MODULE ASSESSMENT BRIEF LEEDS COLLEGE OF ART Programme Title: BA (Hons) Graphic Design // Level: 6 Module Title: Extended Practice // Module Code: OUGD603 Brief Title: Museum of Childhood Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison Module Credits: 60 // weighting of brief within Module: 100%
V&A MUSEUM OF CHILDHOOD Context: Welcoming over 400,000 visitors through its doors every year, the V&A Museum of Childhood in London's Bethnal Green houses the Victoria and Albert Museum's collection of childhood-related objects and artefacts, spanning the 1600s to the present day. The Museum's exhibitions and displays explore a broad range of subjects relating to childhood, from design, photography and fashion, to play and social issues.
Brief The brief is to give the Museum of Childhood a new image, something up to date and visually appealing to its audience. You will need to consider a new logo for the museum and look at ways you can promote new exhibitions successfully through engaging design. Consider ideas for promotional materials such as posters/leaflets etc. A new image for the museum, something that will create an exciting buzz.
Preparation/Research suggestions You will need to visit the Museum of Childhood to inform your research and design outcomes. You should also look at previous museum branding from different museums. Research would be useful in other areas such as childhood toys, books, clothing etc. Look into some interesting ways museums have promoted themselves, promotional material in general. Think about ways you could incorporate the theme ‘childhood’ throughout the design.
Evidence – for this project students should submit Promotional material for the Museum (branding) Logo design