Keeping the SEQ running community connected
MEDIA KIT
Made by runners, for runners
Our Story
At SEQ Runner, we’re passionate about running and dedicated to supporting the running community in South East Queensland.
Published by Echo Media Group Pty Ltd, the SEQ Runner will be released quarterly in Summer, Autumn, Winter, and Spring. Our magazine offers insights for runners of all levels, covering training tips, nutrition advice, race reports, and gear reviews. Whether you’re a marathoner or just starting out, SEQ Runner has something for everyone.
As an independent, grassroots publication, SEQ Runner is free from corporate influence, allowing us to focus on delivering high-quality, authentic content created by a team of dedicated professionals and runners. While we may not have big-budget backing, we take pride in producing a top-tier magazine that reflects the local running community’s spirit.
Available in both print and digital formats, SEQ Runner reaches runners through 1,500 copies distributed quarterly in specialty running stores, health outlets, podiatrists’ offices, and at major running events. Our goal is simple: to celebrate and support the running community with informative, inspiring content that keeps runners motivated every step of the way.
Our Value
At Echo News, we tailor all our publications and online digital platforms to the interests of our targeted audience and leverage this understanding to benefit advertisers and the SEQ Runner is no different.
Furthermore, the SEQ Runner magazine is specifically designed to target local runners in the South East Queensland region, ensuring advertisers reach the right audience without wasting valuable marketing dollars on those outside the area. With a strong regional focus, our print magazines are strategically placed in key locations like running stores, physio clinics, and gyms, where local runners frequent. Additionally, our online presence engages an active, geographically relevant audience through our website and social media platforms, further enhancing the impact of your advertising by connecting you directly with the community that matters most.
Our People
The team behind SEQ Runner—a crew of passionate writers, publishers, and most importantly, dedicated runners who live and breathe the SEQ running community. Our goal is to bring you a top-notch, informative publication, while staying true to our roots as a grassroots indie publisher. We’re proudly 100% independent, meaning no corporate agendas or political spin here! Just honest, runner-focused content. Now, meet your epic SEQ Runner team!
Contributors
Katie has a vast media background in country newspapers, glossy magazines, as well as experience in marketing, publishing and digital printing. Mother of three and community advocate, Katie is the driving force behind Echo News – a publication that delivers uniquely tailored news and information for three north Brisbane districts.
Katie is also an avid and passionate runner, favouring trail circuits in, and around, Bunyaville as well as the Glass House Mountains. An accomplished runner, Katie has managed to podium at numerous races including Noosa Ultra Trail, SEQ Trail Events and the Rainbow Beach Trail Marathon.
Shane has over 20 years’ experience in the public sector where he has provided strategic and policy advice to Ministers and senior leaders across multiple portfolios, as well as preparing speech notes, briefing notes and media releases. Shane is also working as a freelance journalist for the Echo News, having written several articles on current issues impacting Brisbane northside communities.
In 2024, Shane received his Level 1 Recreational Running Coach accreditation and has successfully coached local runners to achieve their running goals. Shane has also acted as crew captain and pacer for runners competing in backyard ultras and 100-mile races respectively.
KATIE MACLEAN
SHANE STEELE FOUNDER
FOUNDER
PAUL GOURLAY NICOLE MILLER NUTRITIONIST
CHANNA MARSH SPORTS SCIENTIST
Why Print and Hyperlinks works!
The SEQ Runner proudly serves a broad readership encompassing diverse cultural backgrounds and age groups, from the young to the young at heart. We understand some readers enjoy the traditional experience of flipping through magazine pages, while others prefer the convenience of reading articles on their mobile devices while multitasking. That’s why we offer both options, ensuring we remain relevant to our audience and deliver results for our advertisers.
Our People Distribution
From the northern coast of Yeppoon down to the Gold Coast, and extending west to St. George and Emerald, SEQ Runner covers the diverse and vibrant running community across South East Queensland. Our coverage ensures runners across the region stay informed, motivated, and connected.
Our running magazine is designed to connect with a highly engaged audience of runners across South East Queensland.
