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MEDIA PACK 2014-2015 Little Media is a division of The Chelsea Magazine Company Ltd www.chelseamagazines.com


WELCOME

FROM OUR PUBLISHER INTRODUCING OUR PARENTING PORTFOLIO: PREGNANCY THROUGH TO UNIVERSITY

Annabella Ward Publisher

W

elcome to the Little Media Parenting Portfolio, a selection of luxury parenting titles in print and digital editions. Baby London is the stylish, must-have, bi-monthly magazine for affluent and aspirational parents living in and around the capital, guiding them through parenthood from pregnancy to those precious early years. With intelligent, up to the minute editorial content on the latest expert advice, products and trends, Baby London is a breath of fresh air, and a magazine every parent will enjoy. Baby Hampshire and Baby Surrey are Baby London’s regional cousins for families living outside the capital.

Little London is the essential bi-monthly magazine for the next stage of the adventure that is childhood. Taking parents through everything from those first days at nursery to their first trips away from home, it’s a guide to the most exciting activities and cultural events in and around the capital; the hottest holidays, coolest kidswear and interiors ideas. Little London will inspire parents while also helping them keep on top of their child’s health, development and well-being via our team of expert contributors. Our portfolio is completed by Independent School Parent which provides invaluable guidance for parents as their children progress through private education.

Little Media is a division of The Chelsea Magazine Company, leading publishers of specialist magazines. Little Darlings has now joined the Little Media family and has been re-christened Little London.

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OUR NEW LOOK

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Kirstie Allsopp My School Days

The value of learning a language

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NURSERY TO UNIVERSITY HELPING YOU MAKE THE RIGHT CHOICES FOR YOUR CHILDREN

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baby london NEW LOOK

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PEEK INSIDE petit STYLE

petitPORTER R E ADY TO WE AR THIS SE ASON ' S MUST-HAVE S?

petit STYLE

BABY L VE'S LIT TLE OBJEC T OF DE SIR E

7

1

2

6

5

Twinkle toes

4

3

These handmade shoes by Vevian are the ultimate gift for newborns. Available in a range of the prettiest hues and presented in a bespoke box, they're on our wishlist. £99, vevian.co.uk

1 Baby bunny jumper ilovegorgeous, £55 2 Two piece set Baby Cloud, £55 3 Bow cardigan Chloe, £59 4 Iris dress Liberty, £85 5 Vintage jersey dress Chloe, £76 6 Ruffle blouse Orquidea, £35 7 Broderie anglais dress, Chloe, £235 babylondon.co.uk | SEPT/OCT 2014 | 29

babylondon.co.uk | SEPT/OCT 2014 | 29

dad's WORLD

times TRYING

MY WIFE HAS NO INTEREST IN SPORT, none at all. Which is one of the reasons I love her. No one wants to come home after a day of talking about the offside rule to strike up a conversation on the same subject. I like to think she’s secretly proud of what I do, it’s just that she hides it very well. I recently overheard her telling someone “all he does is talk about hairy men playing catch”. But her disinterest in the back pages perhaps also explains her lack of timing; an inability to sense ‘the moment.’ Let me rewind to the night I tried to propose. It was a glorious evening in Franschhoek, the perfect dinner at Reuben’s. With the ring burning a hole in my pocket, we opted for the gourmet taster menu; six courses with accompanying wines. Four courses (and glasses) in, she’d lost all basic communication skills. Using the ’timing is everything’ rule, I aborted the knee-drop and performed a disillusioned flyby. It is never the right moment if your fiancé-to-be is the one who has slumped to her knees before you. She has form, too, when it comes to delivering news such as the phone call to tell me that I was going to be a father for the first time: one minute before I went live on air on Sky Sports News. I will agree that it helped create extraordinary emotion to the opening of the show - elation, fear, exhilaration and relief all combined with Jose Mourinho’s transfer dealings. I’m not sure football updates have ever been delivered with such manic facial expressions. Whatever it is that makes my wife tick (excuse the pun), the genes are present in our daughter. How else can you explain her arrival at 29 weeks weighing just under 2lbs? The doctors didn’t have a better answer. I remember I was looking in the fridge for something to eat when the wife rang saying

