I consider the process of designing part of my journey in life that takes me to more adventures ahead.
ABOUT ME CHANG LI-HSUAN (Kathy) Taipei, Taiwan L.H.CHANG77@gmail.com +886 911724774
EDUCATION
Graphic Design program, King’s Design and Art School/ Taiwan Sept 2016 - Dec 2017 Bachelor of Business Administration, Chinese Culture University Sept 2012 - July 2016
LANGUAGE
Chinese - Native English - Fluent Japanese - Conversational
DESIGN SKILLS Branding Packaging Typography Advertising Illustration
SOFTWARE Ps
Ai
Id
CONTENT
01
04
CIS Design
Logo Design
02
05
Package Design
Personal Project
WAGG
03 Branding Design
06 Personal Project
07
10
Poster Design
Competition For ANA Airline
08
11
Poster Design
Personal Project
09
12
Poster Design
Illustration
01 Date: Feb,2017 Client: Talisp ace Concept The interior company’s design concept is the emphasis on uniqueness of each individual space and the usage of natural texture. I choose elements that re present “uniqueness” and “nature” to create their Corporate Identity System(CIS) which fits their design concept.
INSPIRATION
Brainstorming: I started from t he central idea of “uniqueness” and developed several ideas, and finally picked up the following—tree rings, finger prints and water patterns with indigo dye color.
1
3
2
I used Chinese ink to do Suminagashi (traditional Japanese marbling) to create various patterns.
02 Date: Mar,2017 Client: Tea company Concept This is a package design for tea. I want to show a retro style with deep feelings which represents the tea-drinking culture in Taiwan.
INSPIRATION The Japanese era is a very important period in the history of Taiwan’s tea-drinking culture, therefore I chose elements inspired by classic Japanese style architecture—simple lines and colours, and strong link towards natural environment—and applied to my design.
Sketch
03 Date: Apr, 2017 Client: Wagg Concept This is a package and logo design for dog food. The client hopes to have an eye-catching design that can boost their sales, which also ďŹ ts in with their company image of emphasis on the needs of the dogs. Therefore, I chose to make references to the visions and behaviours of dogs to be my design concept.
INSPIRATION SKETCH
Alphabet line
Dog form
MARK
LOGOTYPE
WAGG
WAGG COLOR PALETTE
C M Y K
8 7 10 0
C M Y K
70 68 64 74
C M Y K
0 0 0 0
C M Y K
0 0 0 100
PACKAGE COLOR - COLOR VISION OF DOG I believed that dogs were colorblind until I did some research and found out it was a common misconception.
C M Y K
52 35 10 0
C M Y K
24 25 72 0
SCHEMATIC DRAWING Based on the research, 70% of dogs memorized the color associated with their treats and 30% of that them memorized the light and shade contrast. Dog ide n tif y th e pac k ag e
Dog th r illed to c ome c los e r
Ow ner r ea liz es t heir d o g lik e it
Buy it!
04 Date: Jun, 2017 Client: Churros shop Concept This is a logo and character design for a churros shop. I wanted to cre ate something with an urban feeling and at the same time cute to attract the younger generation, both boys and girls. I first created a logo with graffiti font and then played with the letter” U” to create a chubby deer with churros-shaped antlers.
CHARACTER DESIGN
05 Date: 2017 Concept This is a personal project. I want to experiment with different coloring tools to create strokes and textures showing the characteristics of different tools. I choose the tools based on different moods and feelings, such as wild, childlike, warm and so on. Finally, I reconstituted a new “me”, hope I can be a designer with these character traits.
06 Date: Oct ,2017 Concept This is a personal project to show my support for LGBT issues. It was first built as a piece of 3D work and then developed into a poster. The main concept of this set is to show the obstacles and sufferings people face, and the invisible “frame” that restricts them from being free. The poster has a rainbow with special effect which represents the hopes after breaking through.
07 Date: Jun, 2017 Client: Taipei Water Department Concept This is a poster design for a summer water festival. Client’s briefing was to raise awareness of the environment through the fun water activities. I developed ideas using “summer” as the main topic, adding imaginations and finally created a fun image with water guns, a skateboard made from chocolate and a sticky plaster.
08 Date: Jul ,2017 Client: Taipei Cycling Association Concept The poster is designed for The Tour de Taiwan that is an annual professional road bicycle racing stage race. Hoping to demonstrate an image of Taiwan which is a sustainab le and liveable place. I combine the silhouette of Taipei city skyline and the pattern of a b icycle tire.
09 Date: Jul ,2017 Client: The pier-2 art center Concept This is a visual design for ” About time” photography exhibition. The exhibition concept talks about every image keeps a memory of life, but pictures are too fragmentary to represent the whole life of a person. Hence, I used overlapping images of an elder and a baby to represent phases in life. I also used vintage tones to show the texture of old photos, and added blurry effect to show a dim recollection.
10 Date: Nov,2016 Concept This is a competition project for All Nippon Airways (ANA) to make one’s own design for their aircrafts. When seeing the main topic “FLY A380 to Honolulu”, a happy holiday travelling to a sea island instantly came to my mind. I created two different designs, using elements such as ukulele, sunset view and under-water world to represent the happy and relaxing feeling.
11 Date: Oct ,2017 Concept This is a personal project using Starbucks mugs as a reference. I wanted to create a Christmas special design which showed the joyful and hopeful festive mood. I chose the warm colour tone for the background to show the feeling of caring and sharing.
12 ILLUSTRATION