The Atlanta Science Festival Event Design 03 the brand 13 print 39 web 51 video 77 merchandise 95 environmental design 105 the events 157 our team
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Georgia State University at the Atlanta Science Festival
Forward I am very proud of the work presented in these pages, and proud of each and every member of the studio. They came from a wide variety of majors, with equally varied talents, but worked together as one finely tuned and dedicated team. They pushed themselves and each other to deliver provocative creative concepts, and realize them at or above the level demanded of seasoned professionals. I hope you enjoy reviewing it.
We began the year with three simple beliefs: first, that my students were capable of doing sophisticated graphic design, production, and advertising work. This wasn’t a tremendous leap, as they had proven their skills in my corporate identity class for two years running. The second belief was that, given the opportunity to work independently, on the front lines, making all the big decisions, to advance a pro-social cause, they would work harder and with greater passion than they ever had before. As this book demonstrates, they worked very hard indeed. The third and final belief was that the sophisticated graphic design and provocative marketing techniques routinely used to advertise and promote forprofit consumer brands might be effectively leveraged to incite the public to support social justice, environmental, and educational non-profit organizations and their causes.
These beliefs led us to form a student-run creative agency we call, ++Good Studios, within the Ernest G. Welch School of Art and Design here at Georgia State University. The name is a nod to George Orwell, who showed us in his book, 1984, just how powerful language and public communication can be in shaping societies - both hopeful and hopeless. We believe that graphic designers, filmmakers, and marketing executives have tremendous power, and with that power comes a responsibility to argue for, and motivate the masses to build a better world. We made this our mission. We viewed this semester as a “proof-of-concept” trial. We were determined to be bold—and we were. I believe that we have resoundingly affirmed our initial beliefs and hope that we can continue to fight the good fight. Each founding member of the studio will leave GSU shortly. It is my hope that they take with them the conviction that they have the power to make the world a better place. Best, Jeff Boortz Assistant Professor, Graphic Design Ernest G. Welch School of Art and Design Georgia State University ++Good Studios Mentor
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the brand ++good studios
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Georgia State University at the Atlanta Science Festival
Georgia State University's Events in the First Annual Atlanta Science Festival Georgia State University is proud to have participated in the first annual Atlanta Science Festival. ++ Good Studios developed the branding materials and marketing campaign for three events sponsored by and hosted at GSU: Discovery Day, Eureka Screen Series, and Fusion Gallery.
A unified approach to the branding of the three Georgia State University (GSU) events—Discovery Day 2014, Eureka Screen Series, and Fusion Gallery—was the most powerful and effective solution for establishing a recognizable, versatile, and long-term identity for promoting Georgia State University at the Atlanta Science Festival. By positioning the three events as a set of different, yet related activities, each was supported by the advertising, PR, and positive word-of-mouth from the other events. This approach produced a viable brand for each event that worked successfully in tandem or individually.
The guidelines on the following pages was the first step in building an ownable brand for Georgia State University’s presence at the Atlanta Science Festival. It was critical to implement these standards to ensure a strong presence for Georgia State University within the large group of sponsors including the founding members of the Atlanta Science Festival, Georgia Tech and Emory, The Fernbank Museum, and nearly 100 other supporters in the Atlanta Metropolitan area including K-12 schools, universities, research entities, local governments and STEM supporters. Georgia State University can stand proudly with the premiere Universities and Science Organizations in Atlanta; and is a unique, vibrant, and thriving research environment for studying Science at the collegiate level.
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Branding Comes First These logos are based on the ball
Primary Logos
and stick model of an atom, the fundamental building block of all things matter. This motif creates the form of the letters and ties all three GSU events together as a set, further reinforcing a unified brand. Our team recognized there would
Stacked Logotype
be many and varied applications in which the logo would be applied; therefore, we developed several acceptable iterations.
Full Signature
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Georgia State University at the Atlanta Science Festival
Logos Paired with the Georgia State University Brand Vertical Logos Discovery Day, Eureka Screen Series, and Fusion Gallery are Georgia State University sponsored and hosted events; therefore, the Georgia State University logo should be placed at the bottom right or center of all marketing materials, with the exception of the communications kit (business cards, letterhead and envelopes). Use of GSU’s primary logo (stacked logo) and line end logo are both acceptable. The logos are to be used in 100% GSU blue (PMS 286) on a light or white background, and reversed out in white on a dark background.
Marks
GSU Stacked Logo
Horizontal Logotypes
GSU Line End Logo
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Color Schemes
The three events hosted by Georgia State University will often be marketed together. We have, therefore, designed three different color palettes that cut across the three GSU events. Any of these palettes may be used provided they are used alone or with the other two logos within the same set. The first set of colors across the three events has the lightest tone range, the second set of colors is just a bit darker, and the third set is the darkest. The color combinations can be used with photography or illustrative elements in event marketing materials. These sets must not be mixed. For instance, you cannot use the Discovery logo from set one and the Eureka logo from set two within the same context. The color of the text is also defined within each set, and may not be mixed with black or any other text colors.
