MODULE ASSESSMENT BRIEF LEEDS COLLEGE OF ART Programme Title: BA (Hons) Graphic Design // Level: 6 Module Title: Extended Practice // Module Code: OUGD603 Brief Title: Museum of Childhood Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison Module Credits: 60 // weighting of brief within Module: 100%
MEANTIME. Context: Meantime are a guitar pop band with an English country twist. Catchy tunes with storybook lyrics to match, its Squeeze meets The Beatles, meets The Neighbors. Meantime’s upbeat riffs, insightful lyrics and great harmonies make a memorable ten song track list for the self titled record.
Brief The brief is to create a set of record sleeves for the band Meantime. The four sleeves you will be designing will be three singles including ‘Blinded,’ ‘Take Me Home’ and ‘This is the Life.’ The last sleeve will be the bands full track listing. Consider the relationship between type and image and how through the use of visuals you could best display the song, do the lyrics have to be a key influence in the design outcome? The design outcome is broad; whatever method, technique or process you choose is up to you. You must also think about a band logo or consistent type face to use throughout the designs.
Preparation/Research suggestions You will need to look at record sleeves that will inspire, look at what is contemporary, see how you can create a consistent set of sleeves that depict areas of the lyrics and that can be reflected through the visuals used. You will need to look at the lyrics or song titles to get a better understanding of the music and to see whether this could inform your design.
Evidence – for this project students should submit A set of Meantime record sleeves.