Katie Grip katiegrip@gmail.com www.katiegrip.com (213) 814-0734
KATIE GRIP
Graphic Design Portfolio
DESIGN PHILOSOPHY I believe that in order to create effective graphic design work, the designer essentially needs to become a cultural anthropologist in a visual sense. Being a computer guru or a Photoshop master can definitely enhance the work of a designer, but it is the ability to translate information into a distinct, visually-compelling form that yields the most extraordinary design work. My most successful designs have been created when I’ve allowed my brain to start out with a clean slate. It may seem as if that would be an obvious place to start, but too often, a designer will come to the table with a desire to impose a personal or trenddriven style on the project. When I have researched the client and fully wrapped my head around what their vision is for their company, my designs have been able to shine on their own without calling attention to my own personal style and tendencies.
Katie Grip // RESUME
KATIE GRIP
katiegrip.com // 213.814.0734 // katiegrip@gmail.com Career Objective: To become an entry-level graphic designer Summary of Qualifications: - Proficient in the Adobe CS4 Suite (InDesign, Illustrator, Photoshop, Dreamweaver and Flash) - Knowledge of HTML and CSS coding - Illustration experience (drawing and painting) Professional Experience: October 2008 - March 2009 International Graphic Design Internship Surindra Rajabhat University, Surin, Thailand - Re-designed identity for International Folklore Festival - Art Director and Designer for Fabrique Magazine June 2008 - August 2008 Graphic Design Internship Environmental Research Systems, Inc., Redlands, CA - Assisted in the design and production of graphics for the International User Conference
RESUME // Katie Grip
Professional Experience (cont.): October 2007 - Present Freelance Graphic and Web Design Self-Employed, Redlands, CA - Developed web design solution for Ohana Yogurt Shop - Created new identity and web design for musician, “Thee-Ram� - Photography and editing of all product photographs Education: B.A., Graphic Design, CSU San Bernardino, San Bernardino CA High School Diploma, Redlands East Valley High School, Redlands CA Recognition: - 2009 Art Department Commencement Speaker, California State University San Bernardino, San Bernardino CA - 2009 39th Annual Student Art Exhibition, Robert V. Fullerton Art Museum, San Bernardino CA - 2009 Student Research and Travel Grant, CSUSB Associated Students, Inc., San Bernardino, CA - 2009 Fractional Distillation, Group Exhibition, Robert V. Fullerton Art Museum, San Bernardino CA - 2008 38th Annual Student Art Exhibition, Robert V. Fullerton Art Museum, San Bernardino CA
CONTENTS Voliris Airships // Identity and Promotion Design // 1 Marimix Snacks // Identity and Packaging Design // 7 Annual Student Art Exhibition // Promotion Design // 13 Surin International Folk Festival // Promotion Design // 15 ESRI User Conference // Apparel Logo Design // 19 Ciao Mambo // Identity and Promotion Design // 21 The Old Man & the Sea // Illustration and Book Cover Design // 27 Ohana Yogurt Shop // Product Photography & Web Design // 29 Colour the Small One // Illustration and Album Cover Design // 31 Barrie House Coffee // Illustration and Album Cover Design // 35
Katie Grip // VOLIRIS AIRSHIPS
VOLIRIS AIRSHIPS Identity & Promotion Design Project Description: The French Airship manufacturer, Voliris SARL, required a redesign for their corporate identity. The cutting-edge, eco-friendly airships became the inspiration for the new aerodynamic corporate identity for Voliris SARL. The colors and design of the French flag were incorporated to exude elegance and a sense of national pride. Client // Organization: Voliris SARL, Airship Manufacturers (CSU San Bernardino)
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VOLIRIS AIRSHIPS // Katie Grip
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Katie Grip // VOLIRIS AIRSHIPS
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VOLIRIS AIRSHIPS // Katie Grip
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Katie Grip // MARIMIX PREMIUM SNACKS
MARIMIX SNACKS Identity & Packaging Design Project Description: Mari, the founder of the Santa Ana-based company, Marimix Snacks prides herself in her unique and delicious granola recipes. In order to reach their target audience of women ages 18 - 35, Marimix needed to redesign their corporate identity and packaging. The new designs feature a light, energetic, indulgent look and feel. By implementing vibrant colors and tasteful feminine flourishes, the new identity appeals to young, healthconscious women. New re-sealable packages also make this product appealing for a woman on the go. Client // Organization: Marimix Snacks (CSU San Bernardino Project)
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MARIMIX PREMIUM SNACKS // Katie Grip
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Katie Grip // MARIMIX PREMIUM SNACKS
Katie Grip // MARIMIX PREMIUM SNACKS
MARIMIX PREMIUM SNACKS // Katie Grip
Katie Grip // ANNUAL STUDENT ART EXHIBITION
ANNUAL ART EXHIBITION Promotion Design Project Description: Every year, the Robert V. Fullerton Art Museum features the work of CSU San Bernardino students in a juried exhibition. The exhibition showcases work from a variety of media, from painting and sculpture to graphic design and new genres. The promotional poster and mailer needed to encompass all of these genres and embody the character of the CSUSB Art Department. Visual language of the art world and a sophisticated, subdued color palette were employed to appeal to art-enthusiasts. Client // Organization: CSUSB Robert V. Fullerton Museum
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MARIMIX PREMIUM SNACKS // Katie Grip
Katie Grip // SURIN INTERNATIONAL FOLKLORE FESTIVAL
SURIN INTL. FOLK FESTIVAL 4 Identity & Promotion Design Project Description: The Surin International Folk Festival is a lively, multicultural celebration held in the Northeastern region of Thailand. Performers and artists from around the globe gather in Surin to showcase the arts, folkore and fashion from each of the participating countries. The visual identity for the fourth year of the Surin International Folk Festival needed to express the creative dynamic of the festival while promoting the hospitable, joyful nature of Thai culture. Through the use of fresh, botanical colors and flowing, organic shapes, the identity captures the celebratory atmosphere of the fesitval. Client // Organization: Surindra Rajabhat University