FATH ER OF T WO AN D SK Y SPORTS. PR E SENTER ALE X PAYN E GIVE S HIS ACCOU NT OF COPING WITH AN E AR LY AR RIVAL. that things weren’t right. For all the times I’m told my job is an inconvenience apparently I’m at home too much during the week and away too much at the weekend (when I'm presenting) - I’ll always be grateful that the only thing in my diary for that day was a morning watching Bargain Hunt. I like to think of it as being in the right place at the right time. So the wife went from a legal breakfast meeting at the Wolseley to having our little one in the prem unit by lunchtime. And for a while time stood still. It is funny the things that stand out now

{

86 | SEPT/OCT 2014 | babylondon.co.uk

- the regular ‘bings’ of the machines, sobbing uncontrollably on the phone to the boss as I explained I wouldn’t be in for a while, the constant hand washing, the kangaroo care. The pride when her oxygen level reached the perfect 100, the fear when changing her first few nappies, the wrench when we were sent home at 9pm every night. And in the first few weeks, the drive into the hospital in the early hours to place our test tubes of precious milk in the fridge next to the beer barrels of breast milk the other mothers were producing. Although she was the newborn, I’m not sure I’ve ever grown up so quickly. It was the perspective shift that was most noticeable, as all the irrelevant aims and desires that I had for her in the run up to her arrival disappeared in a flash. Suddenly prodigious talent and endless career opportunities seemed rather less important than keeping her breathing and eating. But time was the proverbial healer, and having been enveloped by the quite brilliant protective bubble of Queen Charlotte’s Hospital, we came home after two months, with Little M weighing a bulky 5lbs. And, aside from reflux, haemangiomas, dairy allergies, a bent foot, an impacted gut and other bits and bobs, it all became fairly normal fairly quickly. We just started racing from the pit lane rather than the start line. The clock started again, we picked up speed and left all the stresses and concerns behind - to the point that we decided to double

ALTHOUGH SHE WAS THE NEWBORN, I'M NOT SURE I'VE EVER GROWN UP SO QUICKLY

}

the fun. Getting going with number two was understandably a fairly fraught experience. With no explanation for Little M’s early kick off, we trod fairly carefully. Time rather slowed down again, as the wife was ordered to bed from four months onwards and we just quietly hibernated during the summer. I watched every minute of the London Olympics, pausing only to run cups of tea upstairs (attempting to break the world record with every effort). Inevitably, there was the odd drama, including the occasion I rushed out of studio before a match and raced the familiar route to the hospital. The

wife feared she was having a miscarriage, and I just remember how grey everything went; the familiarity of the wires and beeps. And how an 18 month old is completely unaware of the anxiety that surrounds her. After about three hours the doctor’s prodding and pushing deflated the situation, quite literally. Trapped wind. And suddenly it was the game of the season. The boy was much more simple (like his father), arriving with perfect timing and in the process fuelling my hopes of an opening batsman. Perhaps the perspective hasn’t shifted that far after all. And now we’re motoring along again, though with this

rather inverted home life of a family week and a working weekend. But through this unconventional lifestyle I’ve eavesdropped on more coffee mornings, watched more swimming lessons and attended more ballet classes than most fathers. And it’s only just begun. I’m a Daddy first and a nanny second; a Danny or a Naddy if you will. I have seen the other side, and now it is time to reveal all for the benefit of those men who have proper jobs. Having said that, not for a minute would I change being a Naddy. Given where we’ve been and where we’re going – and to tweak that old sporting cliché – it’s all about timing.

