Trend forecasting

Fall 2018

TREND FORECASTING

TREND 1

# Me too

What have influenced trend?

“Time” magazine just announced person of the year 2017, and this year it’s entire movement – campaign #Metoo. Women expansively share their stories about sexual harassment at workplace and urge equality. It became real international trend and it’s expected to influence not just media and work policies, but the way women represent and feel themselves as well. Women will get more empowered and confident by the way they look and clothes they wear. At the same time, movement is deliberate fight which connects all partici pants together as well as all historical predecessors starting from suffragette movement in 1920s.

Designers began to explore theme in previous seasons as well, highlighting references to British women workers in 1920s and military/factory style. Although, some designers propose more feminine looks with note of ‘fight mood’.

Colors

Prints

Textile

PANTONE 19-3923

PANTONE 18-3944

Barcode

Milanese

PANTONE 18-1048

PANTONE 17-1320

Houndstooth

Voile

PANTONE 15-1309

PANTONE 19-1250

Patchwork

Georgette

EQ UA LITY

TREND 2

# Back to roots

What have influenced trend?

Overwhelmed by globalization and quick access to almost any kind of product, people often struggle to find their own identity, make right choice and present themselves as unique personalities. Today not people tend to be ambassadors of the brand, but the other way around – brands represent their client, explore his personality and do their best to develop product which will fit to personal needs of consumers. In the uncertainness of future, people often prefer to explore culture of their ancestors in order to discover the world behind globalized trends.

In such glocal approach, we witness emergence of ethnic embroidery and national motifs combined with futuristic contemporary elements, machine embroidery or modern silhouettes. With availability of synthetic dying, colors are getting much di pper than those which you might expect to see in ethnic wear.

Colors

Prints

Textile

PANTONE 19-1524

PANTONE 19-3839

Tartan

Jersey

PANTONE 12-0758

PANTONE 17-1740

Floral

Jacquard

PANTONE 15-1309

PANTONE 19-3850

Motif embroidery

Silk

TREND 3

# Space

What have influenced trend?

New wave of interest to unknown have arisen. Elon Musk progressing programs as per Mars colonization, star crush, rare ecli pse observation, discovery of potential life in other star systems – stories about space and our potential future beyond the Earth occupied media all over the globe. All of those factors inspired designers and attracted society to the way future-futuristic fashion may look like. Everything from spacesuit costumes to science fiction outfits dictates colors and silhouettes of this trend.

Muted, dark color palettes of night sky; prints of planets and aliens; Nano textile or its’ imitation in combination with futuristic silhouettes - all of those identify trend.

Colors

Prints

Textile

PANTONE 19-2520

PANTONE 14-0851

Cli part

Plastic

PANTONE 18-3838

PANTONE 18-1547

Abstract

Metallic nylon

PANTONE 15-3910

PANTONE 11-4601

Geometric romb

Holographic mystique

TREND 4

# In his shoes

What have influenced trend?

Gender free style is becoming globally accepted phenomena with young generation wanting to erase borders between men and women and leave behind gender specific stereotypes.

Meanwhile, women not only entering workforce, but also getting promoted to management positions what often brings them to situations where they are ‘the only woman in the room’ with no specific dress code or etiquette assigned to females yet.

Based on described changes in society,designers and women themselves are getting inspired from classic men office style, applying modifications and modernizations as per new realities of society.

