MODULE ASSESSMENT BRIEF LEEDS COLLEGE OF ART Programme Title: BA (Hons) Graphic Design // Level: 6 Module Title: Extended Practice // Module Code: OUGD603 Brief Title: BB Forever Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison Module Credits: 60 // weighting of brief within Module: 100%
BB FOREVER Context: This year Sofitel Luxury Hotels across Asia are hosting an exclusive photo exhibition of one of France’s most iconic stars. In the 1950s the movie industries of France and the world were reshaped by a radiant shooting star - Brigitte Bardot. This art exhibition features never before seen photos of Brigitte behind the scenes of some of her most famous films, such as And God Created Woman, The Night Heaven Fell, and many more, and is beautifully narrated by Jean-Henri Servat, French writer and journalist. Last year the exhibition was met with huge success as it passed through four hotels in the United States and it was only natural that the light of Brigitte Bardot's star power should come and illuminate Sofitel properties in Asia. BB Forever - Brigitte Bardot, la legende, traces Brigitte Bardot's life through her rise to fame during the 1950's 1970's and comments on the tremendous impact she had on the world at large. Brigitte Bardot was more than an actress; she was a symbol of femininity, of freedom and the embodiment of women's liberations. Moreover, she represents elegance as well as the French culture that Sofitel holds so dear to its heart. After completing the tour in key cities across North America, the exhibition will travel through 8 Sofitel hotels in Bangkok, Saigon, Manila, Mumbai, Beijing, Chongqing, Guangzhou and Macau.
Brief or Tasks The brief is to create a publication that will work as part of an additional product of the exhibition, with photographs and information about the French actress. This booklet will be something to take away from the exhibition and should be designed to a high standard as it is in conjunction with Sofitel Hotels. You must consider the guests at the hotel but also the style and elegance of Brigette Bardot and how that can come across in the publication.
Preparation/Research suggestions Thorough research into Brigette Bardot, not only as an actress but as an iconic figure. You will need to research into the exhibition itself, BB Forever, to inform design decisions. It would also benefit your practice to look into the hotels that are hosting the exhibition. An area of research that would be helpful when working on the design stages of the brief would be to look at other editorial pieces to get inspiration for layout ideas.
Evidence – for this project students should submit A guide about Brigette Bardot to accompany the BB Forever exhibition