All Briefs

BA (Hons.) GRAPHIC DESIGN OUGD20

Module Code Module Title

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

BRIEF TITLE - Patterned Playing The Brief

Background

Design a complete pack of quality patterned playing cards including packaging.

Anyone who has ever brought a regular pack of cards will know that they don't last long if you use them regularly. The edges split and tear, they become and bit scruffy around the edges.

A deck which will be both luxurious in design and strong in quality.

Concept/Proposition Look at existing playing card designs, traditional, quirky, retro, obscure, and contemporary.

The design of a deck of cards is an added bonus to their functionality – and something that has been toyed with for decades. You can fnd a deck of cards with almost anything on them.

Considerations Stock, scale, colour palette, usability, clarity of design, durability, budget, print methods.

Target Audience

Deliverables

Anyone who uses playing cards, playing card collectors, design enthusiasts.

X3 full deck with legible suits and identical fronts & packaging.

Tone of Voice

Approx. Timeframe

Contemporary, quality, sophisticated, youthful, colourful.

2 – 3 weeks.

BA (Hons.) GRAPHIC DESIGN OUGD20

Module Code Module Title

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

BRIEF TITLE - Cats and Dogs The Brief

Background

Illustrate a large range of cats and dogs and produce a coffee table style book which has no real purpose or meaning other than being aesthetically pleasing.

A word – free book which will contain only images which essentially make no sense other than being a series of illustrations on the same two subjects.

Concept/Proposition Use a consistent style of illustration using chalk, charcoal, pastels and colouring pencils. Look at current trends for nonsensical but attractive design.

Considerations Book design and style, colour range, budget.

Although graphic design is most often about an image which has a purpose, this doesn't seem to effect many trends in design and illustration. Several re-blogging design communities such as fffound.com refect popular trends among young designers and design appreciators.

A large quantity of the images on websites such as this are popular design pieces without having any purpose or clear message.

Mandatory Requirements All work should be supported by a broad range of research.

All images should be supported by a broad range of visual investigation in the form of design sheets and journals.

Target Audience

Deliverables

Anyone attending the Manchester book fair (Artists, book/zine collectors etc, cat and dog lovers)

10-15 Hard cover hand bound illustration books.

Tone of Voice

Approx. Timeframe

Anonymous, light hearted, nonsensical.

4 – 5 weeks.

Additional deliverables if time allows: Series of cat/dog badges, bookmarks and paper bags.

BA (Hons.) GRAPHIC DESIGN Module Code Module Title

OUGD20

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

BRIEF TITLE - Three Sisters Greengrocers Packaging The Brief

Background

Create a wide range of product packaging for an existing greengrocers business. These will be used to wrap, identify and protect fruit, veg and other home made produce for a greengrocers.

Many greengrocers are independent shops which aren't the most proftable businesses in the local high street.

Many are being closed down because of stiff supermarket competition however the local green grocers have something supermarkets don't have which is local and fresh produce.

Many greengrocers around the UK are suffering from peeling paintwork, tatty signage and old dĂŠcor, however recently one decrepit greengrocers was transformed by the BBC and is now a booming business with a contemporary new look and plenty of customers happy to pay a little extra for the quality of the product they are being sold.

Considerations

Mandatory Requirements

As the range will cover a number of different shaped items, the design will have to be versatile and easily applicable to different surfaces and shapes.

A range of versatile packaging which is easily suited to all shapes and forms, easily identifable and in keeping with the shops new image.

Look at different trends in food packaging.

Colour, shape, type, bio degradable packaging, function, versatility.

All resolutions should be supported by a wide range of visual investigation and research in the form of design work and journals.

Target Audience

Deliverables

Customers who already shop at the greengrocers.

People who are passionate about locally grown fresh produce and want the look and feel of the business to refect the quality of the product.

The range should include packaging for; a selection of British fruit and veg, a selection of locally made jams, chutneys, cakes and cordials.

Tone of Voice

Approx. Timeframe

Very informal, happy, helpful, friendly, positive, seasonal.

4 – 5 weeks.

BA (Hons.) GRAPHIC DESIGN OUGD20

Module Code Module Title

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

BRIEF TITLE - Packaging design for Hijole! Clothing.

The Brief

Background

Create a full packaging range & logo based on quirky mexican design for U.S. Company Hijole!

Clothing.

Hijole! Is an American clothing brand based in Seattle, an independent company with new stores popping up all over the country.

Concept/Proposition

Spot on trend with style and colour – Hijole! Customers aren't shy about how they look. Bright colours, bold prints and vintage one off pieces are the trademark of Hijole!

Using the trend for aztec/mexican prints and shapes design packaging for clothing. The clothing brand is high quality and the packaging needs to refect this while being fun, quirky and desirable.