babylondon.co.uk | SEPT/OCT 2014 | 87

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DIP INTO BOOK REVIEWS

READ ALL ABOUT IT

FROZEN FUN

2

4

5

FOOD FOR THOUGHT

Available in delicious strawberry and mango, Claudi & Fin is a frozen yoghurt lolly made with creamy Greek style yoghurt, lashings of real fruit and added vitamin D. A healthy treat for little lickers. £3 claudiandfin.co.uk

What's new in the book and app stores

1

PRODUCT UPDATE

Make feeding time fun with the Squiz reusable food pouch. Simply fill with baby food through the zipped opening and store in the fridge or freezer. Then pop it in the dishwasher. £10.50 squiz.co.uk

edit

3

THE

6

Our pick of this season's most innovative products

1

for prices see online @littledarlingsmagazine.com/books

The Slightly Annoying Elephant

David Walliams What’s big, blue, bossy, and turns up uninvited? A slightly annoying elephant, of course! Walliams' first picture book with Tony Ross.

2

ABC

Damien Hirst From A is for Anatomy to Z is for Zebra, this is a childfriendly introduction to Hirst's work, produced with soya bean ink. The 26 images represent Hirst's iconic imagery.

3

The Further Adventures of The Owl and the Pussycat Julia Donaldson Edward Lear's much-loved rhyme has been reworked by the popular author of The Gruffalo.

4

Peekaboo Sophie

Dorling Kindersley Meet Sophie la girafe in this new touch-and-feel picture book. Bursting with sensory surprises, it's a great way to play 'Peekaboo' with Sophie and friends.

5

6

Peep inside the Zoo

Anna Milbourne Illustrated by Simona Dimitri, this book is sure to enchant young animal lovers as they go behind the scenes at the zoo and meet the magical menagerie.

Wind-up bus

Usborne Publishing Create a map of London and set off with the doubledecker bus to explore London's famous landmarks. Remove the tracks from the book to make one big track on the floor.

let's get digital

THE PERFECT PAIR

Best for:

Best for:

Best for:

Gobaby Packed with advice, this app is essential for anyone taking the tube with a baby in tow

Henri le Worm Chef Raymond Blanc and actor Simon Pegg teach your little ones about food and nature through cooking.

Fisher Price See'n'Say Inspired by the classic learning toy, this app helps children to associate words with images

MUMS ON THE MOVE

RECIPES

Best for:

LEARNING

IMAGINATION Toy Story: Story Theatre This app puts you in control of the characters and lets you dream up your own plot

littlelondonmagazine.co.uk |

mum

PART 1

the supermarket and hiding the golden syrup under the table at breakfast time, so he couldn’t see what I was dolloping all over my porridge. As a first time mum, I felt it was my maternal obligation to nourish his body and brain to the best of my capability. As well as feeding him only organic foods, this also involved chauffeuring him around half of Surrey. Maternity leave? My diary had never been so full. We did everything from baby swimming to baby massage, singing, dancing, rhythm and rhyme. You name it, we tried it. If there was toddler Japanese, I probably would have signed him up. He hated the swimming (so did I, largely on account of having to wear a swimsuit that no longer really fitted.) As for baby massage, that had to be performed nappy-free, which J took as an opportunity to empty his bowels I give it to her all the time, she certainly all over my jeans. Music wasn’t really his doesn’t eat it as often as I do (that really would be an offence) but there are times when thing either and despite my best efforts, he never really progressed beyond chewing the it’s just easier to give in. I wasn’t always so instruments into ‘playing’ them. Still, I lax, but after three children my principles, persisted with our extracurricular activities like my stomach muscles, are somewhat in case there were any special gifts or talents weaker than they used to be. lurking beneath his squidgy pink babyness. When J was born seven years ago, I was As for TV, that was banned until he was at determined to be the ‘perfect mother.’ I vowed never to feed him anything that came least old enough for Blue Peter. Along with chocolate of course. out of a jar and went to frankly ridiculous Roll forward three years to the arrival of lengths to ensure that not so much as a grain D and my standards began to slip. Suddenly, of sodium or molecule of sugar, ever passed CBeebies became a blessing, rather than a his lips. This included making miniscule loaves of salt free bread (which never rose) to guilt trip. Pushy parent classes were replaced with toddler groups where no-one cared if avoid giving him the toxic stuff they sold in