LOGO SET ONE
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Georgia State University at the Atlanta Science Festival
This color system was developed with each event in mind. A blue and green palette was selected for Discovery Day because these colors represent the natural world, knowledge, and contemplation. A yellow, orange, and red color palette was selected for Eureka Screen Series because these colors represent radiance, passion, and excitement. The glow and warmth of these colors resemble light projected on the screen. The purple palette selected for Fusion Gallery represents imagination and inspiration.
RGB
CMYK
PANTONE
R: 167 G: 207 B: 56
C: M: Y: K:
40 0 100 0
PANTONE 367 C
R: 188 G: 190 B: 192
C: M: Y: K:
0 0 0 30
PANTONE COOL GRAY 4C
R: 251 G: 206 B: 15
C: M: Y: K:
2 17 99 0
PANTONE 116 C
R: 188 G: 190 B: 192
C: M: Y: K:
0 0 0 30
PANTONE COOL GRAY 4C
R: 144 G: 167 B: 214
C: M: Y: K:
43 28 0 0
PANTONE 7681 C
R: 188 G: 190 B: 192
C: M: Y: K:
0 0 0 30
PANTONE COOL GRAY 4C
LOGO SET TWO
LOGO SET THREE
RGB
CMYK
PANTONE
R: 72 G: 194 B: 197
C: M: Y: K:
64 0 26 0
PANTONE 3258 C
R: 147 G: 149 B: 152
C: M: Y: K:
0 0 0 50
PANTONE COOL GRAY 7 C
R: 201 G: 86 B: 40
C: M: Y: K:
16 79 100 4
PANTONE 7584 C
R: 147 G: 149 B: 152
C: M: Y: K:
0 0 0 50
PANTONE COOL GRAY 7 C
R: 126 G: 29 B: 88
C: M: Y: K:
47 100 37 21
PANTONE 7650 C
R: 147 G: 149 B: 152
C: M: Y: K:
0 0 0 50
PANTONE COOL GRAY 7 C
RGB
CMYK
PANTONE
R: 21 G: 106 B: 114
C: M: Y: K:
88 43 48 17
PANTONE 7719 C
R: 109 G: 110 B: 113
C: M: Y: K:
0 0 0 70
PANTONE 424 C
R: 161 G: 32 B: 33
C: M: Y: K:
24 99 100 20
PANTONE 7622 C
R: 109 G: 110 B: 113
C: M: Y: K:
0 0 0 70
PANTONE 424 C
R: 74 G: 37 B: 106
C: M: Y: K:
84 100 23 17
PANTONE 269 C
R: 109 G: 110 B: 113
C: M: Y: K:
0 0 0 70
PANTONE 424 C
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Font Families
The Antonio font family was selected to be used for headers or specialty type in all promotional materials, specialty collateral and web applications.
Antonio Light (24/36) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Antonio Regular (24/36) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Antonio Bold (24/36)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Georgia State University at the Atlanta Science Festival
The Futura font family was specified for body copy in all promotional materials, specialty collateral and web applications.
Futura Std Light (10/14) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Futura Std Book (10/14) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Futura Std Book Oblique (10/14) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Futura Std Medium (10/14) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Futura Std Medium Oblique (10/14) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Futura Std Heavy (10/14) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Futura Std Bold (10/14) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Futura Std Extra Bold (10/14) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Advertising Campaign
Redefining Science - Print Round 1
The big idea for this campaign was to “redefine science,” to pair interesting, scientific images with adjectives not normally applied within a scientific context. The goal was to engage a larger audience—beyond the scientific community—to show science-skeptics that science is much more than their preconceived ideas; that it can, in fact, be exciting, fun and engaging.
The target audience was and is Atlanta Metropolitan residents, including students (elementary, high school and college), families, educators, adults, scientists, engineers, and artists. The more specific psychographic of this group includes intellectuals, people interested in learning science, thinkers, readers, and people who consider themselves “nerds” or “geeks.”
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Georgia State University at the Atlanta Science Festival
This marketing campaign rolled out in two phases. Minimal information was released in the first phase of advertisements, including the “redefining science” headlines, the event logo, GSU logo, and ASF logo, along with the dates and website information.
Thought Process • Choose words carefully • Select words with double meanings • Words need to be fun and engaging • Make an interplay between the word and the image • Allow the audience to have an “ah-ha” moment
Provocative double meanings were carefully chosen to correspond with the subjects of the events. For instance, the word “Suspenseful” directly relates to a movie genre. “Sick” was aimed at a younger audience as well as alluding to a huge reason why science is done - to cure disease. “Curvy” is descriptive of art and are very important in the natural world with fractals. “Groovy” addresses the form of the shell in both an anatomical way as well as alluding to the somewhat ironic use of groovy as slang.
Eureka
Fusion
Discovery
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Discovery Day - “Science is...�
Process
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Georgia State University at the Atlanta Science Festival
Initial Comps
Final Poster & Postcard
Initially, one of the professors in the science department thought the “Sick” posters were a joke. She just didn’t quite get it. After asking a 20-year-old student, she got it! Thankfully the client understood who our audience was.
