BATH AT WORK Visual Identity & Creative Guidelines
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Preface
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Photographic Imagery Photographic style Photographic placement
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Colour Palette
19-22
Typography Identity typefaces Typefaces colour analysis Body copy
23-26
Logo Components Sizes Placement
26-37
Application Guiding panels Leaflet App Website
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The Bath at Work Museum has previously been marketed as ‘The Museum of Bath at Work’, which is fairly long-winded and not very memorable. So for a catchier name, this branding focuses on this slight rework of the brand name. Their website address already uses it, and research has shown the name ‘Bath at Work’ is already being used to refer to the Museum so is therefore a name that sticks in the minds of the public. The main concept behind the visual identity for the Bath at Work Museum is a set of photographic imagery to appear on all marketing and branding materials. The museum prides itself with“exact reconstructions of factories and workshops”, which are very appealing to visitors. Even the mess has been reconstructed, and the hundreds of thousands of objects conform to the inner-collector in all of us. The rooms are designed to take the viewer back in time to what real working factory life was like. But the most vital components of work are missing from this illusion; the movement and hard graft, the noise and the dirt, and most of all, the people. The Museum documents the vital social and commercial history of the city of Bath and the work carried out in J.B Bowler’s factories wouldn’t have existed without the inclusion of the workers.
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Photographic style Photography of the empty workshop reconstructions
Aim: to populate the room reconstructions through photography and film, to go alongside these room displays.
A Victorian aesthetic is important to set the period in time, so the use of traditional Victorian cameras like the Bellows camera is perfect.
The Museum’s trustees don’t like the idea of placing mannequins within the rooms, which is understandable as they reflect a false and posed visual.
Editing techniques have been used to reflect this concept within the photography on the following pages.
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Photographic placement
Photos to be printed and mounted on a large scale, and displayed alongside the relevant workshop reconstructions - an effective, yet affordable way to make the Museum come alive and reflect the past.
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C=0 M=0 Y=10 K=0 R=255 G=253 B=226
C=33 M=34 Y=43 K=1 R=229 G=218 B=199
C=31 M=47 Y=61 K=32 R=113 G=84 B=62
C=37 M=56 Y=47 K=64 R= 62 G=42 B=42
C=54 M=93 Y=45 K=40 R=73 G=22 B=53
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Identity typefaces
Aleo Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 League Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Antic Slab Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 23
Typography colour analysis
The colour for the type featured on the logo.
The colours used for any text featured within the identity.
C=33 M=34 Y=43 K=1 R=229 G=218 B=199
C=0 M=0 Y=10 K=0 R=255 G=253 B=226
C=31 M=47 Y=61 K=32 R=113 G=84 B=62
C=37 M=56 Y=47 K=64 R= 62 G=42 B=42
C=54 M=93 Y=45 K=40 R=73 G=22 B=53
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Body copy
J.B Bowler collection Body copy is set in upper and lower case Antic Slab. Subheadings are set in upper and lower case League Gothic, to provide a contrast against the body copy. Body copy is to be placed on a background colour of C=0 M=0 Y=16 K=0/ R=255 G=252 B=212, or coloured stock. Ensure contrast of type placed over photographs or backgrounds to optimise legibility.
The Bath engineering workshops and fizzy-pop factory of Victorian entrepreneur J.B Bowler closed in 1969 after nearly 100 years trading. Tens of thousands of objects - from sealing wax to steam engines - are displayed in authentic reconstructed surroundings.
Hudson Gallery Local history groups and schools provide changing displays in this new gallery, which also looks at some notable Bath innovators, and provides a space for educational activities and may be hired for meetings.
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Components
BATH AT WORK
The background for the logo represents the texture and visual of the famous Bath Stone, reflecting industry in Bath perfectly. The logotype is a combination of the Victorian aesthetic of Aleo typeface, with modern typeface League Gothic, both using uppercase letterforms. The type is to hold the ‘multiply’ blending mode to reflect background aesthetic, and hold an ‘inner bevel’ effect: ‘chisel hard’ technique/ 1mm size/ upwards direction/100% depth. Shading: 134° angle/ 54° altitude/ 75% opacity. Tracking must be adjusted so both lines line up in strict grid formation. Spacing between words and either side of the stone square to be equal (shown with arrows).
ALEO BOLD LEAGUE GOTHIC REGULAR
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BATH AT WORK
BATH AT WORK 27
Sizes
BATH AT WORK
BATH AT WORK BATH AT WORK
BATH AT WORK
Four variations of logo size: 120x120mm 90x90mm
60x60mm 45x45mm
Four variations of type size: 96pt 72pt 28
48pt 36pt
Placement
The logo is to be aligned to the right on all signs and stationary applications.
BATH AT WORK
Miss K Fawcett 123 Street Name Town Name County Name AB1 2CD
Stationary not to scale
Tuesday 13th May 2014
Dear Miss Fawcett,
BATH AT WORK
Laut eosseni stiaeculla quam qui con ratur aut et quis ant. Optatur? Nitasse quisciande iniatio rporese quassunti berum, natemquos et doloreprae.