Wotsits in their faces. Meanwhile, my eight-toothed one-yearold is triumphantly sucking a chocolate finger. I can feel the disapproving glances without even looking. I might as well scrawl "bad mother" on my forehead in chocolate spread. I’m not sure what’s worse; the fact that Baby A recognises chocolate at such a delicate age. Or the fact that I *gasp* allow her to eat it. Just to be clear here: it’s not like

My daughter's face crumples, then turns red. 'COOOOCK,' she screams.

ON-THE-GO

Bottle up and go with The Sili Squeeze. Enjoy delicious blends of freshly puréed food with this innovatively designed reusable food pouch. From £12. thesilisqueeze.co.uk

littlelondonmagazine.co.uk |

SEPT/OCT 2014 05

TODDLER TALK

In Part One of her first Little London diary mum of three Becky Dickinson struggles to maintain standards of decency.

one of D’s nursery friends, when Baby A decides to show off her range of newly acquired vocabulary. Before you see this as one of those veiled attempts at stealth boasting, best known to Facebook, I should probably point out that Baby A’s vocabulary is not something most parents would be proud of. There’s b-cock (broccoli) yog-cock (yoghurt) and cocks (socks). But today, at a party where I barely know anyone, the word that comes out of my daughter’s mouth is simply: ‘cock.’ A few mums swivel round. I jiggle Baby A on my knee a bit and try to appease her with a breadstick. But she’s having none of it. ‘Cock,’ she repeats. ‘Cock, cock, cock’ with rising decibels. Now everyone is looking. I can tell they’re wondering if this is a word she’s picked up from me. Am I more slummy mummy, than yummy mummy? Before anyone can jump to conclusions, I interject. ‘You mean chocolate, darling,’ I sigh, pointing at the chocolate fingers, then quickly re-positioning them out of sight. My daughter’s face crumples, then turns red. ‘COOOOCK,’ she screams. I whip the chocolate fingers back and slip one into her trembling hand. She is instantly cheered up and shoves two thirds of it into her desperate little mouth. At least it prevents her screaming expletives. Most of the other mums return to fussing over their four year olds, trying to encourage them to try a carrot stick, rather than just shoving handfuls of

Stimulating your little ones' senses, Playtoes are sure to be a hit with tiny toes. Designed with quirky contrasting colours, different textures and sounds, senses will be excited by every kick, tug and wiggle. £22 playtoes.co.uk

SEPT/OCT 2014 05

diary of a

We’re at a fourth birthday party for

LITTLE WALKERS

Skip Hop's stroller handle is the perfect tool for keeping little walkers by your side. Fun to hold, and with cute owl detailing it¹s a great way to avoid children wandering off. £6.50. maguari.com

groovy soles too!

you turned up late. They were also considerably cheaper. And although I did my best to keep the freezer stocked with home-made purees, I did on occasion resort to those squashy pouches - the ones designed for mums who feel guilty about shop bought baby food and want something that looks like it isn’t. Luckily, D couldn’t tell the difference. Roll forwards another three years, to the arrival of baby number three, and oh how