Colors

Prints

Textile

PANTONE 18-0920

PANTONE 19-4014

Houndstooth

Tweed

PANTONE 17-1418

PANTONE 17-1501

Glen check

Wool

PANTONE 19-1317

PANTONE 16-4402

Pin stri pes

Cotton

TRENDS

Me too

Back to roots

FALL 2018

Space

In his shoes

REFERENCES Cover page: Aleksandar Radovanovic for Unsplash.com Trend 1: Background: Tim Marshall for Unsplash.com Print swatches (top to bottom): Miu Miu, Fall 2017 (retrieved from vogue.com/fashion-shows) Ralph Lauren, Fall 2017 (retrieved from vogue.com/fashion-shows) Dolce Gabbana, Fall 2017 (retrieved from vogue.com/fashion-shows) Textile swatches (top to bottom): Armani, Fall 2017 (retrieved from vogue.com/fashion-shows) Dior, Fall 2017 (retrieved from vogue.com/fashion-shows) Dior, Fall 2017 (retrieved from vogue.com/fashion-shows) Moodboard (top,left column, right column): Pinterest.com Loren Joseph for Unsplash.com William Stitt for Unsplash.com Jeremy Bishop for Unsplash.com Pinterest.com CADs: made by author, based on (left to right, top to bottom): Dior, Fall 2017 Armani, Fall 2017 Versace, Fall 2017 Yudashkin, Fall 2017 Trend 2: Background: Julian Mora for Unsplash.com Print swatches (top to bottom): www.textures.com Gucci, Fall 2017 (retrieved from vogue.com/fashion-shows) Alexander McQueen, Fall 2017 Textile swatches (top to bottom): www.textures.com www.textures.com www.textures.com Moodboard (top,left column,right column): Alice Young for Unsplash.com Pavan Gupta for Unsplash.com Bernardo Ramonfaur for Unsplash.com Pana Vasquez for Unsplash.com Trevor Cole for Unsplash.com

CADs: made by author, based on (left to right,top to bottom): Louis Vuitton, Spring 2018 Gucci, Fall 2017 Heaven Gaja, Spring 2017 Alexander McQueen, Fall 2017 Trend 3: Background: Juskteez Vu for Unsplash.com Print swatches (top to bottom): Dolce Gabbana, Fall 2017 (retrieved from vogue.com/fashion-shows) Inshade, Russia Spring 2017 (retrieved from vogue.com/fashion-shows) Chanel, Fall 2017 (retrieved from vogue.com/fashion-shows) Textile swatches (top to bottom): Chanel, Spring 2018 Jef Montes, 2012 (retrieved from https://www.notjustalabel.com/designer/jef-montes) www.textures.com Moodboard (top,left column,right column): Aleksandar Radovanovic for Unsplash.com Nasa for Unsplash.com Nasa for Unsplash.com Nasa for Unsplash.com Nasa for Unsplash.com CADs: made by author, based on (left to right,top to bottom): Dolce Gabbana, Fall 2017 (retrieved from vogue.com/fashion-shows) Gareth Pugh, Spring 2011(retrieved from http://showstudio.com/collection/gareth_pugh_paris_womenswear_s_s_11) Jef Montes, 2012 (retrieved from https://www.notjustalabel.com/designer/jef-montes) Chanel, Fall 2017 Trend 4: Background: Nordwood Themes for Unsplash.com Print swatches (top to bottom): Balenciaga, Fall 2017 (retrieved from vogue.com/fashion-shows) Calvin Klein, Fall 2017 (retrieved from vogue.com/fashion-shows) Yudashkin, Fall 2017 (retrieved from vogue.com/fashion-shows) Textile swatches (top to bottom): Gucci, Fall 2017 (retrieved from vogue.com/fashion-shows) Max Mara, Fall 2017 (retrieved from vogue.com/fashion-shows) Celine, Spring 2018 (retrieved from vogue.com/fashion-shows)

Moodboard (top,left column,right column): Anthony Delanoix for Unsplash.com Jonathan Francisca for Unsplash.com Sonja Langford for Unsplash.com Joshua NeSpring for Unsplash.com Ryan Tang for Unsplash.com CADs: made by author,based on (left to right,top to bottom): J Crew, Fall 2017 Balenciaga, Fall 2017 Dolce Gabbana, Fall 2017 Celine, Spring 2018 Final page: Simon Stankowski for Unsplash.com, Pinterest.com – modified by author