HOW DEISGN LIVE Program

2019 / MAY 7th - 10th CONFERENCE / CHICAGO, IL

7:00am – 6:30pm Registration Open

9:00am – 9:45am Leadership Begins with You Digital Marketing for Non-Marketers

9:00am – 10:15am

[WORKSHOP] Learn To Design And Build With Squarespace [WORKSHOP] Sesame Street 50 Years & Counting: Celebrating “Letter/ Number of the Day” Workshop

9:00am – 10:30am [WORKSHOP] Design Thinking Meets Radical Vulnerability: How To Cultivate A Whole-Person Empathy Practice [WORKSHOP] Intro To Envision – Step One Of The Path To Impact

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9:00am – 10:30am

[WORKSHOP] Mobile Magic: Rethinking Design For People On The Go

10:00am – 10:30pm

We’re All in this Together How MIT Gets Inventive With Digital Storytelling [WORKSHOP] IPhoneography for Instagram Posts + Stories [WORKSHOP] Visual Storytelling On The Page: Comic Book Writing & Art Live Demonstration

10:45am – 11:30am Ok, What Now? How to lead through the mess and cope with volatility

Are We Just Apples & Oranges? How Creative And Marketing Can Stop Fighting And Combine Their Unique Gifts

12:45pm – 1:15pm

HOW Connection With Stefan Mumaw

11:30am – 12:45pm Lunch On Your Own

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1:30pm – 1:45pm Opening Remarks

2:45pm – 3:30pm

1:45pm – 2:30pm [Opening Keynotes] Let’s Close the Imagination Gap

Leading Simplified Design to Differentiate Your Company How To Discover, Capture, And Communicate Your Best Ideas Executing The I nevitable Redesign Implications Of Journey Mapping For Designers Telling It Like It Is, Why Business Leaders Do Not Use Design As A Competitive Advantage

3:45pm – 4:30pm

Leading an Organization Through the Lens of Purpose Panel On Diversity and Inclusion pg.3

3:45pm – 4:30pm

Marketing Design for New Media

A Day In The Life Of An In-House Design

6:00pm – 8:00pm

4:45pm – 5:00pm [Spark]

Exhibit Hall Opening Reception

SPEAKERS Tina Essmaker India Lott Puno Puno Theresa Fitzgerald Karen Faith Justin Ahrens Laurel Webster Lennie Gray Mowris Robert Generette Debbie Millman Dawn Hancock Adam Connor-Simons Bonnie Tsang Buddy Scalera Alisa Wolfson

Gaemer Gutierrez Rebecca Sears Stefan Mumaw Beth Comstock Jon Bostock Terri Trespicio Jessica Brown Jessica Best Denise Siebert Maryam Banikaram Timothy Goodman JD Gargano Charli Marie Ron Burrage Stephan Gates pg.4

7:30am – 8:30am

Networking Walk

7:30am – 6:30pm 8:00am – 9:00am

Registration Open

Exhibit Hall Open – Light Breakfast Available Speed Coaching or Table Topics

10:00am – 10:45am

9:00am – 9:45am [Main Stage] Art is Power: Let’s Share It

Doer To Leader: The Crazy, Sexy, Untold Truth Self Promotion For Business (And Your Soul) Dumping Plastic: How Creative Will End Our Toxic Relationship With Single-Use Plastic Design for Voice Search Leading With Intention: Create Meaning at Work

11:00am – 11:45am TWO TRUTHS AND A LIE: Reading Between The Line With Client pg.5

11:00am – 11:45am

Visual Thinking – Your Secret Superpower For Working With Clients How Designers Will Change The World Design & The Bottom Line: A Love Story From Print to UX Design – What’s Important from a Marketer’s Perspective?

