Keeping Communities Connected with Local Stories for Local People MEDIA KIT
Our Story
Echo News has been a trusted source of local news in the north-west districts of Brisbane since 1992. Our publications provide independent and unbiased news, strengthening people’s connections with their communities. Our staff’s unwavering commitment to delivering informative and positive content has been instrumental in uplifting our readers’ spirits, fostering unity, and ensuring a well-informed community.
Building on the success of The Hills Echo, we founded The Everton Echo and The Eatons Echo to expand our reach into neighbouring communities. With the digital landscape evolving at a rapid pace, we provide both online and print editions, giving readers the flexibility to connect through their preferred medium.
Our Value
We tailor our publications and online digital platforms to the interests of our local audience and leverage this understanding to benefit advertisers. Additionally, we expand our value by distributing content on our social media channels, website, and email campaigns to reach a wider audience.
Our People
People are the backbone of every business, and for Echo News and its publications, this holds true as well. Renowned local advocate and accomplished journalist Katie Mclean is the driving force behind The Echo News’ growth and prosperity since she acquired the publication. Katie’s vast experience in rural newspapers, national magazines, and marketing, together with the support of a team of talented media professionals, has contributed to our success.
Why Print and Hyperlinks works!
Our publications proudly serve a broad readership encompassing diverse cultural backgrounds and age groups, from the young to the young at heart. We understand some readers enjoy the traditional experience of flipping through magazine pages, while others prefer the convenience of reading articles on their mobile devices while multitasking. That’s why we offer both options, ensuring we remain relevant to our audience and deliver results for our advertisers.
Connect with Local Families
and Businesses
Both physically and digitally our magazines touch a diverse audience. Each month, in total 30,500 copies are printed and distributed throughout north-west districts of Brisbane via local magazine stands and direct to homes.
Magazines & Localities
The Hills Echo: Ferny Hills, Arana Hills, Everton Hills, Samford Village, Upper Kedron, Keperra & Ferny Grove
The Everton Echo: Everton Park, Stafford, Gaythorne, Enoggera, Mitchelton and McDowall
The Eatons Echo: Albany Creek, Eatons Hill, Warner, and parts of Cashmere
Whether you’re an independent business, franchise owner or part of a national chain, we offer advertising packages to suit your goals and budget.
Starting from just $150 per month for a printed advert, you can choose from various sizes and multiple publications in either our Trades & Services section or within the body of the magazine. We can also design your advert for a very low price of $50 plus GST. Content and images to be provided by deadline dates.
Sizes:
Artwork
Specifications
Sizes
Boost your business with classified ads.
DigitalAdvertising:WebsiteDisplayAdverts
From Gen Zs to Baby Boombers, everyone is embracing digital and we’re utilising our digital presence to benefit your business. You can choose banner adverts and sponsored articles that hyperlink to your websites or digital platforms to attract customers and convert sales. Plus we can create your advert for $50+GST. Cost includes design and proof. (copy & images required before deadlines)
Stay Top of Mind with Digital Display Adverts
Banner ads – square and rectangular
•Include a direct click through to your website.
• Are viewable on all devices and stay with the viewer as they click through each page. •Are based on a 3-month booking.
Tell Your Story through Sponsored Articles
Everyone loves an engaging story. You can feature your business and build your brand to reach 1000s of people online via our Echo News website and social media channels. We’ll ensure your article is SEO friendly and captures our readers’ attention.
Cost:$150 including GST, per article.
Duration: six months
Digital Inserts in Magazines
DigitalAdvertising:E-Newsletter
Our monthly e-newsletter reaches 5,000 engaged local subscribers, delivering the latest editions, news, and events directly to their inboxes. Each edition is packed with valuable content designed to keep our readers informed and connected. Advertising in this e-newsletter ensures your message reaches an attentive and interested audience and with prices from only $75/month how can you go wrong?!.
We offer two styles of advertisements (see below), each with direct click-throughs to your website.
Display Ad
Cost: $75 inc GST/ month based on a 6month booking (6 sends)
or $100inc GST/ month for a lesser booking
Editorial Style Ad
Or more of an editorial styled option that includes an image, title and blurb that links through to a sponsored article on our website. See the 10K Ellendale Community Grants section.
