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welcome to nurture magazine
spring 2012
Nurture is founded on the unrivalled expertise of The Portland Hospital for Women and Children.
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The Portland Hospital is famous for the highest standards of healthcare for mothers and children. It is also a world-class hospital in women’s healthcare. Only Nurture Magazine can give you the opportunity to stay in touch with many of the Portland parents.
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With comprehensive content provided by the UK’s leading healthcare experts including London’s top Consultant Paediatricians and Obstetricians, Nurture shares the hospital’s wealth of expertise with its readers - a select group of high net worth parents and parents-to-be across London and the South East.
omplete bugaboo bee is tra smart choice for modern parents that live life on the h their newborn – or toddler.
Nurture strives to be everything a parent wants from a magazine. Providing the most up-to-date and clinically accurate healthcare information as well as covering all of the key topics of interest to expectant parents, and parents with babies, toddlers and primary school aged children. Nurture is engaging, helpful, fun and well informed.
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high-tech pregnancies what’s in a name? what to pack in your hospital bag growing pains in children health: eye checks 01/10/2013 12:31
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Meet Nurture’s editor Only Nurture reaches such a targetted parenting audience.
Nurture brings together the knowledge and experience of some of the world’s leading specialists in maternity and children’s health. Its depth and quality is unparalleled in child and baby magazines.
Nurture magazine is a valuable source of reference that parents return to time and time again. Nurture is shared by parents increasing the readership figures significantly. It is estimated that Nurture delivers over 120,000 readers.
Nurture gets the vote of confidence from health professionals and is found in many patient waiting rooms, endorsing the quality and highest standards that Nurture delivers to readers.
achel Ellis understands what our readers want. As a mother of two young children, Rachel knows about her readers and what interests them. Combine that with the skills of a award winning health journalist and you can see why Nurture is such an wonderful read. Rachel has worked for national newspapers for more than 10 years as the Health Correspondent of the Mail on Sunday, Health Editor of the Daily Express and Health Correspondent of the Press Association. She has written for the health and news pages of The Daily Mail, Sunday Mirror, Daily Telegraph, Sunday Express, Independent on Sunday, Evening Standard, News of the World, Press Association, Elle magazine, and First magazine. She is still a regular contributor. Feature
HIGH-TECH PREGNANCIES By Lucy Elkins WHEN our GrANDMoTHErS WErE pregnant, they had little idea of the baby growing inside them. Due dates were not much more than an informed guess and, if anything was wrong with their baby, they would normally have no idea until the birth.
through the womb or with a tube inserted into the vagina. Both come with a risk of infection or miscarriage and that’s not the only down side.”
How times have changed. Now pregnancy has become high-tech, allowing prospective parents to see and learn a lot about their babies even before they are born.
Nurture delivers distribution you can’t find elsewhere, reaching leading City firms’ parenting employee networks, demonstrating the confidence that occupational health managers have in the quality of Nurture magazine.
Rachel has the support of a large team of contributing experienced writers who work withThe Portland Hospital’s healthcare professionals to provide valuable content written to appeal to our exclusive audience and your target market.
“Until now the only options were a blood test and scans called nuchal translucency.” “If, after they are carried out, the pregnancy is deemed to be high risk – a risk of one in 250 or over - then expectant mothers are offered either an amniocentesis test during which fluid is extracted from the womb with a needle or chorionic villus sampling (CVS). This involves taking a sample of the placenta either with a needle
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The blood test, known under various names such as Non Invasive Prenatal Testing (N.I.P.T.) or The Harmony Test, is carried out after 10 weeks of pregnancy along with a scan.
Its accuracy rate is over 99 per cent, yet it is also totally non-invasive. As well as testing for Down’s, it can pick up other conditions such as Edward Syndrome and Patau Syndrome.
“Using either method picks up 93 per cent of Down’s babies but there are seven per cent who do not get detected, whose pregnancy progresses with the mother thinking that she is at low risk,” says Mr Donald Gibb, a Consultant Obstetrician at The Portland and at The Birth Company based in Harley Street. Now it is possible to use a blood test which gives a greater degree of accuracy without the risk of harm to the unborn baby. “It is revolutionary - in the thirty years I have been in maternity care this is the
involved in Nurture Magazine. It has now grown to become an important magazine for all parents and parents to be. As editor, I make sure that it is full of valuable information and great content. I am
“A blood test is taken and tested for DNA from the baby – which will come from the placenta,” says Mr Gibb.
This doesn’t just serve an expectant mother’s curiosity. Modern scans and antenatal tests mean that medical conditions can now be detected with greater accuracy than ever before. “One of the most significant breakthroughs has been with testing for the genetic condition Down’s Syndrome,” says Dean Meredith, Lead Sonographer at The Portland Hospital.
biggest advance that we have seen,” says Mr Gibb.