12:00pm – 1:00pm

Speed Coaching or Table Topics

12:00pm – 2:00pm

Lunch On Your Own – Concessions Available in the Exhibit Hall

2:15pm – 3:00pm

[Main Stage] The Art of Gathering Live Experience

Exhibit Hall Open

2:00pm – 2:15pm Kinko’s and Crying

3:15pm – 4:00pm

Rules to Live By: Growing a Healthy Team: For People who run teams or organizations pg.6

3:15pm – 4:00pm 600,000 Years Of Visual Communications – From Cave Paintings To Marketing Websites There is no Crying in Branding: Lessons Learned from 13 years of running Brand New Show and Tell: Successfully Designed Campaigns from a Marketer’s Perspective Tap Shoes, Treadmills & Tacos

4:15pm – 5:00pm Innovation Designs That Speak The Customer’s Lingo They Wouldn’t Let Me Have Photoshop: When CEO’s Get Creative Look, Listen, Create, Repeat x Forever When To Skip Design Research pg.7

5:15pm – 6:00pm

[Main Stage] Don’t be Afriad Of Being A Tiny, Ugly, Failure!

6:00pm – 6:30pm Dieline Awards

Exhibit Hall Open

6:00pm – 7:30pm

Networking Reception

SPEAKERS Jocelyn K. Glei Ilise Benun Khoi Vinh Giles Verdon Brooke Creef Paul Stonick Stephan Gates Greg Larkin Sina Mossayeb Terri Trespicio Natasha Jen Pamela Pavliscak Jennifer Giannotti-Genes Luca Torregiani Puno Puno

Timothy Goodman Terri Trespicio Paula Rizzo Sina Mossayeb Stefan Mumaw Dr. Andrew Dent Sian Sutherland Brandi Parker Giles Verdon Andrew LaMonica Bridget Watson Payne Bill Gardner Greg Larkin Lyanne Dubon-Aguilar Shantell Martin

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7:30am – 8:30am

Networking Walk

7:30am – 6:30pm 8:00am – 9:00am

Registration Open

Exhibit Hall Open – Light Breakfast Available Speed Coaching or Table Topics

10:00am – 10:45am

9:00am – 9:45am [Main Stage]

Want Better Clients?

Cure Their Pain!

What Do We Want Design To Be? [Dieline]

Scaling Design Sprints: Design Transformation At The Home Depot Why Innovation is Rarely Authorized Your Branding bat Signal: How To create

11:00am – 11:45am Messaging That Attracts The Clients You want pg.9

11:00am – 11:45am

[Dieline]

Designing Emotionally Intelligent Machines Design + Marketing + Truth & Purpose = A Perfect Love Story

12:00pm – 1:00pm

Speed Coaching or Table Topics

12:00pm – 4:00pm Exhibit Hall Open

2:15pm – 3:00pm

Sharing Personal Stories Is A Form Of Activism

Lunch On Your Own – concessions Available in the Exhibit Hall

2:00pm – 2:15pm [SPARK]

3:15pm – 4:00pm

How To Get And Keep Media Attention Developing An Entrepreneur Approach To Creating And Designing Innovative Products And Services That Break New Ground Presentations That Rock: How To Stand Up There And Slay

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3:15pm – 4:00pm

The Future of Sustainable Packaging Panel: Part 1

Personal Strategies for Creative Leadership (Vol 3)

4:15pm – 5:00pm Publishing For Creatives: Should You Become An Author 2019 Logo Trends: The Good, The Badass, and The Ugly Punks And Pinstripes The Secret Society Of Exponential Intrapreneurship Keeping Commerce Human with Etsy

5:15pm – 5:30pm

HOW + PRINT Awards

5:45pm – 6:30pm [Main Stage] Closing Reception

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SPEAKERS Jocelyn K. Glei Ilise Benun Khoi Vinh Giles Verdon Brooke Creef Paul Stonick Stephan Gates Greg Larkin Sina Mossayeb Terri Trespicio Natasha Jen Pamela Pavliscak Jennifer Giannotti-Genes Luca Torregiani Puno Puno

Timothy Goodman Terri Trespicio Paula Rizzo Sina Mossayeb Stefan Mumaw Dr. Andrew Dent Sian Sutherland Brandi Parker Giles Verdon Andrew LaMonica Bridget Watson Payne Bill Gardner Greg Larkin Lyanne Dubon-Aguilar Shantell Martin

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8:30am – 9:30am

Light Breakfast Available

9:30am – 10:15am

[Keynote]

8:30am – 2:00pm Registration Open

10:30am – 11:15am Produce Like A Pro: How To Create Compelling Video And Handle Any On-Camera Opportunity Building Your Brand With LinkedIn

11:30am – 12:15pm

[Dieline]

Creative Freelancer Wrap Up + Q&A Panel [Design & Creativity] [Dieline] Designing For Trust