Bath at Work Museum, Julian Road, Bath, BA1 2RH T 01225 318348 W bath-at-work.org.uk
Ut eium audit et re nis aut occus periorro ditatquo qui remporia explabo. Ibustiam sit inulpar iatempe ristibus et apis nossi arum quos cum que plaut laut aceribuscit quibeat ecusam, volum hil magnat ad quaerat esto debitaspero corest earum volorro doloreh endit, es il in por suntia vel et quiam aspere optat fugiam aut esecto berae volenditio totaspel modis doloribus nonse adio te poritius et re pro omnit qui dionsec eaturia ndaeri nobis est, sit ut essinvelit fugit pellitiame dolore di ut eati ut aut quidund itaspiti dentiist officit aspercidi id maximendaest occusan debit, con nempore, sitiatia quam, expererem consed etus, venitib usdae. Bus sit liscidebita voluptatissi ute sum quatio. Nam deris sectemque sunt. Uptusapicium as sandi tem ut explis con cus es volore recesto doloria nditatiandes sunt autenis dolo Yours Sincerely, Bath at Work Museum
Bath at Work Museum
Julian Road Bath BA1 2RH 01225 318348
BATH AT WORK
Bath at Work App
Bath at Work Museum, Julian Road, Bath, BA1 2RH T 01225 318348 W bath-at-work.org.uk
or visit our website bath-at-work.org.uk
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Guiding Panels
The panels to guide visitors around the Museum are to be pieces of visual design in themselves, as well as match the points during the audio guide. Titles of rooms to reflect the logo; the combination of Victorian and modern characteristics. Body type to reflect column typeset of a newspaper, for ease of reading. The number, being the most important visual landmark, is to be large enough to be seen from afar. Panels to be positioned next to the printed photograph of the workshop reconstruction, to act as a written explanation of the use of each room.
Panel not to scale, actual size: 297x297mm
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BATH AT WORK
The
Machine Shop Although J.B Bowler styled himself ‘Engineer and Brass Founder’, the engineering side of the firm’s activities did not play a prominent part until it began to work in iron and mild steel, as well as brass. Powered machinery then had to purchased in order to meet the demand for work in the harder metals and alloys. Although some of these machines were not installed
in Corn Street until the First World War or even later, they were all acquired secondhand and date from as early as the 1850’s. Clockwise from the far left hand corner, they consist of: a drill stand, a shaper, a milling machine and two lathes. The machine shop was situated on the first floor of the Corn Street premises and
the power was provided by a Crossley gas engine on the floor above. The overhead line shafting incorporates arrangements of fixed and loose pulleys that allow each machine to be started and stopped independently of the main driveshaft.
Panel in memory of Pam Fuller
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Leaflet
LA NS DO W
ST NETT BEN
T
BROC K STR EET
All the contents of a cabinet maker’s workshop
1914 Horstmann Car Educational facilities Free audio guides Guided tours Souvenir shop Refreshments
LONDON STREET
THE PARAG ON
WALCOT STR EET
ST RED ALF
ST TLETT BAR
Bath stone workings and display on the stone mining and construction industry
Working machinery demonstrations
BATH AT WORK
ET STRE RGE GEO
How to get to here We are just a 10 minuteEEwalk from Bath’s city centre, N QU RE architecture The Circus. Bath’s famous SQUA
TREET OTTE S CHARL just up from
Nearby bus stops are on Julian Road & Lansdown Road.
Opening times 10:30am-17:00pm January-March April-October November December
Bath at Work Julian Road Bath BA1 2RH
Flat plan of leaflet not to scale, folded size: 100x210mm 32
CIRCUS HE
NE LA
D N ROA LANSDOW
The logo is positioned in order to be visible whilst being featured on a display stand.
WS CIRCUS ME
Housed in an eighteenth century Real Tennis Court, built in 1777, which in itself attracts a lot of visitors Reconstructions of engineering and soft drinks factory workshops, both run by Victorian entrepreneur J.B Bowler
EA IN GU
RIVER STREET
ET STRE GAY
The leaflet design represents the mix of authentic and modern characteristics, as well as the photographic imagery applied to the visual identity.
BATH AT WORK
ST SELL RUS
The working history of Bath in a nutshell...
UPPE R CH URCH ST
JULI AN ROA D
AD RO
MO RF OR DS T
N
HEDGEMEAD PARK
Last admission 16:00pm Weekends only Seven days a week Weekends only Closed
01225 318348 bath-at-work.org.uk
Bath’s Museum documenting two thousand years of earning a living
J.B Bowler Collection
Horstmann Gallery
Activities for Schools
The Bath engineering workshops and fizzypop factory of Victorian entrepreneur J.B Bowler closed in 1969 after nearly 100 years trading. Tens of thousands of objects are displayed, from sealing wax to steam engines.