Cost: $170 inc GST includes Sponsored Article on www.echo-news.com.au plus insertion into the ENewsletter
Option to have a monthly insertion into the newsletter that links to a different Sponsored Article each month $140inc GST/month
Introduction
“Talk of the Town” is a weekly community podcast produced by Echo News as an extension of the print and digital platforms, offering audio content covering local news, events, and community stories. The podcast focuses and serves the north-western suburbs of Brisbane and features interviews with local residents, community leaders, and business owners. The hosts, Von and Steve, delve into the beating heart of the local community with the aim to generate discussions on various topics, issues, challenges and celebrations. The podcast ultimately provides listeners with a convenient way to stay informed about happenings in their area while on the go.
Benefits
Sponsoring Talk of the Town can be a strategic move to enhance your brand’s visibility, build community ties, and drive business growth. Here are some of the major benefits.
Targeted Audience Reach: Our podcast is niche to north west Brisbane. This allows your business to reach listeners within our direct geographic area.
Enhanced Credibility and Trust: Hosts Steve and Von, have built trust with their audience, endorsement from this dynamic duo can significantly enhance the credibility and trustworthiness of your business.
Cost-Effective Advertising: Sponsorship options are really affordable and provide a high return on investment by directly engaging with our dedicated listener base.
Increased Brand Visibility: Regular mentions and ads in our podcast will keep your brand top-of-mind for listeners, boosting brand recognition and awareness over time.
Community Engagement: Sponsoring our communityfocused podcast demonstrates your business’s commitment to the community, fostering goodwill and strengthening local ties.
Sponsorship Opportunities and Inclusions
Segment Sponsorship; from $150 inc GST per episode (discounts apply for continuous or regular sponsorship)
• Sponsorship of specific podcast segments or features, such as interviews, destination spotlights, or news updates. Our current segments include:
Spread the Word - Features events, places or people that we think everyone should know about
What’s Hot, What’s Not - Hosts provide commentary on a specific event/ activity/ issue that we love and dislike.
Destination Spotlight - Features a local destination locals should visit
Looking Forward, Looking Back - Historical reflection of a particular area, building, street, forest, person, park
Upcoming events - A list of upcoming, local events
• Customised sponsorship messages integrated into sponsored segments.
• Opportunity for sponsors to suggest or participate in segment content.
Episode Sponsorship from $450 inc GST per episode
• Sponsorship of individual podcast episodes, with sponsor acknowledged at the beginning and end of the sponsored episode.
• Opportunity for sponsors to provide input on episode topics or themes.
• Logo placement on episode artwork and promotional materials.
MaximiseYourReachandEngageCustomers
JOIN US TODAY CONTACT US HERE
Our Supporters
Local and independents magazines are only sustainable thanks to the generosity and support of our local communities and businesses. Here are a few of our loyal clients. We’d love to add your business to our Echo News family.
“I’ve found the Echo News to be a great avenue for me to communicate to my constituents. It’s very readable and has great reach with the whole of my electorate receiving a copy through its three different geographical versions. I would recommend The Echo to any business or community group trying to get their message out. ”
Tim Mander MP - Member for Everton
“I have been running advertising in all Echo news areas for 12 months now and have seen a massive uptick in enquiries from new clients that I otherwise would have not reached in suburbs I was trying to target. After being told by a “marketing” team that print media wasn’t a good idea, I spoke with Katie and who struck an immediate chord with me as she understood what I was trying to achieve. I would happily recommend any business spend their money on advertising locally in the Echo News instead of spending all of your marketing budget on online advertising! Thanks for all your help, Katie and I look forward to many more issues in Echo News!”.
Scott Palazzi, Loan Market
“Echo news company is an outstanding local newspaper! I have had the pleasure of advertising my business with them for quite some time now, and the experience has been great. Not only do they provide great exposure for my business, but they also genuinely care about supporting the local community. Katie is an absolute pleasure to deal with. Her professionalism, attention to detail, and commitment to excellence are truly impressive. Echo news is a wonderful asset to the community, and I am proud to be associated with them. If you’re looking for a top-notch local newspaper that cares about its readers and advertisers, look no further than Echo news company!”
Zhanna Jonson, Homely Flooring
“Advertising in The Hills Echo and Everton Echo has added a valuable new stream of local ‘clients’ attending our monthly Repair Cafe The Grove workshops. Echo News provides a great service to our local community.”
