Atlanta Science Festival Brand Standards by Katherine Konzal

Event Logos

Primary Logos

Secondary Logos & Marks

Event Logo Color Variations

Communication Tools

Business Cards

Kyle J. Frantz, Ph.D

Committee Co-Chair, Fusion Gallery 484.431.5338 kfrantz@gsu.edu Georgia State University, Neuroscience Institute & Department of Biology P.O. Box 5030 | Atlanta, Georgia 30302-5030

atlantasciencefestival.org/events/gsu-fusion

gsu.edu/fusiongallery

Jeff Boortz

Committee Co-Chair, Eureka Screen Series 484.431.8361 jboortz@gsu.edu Georgia State University, Ernest G. Welch School of Art and Design P.O. Box 4107, Atlanta, Georgia 30302-4107

atlantasciencefestival.org/events/gsu-eureka

gsu.edu/eurekascreenseries

Jeff Boortz

Committee Co-Chair, Discovery Day 2014 484.431.8361 jboortz@gsu.edu Georgia State University, Ernest G. Welch School of Art and Design P.O. Box 4107, Atlanta, Georgia 30302-4107

atlantasciencefestival.org/events/gsu-discovery

gsu.edu/discoveryday

Letterhead

December 9, 2013

December 9, 2013 Georgia State University P.O. Box 3975 Atlanta, Georgia 30302-4107 Mr. Boortz and Members of the GSU ASF Events:

Georgia State University P.O. Box 3975 Atlanta, Georgia 30302-4107

Collective is proud to present our initial stationery sets for your review. At Collective, we believe a unified branding of the three events sponsored by Georgia State University (GSU), Discovery Day 2014, Eureka Screen Series, and Fusion Gallery, is the most powerful and effective solution for establishing a recognizable, versatile and long-term identity for GSU’s involvement in the Atlanta Science Festival. The strongest solution is to treat the three events sponsored by GSU as a triad; to market them as a set of different, yet related events, which will be strengthened by the weight of the others.

Mr. Boortz and Members of the GSU ASF Events: Collective is proud to present our initial stationery sets for your review. At Collective, we believe a unified branding of the three events sponsored by Georgia State University (GSU), Discovery Day 2014, Eureka Screen Series, and Fusion Gallery, is the most powerful and effective solution for establishing a recognizable, versatile and long-term identity for GSU’s involvement in the Atlanta Science Festival. The strongest solution is to treat the three events sponsored by GSU as a triad; to market them as a set of different, yet related events, which will be strengthened by the weight of the others. This has allowed Collective to produce a viable brand that will be easily recognizable and work successfully in tandem or individually, as the varying marketing collateral and your needs dictate. The broad, general demographic we are appealing to in these three events must be correctly identified and addressed, so the logos need to be engaging, descriptive, and have a universal appeal. With no current branding in place, and being the first year of GSU’s partnership with the Atlanta Science Festival, this is an opportunity to create a cohesive and recognizable new brand for this collaboration and most importantly, creating the strongest presence possible for GSU.

December 9, 2013

Georgia State University P.O. Box 3975 Atlanta, Georgia 30302-4107

This has allowed Collective to produce a viable brand that will be easily recognizable and work successfully in tandem or individually, as the varying marketing collateral and your needs dictate. The broad, general demographic we are appealing to in these three events must be correctly identified and addressed, so the logos need to be engaging, descriptive, and have a universal appeal. With no current branding in place, and being the first year of GSU’s partnership with the Atlanta Science Festival, this is an opportunity to create a cohesive and recognizable new brand for this collaboration and most importantly, creating the strongest presence possible for GSU. Sincerely,

Mr. Boortz and Members of the GSU ASF Events: Collective is proud to present our initial stationeryTeam sets for your review. At Collective, we believe The Collective a unified branding of the three events sponsored by Georgia State University (GSU), Discovery Day 2014, Eureka Screen Series, and Fusion Gallery, is the most powerful and effective solution for establishing a recognizable, versatile and long-term identity for GSU’s involvement in the Atlanta Science Festival. The strongest solution is to treat the three events sponsored by GSU as a triad; to market them as a set of different, yet related events, which will be strengthened by the weight of the others. This has allowed Collective to produce a viable brand that will be easily recognizable and work successfully in tandem or individually, as the varying marketing collateral and your needs dictate. The broad, general demographic we are appealing to in these three events must be correctly identified and addressed, so the logos need to be engaging, descriptive, and have Jeff Boortz a universal appeal. With no current branding in place, and being the first year of GSU’s Committee Co-Chair, Eureka Screen Series phone: 484.431.8361 jboortz@gsu.eduto create a cohesive and partnership with the Atlanta Science Festival, this isemail: an opportunity recognizable new brand for this collaboration and most the strongest Georgia State University, Ernest importantly, G. Welch Schoolcreating of Art and Design P.O. Box 4107, Atlanta, Georgia 30302-4107 presence possible for GSU.