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Eureka Screen Series - “Science is...�
Process
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Georgia State University at the Atlanta Science Festival
Initial Comps
Final Poster & Postcard
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Fusion Gallery - “Science is...”
Process
In an effort to provoke a reaction and get noticed in an over saturated media landscape, we chose somewhat controversial words for the “Science is...” campaign. “Curvy” was our first choice but our client pushed back. We settled on “Groovy.” Not everyone shares our sense of humor!
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Georgia State University at the Atlanta Science Festival
Initial Comps
Final Poster & Postcard
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Advertising Campaign
Getting the Message Out - Print Round 2
The second phase of ads built upon the information provided in the first. We leveraged similar imagery to ensure recognition and take advantage of cumulative encounters our audience may have had with our marketing materials. In the second phase of the campaign we added more details and specific information about each event, including special guests, venues, and attractions. The goal was to increase excitement surrounding these events, hopefully boosting overall attendance.
Process
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Georgia State University at the Atlanta Science Festival
Discovery Day - Activity Postcard
Final Postcard
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Eureka Screen Series - Science Channel Postcard
The Science Channel headlining the Eureka Screen Series was a great way to round out Georgia State University’s involvement in the Atlanta Science Festival. This postcard was developed to promote an Evening with the Science Channel that featured Bernadette McDaid, an Executive Producer and VP of Production at the Science Channel, as well as James Younger, the Executive Producer of the hit series, “Through the Wormhole.”
Process
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Georgia State University at the Atlanta Science Festival
Initial Comps
Final Postcard
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Eureka Screen Series Booklet Process
Because the Eureka Screen Series booklet was the only print job we sent to press, we put our blood (from paper cuts), sweat (from worrying about deadlines) and tears (from lack of sleep and coffee) into the finished product.
The 24 page self-cover booklet included a schedule of events for each night of the Eureka Screen Series. It provided specific information about the films being shown, show times, and locations. The booklet also served to promote Georgia State University’s other events in the Atlanta Science Festival in addition to the Pop-Up Store and merchandise available for purchase. This piece was a collaborative effort between several designers on our team. The booklet was one of the largest print pieces produced and our printer, Offset Atlanta, determined the most economical way to produce the booklet was to print it using a traditional offset press.
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Georgia State University at the Atlanta Science Festival
Press Check at Offset Atlanta
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Final Screen Series Booklet
Front cover featuring the winning design from our Eureka Screen Series poster contest.
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Georgia State University at the Atlanta Science Festival
Back cover promoting the Atlanta Science Festival & Georgia State University’s science programs.
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Fusion Gallery - The Sound of Art Poster & Postcard
These elements, part of the second phase of print in our campaign, informed our audience more about the art and artists performing at the exhibition. Our team’s approach was to give the show, “The Sound of Art,” its own signature look within the Fusion Gallery brand.
Our team became familiar with the process to be performed and exhibited at the gallery opening in a rehearsal for the show. Some of our designers had taken classes with Craig Dongoski, professor at Georgia State University’s School of Art and Design, and curator and exhibiting artist of the Fusion Gallery’s “The Sound of Art.” For the design of the poster and postcards, we broke out fine art supplies and found videos of similar processes online for inspiration. The exhibition featured artists doing drawings on boards outfitted with microphones. The sound of their art making was sent into the headphones of as many as 10 other artists who drew inspiration from that sound. We mimicked this process in creating our signage, poster and postcards for this event.
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Georgia State University at the Atlanta Science Festival
Process & Initial Comps
Final Poster & Postcard
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Eureka Screen Series Poster Contest
In order to increase excitement among Georgia State University students, we initiated a poster contest for the Eureka Screen Series. The winner received $500 and their poster became a limited edition print.
To solicit entries we had to design a poster and email blast notifying students and other interested parties about the poster contest. This poster served to promote the contest, engage the GSU Art and Design School, and increased excitement among faculty and students. The notifications were posted around campus, sent out through email blasts, and displayed on GSU’s Atlanta Science Festival website and Facebook. Up to this point, our branding contained mostly photography. Our team decided to add some playful illustrations to balance the visual language of the festival. We continued with a simple color scheme for the poster contest to stay in-line with both the branding and the requirements of the poster. Since the final poster was screen-printed, we needed to stay within a somewhat restricted color palette. Also, since it was a contest, we didn’t want to use too much imagery to influence the submissions.
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Georgia State University at the Atlanta Science Festival
Process
Final Poster for Promoting Contest
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Poster Submissions
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Georgia State University at the Atlanta Science Festival
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The Winner
From the Designer: Jenny Kano Ashman
When starting this project, I thought of similar qualities between the sciences and film. In the case of the microscope, the slide image is projected through the viewfinder via a light source. This is almost the same exact way that film is projected in a theater. I decided to play with this imagery. Since the Eureka Screen Series offered a critical look into several documentaries, I wanted to portray this in a similar method to how scientists take a critical look at data or specimens within a lab.