12:15pm – 2:00pm 12:30pm – 1:00pm

[Dieline closing Keynote]

Lunch On Your Own

2:15pm – 3:00pm [Closing Keynote] Austin Kleon In Conversation With Debbie Millman

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SPEAKERS Elizabeth Gilbert Paula Rizzo Kristin Ellison Sophia Prater Brian Rice Ilise Benun Terri Trespicio Bridget Watson Payne Karin Fong Noreen Morioka Nicole Jacek Che Douglas Pum Lefebure Debbie Millman Austin Kleon

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Beth Comstock

Author of Imagine It Forward https://www.howdesignlive.com/speakers/beth-comstock

Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to corporate Vice Chair.Beth spent nearly three decades at GE until December 2017.

As Vice Chair of Innovation and previously Chief Marketing Officer, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu. com.Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology. Her first book, Imagine it Forward, about working (and living) on the front lines of change, was released September 2018.

Christopher Ayres Executive Creative Director Taco Bell

https://www.howdesignlive.com/speakers/christopher-ayres

Christopher has worked 15+ years in the publishing, design and advertising industries. As a Creative Director at MRY (part of the Publicis Groupe), he dedicated his design passions to some of the most iconic brands in the world, including Nike, Coca-Cola, JetBlue and Crayola. As Creative Director of Barry’s Bootcamp, he spearheaded an ambitious reboot of the brand across all channels, from branding and merchandise to studio design and consumer experience.In 2015, Christopher joined Taco Bell to build their in-house creative agency. Currently as Executive Creative Director, he and his team strive for fans to Live Más and engage with the brand in new, bold and innovative ways.

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Maryam Banikaram

Purpose-based Change Agent Former, CMO Hyatt, Gannett, NBCU, Univision https://www.howdesignlive.com/speakers/ maryam-banikaram

A purpose-driven change agent in the tradition of Simon Sinek, Jim Collins and Roy Spence, Maryam shows organizations how to shift mindsets and build themselves through the lens of purpose. Known as a fearless force for change with a track record of creating and leading successful brands such as Hyatt, Gannett, NBC Universal and Univision, Maryam demonstrates how to define your purpose, differentiate your brand, make the case for change, rally the troops internally and share it with the world. Currently she is a member of the Samsung Retail Advisory Board, an executive advisor to Cove Hill Partners, an Executive in Residence at Columbia University and the board chair of the press advocacy group, Reporters without Borders USA.

Scott Boms

Scott Boms Global Design Lead Facebook Analog Research Lab https://www.howdesignlive.com/speakers/scott-boms

Scott Boms is a crossdisciplinary graphic designer and printmaker. As the global design lead at the Analog Research Lab, Facebook’s in-house design and art making studio, he is responsible for creating and guiding projects that ask questions, intersect social values, and provoke important questions with the aim to open minds to new ideas and perspectives.His work has been exhibited internationally and appeared in HOW, Fast Co, Wired, Offscreen, Tech Crunch. He has also co-authored several books, most recently, “Being Hear” with Irish illustrator Fuchsia MacAree. He regularly speaks about design, creativity, and communications theory.

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Lisa Congdon

Fine artist, Illustrator and Author https://www.howdesignlive.com/speakers/lisa-congdon

Fine artist, illustrator and author Lisa Congdon is best known for her colorful and spirited paintings and drawings. Over the past decade, she has worked for clients around the world including MoMA, Comme des Garçons, Crate and Barrel, REI, Harvard University, Chronicle Books, and Simon & Schuster Publishing, among many others. She is the author of seven books, including the starving-artist-mythsmashing Art Inc: The Essential Guide to Building Your Career as an Artist. She was named one of 40 Women Over 40 to Watch in 2015 and she is featured in the 2017 book, 200 Women Who Will Change the Way you See the World. She lives and works in Portland, Oregon.

Keval Baxi

Chief Executive Officer Codal https://www.howdesignlive.com/speakers/keval-baxi

Keval Baxi is the CEO and co-founder of Codal, a global UX design and development agency that helps businesses evolve through digital transformation. While earning a B.S. in Entrepreneurship & Management from DePaul University, Keval co-founded his investment firm, KBMG Ventures, and started Codal, a digital agency that would champion transparency and efficiency. Since its founding, Keval has helped companies generate over 100 million dollars in business growth. An expert technologist, Keval is spearheading Codal’s mission to engineer the future.

