Branding

BRANDING

CLIENT PROFILE

Who our client is?

International consumers with conscious attitude to local communities: interest in local crafts, handmade culture, history of the country.

They may be both – locals with particular interest to preservation and giving second breath to their heritage or foreigners who acquire distinct interest in unique products with soul.

Travelers who values quality and who have particular interest in unique products with story, in modernization of history, of something with affordable range price but high quality.

Gender: female Age: 20-30 Occupation: any Interests: travelling, sustainability, culture, quality Values in product: uniqueness, quality, sustainability, story What does our client want?

Transparence Local production Open communication Empathy to personal style

CONCEPT

Who we are?

We are concept store and we value people, stories and quality. We want to learn about as much cultures as possible and share our knowledge with the world. Each season we travel to new country: explore, research, getting to know people, choose the best locally made materials and develop glocal collection which we then distribute in our showroom in Colombo, Sri Lanka. Collections are made in small quantities and each season is devoted to new culture.

What value we can give?

We can tell story through visual channels and let you keep small part of this culture with you. Our branding does not change, main features and style of our looks as well – we keep quality and style which we develop through all our projects. We just change content of the products we produce: local textile from the culture we have explored last, key elements, colors etc. We tell stories and we want you to fall in love with them.

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VISUAL IDENTITY

Glocal

Become part of this culture.

lass Helvetica Light Baskerville-Normal

PANTONE 11-0615

PANTONE 19-3900

PANTONE 16-1149

PANTONE 19-1109

Linen

PANTONE 12-0737

PANTONE 18-5102

Hemp

CORPORATE HERO Universal look (front entrance and static presentation)

# UKRAINE

Cultural look (seasonal commercials and other dynamic sources)

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APPLICATION Glocal

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Become part of this culture.

Concept store of culture inspired women clothes.

You never know which culture will be next.

000 Galle Road, Colombo 1, Sri Lanka +91 11 000 00 00 www.glocallass.com glocallass@gmail.com /glocallass @glocallass

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#Ukraine style shirt size S color yellow price 15 $ www.glocallass.com

Glocal

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Glocal

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12.08.2017 100% hemp www.glocallass.com

www.glocallass.com

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UNIFORM

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EXTERIOR

# UKRAINE

INTERIOR

# UKRAINE

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PROMOTION

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COMMUNICATION