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Georgia State University at the Atlanta Science Festival
The Runner-Ups Designer: Anri Olivier
Designer: Anri Olivier
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web ++good studios
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The Website
Getting the Word Out
The website became a central location for various event details, speaker biographies and multimedia collateral.
Building the website for the Atlanta Science Festival events at Georgia State University was certainly a challenge, but we were able to pull all the information together to develop a cohesive landing page for each of the individual events. The homepage was constructed to give a short overview of each event and serve as a jumping-off point. Each event page was similarly structured in order to build familiarity and make it easy to find the information needed. Each page was modular and allowed for expansion depending on the event’s specific needs. We used bold imagery and strict color schemes in order to visually separate each event, following the branding guidelines we ’d established. The use of full-width parallax images allowed us to grab the viewer’s attention and showcase some great photography. The website was constantly evolving and needed to be built on a platform that could easily be updated, even down to the last minute, which is why we decided use Wordpress as our content management system. Wordpress allowed us to easily manage the large amount of information in a timely and organized manner.
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Georgia State University at the Atlanta Science Festival
Home Page
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Discovery Day Page
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Georgia State University at the Atlanta Science Festival
Eureka Screen Series Page
Fusion Gallery Page
Various Screen Shots
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Animated Web Banners Process
When we were designing the “Science is..” web banners, we wanted to bring life to the themes of each event. Using the previous print campaign’s message and imagery, we integrated motion to draw the viewer in.
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Georgia State University at the Atlanta Science Festival
Final Banners
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Facebook Process
No campaign is complete without a social media component. The ++Good team delved into the marketing side of developing the Atlanta Science Festival at GSU brand by promoting the events through our own social media networks. This way we ensured that our design work made it out into the digital world.
Facebook was a very important tool used to spread the word to different audiences. With this tool, we could reach a much wider audience than with our print campaign alone. The Facebook page followed the parameters of our brand guidelines, but also added humor and a youthful attitude. This fan page not only promoted the events, but also provided scientific information in a very interesting way, making science and arts more fun. Colorful designs, curious and funny news, and timely updating of the events set the tone for this important outlet.
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Georgia State University at the Atlanta Science Festival
Final Cover Photo and Profile Picture
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21% 18%
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Visits came from: Facebook Visits came from: atlantasciencefestivalatgsu.edu 21% 21% 18% 18%
GENDER DEMOGRAPHICS
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Georgia State University at the Atlanta Science Festival
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Discovery Day Spot
Science is…Mind Blowing. Can the Human Mind Explode a Cantaloupe? Once the print and merchandise jobs were sent out, our creative team shifted its attention to coming up with several promos that were clever, provocative and funny. These reinforced our goal of redefining science in our target audience’s minds.
Our team’s initial approach for these spots was to create something so outrageous that it was impossible to ignore. The ideas for the spots came to fruition thanks to the whole ++Good team. All the elements of these pieces were carefully calculated and executed with the fervor of an evil genius plotting to take over the world. We developed a series of science experiments, that seemed crazy, impossible, and even silly. We wanted the audience to believe these experiments, even though the idea of something so absurd as murdering pizza and exploding cantaloupes on camera was quite a reach. Our design team began a grueling and rigorous research process before filming to make sure that the comedic elements resonated with the audience. We couldn’t stop laughing ourselves! We ultimately created something that would resonate with the viewer and entice them to check out all of Georgia State University’s events in the Atlanta Science Festival.
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Georgia State University at the Atlanta Science Festival
Process
Screen Shots from Final Spot
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Georgia State University at the Atlanta Science Festival
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Discovery Day Spot Animation
The target audience for Discovery Day was a more youthful group, including K-12 students, college transfers, and people genuinely interested in science.
To reach this audience, our designers decided to use more playful imagery. An animated spot for Discovery Day was an excellent opportunity to explore this style. For this project, our designers built upon the lab experiment and equipment illustrations created for the Eureka Screen Series poster contest announcement. The animation follows a series of chemical reactions, while providing pertinent information about the Discovery Day event.
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Georgia State University at the Atlanta Science Festival
Process
Screen Shots from Final Spot
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Discovery Day Viz Wall Promo Since Discovery Day was the first of many events at Georgia State University, and occurred on the very first day of the Atlanta Science Festival, we decided to create a promo for other events that would run on the Viz Wall—an ultra high definition monitor array in Georgia State University’s Petit Science Center.
Twelve monitors wide by four monitors high, this promo was designed to run in a program of science themed multimedia presentations promoting GSU’s other events in the Atlanta Science Festival. This project was subcontracted to GRD 4400, Design for Film and Television. Seven teams consisting of three juniors created a :30 linear video TV commercial for the web that became part of the full promo displayed on the Viz Wall. It was a great opportunity for these students to become familiar with linear media storytelling, lighting, shooting, recording production audio, and editing.