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SURIN INTERNATIONAL FOLKLORE FESTIVAL // Katie Grip
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Katie Grip // SURIN INTERNATIONAL FOLKLORE FESTIVAL
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Katie Grip // ESRI USER CONFERENCE
ESRI USER CONFERENCE Apparel Logo Design Project Description: ESRI, the leading GIS (Geographic Information Systems) software company, hosts a yearly conference for over 12,000 users. ESRI User Conference attendees enjoy visiting the souvenir/book store on the main floor of the convention center to purchase apparel, souvenirs and books to remember their time at the conference. The design for this apparel logo needed to embody the essence of what the GIS software company does, and be fashionable so that users can wear and enjoy their souvenir for many years to come. Client // Organization: ESRI (Environmental Systems Research Institute)
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Katie Grip // CIAO MAMBO
CIAO MAMBO
Identity & Promotion Design Project Description: Combining the savory flavors of traditional Italian cooking with the spice and charisma of Cuban culture, Ciao Mambo needed a corporate identity as dynamic as their cooking. The identity also needed to embody the fun, lively atmosphere of the restaurant. By using spicy, bold colors and drawing upon the cinematic allure of 20th century film noir, the new identity promises the restaurant’s guests a rollicking, theatrical experience. Client // Organization: Glacier Restaurant Group (CSU San Bernardino Project)
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CIAO MAMBO // Katie Grip
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Katie Grip // CIAO MAMBO
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CIAO MAMBO // Katie Grip
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Katie Grip // CIAO MAMBO
THE OLD MAN & THE SEA Illustration & Book Cover Design Project Description: Ernest Hemingway’s classic tale, The Old Man and the Sea has been a literary favorite since the middle of the 20th century. This novella tells the engaging story of a Cuban fisherman, his epic struggle with a giant marlin as well as his own inner-struggle. The new book cover employs the charming asthetic of mid-century graphic design and showcases the three main characters of the story: the old man, the marlin and the sea. Client // Organization: Simon and Schuster Publishers (CSU San Bernardino Project)
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CIAO MAMBO // Katie Grip
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Katie Grip // OHANA YOGURT SHOP
OHANA YOGURT SHOP Web Design and Product Photography Project Description: Ohana Yogurt Shop is a familyowned and operated business in Redlands, CA. In a hot climate, such as it is in Southern California, this self-serve yogurt shop is a community favorite. Since Ohana Yogurt Shop already had an established identity, the web design focused on promoting their delicious yogurt and toppings. The best solution was bright, fresh and uncluttered design that showcased the product and identity. Client // Organization: Ohana Yogurt Shop
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OHANA YOGURT SHOP // Katie Grip
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Katie Grip // CIAO MAMBO
COLOUR THE SMALL ONE Illustration, Album Design & Promotion Project Description: Sia Furler, a solo artist and former member of the music group, Zero7 debuted her solo album Colour the Small One. Her unique blend of electronic instrumentation, catchy pop melodies and quirky lyrics make her a favorite among teens and young adults. The album artwork for Colour the Small One needed to appeal to the young “hipster” set, while communicating the cutting , clean sound of the electronic music genre. The use of a simple, white background, and undulating lines serve to express the nature of the music and form a graphic portrait of Sia’s face. Client // Organization: Astralwerks Records (CSU San Bernardino Project)
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CIAO MAMBO // Katie Grip
Colour the Small One Produced by: Ulrich Schnauss and Jimmy Hogarth Jeremy Stacey - Drums Gavyn Wright - Strings Will Malone - Conductor, String Arrangements Martin Slattery - Clarinet, Guitar (Electric), Flute, Chimes, Piano, Horn, Keyboards Cameron Craig - Engineer Four Tet - Producer, Remixing Yvonne John Lewis - Vocals (Background) Ulrich Schnauss - Producer, Remixing Sia Furler - Glockenspiel, Vocals Arnulf Lindner - Double Bass Jimmy Hogarth - Guitar (Acoustic), Percussion, Producer, Programming, Keyboards, Bass Felix Howard - Guitar (Acoustic) Sophie Barker - Vocals (Background) Tchad Blake - Mixing The London Session Orchestra - Strings Bob Ludwig - Mastering Katie Grip - Album design and illustration Astrawerks makes no warranties and assumes no respsponsibility in
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Katie Grip // BARRIE HOUSE
BARRIE HOUSE
Identity & Packaging Design Project Description: Barrie House is a family owned and operated coffee company in New York. The company specializes in providing excellent, gourmet coffee to companies interested in office coffee services. The identity and package redesign combined the elegance of an antique printing press design with imagery of coffee “berries.� The convenient pre-portioned packets of fresh ground coffee, packaged in slim, attractive boxes exude an air of gourmet sophistication Client // Organization: Barrie House Coffee Co. (CSU San Bernardino Project)
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BARRIE HOUSE // Katie Grip
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Katie Grip // BARRIE HOUSE
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Katie Grip // katiegrip@gmail.com // www.katiegrip.com// (213) 814-0734 Copyright Š 2008 - 2009 Katie Grip - All rights reserved. Any use of the material in this book without the author's permission is prohibited.