Kate Boyle Design Portfolio by Kate Boyle

KATE boyle

DESIGN PORTFOLIO

HELLO

NEW SKILLS:

I'm a creative, brand marketer turned interior designer with six years experience in Dubai's hospitality industry. My last career was fast paced, high pressured and a LOT of fun. I've developed new casual dining brands for roll out, boutique fine dining restaurants, taken new food truck concepts to market, and was part of the development team for Dubai's first boutique, midmarket hotel brand.

SPACE PLANNING FFE SOURCING SKETCHING TECHNICAL DRAWING ADOBE PHOTOSHOP, INDESIGN AUTOCAD 2D

I learnt first hand that interior design can make or break a guest experience and I came to the UK to study interior design at KLC because I wanted to develop new concepts and branded lifestyle experiences across all touch points.

During my studies I have developed a passion for residential spaces too and I am ideally looking for a mixed-practice, commercial agency where I can start my new career, whilst bringing added value from my previous.

VECTORWORKS 2D SKETCHUP LIGHTUP, VRAY RENDERING

TRANSFERABLE SKILLS: BRAND STRATEGY BRAND DEVELOPMENT CONCEPT DEVELOPMENT

You can find out more at Linkedin.com/in/katesboyle

QUALIFICATIONS: DIP. INTERIOR DESIGN, KLC

(2017)

kate_boyle@outlook.com

B.A. MARKETING, NORTHAMPTON UNIVERSITY (2009) DIP. ADVERTISING & BRANDING, GLASGOW (2008)

AWARD: LIVINGETC AWARD FOR CONTEMPORARY AND CREATIVE DESIGN, 2017

07858908629

CREATIVE DIRECTION CONTENT CREATION BUDGETING CLIENT MANAGEMENT

KATE BOYLE

HOSPITALITY 4-11

RESIDENTIAL 12-19

COMMERCIAL 20-23

CLIENT: HAMMERSMITH AND FULHAM COUNCIL The proposed design has been developed in response to Hammersmith and Fulham's requested proposal for a Market and Cafe design - a community space servicing the Imperial Wharf Development and Parsons Green neighbourhood. The floor plan has been divided into four key zones - 1. The Main Cafe, 2. The Market Hall, 3. The Coffee Bar, 4. The Pop Up. The relationship between retail and F&B was split 50/50% within the site based on the findings from a competitive audit into F&B within the area, which indicated that the local offering wasn't relevant to the core demographics (singles and couples with no children, aged 20 - 40) and the service offering and environment was not to a standard reflective of the affluence within the area. This evaluation created opportunities for development and highlighted needs to be met within the community. In response, three unique F&B zones have been developed within the concept, offering choice and diversity to the community and "something for everyone". The main cafe, is the driver of the concept and this is reflected strongest within the aesthetic. The market hall has been developed with a softer, more diluted variation of the concept to encourage mass, main-stream appeal. The market stalls are flexible and unbranded, allowing for changeability with vendors and remaining responsive to the community needs. An upmarket coffee bar has been designed within the niche at the front of the site, and is a more high-end interpretation of the concept through the FFE selection within this zone (designed to appeal to the professionals within the area). It was a strategic decision to place this by the windows in order to generate interest and drive footfall from the street. An additional unbranded F&B unit has also been included under the 1st floor, and has been designed to host pop up/seasonal concepts. As a "destination dining" venue and the driver within the space, the cafe reflects the concept with gusto. Classic British greasy spoon furniture is re-interpreted with a luxurious finish to reflect the neighbourhood. 'Luxe Punk X Heritage' best describes the scheme; high-end bistro style lighting and flooring tiles contrast with vintage punk art hung from the ceiling by chains and a tiled, mirrored ceiling adds that necessary touch of rock and roll. The punk aesthetic is equally reflected through the choice of textiles, punchy cherry red leather, intricate monochrome weaves and over-scaled tartans - Vivienne Westwood style energetic Ikat prints offer a new palette of patterns for a modern day punk movement.

The anarchy within the concept is a response to the under-serviced millennial community within the area, who often travel out of the West End on weekends in search of a culture fix at locations in Shoreditch, Brixton and South Bank. The design proposal is just a demonstration of the possibilities of how the West End can regain its "edge" from the East, while staying honest and true to its reputation. The West End will never be gritty and following this aesthetic would have been artificial; it needs to carve out a unique, relevant identity to a new generation. This is something that has been written and re-written throughout the conceptual process and applied with care within the design.

HOSPITALITY

CONCEPT SYNOPSIS

GOD SAVE THE GREASY SPOON Imperial Wharf needs a social revolution. 'Sex, Drugs and Bacon Rolls' is a rebellion and a response to the tokenism of community at St Georges' Sandsend development. A neighbourhood that is failing to meet the needs of its younger, core residents. Inspired by the greasy spoon, a gritty iconic backdrop of British punk counter-culture, the concept presents itself as a statement of anarchy against mediocrity. Developed with equal measures of attitude and humour, the design is a playful, contemporary interpretation on the classic British caf, applied with a highend 'luxe punk x heritage scheme' to reflect its new home in an affluent part of the West End.