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Georgia State University at the Atlanta Science Festival
The segments were combined into a single four minute animation by Professor Boortz, and included: • • • • • • •
Discovery Day 2014 Overview Eureka Screen Series Promo The Fusion Gallery Preview Studying Science at GSU GSU “STEAM” Promo GSU Office of Sustainability Promo The Atlanta Science Festival Overview
Screen Shots from Final Viz Wall Production
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Eureka Screen Series Spot
Science is‌Saucy. Can Pizza Generate Electricity?
Process
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Georgia State University at the Atlanta Science Festival
Screen Shots from Final Spot
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Eureka Screen Series - Spot Science is…Shocking. Can the Human Body Charge a Battery? Science is…Shocking, is a spot about a “scientist” who wanted to charge a battery by using the human body instead of a proper charger. Yes, believe it or not, a human body! So he chased people while rubbing a battery on them. After several attempts, he realized that his experiment did not work, and decided to destroy the phone. The promo was filmed around different parts of campus, with the idea of bringing science even closer to the student body. Process
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Screen Shots from Final Spot
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Fusion Gallery Spot The Sound of Art
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Our creative team’s approach to creating a spot for the Fusion Gallery was simple. We wanted to record the process to give our audience a glimpse of what the Fusion Gallery would look like and entice them to take part in the event. Craig Dongoski and other artists performed a practice run with our team there to capture it. The final spot is an artistic expression of “The Sound of Art” with Craig’s narration.
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Screen Shots from Final Spot
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Eureka Screen Series Screen Washes Process
The Eureka Screen Series was a four night film festival. Each night focused on a different theme: The Human Mind, Sustainability, Fantastic Fauna, and An Evening with The Science Channel. Two documentaries presented alternative perspectives on each theme, and additional insight was offered by GSU faculty hosts and their subject matter expert guests. Screen washes entertained the audience while they waited for the film to start. The group effort resulted in about 10 minutes of unique animations reinforcing the Eureka Screen Series brand.
Trivia Screen Wash For the Trivia Screen Wash we expanded beyond the slick graphics of the package to a style that was more down-toearth and accessible. We used colorful cut paper, humorous sound effects, and choppy stop motion animation to present a simple science trivia question.
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Screen Shots from Final Screen Wash
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Element Screen Wash
The inspiration for this screen wash came from the elements of fire, water, and ice. Our team wanted to expose the Eureka Screen Series logo to these elements, recording this process. To represent fire, our designers combined fire and wax. The wax remained stable long enough to capture the logo in the shot before it melted away.
To represent water, our designers used water-based paint and water. Paint was added to the glass pane and left to dry. When the water flowed down the glass pane, the logo slowly ran off. We added a wall of vegetation behind the glass, which created a beautiful backdrop to the scene. A layer of water droplets was added in post production, which would appear to splash on the screen and slowly dissipate.
Finally, to represent ice, our team used dry ice and glass etching creme. In the end the ice takes over the screen and out comes the logo for the Eureka Screen Series.
Screen Shots from Final Screen Wash
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Bubbles Screen Wash
We approached this screen wash with the intention of creating something visually captivating that referenced science in a simple, poetic way. Oil doesn’t mix with water and the water fell to the bottom of the oil because water is more dense. Using this simple principle, we were able to cut together video to music by slowing down and speeding up the video to create a visually interesting piece.
Materials used for this screen included a tall cylindrical container, olive oil, water, eye dropper, three white poster boards, two soft boxes, tripod, and Canon T4i.
Screen Shots from Final Screen Wash
Color Drops Screen Wash Screen Shots from Final Screen Wash
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Merchandise The challenge in designing merchandise for GSU’s Atlanta Science Festival events was to promote the events and the University’s brand, while making stuff people would want to buy. The items needed to appeal to the wide array of people attending, from scientists, to college students, faculty, artists, kids, and Joe-six pack. The element that unified everything was a fun, clever, even humorous tone.
Final Water Bottle
Initial Concepts
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Flash Drives Who doesn’t like a Rubik’s Cube? It’s a perfect toy for any age!
Pens, one for each event!
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T-Shirts
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Our designers enjoyed working on the merchandise for this project. The big challenge our team faced was appealing to the multiple demographics served by the Festival. We came up with some really great, humorous designs that were a big hit. Our team used the branding already established the previous semester on several pieces. For others, our team developed merchandise with clever science puns and fun quotes.
Badges
Our team developed several badges for the events. The “I Support� badges for Eureka Screen Series and Fusion Gallery were given to attendees who made donations to the events and scholarships for the Art and Science departments at GSU.
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At Discovery Day we had a younger crowd, so photo badges were created for people willing to be documented as a part of the event. The photo badges were rendered in a more appealing style. The fourth badge above was created for attendees who did not wish to be photographed.
Final Coffee Mugs
Our designers developed many coffee mugs for the client to choose from. We anticipated only a few would be selected, but we ordered nearly all of them! Initial Comps Process
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Popping Up All Over Downtown… How do you design an environment that can move easily to multiple locations during a week-long event, showcase awesome merchandise, blend into different environments, attract a wide demographic of event attendees and be built in only one week? Oh, and on a shoestring budget, too. The answer: online shopping, IKEA, some paint and a LOT of good old-fashioned elbow grease! The Pop-Up Store was “on the move” for all the Atlanta Science Festival events at GSU, popping up all over downtown…
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Setting Up Shop
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Signage & Wayfinding Discovery Day Signage The solutions our team developed for signage and wayfinding needed to be cost-effective, handle exposure to the elements, and hopefully survive to be used again next year. Wherever possible we kept the signs free of any detail that would date them. And yes, most of them did survive.