The fascinating story of an inventive local family, featuring a revolutionary selfwinding clock of 1886, and a rare 1914 Horstmann light car with some innovative mechanical features - and a lot of brass to polish!
The reconstructed factory provides an excellent backdrop for educational activities. With a secure space for bags, an area for a lunch break, and teachers and accompanying adults going free, here’s some of the things the museum can offer:
Hudson Gallery
Changing, temporary exhibits
Walk and Talk
Local history groups and schools provide changing displays in this new gallery, which also looks at some notable Bath innovators, and provides a space for educational activities and may be hired for meetings.
The top floor and cafe space explore different aspects of Bath’s industrial, commercial and social history-often using materials from the extensive archives held and the museum.
Guided tours of the Bowler factory lasting an hour and involving working machinery and the handling of historic objects. Available all year round and we can customise the tours to suit your requirements.
Drama at the Museum
Join us in our work! The Bath at Work Museum is administrated by an educational charity and it relies upon generous donations to continue presenting the story of the social and commercial development over the last two thousand years in the city of Bath.
Exhibitions
The Friends of the Museum provide essential support for the day-to-day running and continuing development of the collections. Send a stamped addressed envelope to the Membership Secretary c/o the Museum (address on reverse) for further information.
Improvised drama sessions with an actor and ex-teacher using the rooms of J.B Bowler’s factory and the contents as props. A choice of three scenarios offered, a guided tour included and costumes are provided.
The standard 3 panel leaflet folds out to become a poster (300x420mm) of one of the photographic images within the identity.
Education
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App
An App design to fit in with the visual identity, in which visitors to have the option to access by scanning the QR code they are given whilst paying for tickets (on the reverse of the business card). The App enables visitors to personally read the room explanation at each point during the tour - a visual alternative to the audio guides and panels. The photographic imagery can also be viewed on the App, with the option to zoom in and out, as well as a short film to reflect the action and noise for a realistic re-enactment of the factory workshops. The film to be a result from a collaboration between Drama, Photography and Graphic Design students, with the support of the Fashion Museum in Bath.
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BATH AT WORK Let the Museum come alive...
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BATH AT WORK
The
Essence Room In this room, raw materials and proprietary essences (which you can see on the shelves) were measured out and mixed in order to make up the flavourings for the various drinks, from Orange Champagne to Bath Punch...
Back
Click to view visuals
The App automatically displays the photographic image (with option to zoom using touch screen) and the short film at a horizontal composition, so the viewer can simply turn their phone to match this. 35
Website
The aim of the website is to be as simple yet informative as possible. The design presents the necessary core information for planning a visit to the Museum, and promotes a new way for viewers to access upcoming events, rather than having to endlessly scroll down the page.
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BATH AT WORK Enter the world of working Bath...
About the Museum
BATH AT WORK
How to visit us Education
<
>
Events Friends of the Museum Contact
The working history of Bath in a nutshell... The Museum is lucky to be housed in an eighteenth century Real Tennis Court, built in 1777, which in itself attracts a lot of visitors Reconstructions of engineering and soft drinks factory workshops, both run by Victorian entrepreneur J.B Bowler Bath stone workings and display on the stone mining and construction industry Plus...
All the contents of a cabinet makerâ&#x20AC;&#x2122;s workshop, working machinery demonstrations, a 1914 Horstmann Car, educational facilities, free audio guides or guided tours, an excellent souvenir shop, and refreshments
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LA NS DO W
ST NETT BEN
UPPER CHU RCH
T
BROCK STREE T
T ST TLET BAR
ST RED ALF
Education
WALCOT STR EET
How to visit us T STREE GAY
BATH AT WORK
CIRCUS HE
D N ROA LANSDOW
WS CIRCUS ME
ST ELL RUSS
About the Museum
NE LA
LONDON STREET
EA IN GU
RIVER STREET
THE PARAG ON
We are
here!
ST
JULIA NR OAD
AD RO
MO RF OR DS T
N
HEDGEMEAD PARK
T STREE RGE GEO
Events Friends of the Museum Contact
TREET OTTE S CHARL
N QUEE E R SQUA
We are just a ten minute walk from Bath city centre! Full disabled access available to main display floor, and a fully accessible W.C. is available. Please phone 01225 318348 for details. There are nearby bus stops on Julian Road & Lansdown Road for the number 2 bus from the city centre and the Lansdown Park & Ride. Please note: Christ Church car park is not part of the Museum and is not available for visitor use.
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BATH AT WORK
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How to visit us Education Events Friends of the Museum Contact
Thursday May 8th 7.30pm Listen to Britain (1943) (30 minutes) Humphrey Jenningsâ&#x20AC;&#x2122; masterful film of the sounds of Britain at War. Without any dialogue or narration the very essence of Britain is conjured from the recordings of film and sound.
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BATH AT WORK