split shoulder
Twill with leather trim
Fire Coral
White Tip
Sand
Fish eye
Sand
Green Water
#sp-co11 Leather skirt Laser cut leather Lined
Leather
Fire Coral
Lining
Sand
Nude
Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com
#sp-co12 Cape Leather strap closure with button 3/4 Length Lined
Twill with leather trim
Sand
Fire Coral
Fish eye
White Tip
Lining
Sand
Green Water
Nude
#sp-co15 Crop top Laser cut leather Side zipper closure Lined
Leather
#sp-co9 Sweeper pant High waisted Knife pleated Invisible Zipper
Fire Coral
Lining
Sand
Nude
Crepe De Chine
Clown Fish
Rip Tide
Deep Sea
Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com
#sp-co16 Embellished blouse Hand beaded cuffs and placket Hook and bar closures 5 Button placket
Chiffon
Shallow Waters
Rocky Shore
Christmas Tree
#sp-co10 Embellished shorts Hand beaded Cuffs Fly opening/ hook and bar 2 Patch and 2 hip pockets
Twill
White Tip
Fish eye
Green Water
Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com
#sp-co17 Embellished Jumpsuit Hand beaded cuffs and neckline Hook and bar cuff closure Loose fit
Chiffon
Shallow Waters
Rocky Shore
Christmas Tree
#sp-co18 Knit unisuit To be worn under jumpsuit Boy short styled Fitted
Cable Knit
Fan Coral
Seaweed
Acropora
Katelyn Cunningham 352-697-2705 kecunnin352@gmail.com
Thank you for your time and Consideration. Please take a business card and feel free to leave one of your own. I can be contacted by email or phone at any time. kecunnin352@gmail.com 352-697-2705 Have a wonderful day, I look forward to hearing from you in the near future. Sincerely yours, Katelyn Cunningham