平面設計作品集-張立璇

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LI HSUAN CH ANG

PORTFOLIO

CONTENT 01 02

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WAGG

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ABOUT

英語

Ielts 6.5

日文

N3

中文 台語

01 Date: May, 2021 Client : Thai Bazaar Concept This is a brand design for black fungus drinks. The brand emphasizes the characteristics of happiness, warmth and love.

Therefore, through the integration of love and organic shape like fungus as the logo.

14CM(上蓋)

14CM(側面高度)

14CM(左邊)

14CM

14CM(右邊)

M

4C

23CM 23CM(袋底)

1

WEBSITE

02 D ate: Nov, 2020 Client : Concept warm, simple, nostalgic is brand main concept. The brand under Thai Bazaar Restaurant.

The oily rice made in accor dance with the tradition, with taste of nostalgia. Poster using traditional monthly calendar style, with a humorous tone, reminding customer the opening day is coming.

LOGO CONCEPT SKETCH

LOGOTYPE

COLOR PALETTE

C 0 M0 Y 0 K 0

C 27 M 46 Y 59 K 0

C 50 M 85 Y 79 K 19

C100 M 92 Y 42 K 7

C 20 M 95 Y 83 K 0

C 75 M 47 Y 67 K 4

BRAND APPLICATION 立牌

旗幟約45*135cm (加桿子)

收銀櫃

飯桶約25cm

高約90cm 約49cm

6呎(182.88cm)

桌子約119cm*寬65cm POP擺放60*160cm

03 What are organic cosmetics?

Problem of natural labeling is that ingredient in the product no t accurate cause misleading.

Also, the word”natural” has no clear and definite meaning at all.

LOGO CONCEPT SKETCH

LOGOTYPE

Tick

Leaf

COLOR PALETTE

C M Y K

LOGO EVOLUTION

GUNG HO ORGANIC

GUNG HO ORGANIC

GUNG HO ORGANIC

GUNG HO ORGANIC

GUNG HO ORGANIC

GUNG HO ORGANIC

CERTIFICATION

CERTIFICATION

CERTIFICATION

CERTIFICATION

CERTIFICATION

69 14 96 0

C M Y K

38 14 54 0

BRAND MARK

CERTIFICATION

OCEAN FRIENDLY

GUNG HO ORGANIC

CERTIFICATION

GUNG HO ORGANIC

CERTIFICATION

GUNG HO ORGANIC CERTIFICATION

C M Y K

13 7 28 0

C M Y K

13 7 28 0

C M Y K

31 52 58 0

C 70 M 16 Y 48 K 0

BRAND POSTER

WEBSITE https://810092as.wixsite.com/gungho2019

BOOKLET

FINAL OUTCOME

04 Year: 2021 Client : Thai.BO! Co ncept The brand under Thai Bazaar Restaurant-Thai.BO! . Set up at Eslite Xinyi food court. I create all the thing from menu board behind counter to event poster.

BRAND POSTER

EVENT POSTER

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飲木耳 餟幸福

RELATIVE WORK

RELATIVE WORK

06 Date: Apr, 2017 Client : Wagg Concept This is a package and logo design for dog food. The client hopes to have an eye-catching design that can boost their sales, which also fits in with their company image of empha sis on the needs of the dogs.

Therefore, I chose to make references to the visions and behaviours of dogs to be my design concept.

INSPIRATION SKETCH

PACKAGE COLOR - COLOR VISION OF DOG I believed that dogs were color blind until I did some research and found out it was a common misconception.

Alphabet line

Dog form

MARK

C M Y K LOGOTYPE

52 35 10 0

C M Y K

24 25 72 0

SCHEMATIC DRAWING Based on the research, 70% of dogs memorized the color associated with their treats and 30% of that them memorized the light and shade contrast.

WAGG

D o g i d ent ify th e pa ck a ge

WAGG

D o g t hr i l l ed to co me clo s e r

COLOR PALETTE

C M Y K

8 7 10 0

C M Y K

70 68 64 74

C M Y K

0 0 0 0

C M Y K

0 0 0 100

O wn er r ealize s the i r d o g l i k e i t

Buy it!

07 Date: Jul ,2017 Client: The pier-2 art center Concept This is a visual design for ” About time” photography exhibi tion. The exhibition concept talks about every image keeps a memory of life, but pictures are too fragmentary to represent the whole life of a person.

Hence, I used overlapping images of an elder and a baby to represent phases in life. I also used vintage tones to show the texture of old photos, and added blurry effect to show a dim recollection.

08 PHOTOGRAPHY

09 ILLUSTRATION

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