Brand Manual
design and brand guidelines
Dark clouds of foreboding begin to gather in the Goan imagination precisely when India’s smallest state emerges from its overcast monsoon blanket. For a few precious weeks, everyone has enjoyed near-total respite from the pounding basslines and neon-lit throngs of the tourist season. That is when locals get to savour some of the original virtues of this famously beautiful and relaxed sliver of the Konkan coastline. It is a season of languid drives on rain-slicked roads winding postcard perfect to the liquid horizon, of rivers glistening silver and drenched paddy fields, and extended family get-togethers replete with laughter and song. When in Goa all you do is to LET GO. Let the lazy backwaters set pace to your day and villas croon to your heart. Let the clarion call of the jungles awaken the wilderness in you. Bathe elephants. Discover remote festivals that leave imprints on your soul. Take your taste buds on rides through flavours they never dreamt existed. In the vein of adaptive reuse, the Latinate neighbourhoods of Old Panaji are unaccountably overlooked gems. These extraordinarily picturesque narrow streets, lined with gorgeous little houses with hidden courtyards and overhanging balconies, are a national treasure house of unique architectural expression.
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INDEX
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SECTION 1
PAGE
SECTION 2
PAGE
SECTION 3
PAGE
SECTION 4
PAGE
SECTION 5
SECTION 5
SECTION 6
SECTION 6
SECTION 7
SECTION 7
SECTION 8
SECTION 8
SECTION 9
SECTION 9
LOGO
TYPOGRAPHY COLOR SYSTEM STATIONERY COLLATERALS CORPORATE GIFTS PACKAGING ONLINE BRANDING ADVERTISING
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25 31 37 47 51 59 67 73
Section 01
Logo INSPIRATION FULL LOGO TYPE LOGO TYPE APPLICATION COMPUTATION CLEARSPACE MINIMUM SIZE INCORRECT APPLICATION
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INSPIRATION
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Pearl
Waves and Wind
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FULL LOGO TYPE
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LOGO TYPE
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APPLICATION
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COMPUTATION
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4x
3.6x
5.8x
0.7x
0.6x
1.8x
0.5x
3x 0.5x
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CLEARSPACE
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MINIMUM SIZE
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1.2”
1.8”
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INCORRECT APPLICATION
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Section 02
TYPOGRAPHY LOGO FONT CONTEXT FONT
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LOGO FONT
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SHORELINE SCRIPT BOLD
ANTIPASTO REGULAR
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
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CONTENT FONT
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AVENIR
A O a o 1
ALEGREYA SANS
A O a o
B C D E F P Q R S b c d e f p q r s 2
3
4
G T g t
H U h u
5
6
B C D E F G H P Q R S T U b c d e f g h p q r s t u
I J K V W i j k v w 7
8
I J K V W i j k v w
L X l x
M Y m y
N Z n z
9
0
L M X Y l m x y
N Z n z
1 2 3 4 5 6 7 8 9 0
Section 03
COLOR SYSTEM COLOR COLOR OPTIONS
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COLOR
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COLOR OPTIONS
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Section 04
STATIONERY FLAT LAY LETTER HEAD VISITING CARD RUBBER STAMP
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FLAT LAY
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LETTERHEAD
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VISITING CARD
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RUBBER STAMP
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Section 05
COLLATERALS TAGS
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TAGS
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Section 06
CORPORATE GIFTS T-SHIRT TOTE BAG CUP
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T-SHIRT
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TOTE BAG
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CUP
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Section 07
PACKAGING POSTER TUBE GIFT BOX GIFT TAG
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POSTER TUBE
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GIFT BOX
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GIFT BAG
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Section 08
ONLINE BRANDING APPLICATION WEBSITE
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APPLICATION
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WEBSITE
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Section 09
ADVERTISING HOARDING BOARD HOARDING TRUCK
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HOARING BOARD
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HOARDING TRUCK
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