Hello Socksmith Friends & Family!
It’s that time again—when we unveil our exciting new designs for 2025!
As you know, we’re always hard at work to ensure we offer you, our valued retail partners, the best, most innovative, and creative Socksmith products possible. Each season brings new challenges, and with each, we strive to surpass our goals while staying true to our core Socksmith values.
2024 was the year of new! We launched Smith & Gil, an iconic pom-pom beanie offering with a fun homage to Socksmith co-founders, Eric and Ellen Gil. We also released the colorful and uber-comfy Sweater Socks collection (pairs well with loungewear and a holiday movie), which sold out almost immediately! COMPASS, our Merino wool collection, launched in 2023 and continues to grow rapidly. Sock aficionados love its affordability, progressive features, and playful designs inspired by the beauty and wild spirit of our hometown, Santa Cruz, CA. We’ve truly changed the game for wool socks!
We have some creative and exciting initiatives you’ll love for 2025, including our first-ever Retailer of the Year awards! Our social media efforts continue to move the dial, and we encourage you to collaborate with us so we can help you get more eyes on your store.
We’re so excited for 2025! Together, we’ll keep sharing incredible stories, championing small businesses and local communities, offering exceptional products, and spreading joy—one foot at a time.
Yours Truly,
Sean Jimenez
President, Socksmith
COMFORTABLE IN THE GARDEN
STYLE# WNS3740
HASTA LA PASTA
GILROY GARLIC
NO SHELF CONTROL
KC71923-GEE
OFF TO THE RACES
BARNYARD FRIENDS
$2.35/$6.00 MSRP 6-Pack $14.10
HAPPY BIRTHDAY BUDDY
2-4 Years 6-11 Shoe Size
4-7 Years 10-1Y Shoe Size Blue
SKU#: SIZE:
KC71903-BLU
KC71904-BLU
YEE HAW
MUSICAL FOREST BEARY TENTS
4-7 Years 10-1Y Shoe Size Blue
SKU#: SIZE:
2-4 Years 6-11 Shoe Size
KC71913-BLU
KC71914-BLU
2-4 Years 6-11 Shoe Size
4-7 Years 10-1Y Shoe Size Green
SKU#: SIZE:
KC71923-GEE
KC71924-GEE
MAKING THE BAND
SKU#: SIZE: 4-7 Years 10-1Y Shoe Size
KC71934-TAN
SKU#: SIZE: 4-7 Years 10-1Y Shoe Size
KC71964-GEE Purple
KC71944-PRP
SKU#: SIZE: 4-7 Years 10-1Y Shoe Size
KC71954-BLU
SKU#: SIZE: 4-7 Years 10-1Y Shoe Size
Racks and Displays
We’re excited to offer FOUR DISPLAY OPTIONS!
TOWER DISPLAY - First, our brand-new tower display that's so easy to put together, it will only take you 5 minutes (maybe less). It can also be used as a countertop display when your large display starts to look a little bare— simply take off the top half, place the Socksmith header on the lower half, and voila! A new rack!
CARDBOARD FLOOR DISPLAY - Our lightweight cardboard floor display, easy to ship and easy to assemble. It holds 40 styles (20 on each side) and is available now.
TABLETOP SPINNER - If you want to showcase a specific category of socks, our lightweight, inexpensive cardboard spinner is the perfect option. The solid backdrop allows you to tell any Socksmith story, and takes up minimal space!