Our design team developed several different interpretations of the watercolor element from the original branding for the signage. This approach, used in tandem with the several approved logo layouts and color options, maintained a cohesive brand while appearing thoughtful and fresh from one application to the next. The main challenge of the signage was its large scale. Some of the printed materials were as large as 3 feet across and 8 feet tall. Special attention to detail was necessary to generate high-quality prints.
Final Signage
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Eureka Screen Series & Fusion Gallery Banner Stands Final Banners
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Fusion Gallery Animated Signage Process
Having generated a very rough, process-based design for the posters, our designers continued to play with that approach for the animated signage. This animation was projected onto the white marble walls outside the Fusion Gallery space at 100 Auburn Ave, and energized the cocktail reception the gallery hosted in that space.
Much of the imagery explored and developed for the second round of print was used for the animation; including atoms, sound waves, and a scribbled texture. The venue for the gallery had a lot of windows and ambient light from those windows. It was necessary to develop signage that would not get lost in the daylight. Therefore, our designers stuck to a black and white color palette producing the highest contrast possible, maximizing visibility.
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Final Signage
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Fusion Gallery Event Space Design This wasn’t a standard “run of the mill” art gallery show. Part exhibit and part performance art, it was planned to be a sensory experience for audience members as well as participants.
The design for the built environment of the Fusion Gallery space needed to enhance the elements of the art creation as participants explored the sound of art and the sensation of a hand signature. Several ideas were explored to transform the brightlylit conference room into a darkened studio so that all eyes—and ears—were focused on the art as the evening unfolded.
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Inspiration Photos
Floor Plan
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Discovery Day Saturday, March 22, 2014
Georgia State University held an open house at it’s own Petit Science Center on the opening Saturday of the first ever Atlanta Science Festival. Exhibits highlighted science, art, math, and interactive hands-on activities. Discovery Day was fun for all ages, especially graduating seniors and transfer students. Georgia State science and art faculty were working the booths where science experiments were taking place. The BioBus was on-site and available for touring. Student-guided campus tours were also given.
Additional Events Hosted by Georgia State University GSU Geoscience at Stone Mountain Park • •
Saturday, 03/22/2014 from 9:30 a.m. to 2:30 p.m. Georgia State University geoscientists offered guided hikes, geocaching hunts, and visitor center info sessions on the natural history of our quartz dome.
GSU Astronomy at Hard Labor Creek Observatory • •
Saturday, 03/22/2014 from 7:15 p.m. to 9:00 p.m. Georgia State University astronomers guided visitors in an evening of exploration as they pointed out planets and stars.
GSU Special Lecture on the Neurobiology of Memory • •
Thursday, 03/27/2014 from 6:00 p.m. to 7:00 p.m. Memories cheer us, haunt us, and comfort us. How can our memories do all of this at once? What triggers memories? Steven Ramirez, a neuroscientist from the Massachusetts Institute of Technology, discussed his work on the neurobiology of memory.
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Georgia State University was proud to host four full evenings of science-themed screenings from filmmakers from all over the world in conjunction with the 2014 Atlanta Science Festival’s Science on the Screen Series. Each evening’s program focused on a different theme, including: The Human Mind, Sustainability, Fantastic Fauna, and an Evening with the Science Channel. Between screenings, Georgia State University’s Science Faculty offered insights into the films’ subject matter.
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The Human Mind Tuesday, March 25, 2014
Free The Mind Directed by Phie Ambo, 2012 In this documentary, Dr. Richard Davidson, one of the most influential neuroscientists in the world, attempts to heal patients suffering post-traumatic stress disorder and ADHD by rewiring their brains through mental exercises. HAPPY - The Movie Directed by Roko Belic, 2011 Director Roko Belic, brings us a film that sets out to answer the questions, what is happiness, and how do humans go about achieving it? Taking us from the bayous of Louisiana to the deserts of Namibia, from the beaches of Brazil to the villages of Okinawa, HAPPY explores the secrets behind our most valued emotion.
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Sustainability Wednesday, March 26, 2014
11th Hour Directed by Leila Conners Petersen and Nadia Conners, 2011
Bag It. Is your life too plastic? Directed by Suzan Beraza, 2010
E2 | Bogotá: Building a Sustainable City Narrated by Brad Pitt, 2008
Leonardo DiCaprio created, produced and narrated this documentary, which discusses the condition of our world, how it came to be and what will happen to us humans as a result.
In this touching and often flat-out funny film, we follow “everyman” Jeb Berrier as he embarks on a global tour to unravel the complexities of our plastic world. We see how our crazy-for-plastic world has finally caught up to us...and what we can do about it.