“I’m thrilled to be
The only drawback, apart from the cost of £600, is that it takes two weeks for the results to come back from the laboratory and in one in 30 cases not enough of the baby’s DNA will be found in the blood sample and there will have to be a repeat test (performed without additional cost). But it’s not just tests that have moved on. Scans too have become increasingly sophisticated.
proud that it reflects the high quality of care afforded to parents and children treated at The Portland Hospital.”
It is now possible to get a 3D-image of your baby in the womb or even a 4D-moving image. “The 4D moving images are useful for looking at heart defects while the baby is still in the womb – as it helps to see the heart actually moving – and tells us
Rachel Ellis
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Looking every bit as elegant as its readers Conceived to appeal to the highest quality parenting market, Nurture is designed to look great and will only use the most beautiful photography. Nurture features wonderful things for mothers to treat themselves with and make them feel special, reflecting the quality of care offered by The Portland Hospital. The right advertising environment You’ll be in great company. Only advertisers connected to high quality products and services will be part of Nurture; everything mothers want to know about for babycare, childcare, selfcare and special treats.
Feature
THROwING A BABY SHOwER By Tamara Abraham
THE bAby SHoWEr IS A MoDErN pregnancy rite of passage, and now it has well and truly hit the UK. But for those landed with the responsibility of planning such an event – usually a sister or close friend the list of tasks can be daunting. When, exactly, should a baby shower be held? Who should be invited? And what on earth is the protocol for gifts? The third trimester is generally considered the best time for a baby shower – but not too late – if the guest of honour goes into labour early, you may be forced to cancel your plans altogether! Four to eight weeks before the due date is about ideal. “It’s lovely if the mum-to-be really looks like one - the bigger the bump the better!” says American-born, Londonbased mum and parenting writer Ashley Pearson. “It underscores what it’s really about - celebrating someone that hasn’t arrived yet. And the more their presence is felt, the better.” The guest list should be kept relatively small, with no more than 12 guests, she adds.
Nurture will cover high interest topics Family Health, Fashion, Finance, Food, Holidays, Travel, Parties, Photography, Interiors, Schools, Education, Health and Fitness, Toys, Pregnancy, Baby, Property, Childcare and so much more.
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“I suggest you invite people that are in your inner circle only. It may be tempting to go for large numbers as you mentally tick off all that you still need to buy for the baby, but it will take away from the specialness of the day,” Ashley says.
THE THIRD TRIMESTER IS GENERALLY CONSIDERED THE BEST TIME FOR A BABY SHOwER Some mums-to-be with several different groups of friends might even have multiple baby showers, says Kimberley Firth of Blossom Mother and Child. “If family is far away there could be separate showers – one for local friends and family and another for the family back home,” she says. “Work colleagues may also want to throw a scaled down baby shower.” The baby shower should be a stressfree experience for the mother-to-be, and the lion’s share of the organising should be taken out of her hands. If a close friend or family member is not able to take on the task, consider hiring a professional.
Amy Edwards is one such planner at Blooming Baby Showers. She says there isn’t a set format for a baby shower but they are traditionally girly affairs held in the afternoon.
Gifts
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Games
Food, of course, is key at any party and a baby shower is no different. Great finger food is usually a winner with a girly crowd – and a sensational dessert to round the day off. And don’t forget to provide some bubbly – just because the mother-to-be can’t drink, it doesn’t mean her guests won’t. A fresh lemonade with ginger or strawberries will be a hit with the nondrinkers too.
WAGErS: A simple wall chart and pen are all you need for guests to guess the baby’s arrival date, weight and sex. Guests can bet money (just attach an envelope to the wall chart), or just compete for the glory of being right.
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bodysuits in s set of four cotton Bluebird Baby Cupcake £30, selfridges.com sizes 0-6 months, Aden + Anais swaddle Storksak Nina bag
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in lime, £80, storksak
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bAby PHoToS: Test the mother-to-be on how well she knows her friends, by asking guests to each bring a baby photo. They can be displayed on a wall (a ribbon and wooden washing pegs look sweet) and the mum can guess who each baby photo belongs to. THE NAME GAME: Each guest must try and think of the worst possible name to go with the unborn baby’s surname. Take a lead from Bart Simpson’s prank calls to Moe’s Tavern for especially hilarious results.
www.bloomingbabyshowers.c o.uk, www.blossommoth erandchild.com
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Games add a fun dynamic to the party and make it about more than just gifts and food. They also help return focus to the impending arrival. Steer clear of anything tacky though, and stick to ideas that sober grown-ups won’t feel too silly playing. Here are three of the best: •
Ashley says one thing the mother-tobe should consider is splashing out on a new dress – she’ll be centre of attention after all – and will be in every photo. It may also be worth getting your hair and make-up professionally done on the morning of the event.
