United By Blue 2011 Summer Line Catalogue

United By Blue

SUMMER LINE

2011

FOR EVERY

ONE PRODUCT SOLD, UBB REMOVES

ONE POUND OF TRASH FROM OUR WORLD’S

OCEAN’S & WATERWAYS .

the vibe of philly As Brian Linton, our Founder and Chief Trash Collector, travels around and meets people he f inds that most usually assume United By Blue is located in a beach area, and many are surprised to f ind out it’s in a city.

I keep thinking about how unique that makes UBB’s brand from other Ocean/Watercentric businesses. With our new Spring/Summer line coming out I created a photo shoot concept where we use the staff as models of our clothes & bags in our favorite places of Philadelphia; to create a visual link between UBB’s products and the City of Brotherly Love.

The goals of this photo shoot extend beyond just aesthetic. I hope these images invite discussion, introduce our staff and city, and emphasize our message. I want people to see that UBB’s clothes are not simply for beach locales. People are eco-aware all over the nation – landlocked or not – and I want them to see how these shir ts thrive in an urban context.

I chose to have our stunning staff model these clothes to show off the different personalities that embrace the UBB message. The issues embodied by the UBB brand and some of the issues featured on the shir ts are real and I f ind it essential to feature real people wearing them.

Shooting these photographs is a fascinating, new, diff icult at times, yet really fun project.

If you have ever put a camera in a friends face you know how hard it is to take a photo that pleases everyone. After the initial awkward “What do I do’s?” Everyone gets into the modeling process. The shoot generated some interesting conversations, compliments from strangers on the street, and lots of laughs.

United By Blue’s message shows people how we are all responsible for the health of our oceans and water ways as we are all connected by the blue around us.

As Photographer & Videographer it is my job to make sure people are continually exposed to UBB’s message and the current, relevant issues around the world. Our goals are more than informational, we hope to educate the public as well as encourage discourse that leads to the exchanging of thoughts, personal opinions, and inspiration to get involved. These images show how connected we are by the current events of the world, the power of ideas, and the insistent interaction of messages that are greater than a single voice.

-Katharine Friedgen, Film & Photographer

Want to get your hands on the UBB Summer 2011 Line?

Go to our website:

www.unitedbyblue.com

Brian Linton FOUNDER & CHIEF TRASH COLLECTOR

“When blue is all there is to be It could make you wonder why, but why wonder why Wonder, I am blue and it’ll do fine, it’s beautiful And I think it’s what I want to be”* SHARK FINNING MULTI-COLOR, WHITE - MEN’S CUT

“My day doesn’t feel right without my reusable water bottle.”

Alli Blum

INTERN COORDINATOR & MARKETING MANAGER

LONG LINE FISH, FLINT GR AY - WOMEN’S CUT

mike cangi DIRECTOR OF CLEANUPS

SHARK FINNING, PURPLE VIOLET - MEN’S CUT

“taking

the a packed subway car down to the stadiums has always been part of the experience, but traveling to a wind and solar powered stadium next season will make each game an even more sustainable tradition.�

“I am a food lover and buy local as often as possible. Starting this summer, I will be developing my green thumb with my very own garden.”

R AINING OIL - WOMEN’S CUT

Leslie Weinberg CLEANUP & EVENT PLANNER

Alexa Ahrem PUBLIC RELATIONS

“ I love walking and taking the subway to class and other places [in the city] instead of taking my car.”

OIL WORLD, SPICEY OR ANGE - WOMEN’S CUT

Andrea Notta GRAPHIC DESIGNER

“Instead of buying

something new,

I like to find things I already have [and] recreate a

better, exciting, fashionable piece.”

OVERFISHED, NAVY BLUE - WOMEN’S CUT

Ben Cornfeld BUSINESS DEVELOPMENT

SPOILED, OCEAN BLUE - MEN’S CUT

“I reuse water bottles and I use a Brita water filter.”

OIL WORLD, SPICEY OR ANGE - MEN’S CUT

Jess Gruber CAMPUS CREW PROGRAM MANAGER

OIL WORLD, PURPLE VIOLET - WOMEN’S CUT

“I

don’t eat meat, eggs, or dairy due to the negative environmental impacts of factory farming.

And I always have my trusty “bobble” water bottle with me.”

Katharine Friedgen FILM & PHOTOGRAPHER

167 BOTTLES, NAVY BLUE - WOMEN’S CUT • BAG STYLE #4002

“I love finding beauty in worn objects and reusing things, like books, clothes, nick-nacks, etc. There is something special about connecting with an object that was a part of someone else’s life that continually demonstrates how connected our world is.”

CREDITS founder / chief tr ash collector brian linton photoshoot concept , photogr aphy , magazine design k atharine friedgen models / ubb staff

brian linton , alli blum , mike cangi , leslie weinberg , alex a ahrem ,

andrea notta , ben cornfeld , jess gruber , and k atharine friedgen featured philly locations ubb office building , n .

12 th

st ,

lincoln financial field , callowhill st .,

philadelphia museum of art / rock y steps ,

reading terminal mar ket , and the book

* quote adapted from “T he S esame S treet B ook and R ecord ”. tr ader . ‘G reen ’ is ( c )1970 J onico M usic , I nc .

The Blue Movement Our oceans make up 71% of our world.

They control the weather, water, create more oxygen than all land plants combined, and provide the main source of protein to more than 1 billion people.

While much emphasis has been placed on the Green Movement, it’s just as impor tant to protect and conser ve our oceans – that’s where the Blue Movement comes in.

United By Blue is a leading business in the Blue Movement and strives to be an example for individuals and businesses of how a blue lifestyle star ts with simple choices.

No matter if you live in Nor th Dakota or Florida, the fact is, we are all connected to the oceans.

With the purchase of every 1 product, UBB removes 1 pound of trash from our world’s oceans & water ways.

Check us out online at:

www.unitedbyblue.com or on facebook at:

www.facebook.com/unitedbyblue

www.unitedbyblue.com