Each quarter, we print 5,500 copies that are strategically distributed in places where runners naturally go. You’ll find our magazine in podiatrists’ offices, running stores, physiotherapy clinics, recovery centers, and more— right where runners are seeking support and resources.
In addition, we’re present at major running events across the region, with copies available for pickup and even included in event bags. This targeted distribution ensures your business gets in front of people who are passionate about running and invested in maintaining an active, healthy lifestyle.
By partnering with us, you’re reaching an audience that cares about the sport and is always on the lookout for gear, services, and advice to enhance their running journey.
Print Advertising
Withasizeableprintrunandefficient distributionmodel,ourprintpublications infiltratethelocalcommunitylikeno otheradvertisingmedium.
Opting for the print version of SEQ Runner ensures your business reaches a targeted audience of 5,500 active readers. Distributed at key locations such as podiatry offices, physiotherapy clinics, and running events, your brand will be seen by dedicated runners who value products and services that support their active lifestyle. Plus, all advertisers are featured in the “Our Supporters” section of the website and promoted on social media, offering even greater visibility.
Sizes:
Artwork Specifications
COLOUR - CMYK
FullPage: 175mmwideby250mmhigh
RESOLUTION -300 dpi
FILE FORMAT - jpeg, pdf
HalfPage: 175mmwideby123mmhigh
Sizes
QuarterPage: 85mmwideby123mmhigh
EighthPage: 85mmwideby60mmhigh
Full Page: 175mm wide by 250mm high
PleasenoteTheHillsEchoandTheEvertonEcho havethesameartworkspecifications.
Half Page: 175mm wide by 123mm high
Digital Advertising
Advertising digitally with the SEQ Runner is an ideal choice for businesses targeting health-conscious and active individuals across South East Queensland. With a dedicated audience of running enthusiasts, SEQ Runner offers businesses the chance to connect directly with a highly engaged community interested in fitness, sportswear, and wellness services. The platform’s regional focus makes it especially valuable. Plus, with a blend of articles, event listings, and training tips, SEQ Runner keeps visitors returning frequently—providing repeat exposure for advertisers looking to expand their reach within this vibrant community.
Website Banners
Website banner ads on our homepage offer prime visibility, ensuring your brand gets noticed by our engaged audience. With a direct click-through link to your website, these ads provide an easy way for potential customers to explore your offerings, driving traffic and increasing brand awareness.
Sponsored Article
Everyone loves an engaging story. You can feature your business and build your brand to reach 1000s of people online via our SEQ Runner website and social media channels. We’ll ensure your article is SEO friendly and captures our readers’ attention.
Cost: $150 including GST, per article.
Duration: six months
ENews Adverts
Advertise in our e-newsletter, sent directly to our community of enthusiastic runners. Your banner ad will feature prominently, with a direct click-through to your website, allowing you to connect with a highly engaged audience who are passionate about running and looking for gear, events, and services to enhance their experience. A perfect way to drive traffic and boost brand visibility!
JOIN US TODAY CONTACT US HERE
Our Supporters
Local and independents magazines are only sustainable thanks to the generosity and support of our local communities and businesses. Here are a few of our loyal clients. We’d love to add your business to our Echo News family.
SEQ Runner is an exceptional local publication, serving as a fantastic resource for our community. It’s inclusive and promotes a wide range of perspectives, making it invaluable. All businesses should support this incredible publication to help it continue thriving and benefiting us all. ”
Rob Hopkinson - Founder, Run With Rob
We are so excited for SEQ Runner to join our wonderful running community in promoting and supporting the sport we all love. Having a huge passion for the sport is evident and this enthusiasm & sharing of information through your website / publication will benefit us all.
Happy running!
As President of TRAQ which is for all things trail running in Qld, when I heard about SEQ Runner I knew straight away I needed to hear more about what was happening. After hearing the plans I was even more excited as this will be an amazing resource for all runners here in the SEQ region, and trail runners love telling their stories so I know we will get to see many amazing photos and read many awesome stories of our fellow trail runners and also advertise all the great events we have in our area. I can’t wait to work with the SEQ Runner team and see the first edition.
Benita, Queensland Athletics
Geoff Russell, Trail Running Association of Queensland