SEX, DRUGS AND BACON ROLLS

RESIDENTIAL, CLERKENWELL COLLECTIONS

MOOD board

DESIGN DIRECTION

FLOOR PLAN FLOOR PLAN Proposed design: - A fast casual cafe of 85 cvs with a diverse table mix to accommodate the different household types within the area. The cafe concept was designed with the potential to become an iconic, "destination dining" location within the area and is the main driver behind the concept. It was a strategic decision to place it at the back of the unit to drive footfall through the market from the main entrance, maximizing average spend per head.

coffee bar CAFE

- A market hall that can accommodate 15 total vendors with branding opportunities via deconstructed awning. The market, is a more "mainstream", softer interpretation of the concept to generate mass appeal and ensure a wider catchment within the area. Developed as a British 'Wholefoods', the design is a sophisticated take on a traditional indoor market, making use of the double height within the space with subtle nods to 'Brit Pop' culture within the aesthetic.

POP UP MARKET

- A small 'pop up' kitchen and service counter for transitional F&B offerings, designed to respond to trends and changing community Tneeds. - An upmarket coffee bar of 25 cvs designed to make practical use out of an awkward niche within the space and positioned by the windows to drive cumulative attraction from the main street.

MAIN ENTRANCE MEZZANINE

GROUND FLOOR coffee bar

MAIN ENTRANCE CAFE

THE THE MARKET COFFEE BAR

THE MARKET - 3D ILLUSTRATION CREATIVE DIRECTION

THE CAFE

COFFEE BAR

CLIENT: RUTH CASSERLY, CLERKENWELL APARTMENT I set about designing a space for the client and her family that would be functional and comfortable while being aesthetically original and inspiring. The client demonstrated a love of the arts and design, and wanted a space that was classical yet contemporary. 'Classical yet contemporary' was explored in depth within the concept development process where nature/perceived beauty and modernism/ brutalism were deconstructed to highlight and explore classical design form. I.e. deconstructed nature gives way to Art Nouveau form, and Brutalist architecture reveals distinct rectilinear lines. Both of which are classical design movements that the client favours. This 'classical yet contemporary' approach has been applied to the project via the concept of brutal beauty. Classical design forms are re-interpreted by utilising brutal, man-made materials to demonstrate classical design. Concrete flooring chainmail mesh curtains and botanical brass pendants add a touch of the romantic and are anchored by burnt oak wood, muted metals and a rich, moody colour scheme inspired by the "savage" gardens of the Barbican, Clerkenwell. Deep plum, vibrant orange, smoked aubergine and absinthe green make for a wild pop of colour amidst the dulled baseline of concrete flooring. FFE is pulled together eclectically; industrial key pieces like the modernist leather sofa anchor more flamboyant nouveau and deco design pieces. A cocktail of classical design movements give the scheme a fresh, contemporary aesthetic.

02 01

The unit demonstrated challenges within the site analysis, with the large feature windows at the front of the apartment being the only direct source of natural light. In principle, the space could have been divided at the front of the unit to allow natural light to permeate both the communal living and one of the bedrooms, however, the design of the window frame and the regulations to not adjust this meant that the apartment layout would have been awkward and unnatural. To solve the challenges with the lack of natural light, internal windows have been created in both the master bedroom and second bedroom to allow some light to filter through and to give each room the illusion of having windows from the inside. The industrial elements of the concept allow these window panes to sit naturally within the living and dining area, adding to the overall aesthetic. The greatest challenge within the space has been managing the balance of brutal and feminine, classical form. However, through texture and pattern this has been addressed in full. The tones selected within the neutral colours of the scheme have been applied with a subtle warmth to ensure that the scheme still makes for an inviting and approachable space.

RESIDENTIAL

CONCEPT SYNOPSIS

CAN BRUTAL BE BEAUTIFUL? Inspired by the juxtapose of quaint 18th century Clerkenwell against the gritty, brutal backdrop of East London the proverbial "rose amongst thorns". Savage East aims to challenge our perception of beauty through a single provocation: can brutal be beautiful? The iconic brutalist Barbican in Clerkenwell often divides popular opinion on whether architecturally and aesthetically it is a form to be admired or revered. The Barbican and its savage gardens sit at the heart of the 'Savage East' concept as the evocative analogy behind the design philosphy.

MOOD BOARD

By challenging the perception of beauty, it has allowed me to explore new materials and the relationship between different aesthetics on this project. Providing the client with a stimulatingly different brutal, botanical "URBAN JUNGLE" scheme for their new apartment.