Enrique Peñalosa, the former mayor of Bogotá, Colombia, transformed one of the world’s most chaotic cities into a model of civic-minded and sustainable urban planning. But along the way, he met tremendous opposition from the very people he was attempting to help.
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Fantastic Fauna Thursday, March 27, 2014
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Dogs Decoded Produced and Directed by Dan Child, 2010
Sharkwater Written and Directed by Rob Stewart, 2007
Dogs have been domesticated for longer than any other animal on the planet, and humans have developed a unique relationship with their furry friends. How did this incredible relationship between humans and dogs come to be? And how can dogs, so closely related to fearsome wild wolves, behave so differently? It’s all in the genes.
Driven by passion fed from a lifelong fascination with sharks, filmmaker Rob Stewart debunks historical stereotypes and media depictions of sharks as bloodthirsty, man eating monsters and reveals the reality of sharks as pillars in the evolution of the seas.
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An Evening with the Science Channel Friday, March 28, 2014
We had a great turn out for “An Evening with the Science Channel.” We watched a new episode of the hit series, “Through the Wormhole,” and gained some insight into the behind the scenes activities by the show’s Executive Producer, James Younger, and VP of Production for the Science Channel, Bernadette McDaid.
All attendees were welcomed at our pre-screening reception, complete with food and drinks, live music and a chance to meet and greet Bernadette McDaid and James Younger. Who knows, maybe next year Morgan Freeman will be there!
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The Sound of Art Monday, March 24, 2014
Exhibiting Artists Craig Dongoski In Kyoung Chun Megan Van Deusen William Downs Craig Drennen Tim Flowers Paul LaJeunesse Pam Longobardi Joseph Peragine Lauren Peterson Matthew Sugarman
Art and science enthusiasts alike came together at this year’s Fusion Gallery where we explored science in art and art in science. We saw sound and heard art as we witnessed drawings emerge from artists listening to the sound of stimuli. We witnessed brain waves transform into music, and watched as collaborative art was created by the audience.
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Michael Pearce is too cool for school.
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Jeff “El Jefe” Boortz and Professor Snape talk about next semester’s course, “The Defense of the Graphic Arts.”
El Jefe and his daughter, a budding artist herself.
From left to right: Fray Devore, My Tran, Matt Conway, Erin Hamilton and Carlos Acosta.
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From left to right: Erin Hamilton, Carlos Acosta, Michelle Parkos, Mariana Moreno, My Tran and Matt Conway having a blast! 154
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Bobbi Sweeney, Elizabeth Chandler and Jeff Boortz are very photogenic.
Nick Morrison and his fan club.
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“Could I trouble anyone for some grey poupon?”
What did the fish say when he hit a concrete wall? Dam!
Elizabeth keeps a smile in the midst of meeting tough deadlines.
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Jeff Boortz Chief Creative Officer
Kyle Frantz The Client
Movie: Map of the Human Heart
Movie: Angel Heart and Four Brothers (tied for first)
Superpower: Twisting Young Minds
Superpower: Super Intelligence
Food: Nachos Supreme and Vanilla Swiss Almond, but rarely together
Food: Lightly Salted Cashews
Devin McLaughlin Chief Operating Officer Movie: The Fountain Superpower: Flight Food: Salt bagel with scallion cream cheese
Bobbi Sweeney Creative Director Movie: Seven, The Incredibles, Fools Rush In, Serenity (I can’t pick just one, I like too many!) Superpower: Telekinesis Food: Steak Fajitas
Katherine Konzal Producer Movie: Forgetting Sarah Marshall Superpower: Flight Food: Mangos
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Jenny Kano Ashman Graphic Designer
AnnaKate Auten Graphic Designer
Movie: No Country for Old Men
Movie: Little Miss Sunshine Superpower: Time travel
Superpower: The ability to speak any language
Food: Salad—there are so many different ways you can prepare it— more options!
Food: Whiskey
Kenneth Baldwin Graphic Designer Movie: Back to Future Part 2 & Teenage Mutant Ninja Turtles ( the 80’s version) Superpower: The ability to communicate to computer’s with my mind Food: In and Out Cheeseburgers with a side of Pizza and Tacos for “dessert” (full course meal...?)
Elizabeth Chandler Graphic Designer Movie: The Princess Bride
Christopher Kemeza Graphic Designer
Superpower: Teleportation
Movie: Into the Grey
Food: I’d rather not eat
Superpower: Teleportation Food: Whiskey
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Mariana Moreno Graphic Designer
Nick Morrison Graphic Designer
Movie: Monsters Inc. (don’t judge me)
Movie: Back to the Future Superpower: Flight
Superpower: Teleportation
Food: Carbohydrates
Food: Fried plantains with creole sauce (Caribbean food)
Catherine Trugman Interior Designer Movie: Annie Hall Superpower: To get by with no sleep! Food: Thai
Kevin Velasquez Videographer Movie: Inception Superpower: 2. Time-Control Food: Bacon
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Testimonials Kyle J. Frantz, Ph.D. Professor, Neuroscience Institute & Department of Biology Georgia State University
“The designers of ++GOOD Studio met, surpassed, and even created greater expectations for the role of Georgia State University in the first-ever Atlanta Science Festival. On the production side, they established plans, procedures, and deadlines, then garnered support for their efforts, and met the expectations associated with them. In design, they effectively conveyed our ideas about science and art with unusual, bold, and striking images in logos, a print ad campaign, videos, and a merchandise line — all of which surpassed expectations from faculty, staff, and students at Georgia State and beyond. Perhaps most importantly, their professional production process and designs ignited enthusiasm in our science and art communities that created great expectations about the high quality of our events this year, as well as our potential to bring innovative science and art to the general public for years to come. It was an honor to work with this team.”