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MuMS:
.co.uk Sitter, £114.99, amazon BabyBjorn Balance
is well-received!”
“Lots of people also celebrate with a lunch or evening event which can be more formal.”
For FIrST-TIME
st Activity Gym, £57.99, Fisher Price Rainfore mothercare.com
return policy. or even fourth on their second, third For expectant mums ’ than baby shower, more of a ‘Baby Sprinkle baby, the party is Showers. of Blooming Baby says Amy Edwards necessary, but says, a gift list is not In that instance, she pampering treats indulgent gifts or “a sprinkling of more
“In my experience, baby showers tend to have an afternoon tea party theme ideally in the garden enjoying the sunshine, but as we live in England, this can’t always be the case!” she says.
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FIVE GrEAT GIFTS
mother-to-be to acquire a great way for a A baby shower is ending up with a needs. But to prevent ts that may all the baby kit she -only newborn garmen list. cupboard-full of dryclean simple with a gift taste, keep things not even be to your and the mother-tofor the guidance, Guests are often grateful ls. What’s more, essentia of her checklist d at once. be can work through online and delivere ordered be t can everything list, with an excellen a good US-style gift Try John Lewis for
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Unique access to an exclusive audience This is your opportunity to connect your brand to the very heart of your target market. With minimal wastage, and maximum impact, Nurture is the top class showcase to present your products or services at their best.
Get in touch now
to discuss advertising opportunities call Katie Amps, Advertising Sales - Nurture 07818 056651 katie@nurturemagazine.co.uk | 2013
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Distribution FACTS • Circulation: 30,000 parents and parents-to-be • Readership: 120,000 parents and parents-to-be
All advertising costs shown are Net, VAT at 20% will be added to invoiced cost. Payment is strictly on receipt of invoice
• T argetting: High net worth parents – households of £80,000+ income
Display Advertising
• M ailed direct to 25,000 homes from both the exclusive Portland Hospital parenting database and special high net worth ante natal and post natal parents
Outside Back Cover Inside Front Cover Double Page Spread Full Page Half Page Quarter Page
• Regions: South East. London and the Home Counties • C onsulting rooms: Over 1,000 magazines are displayed in consultant’s and GPs waiting rooms in London and the South East • C orporate networks, expat groups and children’s clubs all receive Nurture magazine • Displayed at The Portland Hospital events and conferences • F eatured on The Portland Hospital website which receives over 500,000 hits per annum. Spring 2014 Issue: Copy deadline - 4th March 2014 Publication - 4th April 2014 Autumn 2014 Issue Copy deadline - 2nd September 2014 Publication - 3rd October 2014
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Rate card details
One issue £2,300 £2,000 £2,500 £1,500 £750 £450
Two issues* £2,190 £1,900 £2,300 £1,400 £700 £400
* Prices are per edition and to qualify for the discounted price the advertising must be paid for in full. Advertorials
Artwork should be provided for the advertorial. Please note that the layout and font used should not be similar to the magazine editorial. Nurture reserves the right to request artwork revisions if required. The title ‘Advertorial’ will be placed at the foot of the advertorial.
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Production details A Double Page Trim Area 420 x 297 Bleed Area 426 x 303 B Full Page Trim Area 210 x 297 Bleed Area 216 x 303 C Half Page Landscape 180 x 126 D Half Page Portrait 90 x 267 E Quarter Page Portrait only 82.5 x 126
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Production Requirements
All advertising should be provided as final printready PDFs with all images at high resolution (300dpi) in CMYK. No transparency settings over 1.3 please. Please email all ad copy to: cindy@nurturemagazine.co.uk. It is recommended that full-page advertisements are accompanied by a colour-calibrated proof generated from a CMYK file. Advertisers should undertake to obtain appropriate consent and/or copyright for all materials supplied. A booking confirmation form will be sent to all prospective advertisers to be signed and returned to secure your booking. All order forms and copy must be submitted to Nuture within the deadlines provided. | 2013
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PREPARING YOUR CHILD FOR HOSPITAL
Contacts
Nurture Magazine 122-124 Temple Chambers, 3-7 Temple Avenue London EC4Y 0DA Tel: +44 20 7936 3835 Fax: +44 20 7356 0825
ADVERTISING
Editor Rachel Ellis rachel@nurturemagazine.co.uk Advertising Sales Katie Amps Tel: 07818 056651 katie@nurturemagazine.co.uk
THE FALL 2013 RALPH LAUREN GIRLS RUNWAY SHOW PREMIERING ONLINE SEPTEMBER 5 RALPHLAUREN.COM/GIRLSRUNWAY
Production Cindy Cash cindy@nurturemagazine.co.uk
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