SAVAGE EAST

DESIGN DIRECTION

FLOOR PLAN MASTER BEDROOM

LIVING AREA

W/C

ENTRANCE HALL

DINING AREA

BATHROOM

TEENAGE BEDROOM

KITCHEN

SECTION 1

(LEFT TO RIGHT: ENTRANCE HALL, HALLWAY, LIVING/DINING)

SECTION 2

(LEFT TO RIGHT: W/C, BOILER ROOM, MASTER BEDROOM, LIVING AREA)

SECTION 1

(LEFT TO RIGHT: BATHROOM, TEENAGE DAUGHTERS BEDROOM, KITCHEN)

ILLUSTRATED SECTIONS

ENTRANCE HALL

LIVING AND DINING

CLIENT: SPOTIFY (EXHIBITION STAND) The Electric Heart concept design is inspired by the emotive, relationship between man and portable music machine, from a retro-futuristic perspective. Symbolized as the 1979 boombox, the concept is an abstract interpretation of a boombox, but a boombox with a heart, with a soul. The outer structure grill is inspired by the boombox hexagonal speaker mesh and sits above the interior building to create a strong attitude and presence within the context of the hall and dressed in abstract neon tubing to represent a neo-futuristic sound machine. The interior building represents the heart of the machine, again, in hexagonal form, the building has a butterfly-pitched, fragmented roof representing the expansion of a beating heart, while decorative oversized neon tube lights, act as high voltage arteries, feeding the energy and pulse of the main event space. Surrounding the main interior building are 3 key functional zones: 2 'headspace' audio pods which allow people to experience the product alone, and casual chill zones that allow the customer to interact with the product amongst friends. At the front right of the stand is a registration desk, designed to capture new customers through data sign up and promotional incentive. Within the interior of the building, customers have an immersive sensory experience and can plug free headphones into a serious of different portals, experiencing music sounds from across the ages by connecting with "artery" cords within the heart of the machine.

Spotify's philosophy is music accessible to everyone, and so accessibility has been addressed at length within the stand. The stand can be accessed by wheelchair from all four sides via a 100mm threshold ramp, and all walkways and interior walls are open at 2000mm, ensuring access for two wheelchairs to pass. The registration desk features a 500mm recess on one side to allow a wheelchair user to experience the same connection with the brand as a regular user. All fonts used in signage etc are to government registration and light tubing has been installed on all panels, with a marker on the threshold for visibility for those with sight issues.

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjz2c_j25_UAhUDXRoKHaf-BykQjRwIBw&url=http%3A%2F%2Fwww.reliatex.com%2Fswatch%2Fteal-522772%2F&psig=AFQjCNGRXy63c_ORFaxysLdyu2OOUdnApA&ust=14

EXHIBITION COMMERCIAL

CONCEPT SYNOPSIS

MAN X MACHINE ELECTRIC HEART, IS A RETRO FUTURIST REPRESENTATION OF THE RELATIONSHIP BETWEEN MAN AND MUSIC MACHINE. AN HOMAGE TO THE ORIGINAL MUSIC MACHINE. THE BOOMBOX, THE DESIGN, IS INSPIRED BY THE 1979 MACHINE THAT FIRST ALLOWED MUSIC TO BE ALL ACCESSIBLE AND PORTABLE. THE STORY RESONATES WITH THE CORE OF THE SPOTIFY BRAND PROPOSITION 'THE RIGHT MUSIC, AT THE RIGHT MOMENT'. IF SPOTIFY HAD EXISTED IN 1979 IT WOULD HAVE BEEN IN BOOMBOX FORM.

EXTERIOR FACADE

THE EIGHTIES MUSIC AESTHETIC THAT SITS AT THE HEART OF THE CONCEPT IS INSPIRED BY SPOTIFY'S 2016 ADVERTISING CAMPAIGN, WHICH LEANED HEAVILY ON POST-MODERNIST RETRO GRAPHICS. A STYLE THAT WAS SELECTED BY THE BRAND FOR ITS NOSTALGIC AND CULT REFERENCES, THAT ARE STRONGLY FAVOURED BY ITS CORE MARKET. THE DECISION TO ALIGN WITH THIS AESTHETIC WAS BRAND CENTRIC HOWEVER, THE CONCEPT HAS BEEN CONTEMPORISED THROUGH AN INDUSTRIAL FUTURISTIC INTERPRETATION WITH ONLY ACCENTS OF ORIGINAL POST-MODERNIST GRAPHICS, HIGHLIGHTED THROUGH MODERN APPLICATION: NEON TUBE LIGHTING AND LAZER CUT ACRYLIC COLOURS.

ELECTRIC HEART

AUDIO PODS

EXHIBITION

TECHNICAL DRAWING

SIDE ELEVATION

SECTION, AUTOCADCIAL:

SAMPLE BOARD

FLOOR PLANFY