Hello Socksmith Friends & Family!
It’s that time again—when we unveil our exciting new designs for 2025!
As you know, we’re always hard at work to ensure we offer you, our valued retail partners, the best, most innovative, and creative Socksmith products possible. Each season brings new challenges, and with each, we strive to surpass our goals while staying true to our core Socksmith values.
2024 was the year of new! We launched Smith & Gil, an iconic pom-pom beanie offering with a fun homage to Socksmith co-founders, Eric and Ellen Gil. We also released the colorful and uber-comfy Sweater Socks collection (pairs well with loungewear and a holiday movie), which sold out almost immediately! COMPASS, our Merino wool collection, launched in 2023 and continues to grow rapidly. Sock aficionados love its affordability, progressive features, and playful designs inspired by the beauty and wild spirit of our hometown, Santa Cruz, CA. We’ve truly changed the game for wool socks!
We have some creative and exciting initiatives you’ll love for 2025, including our first-ever Retailer of the Year awards! Our social media efforts continue to move the dial, and we encourage you to collaborate with us so we can help you get more eyes on your store.
We’re so excited for 2025! Together, we’ll keep sharing incredible stories, championing small businesses and local communities, offering exceptional products, and spreading joy—one foot at a time.
Yours Truly,
Sean Jimenez
President, Socksmith
Men’s Cotton Novelty Crew Fall Collection 2025
STYLE#
STYLE#
STYLE#
MNC3618
MNC3622
MNC3626
MNC3596
STYLE# MNC3619
STYLE# MNC3623
STYLE# MNC3627
STYLE# MNC3620 STYLE# MNC3624
MNC3628
STYLE# MNC3621
STYLE# MNC3625
STYLE# MNC3731
MNC3733
STYLE#
Men’s Holiday Cotton Novelty Crew Collection 2025
SHIPS AUGUST 1ST, 2025
DEER IN THE TREES
MBN3712-GEE
Men’s Bamboo Novelty Crew Fall Collection 2025 GILROY GARLIC
TANTALIZING TOMATOES HASTA LA PASTA PITCH AND PUTT
LATER GATOR DEER IN THE TREES
THE BALL HERD IS THE WORD
SHIPS MAY 15TH, 2025
BARNYARD FRIENDS
KC71923-GEE
Kids’ Cotton Novelty Crew Fall Collection 2025
ABC’S
MUSIC CLASS
Periwinkle Blue
SKU#: SIZE:
2-4 Years 6-11 Shoe Size
KC71863-BLU
Light Gray Heather
SKU#: SIZE: 2-4 Years 6-11 Shoe Size
KC71873-LGH
ANIMALS
SKU#: SIZE:
2-4 Years 6-11 Shoe Size
KC71883-PRW
GARBAGE MAN
Light Gray Heather
SKU#: SIZE: 2-4 Years
KC71893-LGH
6-11 Shoe Size
ICE CREAM
OFF TO THE RACES
BARNYARD FRIENDS
HAPPY BIRTHDAY BUDDY
2-4 Years 6-11 Shoe Size
4-7 Years 10-1Y Shoe Size Blue
SKU#: SIZE:
KC71903-BLU
KC71904-BLU
YEE HAW
MUSICAL FOREST
2-4 Years 6-11 Shoe Size
2-4 Years 6-11 Shoe Size
4-7 Years 10-1Y Shoe Size Green
SKU#: SIZE:
KC71923-GEE
KC71924-GEE
MAKING THE BAND
BEARY TENTS
SKU#: SIZE: 4-7 Years 10-1Y Shoe Size
4-7 Years 10-1Y Shoe Size Blue Green SKU#: SIZE: 4-7 Years 10-1Y Shoe Size KC71964-GEE Purple
KC71914-BLU SKU#: SIZE:
KC71913-BLU
SKU#: SIZE: 4-7 Years 10-1Y Shoe Size
KC71934-TAN
KC71944-PRP Blue
KC71954-BLU Tan
SKU#: SIZE: 4-7 Years 10-1Y Shoe Size
Racks and Displays
We’re excited to offer FOUR DISPLAY OPTIONS!
TOWER DISPLAY - First, our brand-new tower display that's so easy to put together, it will only take you 5 minutes (maybe less). It can also be used as a countertop display when your large display starts to look a little bare— simply take off the top half, place the Socksmith header on the lower half, and voila! A new rack!
CARDBOARD FLOOR DISPLAY - Our lightweight cardboard floor display, easy to ship and easy to assemble. It holds 40 styles (20 on each side) and is available now.
TABLETOP SPINNER - If you want to showcase a specific category of socks, our lightweight, inexpensive cardboard spinner is the perfect option. The solid backdrop allows you to tell any Socksmith story, and takes up minimal space!
Tower Display
• 2 heights - 1 rack!
• 5 minute assembly • Holds 400+ units
Cardboard Floor Display
• Approx 4lbs • 5 minute assembly
Tabletop Spinner
• Holds 240 pairs • Lightweight • 5 minute assembly
