Research Questions How familiar is the target audience with the Pizza Hut rebrand? What is the current perception of Pizza Hut? What causes consumers to choose digital ordering over traditional methods?
52% NO
36.6% NO
63.4% YES
To order through an app or website?
25.8% NO
74.2% YES
To try a new pizza?
In terms of online sales, Pizza Hut has the ability to monitor which platforms are outperforming the others.
The promotional codes offer incentive for customers to order digitally while allowing Pizza Hut to follow consumer trends and determine which ads are most effective.
Pizza Hut also has the ability to gauge the app and website’s top-of-mind awareness with consumer post-testing interviews.