MODULE ASSESSMENT BRIEF LEEDS COLLEGE OF ART Programme Title: BA (Hons) Graphic Design // Level: 6 Module Title: Extended Practice // Module Code: OUGD603 Brief Title: Museum of Childhood Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison Module Credits: 60 // weighting of brief within Module: 100%
PROMOTING INTERRAIL. Context: The InterRail pass is a railway ticket (Railroad Pass), available to European residents. The traditional InterRail Pass is now called the InterRail Global Pass. It allows unlimited rail travel in and between all participating countries for a certain period of time. Main exceptions are that the country of residence is excluded, and that high-speed trains and night trains often require a paid booking.
Brief The brief is to create a promotional poster for InterRail that excites and intrigues its audience. InterRail is an experience that allows you to travel through different cultures and cities and explore Europe; the poster should be creative, visually appealing and intriguing to the audience. InterRail’s promotion is quite low key so this will be a way to create a renewed excitement. The design can be subtle or abstract as long as through image or text it is clear that it is informing the audience about InterRail, the more interesting and visually appealing the better. InterRail mostly appeals to a younger audience, ‘youth’ price being under the age of 25 and cheaper than an adult, you should consider this in your design.
Preparation/Research suggestions You will need to find out the relevant information about InterRail and what details are appropriate for the poster. Think visually about what could best represent the InterRail experience.
Evidence – for this project students should submit A poster promoting InterRail.