These days a successful morning is one where we ALL leave the house with teeth and hair brushed. things have changed. The strive for perfection is a thing of the past. These days a successful morning is one where we all leave the house with teeth and hair brushed. Baby A’s greatest achievement is probably that she recognises the theme tune to Peppa Pig and snorts whenever she hears it. As for aspirational activities, or even toddler groups, the last thing I want to do on a rare morning when I don’t have anything else to do, is be surrounded by other people’s offspring. I’ve finally realised it’s ok to spend time with your own kids, on your own. And that just because they’re not being subjected to highbrow infant edification, doesn’t mean they’re not developing. I’ve also realised the occasional chocolate coated snack is probably not going to do any major damage. Shoddy parenting, or self-preservation? For me, there is only one way to handle three children and stay sane - and that is to lower your standards. I prefer to think of it as a more laid back, less neurotic approach. And hey, they’re all happy, healthy kids. Meanwhile, back at the party Baby A has finished her chocolate finger and is demanding another one, while smearing her hands over my boobs. ‘Cock, cock, cock.’ ‘Oh, go on then,’ I say, reaching for the dish. Her melted chocolate smile melts my heart and I help myself to a couple too. Well, if she’s having one. LL

86 SEPT/OCT 2014 | littlelondonmagazine.co.uk

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SEPT/OCT 2014 87

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In a retail market now worth £1.4 billion a year, a 62% rise in the last decade, the industry is truly booming. You can find our titles on sale across the main supermarket outlets, independent retailers and other parent specific venues. Ensuring we reach the right audience we also distribute through controlled circulation, and sponsor the leading parenting shows and events across the South. “Just found the latest edition on my desk, as ever, it’s gorgeous. Congratulations on another wonderful publication.” Dawn Tomkins, Marketing Manager John Lewis

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EXCLUSIVELY EDUCATION FOR PARENTS WHO CHOOSE TO EDUCATE THEIR CHILDREN PRIVATELY

With separate editions for junior and senior schools, Independent School Parent is the only magazine that addresses educational issues, while supplying impartial advice that you can really rely on. Independent School Parent is the trusted partner of schools, parents and prep edition SprinG 2013  www.independentschoolparent.com

advertisers, offering a multi-media portfolio of regular frequency magazines and a twice yearly guide to independent schools. Each print edition is delivered free on request to independent schools for onward distribution to parents. SENIOR EDITION Þ SUMMER 2014 Þ www.independentschoolparent.com

senior school

tHe great outdoors

INSIDE...

ISP JUNIOR

How to cHooSE

P 82

Charley Boorman My school days

Anthony Seldon: How to raise a winner Thalia Thompson gives her top tips on preparing your child for senior school

W

hether your child moves school at 11 or 13, going from the top year of a preparatory school to the bottom of a senior school may be the biggest change your child has ever experienced. It can be a big event for parents too – but there are lots of things you can do to prepare.

Get to know the school

FINANCE

Simple ways to save on school fees COMPETITION

Win a luxury holiday with Mr & Mrs Smith

Godolphin school, Wiltshire

MORE ON...

10 INDEPENDENT SCHOOL ParENT SUMMER 2014

  

www.independentschoolparent.com

Take as many opportunities as you can to visit the school. There will almost certainly be a taster day where your child can meet the other children who’ll be in their form. There may be other opportunities too, so keep an eye on the school website for details of plays, fetes or exhibitions. At Badminton School, Bristol, future pupils are sent the weekly school newsletter and are invited to many of the school’s summer events. “It’s important that the girls can picture

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themselves here,” says headmistress Rebecca Tear. “It helps them to feel part of the community.” On a practical level, if your child will be travelling independently to school each day, make sure they’re familiar with the route. If they’ll be using public transport, make sure you’ve discussed what they’ll do if something goes wrong and a tube line is suspended or they lose their bus pass.

