Innisfree Visual Merchandising Brand Manual

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Facade

Graphics on the facade

Facade

Latest product placed in the front, on display

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Zoning of products

Sheet masks

Tea Tree products with infographics

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Face Products

DIY customizable products

Infographics and lip products

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Skin-type based products

Campaign fixture

Campaign Fixture

Checkout counter

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KEY PLAN OF THE STORE

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BUYING EXPERIENCE Innisfree, the pure island where clean nature and healthy beauty co-exist in harmony. It is a natural brand that shares the benefits of nature from the pristine island of Jeju, for healthy beauty and pursues an eco-friendly green life to preserve the balance of nature.

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LOCATION Innisfree is located on the ground floor of Seawoods Grand Central Mall. The store is easily accesible, situated near the escalator and elevator, which makes it difficult to miss. The store of the popular brand h&m is right opposite to the “Innisfree“ store which helps innisfree in getting a proportion of h&m’s customers to visit their store too.

FACADE The store stands out because of its lambent but yet so minimal facade. What draws ones’ attention towards the store is the way the products are arranged in cohesive harmony, making the customer feel like they are amongst nature.

WINDOW DISPLAY The hamper gift set of their latest collection is placed right at the entrace as the window display.

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AMBIENCE A well lit store and screens with photographs of nature changing in ever 15 seconds makes a trip to the store worthwhile and makes the customer feel like they are amaongst nature.

LAYOUT AND ZONING/NAVIGATION The products are neatly arranged, based on skin type and category in different sections or racks. This helps guide the customer easily to the product they need. Whenever the customer enters the store, it is the adroitly placed sheet masks that one is attracted to, followed by the skin care and makeup products.

GRAPHICS AND SIGNAGE Every diffrent rack has been clearly labelled. Each product has an infographic card placed near it, informing the customer on how, where and why they should use the product based on their skin type.

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LIGHTING The store is well-lit with enough light for proper visibility of every product.

FIXTURES Colourful and theme based furniture like racks, tables, etc for the products with pots and attractive empty pots and gardening tools handing from a rod on the fursther most wall.

INTERACTIVITY(TECH/NON-TECH) A sample test product is available on the store with every product and this makes one more comfortable with their purchase to make sure all their needs are satisfied. Having to know where the roots of the product are and understanding where it comes from, enhances the buying experience of the customer. The Innisfree hamper sets make the process of gifting hassle free. Getting free samples at the cash counter, after purchase, leaves the customer feeling content about their purchase making the customer wanting to return to the store for more such experiences.

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ENVIRONMENT/SENSORIAL DESIGN (auditory, kinesthetic, visual, taste, smell) The ambient lighting inside the store makes the customer feel calm and collected with the addition of fresh and subdued aroma. Muted colours of the products along with their packaging helps give a feeling of tranquility to the customer.

PURCHASE PATTERN/SEVICE The service is helpful and very knowledgeable about each product, helping the customer feel comfortable in the store.

VISUAL HEIRARCHY OF CUSTOMERS The products are arranged and placed in a way that the store has affordable and eye-catching face masks in the very first section of the store near the entrace. Followed by body products, makeup and skin care. The new collection being placed in the middle of the store.

Information based on customer reviews

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