Craig Dongoski Full Professor with Tenure Ernest G. Welch School of Art & Design Georgia State University
Dr. Chris Goode, Ph.D. Senior Lecturer Director of Undergraduate Studies Department of Psychology Georgia State University
“The first Atlanta Science Festival that GSU was involved in was a great success! I could not be happier with the outcome. The creative teams put together by Kyle Frantz and Jeff Boortz were what made this happen. They were professional, organized and thorough.” “I can honestly say that until I worked with your group, I had no idea of the power that a thoughtful design and rules for applying that design. Your work brought our entire project to a completely different level than I thought possible. I would recommend and have recommended this group to other organizations with interests similar to ours. It was a pleasure and privilege working with you all and I hope to do so again soon!”
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Jordan Rose, MPH Associate Director Center for Science Education Emory University
“The Atlanta Science Festival appreciates the extensive creative work produced by the GSU student design team, all of which enhanced the central ASF branding while establishing its own unique look. We were impressed by the retro stylings of the poster designs and enjoyed the fun and clever t-shirt and merchandise branding. The web and postcard content had a very professional appearance. Thanks for all your work!”
David Terraso Director of Communications College of Sciences Georgia Institute of Technology
“The GSU design team produced stellar materials to promote their events at the Atlanta Science Festival. On every level, they produced topnotch designs that lured people to their events. I look forward to seeing more of their work in the future.”
Jordan Rose, MPH Associate Director Center for Science Education Emory University Meisa Salaita, Ph.D. NSF/NASA Center for Chemical Evolution Georgia Institute of Technology Sarah Peterson, Ph.D. Emory University
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GEORGIA STATE UNIVERSITY’S ATLANTA SCIENCE FESTIVAL TEAM Office of the President Office of the Provost Office of the VP for Research & Economic Development College of Arts & Sciences College of Education School of Art & Design STEM Education Office Center for Behavioral Neuroscience Brains & Behavior Program Molecular Basis of Disease Program Institute On Neuroscience Program Biobus Program Department of Anthropology Department of Biology Department of Chemistry Department of Computer Science Department of Geosciences Neuroscience Institute Department of Physics & Astronomy Department of Psychology Festival Committee Co-Chair Festival Committee Co-Chair Discovery Day Sub-Committee Chairs Fusion Gallery Sub-Committee Chairs Eureka Screen Series Sub-Committee Pop-Up Shop Sub-Committee Chair Photographer Festival Working Group Kim Ramsey-White Amy Horner Reber Maggie Renken Chandan Morris Robbins Kim Ramsey-White Derrick Robertson ++Good Studios Creative Director Producer COO
Mark Becker Risa Palm James Weyhenmeyer MaryAnn Romski, Charles Derby Paul Alberto Michael White Dabney Dixon Elliott Albers Walter Wilczynski Susanna Greer Kyle Frantz Genevieve Edwards, Chandan Morris Frank Williams Sid Crow, Yi Pan David Wilson Yi Pan Daniel Deocampo Walter Wilczynski Michael Crenshaw Lisa Armistead Kyle Frantz Jeff Boortz Chris Goode Elizabeth Carney Jeffress Thorsteinson Kyle Frantz Craig Dongoski Jeff Boortz Laura Carruth Dr. Brian Thoms Tessa Solomon-Lane Jason Braverman Chris Atchison Ann Claycombe Genevieve Edwards Steffan Finnegan Anne-Pierre Goursaud Annahita Jimmerson Student-Run Design Agency Bobbi J. Sweeney Katherine A. Konzal Devin McLaughlin Jennifer K. Ashman AnnaKate Auten Kenneth W. Baldwin Elizabeth R. Chandler Mariana M. Montero Nicholas D. Morrison Catherine W. Trugman Kevin D. Velasquez Carlos Acosta Pamela E. Barba Brittany J. Hester Akeem W. Mason William P. Garcia Michael J. Pearce
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Additional Design & Video Production Ricky K. Warren Michael J. Adams George F. Baker Andrea M. Book Mirely E. Cabral Andrew T. Chen Dakota J. Dahl Fray Devore Courtnie D. Fore Arnel Hasanovic Andy A. Hu Danteng Li Rebecca L. McLean Tyler R. Merrit Michelle C. Parkos Rebecca L. Price Matthew Simmonds VyVy H. Vu Stephanie M. Young
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