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Jessica Brown

Director of UX Vice Media

https://www.howdesignlive.com/speakers/jessica-brown

Jess Brown is the Director of UX at VICE Media, where she leads the product design team. Her focus is to showcase VICE’s distinct storytelling across mobile, web, and TV apps. Previously, she worked at Rent the Runway, where she established UX and user research practices to understand and improve customer experiences.

She studied math and computer science at Stanford, and couples her techie sensibilities with user- centered design practices for a humanistic approach to design.

Timothy Goodman Designer Illustrator Author

https://www.howdesignlive.com/speakers/timothy-goodman

Timothy Goodman’s art and words have populated walls, buildings, products, cars, people, shoes, clothing, book jackets, magazine covers and galleries all over the world. His clients include Apple, Google, Samsung, Uniqlo, Tiffany & Co., Target, Airbnb, Netflix, West Elm, The New Yorker and The New York Times. He has received awards from most major design & illustration publications. He’s the author of Sharpie Art Workshop and the co-creator of the blog and book 40 Days of Dating–whose film rights were optioned to Warner Bros. His global collection of clothing at Uniqlo sold out in 7 months. He teaches at SVA in NYC.

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Abigail Hart Gray Director of UX Google

https://www.howdesignlive.com/speakers/abigail-hart-gray

Abigail heads the central User Experience, Visual Design, Copy and Research team for LearnVest/Northwestern Mutual and is responsible for all product design. She is a champion of user–centered design practices and strategic thinking working in concert with product, tech and business owners. She has scaled the org tenfold in 2.5 years and is driving the new culture in which design is more than pretty pictures – its about exceeding user expectations and delivering on a value exchange for users.

Prior to joining LearnVest, she was at AOL. She spent her previous 8 years in the digital agency space. Her agency clients included: Puma, American Express, Maybelline, Ericsson, Barneys New York, MoMA Store, Alvin Ailey, JetBlue, the BBC, British Airways, and Nutrisystem.

Stephen Gates

Head of Design Transformation InVision https://www.howdesignlive.com/speakers/stephen-gates

Currently the Head of Design Transformation at InVision where he works with their partners to weave together the best methodologies, practices, and tools into comprehensive, customized strategies that elevate the business impact of design within every company.

He previously worked at McCann Erickson, Citi and Starwood Hotels building teams that created awardwinning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. His work has received over 150 international awards, his app design has been named as one of the World’s 100 Greatest Apps, and Apple has featured his work in 10 keynotes and more. He shares what he has learned through his speaking engagements and The Crazy One podcast which is an in-depth exploration of issues that matter to creatives including leadership, creativity, career development, innovation and more.

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Jocelyn K. Glei

Host Hurry Slowly https://www.howdesignlive.com/speakers/jocelyn-k-glei

Jocelyn K. Glei is obsessed with how we can find more creativity and meaning in our daily work. She created the online course RESET, a cosmic tune-up for your workday, and hosts Hurry Slowly, a podcast about how you can be more productive, creative, and resilient by slowing down.

Jocelyn has published numerous books for creative folks, including Manage Your Day-to-Day, Make Your Mark, and Unsubscribe. Previously, she was the founding editor of the Webby Awardwinning 99u.com website and director of the 99U Conference. She lives in Brooklyn with an introverted dog and an extroverted cat. www.jkglei. com www.reset-course.com www.hurryslowly.co www. twitter.com/jkglei

Gaemer Gutierrez

Vice President, Creative Director Staples https://www.howdesignlive.com/speakers/gaemer-gutierrez

Gaemer Gutierrez has championed brand innovation and design thinking across a diverse range of brands and products in Healthcare, Wellness, Beauty, and Edibles.

He has worked with brands in mass and prestige including CVS Health, Estee Lauder Companies, Gillette, Gap, Old Spice, Dolce & Gabanna, and Valentino. In addition, he has provided creative vision for celebrities such has Tommy Hilfiger, Salma Hayek, and Andre Agassi on creating their namesake beauty brands.

Gaemer has won numerous design awards and is nationally recognized as one of the 50 Outstanding Asian Americans in Business.

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