Sincerely,

The Collective Team

Sincerely,

The Collective Team

Jeff Boortz

Committee Co-Chair, Discovery Day 2014 phone: 484.431.8361 email: jboortz@gsu.edu

Sponsored by Georgia State University gsu.edu/discoveryday

Georgia State University, Ernest G. Welch School of Art and Design P.O. Box 4107, Atlanta, Georgia 30302-4107

An Atlanta Science Festival Event atlantasciencefestival.org/events/gsu-discovery

Kyle J. Frantz, Ph.D

Committee Co-Chair, Fusion Gallery phone: 484.431.5338 email: kfrantz@gsu.edu

Sponsored by Georgia State University gsu.edu/fusiongallery

Georgia State University, Neuroscience Institute & Department of Biology P.O. Box 5030 | Atlanta, Georgia 30302-5030

An Atlanta Science Festival Event atlantasciencefestival.org/events/gsu-fusion

Sponsored by Georgia State University gsu.edu/eurekascreenseries An Atlanta Science Festival Event atlantasciencefestival.org/events/gsu-eureka

Envelopes

Georgia State University Ernest G. Welch School of Art and Design P.O. Box 4107, Atlanta, Georgia 30302-4107

Mr. Jeff Boortz Committee Co-Chair, Discovery Day 2014 Georgia State University Ernest G. Welch School of Art and Design P.O. Box 4107, Atlanta, Georgia 30302-4107 Georgia State University Neuroscience Institute & Department of Biology P.O. Box 5030, Atlanta, Georgia 30302-5030

Mr. Jeff Boortz Committee Co-Chair, Discovery Day 2014 Georgia State University Ernest G. Welch School of Art and Design P.O. Box 4107, Atlanta, Georgia 30302-4107 Georgia State University Ernest G. Welch School of Art and Design P.O. Box 4107, Atlanta, Georgia 30302-4107

Mr. Jeff Boortz Committee Co-Chair, Discovery Day 2014 Georgia State University Ernest G. Welch School of Art and Design P.O. Box 4107, Atlanta, Georgia 30302-4107

Save the Date Postcards

SAVE THE DATE

March 22-29, 2014

SAVE THE DATE

March 22-29, 2014

Ignite your imagination…

Illuminate the possibilities…

Spark your creativity…

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atlantasciencefestival.org/events/gsu-discovery gsu.edu/discovery-day

atlantasciencefestival.org/events/gsu-eureka gsu.edu/eureka-screen-series

atlantasciencefestival.org/events/gsu-fusion gsu.edu/fusion-gallery

Uniforms, Signage and Packaging

VIP Event Badges

VIP

DISCOVERY DAY 2014

EUREKA SCREEN SERIES

FUSION GALLERY

Jeff Boortz

Georgia State University

Event Staff Badges

DISCOVERY DAY 2014 EVENT STAFF

EUREKA GALLERY FUSION SCREEN SERIES EVENT STAFF

FUSION GALLERY EVENT STAFF

Event Staff Polos

Event Staff Hats

Street Light Banner

March 22 - 29

EUREKA SCREEN SERIES Atlanta MARCH 22 - 29 Science Festival at Georgia State University

ATLANTA SCIENCE FESTIVAL AT

EUREKA SCREEN SERIES

Atlanta Science Festival at Georgia State University

DISCOVERY DAY

March 28

March 22 - 29 Atlanta Science Festival at Georgia State University

Vertical Standing Banner

Reusable Bags

Step-and-Repeats

Advertising Campaign

Posters - Tier One

Science is...

March 29, 2014

March 25-28, 2014

atlantasciencefestival.org/events/gsu-discovery gsu.edu/discovery-day

SICK

SUSPENSEFUL

Magazine Ads - Tier One

Science is...

cloud column height, 5 mi

THRILLING emerging pÄ hoehoe lava: 1,292 to 2,192 Â°F

optical light ranges from 390 to 700 nm on the electromagnetic spectrum seven million colors can be perceived by the human eye

Chaos Theory light model

fractals are also infinitely self-similar, iterated, and detailed mathematical pattern constructs which use fractal dimensions based on the Chaos Theory

effusive eruption from lava dome

basalt and phenochryst formation mafic lava composition: oxygen (O), iron (Fe), magnesium (Mg), silicon (Si),aluminum (Al), titanium (Ti), calcium (Ca), sodium (Na), potassium (K), and phosphorous (P)

March 22 - 29, 2014

March 25 - 28, 2014

atlantasciencefestival.org/events/gsu-discovery gsu.edu/discovery-day

atlantasciencefestival.org/events/gsu-eureka gsu.edu/eureka-screenseries

brightness of visible light is determined by the amount of photons entering the eye, irrespective of wavelength

Billboards - Tier One Science is...

SEXY Science is...

ROMANTIC

Science is...

CURVY

Advertisements - Tier Two Science is...

Science is...

THRILLING Georgia State University presents four full evenings of science video screenings from filmmakers all over the world. Between presentations GSU Science Faculty and filmmakers will offer insights into the filmsâ&#x20AC;&#x2122; subject matter and its production. Each evening will focus on a different theme:

The Natural World Our Technological Future Science and Society Beyond Earth

Tuesday - Friday March 25 - 28, 2014 gsu.edu/eureka-screenseries

ROMANTIC Four Nights of Science-Themed Screenings

March 25-28, 2014

Screen Wash

Thank You