+
DEBATES // VOLUME 2
DESIGN + INTER ACTION
FOR LOVE OR MONEY? DESIGN SCHOOL inc.? F*CK YEAH! AESTheTICS vs purpose HOLISTIC OR INDIVIDUALISTIC? WORKING SPACES
FOR LOVE OR MONEY?
by Bianca Elzenbaumer and JAKe Passion and precarity in the creative industries. Jake: “I’ve never had a job, I do what I want. You have limited time on this planet. Although money is important, you should do this for love, if you’re creative, you need to be more child like.” I mainly work on things that I enjoy working on, I believe that if you are passionate about stuff, people pick up on that. Be yourself, be passionate about things, you believe in a project, but you think finically is this going to make this much sense? You power into something you believe in, your personality comes through if you are really into something and that proved more work. “Follow your bliss.” – Joseph Campbell Bianca: Design is work. If we want to keep doing what we a passionate about, we need to be paid for our work and working conditions that are sustainable. Not to be open for exploitation. What conditions does working as a designer imply today? Being passionate about ones work. Time and personality to our work, love what we do. Jumping from one commissioned project to the next, although it is exciting and you can make quick connections. Accepting new commissions even when already overworked.
design school inc.?
by derek yates, winchester school of art and arjun harrison mann
F*ck yeah! student led: su choi gautam tankaria, benji sing •graphic design vs art
•is your own initiated projects just art? •self initiated work = self expression. •ideas to lead to people wanting to work with you. Seeking to help you with your self initiated work.
clients
Should we be more ethical in our design? •would you promote a cigarette company? •would you promote a face cream that doesn’t work? •alternative papers? Green-friendly. •taking up a job you don’t agree with – are you losing your identity as a designer? •amazon don’t pay taxes – unethical to buy from them? •everything comes down to money!! •working for someone you are ethically inclined to •if you don’t take the job, someone else will. •fragments all connection we have with each other •should we all work together or stab each other in the back? •but is this just a part of life? •because of readily available software, someone else will always do the ‘unethical’ jobs. •if we all say no we will change the world do not be lured in by the money. •communicating lies Should we be taught digital skills or learn them ourselves? •people have good ideas but cannot apply them. •need consistent workshops. Repitition. •too late for us? •about ideas •need the drive and sharing community. •working on briefs instead of doing work outside uni.
aesthetics vs. purpose by max ackerman
Form and Funtion • Max (Ludpoli) • Ackermann – 25% designers • 75% developers • “form follows function” • fundamental shift in architecture • home insurance building, Chicago, by Willamie Baron Jenney “All form, no function” – fine art “form hampering function” “form creating unintended function” “ form confusing function” “form sniggering at function” “form struggling to suggest function” “believing function, not form” “scraping away form to reveal function” simplifying – the human eye can put in lines and visualize. Using the correct charts. Pie charts are not always best to use. changing form to reveal function. Messy design = unprofessional Label the data where it happens Telling stories – make it more communicatve RICE MACHINE. Good rice and bad rice. DIN vs HELVETICA every pixel matters Layout grids, warning colours people used to colours. Information hierarchy, buttons
People appreciate form, but they will always need function. Show how your design/product WORKS and not what it looks like. Focusing on function, not taste (like colour) • What would a world without form look like? Would it exist? • Hollagrams (we are) – our universe is a hologram • It would be boring. No appreciation for what good design is. • Motorbike that doesn’t work – art? It cannot get you from A to B. Advertising lives off seduction and marketing “skeuomorphism” “Function overloading form” • ticket machine. No mtter how much you try and keep up, you fail. • Theres not enough gold in the world to back up currency. • people are happy you use credit cards → that’s how they make their money. No physical form of money. • Burberry Store in regents street. Buying into the experience. • use a lot of technology to project garments that don’t exist yet. Trickery. CANNOT FEEL A VIRTUAL PRODUCT! Technology running finger over screen makes you feel like you are cutting yourself with a knife. = 2 forces. Have you ever made anything that is fully form? Decide what you think design is and how you like to work. Fullfilling works and enjoyment. • you are effecting different sensitivities. • ‘HYPERCONSUMERIST” – we rape our planet by buying into brands. Form NOT function.
holistic vs. individualistic david preston and simon manchipp Should we work alone or in teams? Lone practitioner → group practitioner WORKING ALONE (David Preston) • strong singular ideas. Execution of full character/style. (henrion) • after WW2 = graphic design teams. • KLM branding. • One size fits all. • “mcdonaldisation” = control, predictability, calcuability, efficiency = its like working in mcdonalds in the sense that we’re just doing what we’re told to do. • Logos are dead. • Hans Schleger – people don’t like big organisations → they like things that are personal. • ‘people tire of consistency’ • everything is concrete – restrictive HOLLISTIC VIEW (Simon Manchipp of ‘Someone’ Agency) • use of voices promote creativity. • Individual design = forgettable • Commercial creativity – collaborative. • Working to briefs. • Design connects • Teresa Von Dongen → octopus light • Cohesive design systems make lateral creativity useful. • Cohesive = useful systems • No restraints • More ideas. Finding nemo/pixar → films couldn’t be done by one person. • Only works if ALL works.
DISCUSSION • working as a team = more confident. • As a team = hire account manager → can concentrate on work/creativity. • On own – ALL your responsibility. • Collaborative and ideas/inverting. • If working as a team, do you struggle when you go on your own and create your own company? • Mac monkey • Luck → who you get involved with. Invisible people. • Legacy isn’t something you should persue.
working spaces By bethany wells
• Space. How do you want to work? What can you afford? • MONOCULTURE – growing one crop in a whole farm. • Guerilla • Parasite • Collaborations in an organic way. • Talking to people outside the college. ID Barriers. • OPEN = collaborative (can be noisy) • Desk partitions = privacy • “the city is my studio’ – nomadic • studio as retreat? • The rage resepticle • Paper door – going through to places beyond • Silo, interface, hot-house, café, co-working, retreat, pod/hub, nomadic, border, edge, condition, parasite, squatting, occupation, residency, guerilla, pop-up, co-design, collective
DESIGNED BY KATERYNA KOTIKHINA AMY CHAU AMY ELMS SU JUNG CHOI