Their Spring collection sees the opening of fve new stores across the U.S. So packaging and promotional material needs to be on top form to ft with the image of the store.

Considerations

Mandatory Requirements

How will the packaging effectively refect Hijole!

Clothing brand?

Packaging must include new logo.

What will Hijole! Customers want this packaging to say about them?

All designs should be supported with a range of visual investigation in the form of design sheets and journals.

Budget, stock, colour pallet.

Target Audience

Deliverables

Young fashionistas in the U.S. Think Urban Outftters but with a Mexican infuence.

Paper bag design Logo Design Tissue wrap print design Promotional material/giveaways Loyalty card design

Tone of Voice

Approx. Timeframe

Cheeky, bold, confdent.

3 - 4 weeks weeks.

BA (Hons.) GRAPHIC DESIGN OUGD20

Module Code Module Title

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

BRIEF TITLE - Home is where the heart is.

The Brief

Background

Design a range of posters/promotional items advertising a fctional or existing service which specialise in advising young couples looking to rent a property as an alternative to buying.

“The lack of attractive mortgage deals, combined with uncertainty around the economic impact of the government’s spending cuts affecting both lenders and borrowers, is seeing many frustrated frst-time-buyers opt for renting in the short term.” - telegraph.co.uk

Concept/Proposition Scrap the formal jargon and cut straight to the point using informal language and humorous tone of voice with a retro, friendly design whilst aiming to reassure and not intimidate.

Considerations

Mandatory Requirements

What do young couples want to hear/see when they are looking to settle down?

How will the stressful and serious business of fnding a suitable property be advertised in an informal and humorous way without seeming unprofessional?

Range of advertising to be placed in magazines, on screen, billboards etc.

Target Audience

Deliverables

An existing market of 20-35 year olds looking to rent a home as an alternative to buying a property for the frst time.

5-10 fnal designs & design development work.

Both printed & on screen design resolutions.

Tone of Voice

Approx. Timeframe

Reassuring, humorous, informal.

3 – 4 Weeks.

All resolutions should be supported by a broad range of visual investigation in the form of design sheets and journals.

BA (Hons.) GRAPHIC DESIGN OUGD20

Module Code Module Title

BRIEF TITLE -

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

Lonely Planet – City day bags.

The Brief Create a series of image based designs which will represent a certain cities around the world. These will be printed onto canvas bags and sold by Lonely Planet via their website/tourist information centers/airport shops around the world.

Concept/Proposition Each city has it's own little quirks, places of interest and landmarks.

Using illustrated icons make a design made up of landmarks and quirks of a certain city. Some will be obvious, others are left to the bag's owner to fgure out. With the bag there will be a small map of the city with more details included.

Background Lonely Planet was started up by a young couple with a love of travel. They published their frst travel guide in 1973 and since then their travel advice and reassuring knowledge has been passed on to travel enthusiasts around the world.

They are a well trusted company with a reputation for being the best in worldwide travel guides.

“As of 2010, Lonely Planet publishes about 500 titles in 8 languages, as well as TV programs, a magazine, mobile phone applications and websites.”

Considerations

Mandatory Requirements

Scale of the images. Composition of the landmarks/ places of interest on the bag.

Lonely Planet Logo & information.

All designs should be supported by a range of visual investigation in the form of design sheets and journals.

Colour range.

Size/colour palette/stock of the included map.

Target Audience

Deliverables

Women, teenagers and children who travel.

X10 city themed bag designs.

X10 city maps

Tone of Voice

Approx. Timeframe

Bright, light hearted, happy.

2 – 3 weeks.

BA (Hons.) GRAPHIC DESIGN OUGD20

Module Code Module Title

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

BRIEF TITLE - Typography for Christmas The Brief

Background

Design a range of typographical christmas cards and a range of royal mail stamps to raise awareness of the Multiple Sclerosis Society.

Every year the MS Society sell Christmas cards to raise both awareness and money for their charity which helps fund MS research, runs respite care centers and much more to help sufferers of Multiple Sclerosis and their families.

Concept/Proposition

Around 100,000 people in the UK have MS.

As the product is being made for a charity it helps to keep budget down, to tie in with this the series of cards will be made using only two colours (Orange and Black) the MS Society's colours.

The designs will be contemporary but still work as a christmas card image.

Considerations Scale of both cards and stamps, colour range, stock.

What does the product need to say about the charity and how will it say it?

Mandatory Requirements Must include the MS Society's logo and details on reverse of cards as well as their logo being visible on part of the stamp design.

All images should be supported by a broad range of visual investigation in the form of design sheets and journals.

Target Audience

Deliverables

Anyone on the MS Society's mailing list will automatically receive their annual Christmas card catalogue.

A range of 5 Christmas card designs.

