ALL BARK, NO BITE
TABLE OF CONTENTS Mission Fine Tuning Goals & Speech Brand Standards Collateral
MISSION
TO END THE KILL HEALTHY AND TR I N K A N S A S C I T Y, USING THE MOST AND LIFESAVING PROMOTING EFFE CONTROL POLICI
LING OF REATABLE PETS , MISSOURI BY T PROGRESSIVE PROGRAMS AND ECTIVE ANIMAL ES.
FINE TUNING
SO, WHAT ’S THE PROBLEM?
HERE’S THE SITUATION Kansas City Pet Project is a haven for animals who need love, care and support. Through medical treatments and daily care, all animals that come through Pet Project’s doors are welcomed. Even through their mission is honest and true, Pet Project has varying voices and branding that clash throughout their presence. With the lack of a grounded brand, Pet Project isn’t well known in the Kansas City community.
LET ’S HAVE THE DAY GO TO THE DOGS (AND C ATS)
GOALS & SPEECH
ONE GIANT LEAP FOR FURRY KIND
SEE WHAT I DID THERE?
WHO WE ARE Pet Project strives to end the killing of healthy and treatable pets in Kansas City, Missouri by using the most progressive and lifesaving programs and promoting effective animal control policies. Pet Project advocates through connections with Kansas City friends and family with an approachable voice and bright brand.
LET ’S TALK Pet Project KC aims to create a loving and trusting environment to everyone who walks through its doors, animals and animal lovers. Through using animal related puns as headliners and simple writing style, Pet Project begins have its own individual voice, making discussions between Pet Project and families more personal.
WHO ARE THEY? Our audience is everyone in our audience is the help impact our
our friends, family, neighbors, community. More specifically– our movers and shakers of KC, wanting to city.
SO WHAT SHOULD WE LOOK LIKE?
BRAND STANDARDS
PRIMARY LOGO PRIMARY LOGOTYPE
DESCRIPTION
SECONDARY LOGO SECONDARY LOGOTYPE
DESCRIPTION
2”
WIDTH
CLEAR SPACE HEART LOGO HEIGHT AND VERTICAL
SPANNED,
BOTH
HORIZONTAL
1”
MINIMUM SIZE VERTICAL : 2” WIDTH HORIZONTAL : 1” WIDTH
WIDTH
TRAINING SCHOOL NOW IN SESSION
BR AND APPLIC ATION APPLICATION GUIDELINES
PRIMARY
PMS
SECONDARY 3245C
COLOR PALETTE
PMS
YELLOWC
PMS
317C
PMS
2757C
PMS
WARM
REDC
Interstate Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
LOC ATOR BL ACK 300 TR ACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
LUCIDA
CONSOLE
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
TYPOGRAPHY
PHOTOGRAPHY PROMOTIONAL IMAGES BLURRED BACKGROUND
WITH
COLOR
OVERLAY
SOCIAL MEDIA IMAGES LIGHT TOUCH-UP WITH
MEDIUM
CONTRAST
PATTERNS & GOODIES
COLL ATER AL
SIGNAGE INSTALLED
AT
MAIN
LOCATION
BILLBOARD TO SUGGEST:
I-70
&
I-435
POSTER POSTED NEAR SCHOOLS AND COMMUNITY ORGANIZATIONS THROUGHOUT THE KC AREA
Pet Project KC 4 hrs
We’re making leaps and bounds towards our goal of finding forever homes for our wonderful companions here like Buddy! Stop by this weekend at one of our three locations and get to know Buddy and our other furry friends!
SOCIAL MEDIA – FACEBOOK PROMOTIONAL IMAGES BLURRED BACKGROUND WITH
COLOR
OVERLAY
kcpetproject @kcpetproject
• 5h
More the merrier, 180 new furry friends! Take a break this weekend, brush up on your speed dating and meet them all! #KChasheart
kcpetproject @kcpetproject
• 5h
Treat yo’ self (though we reccomend these to your new friend) with some goodies from @ThreeDogNews #KChasheart
kcpetproject @kcpetproject
• 5h
It’s raining pets! Hallelujah, it’s raining pets! Visit us at our Main Location, Zona Rosa or Petco in Overland Park today! #KChasheart
SOCIAL MEDIA – TWITTER PUNNY QUIPS, USE OF #KCHASHEART
WEARABLES VOLUNTEER AND KCMO EXCLUSIVE MERCHANDISE
LET’S FETCH SOME HEARTS
THANK YOU Katie House VISC 520 – Design For Change Prof J. Shellhorn khousecreative.com