Making new friends Friendships can be very fluid at this age. Even if your child is currently at the school’s feeder prep school, the influx of new children will alter the dynamics of many friendship groups. Be calm and reassuring and encourage your child to join in lots of activities. At Caterham School in Surrey, there’s a “freshers’ fair” for new starters and children are actively encouraged to sign up to the various clubs and societies to broaden friendship groups. SUMMER 2014 INDEPENDENT SCHOOL ParENT 11

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Yorkshire. “Camps by the river give boys the time and freedom to build dens and rafts – not forgetting wild swimming,” says housemaster Paul Barlow. “The boys are always to be seen outside.” It’s a similar story at Aldro in Surrey. Just 45 minutes from central London, it gives pupils free-range fun with its very own lake, complete with rowing boat and island tree house – connected to the “mainland” by a rope bridge. “The boys love the bridge because there’s always the chance they might fall off,” says headmaster David Aston, who also runs “Escape from Colditz” nights – a favourite with boarders, who must elude staff searchlights in the grounds to win. “Children need challenge and excitement,” says psychologist Jennie Lindon. “If their play environment is made safe and sanitised, they will either slump into uninspired and repetitive play or find some way to spice it up.” All too aware of this, Windermere Prep in Cumbria has “Adventure!”

sessions on its weekly timetable. Children regularly set off from the school’s own lakeside watersports centre to sail or canoe – and they can also take up climbing, orienteering and a host of other challenging activities nearby. It’s no surprise that, by the end of Year Six, most of them have reached impressive levels of capability. But outdoor adventure for prep school pupils is about a lot more than just having fun. “It can boost their self-confidence and this can have a positive impact on their academic life,” says Aston. “Giving children the freedom and time to play together, in wild and open spaces, is critical to all aspects of development and learning,” adds Barlow. “The outdoor classroom is unique: no walls, no boundaries, no bells – an endless horizon of opportunity.” Prior Park in Wiltshire has taken this a step further. “Large amounts of the curriculum are learnt outdoors,” says headmaster Mark Pearce. “This creates opportunities for children to develop a wider understanding of their capabilities and to extend the skills they have learnt in the classroom.” Enabling them to do this is the school’s £14,000 outdoor classroom, including a wild meadow, pond, footpath and forest. It’s also used for good old-fashioned fun, such as making mud-men, building fires and roasting apples. Peter Dix, former education correspondent at The Daily Telegraph, endorses this outdoor approach to education. “Children who do not

❝ If a child’s play environment is made safe and sanitised they will slump into repetitive play ❞ respond well to conventional teaching and learning in the classroom often do so with striking success when outdoors.” Pupils at Beeston Hall in Norfolk are used to putting this theory to the test. They make the most of the nearby coast, not just for running free with friends or the headmaster’s dog, but also for geography lessons that come to life when transported from whiteboard to beach. “The children spend more time outside a classroom than inside one in any given day,” says headmaster Robin Gainher. It can also be animals that draw children to the freedom of the fresh air – not least at Hanford, where girls can hop on the saddle to ride Gus, Rosie, Acorn or another of the school’s many ponies. Or they can take Nonsense, Stanley and Doodah the dogs for a muddy walk round the grounds. But often they will just be found inventing their own outside fun, sometimes in the company of the school’s chickens – all as free-range as the girls themselves. “Children quickly learn to play their own games without the need for constant adult encouragement or direction,” says Nigel Mackay. And that’s just what prep schools need to preserve.

Clockwise from top left, children climb the cedar tree at Hanford school, aldro boys explore the lake, Beeston pupils regularly visit the beach, the rope bridge to the island tree house at aldro

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SUMMER 2014 INDEPENDENT SCHOOL ParENT 23

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he heavy branches of an old cedar tree brush the lawns of Hanford School in Dorset inviting girls to clamber on and climb. And, every afternoon, time is set aside for them to do exactly this. Headmaster Nigel Mackay tells pupils: “When you get really good at all the branches, you are allowed to teach other new girls their way around the tree.” Although a recent study from the Economic and Social Research Council shows a dramatic drop in children’s outdoor play once they go to school, Hanford is bucking the national trend – and it’s not alone in doing so. “Going out to play in woods and fields was what children used to do all the time,” says Dr Anthony Seldon, master of Wellington College. “We need that experience of wild places for all sorts of reasons, not least to see ourselves as part of something much bigger.” Wild places are very much on the agenda for pupils at Aysgarth in North

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