Tone of Voice

Approx. Timeframe

Contemporary, Bold, Seasonal.

2 – 3 weeks.

A range of 5 stamp designs.

BA (Hons.) GRAPHIC DESIGN OUGD20

Module Code Module Title

BRIEF TITLE -

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

Branding & Identity for Olive's Records.

The Brief

Background

Design and produce letterheads, business cards, website interface, logo etc for a family run record shop in East London specialising in soul, motown, northern soul, blues, rhythm and blues and hip hop and gospel.

Olive's Records is a small family run specialist record shop in the heart of East London. Established in 1972 the business was soon booming.

In recent years there has been a new lease of life breathed into the shop but the branding and visuals don't come up to scratch.

Concept/Proposition Create a unique image for the brand 'Olive's Records' which refects the businesses laid back approach and love of all things retro.

Look at iconography associated with music.

Considerations What design methods can be used to illustrate Olive's Records attitude and approach to selling the music they love through their brand image?

Mandatory Requirements Business cards & letterheads etc must contain essential information.

Limited stock & colour palette.

Limited budget. Stock and colour limitations.

East London is a bustling vibrant community, the branding needs to make Olive's stand out from the rest of the hustle and bustle. How will this be achieved?

All designs must be supported by a range of visual investigation in the form of design sheets and journals.

Target Audience

Deliverables

Record collectors, residents of East London, specialist genre collectors.

Proposed website interface.

Letterhead & business card design.

Promotional material.

Shop sign design.

Anyone with a record player and a love for certain genres of music.

Tone of Voice

Approx. Timeframe

Jolly, informal, laid back, retro, happy.

3-4 weeks.

BA (Hons.) GRAPHIC DESIGN OUGD20

Module Code Module Title

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

BRIEF TITLE – Pop Up The Brief

Background

Design a pop up book based around famous scenes from children's fairytale books such as Little Red Riding Hood, Hansel and Gretel, and Goldilocks and the Three Bears.

Grim children's fairytales such as Little Red Riding Hood have been popular for centuries. Copies of the tales are constantly being modernised and updated, the easiest way to do this by changing the illustrations which accompany the story.

Concept/Proposition

In recent years, the popularity of more contemporary stories such as Tim Burton's Nightmare Before Christmas, macabre characters like Emily the Strange and the most recent flm adaptation of Alice in Wonderland has soared.

Use modern design trends to make classic fairytale scenes into one luxury pop – up book for children, adults and book collectors.

Look at story book illustrations – the re-vival of Alice in Wonderland, the trend for modernising macabre fairytales.

There is a very steady trend for grizzly tales, which both children and adults enjoy.

Considerations

Mandatory Requirements

In what style will the book be illustrated?

Scale, stock, colour, durability, budget, print methods.

Macabre and atmospheric pop up designs which will refect the original stories.

Who are luxury design based illustration books targeted at?

All resolutions and designs should be supported by a broad range of visual investigation in the form of design sheets and journals.

What classic fairytales are most popular?

Target Audience

Deliverables

Book collectors, children, adults, design enthusiasts.

Fully illustrated pop up book containing scenes from at least fve classic children's fairytales and accompanying design development.

Tone of Voice

Approx. Timeframe

Anonymous, contempoary, macarbe, dark.

3 weeks.

BA (Hons.) GRAPHIC DESIGN OUGD20

Module Code Module Title

LEVEL

6

Outcomes

Doc. Code

DESIGN PRACTICE 3

OUGD206

BRIEF TITLE – Value Packaging The Brief

Background

Design a range of value packaging for a leading supermarket such as Tesco, Sainsburys, Asda or Morrinsons.

Every supermarket has a value range of products on offer to their shoppers. Often there is a value alternative to many of the more middle range items such as coffee, tea, biscuits, toilet roll, fruit and vegetables etc. Many people prefer to buy value as with some items there is little difference between the economy range and the more expensive alternatives.

Concept/Proposition Update a range of packaging for a supermarket's value range.

However much of the packaging is dowdy, old fashioned and unattractive.

Think about what you can work with on a minimal budget – how can you use design effectively with the resources available and make the packaging contemporary and desirable.

Considerations

Mandatory Requirements

BUDGET – COLOUR – SUBSTRATE

Must include basic product information, be almost completely type based, minimal colour pallet.

On a minimal budget there is little to work with.

Look at supermarket's value ranges and analyse what the typical characteristics of the packaging consist of.

Must include supermarket logo.

Target Audience

Deliverables

Supermarket shoppers on a tight budget.

Proposed range of value packaging.

All resolutions and designs must be supported by a broad range of visual investigation in the form of design sheets and journals.

Tone of Voice

Approx. Timeframe

Clean, smart, modern, straight forward.

3 weeks.