MODULE ASSESSMENT BRIEF LEEDS COLLEGE OF ART Programme Title: BA (Hons) Graphic Design // Level: 6 Module Title: Extended Practice // Module Code: OUGD603 Brief Title: Drinks Club branding Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison Module Credits: 60 // weighting of brief within Module: 100%
THE COLLECTED WRITINGS OF ROSY LEE Context Capturing stories and memories are important. Rosy Lee is cockney rhyming slang for ‘cup of tea.’ ‘The very act of preparing and serving tea encourages conversation. The little spaces in time created by teatime rituals call out to be filled with conversation.’
Brief The brief is to design a publication that aesthetically depicts various stories through the use of interesting imagery and appropriate text. The brief is heavily reliant on the use of photography and the relationship between type and image. This book should give an insight into interesting snippets of imagery and with the use of lyrics, poetry and other written pieces allow the audience to picture part of a story. You should consider interesting ways to display the photography and think about things such as binding techniques, which could compliment the style direction of the publication.
Preparation/Research suggestions You will need to research into existing publication design and layout and consider what would be the best way to display the images and text together. You will need to take a range of photographs that could help contribute to the aesthetics of this brief. You will also need to research into what supporting text would be appropriate, passages from books, lyrics, poetry etc. could all be used. How will this publication be bound?
Evidence – for this project students should submit Publication – The collected writings of Rosy Lee.