HISTORY
EXAMPLE: 1930s–1950s
History
HISTORY OF THE TYSON NAME AND BRAND The concept for the Tyson logo originated as a drawing. Over the decades, it has been altered so we could effectively market quality products to our customers and consumers. As you can see, we have come a long way since 1935. 1930s It was in 1935 that John Tyson founded the company we know today by transporting that first load of Arkansas chickens to Chicago, where he sold them for a profit of $235. We did not have a brand identity in those days, but John Tyson had established the foundation for what would become the world’s largest protein business. 1940s In 1947, our company was incorporated as Tyson’s Feed & Hatchery. Instead of being just a buyer and seller of chickens, Tyson’s was involved in the growing process. These were the building blocks for what we now know as “total vertical integration in the poultry business.” 1950s Although Tyson’s Feed & Hatchery was not yet a publicly-held company, it was on the grow. In 1955, construction of the Randall Road Plant in Springdale, Arkansas, was completed. Tyson’s Feed & Hatchery was now totally integrated, controlling every step in the production process from farm to market. In 1959, our company adopted Tyson’s Pride as its brand name
1960s The first Tyson oval logo was designed by Buddy Wray, former Tyson Foods President and COO, to fit the Cornish hen packaging. In 1963, John Tyson, along with his son, Don, took the company public, issuing 100,000 shares of stock. Upon going public, the company name changed to Tyson’s Foods, Inc. 1970s The ‘70s was a decade of many tests for our company. Extreme downturns in the poultry market threatened to close the doors in 1974. Undaunted, a determined Don Tyson kept going. Logo colors were changed from red, white, and blue to red, white, and orange, as the red, white, and blue did not show up as well in the display case. The name was changed to the current Tyson Foods, Inc., in 1972. 1980s It was in the ‘80s that growth exploded. Further processed products were becoming a hit with consumers. The construction of the Chick ’N Quick plant in Rogers, Arkansas, gave Tyson a distinct advantage in this growing market. In 1989, Tyson acquired Holly Farms. The acquisition doubled the company’s size. We marketed the Retail Fresh brand with the Tyson Holly Farms logo.
EXAMPLE: 1960s–1980s
1990s The 1990s was an era of expansion as we continued to build a dominance in the Chicken industry.
®
®
In 1995, the Tyson logo was redesigned to strengthen our company’s colors and make our image bolder. Tyson launched its Web site, www.tyson.com, in the fall of 1996. 2000 - 2001 Tyson celebrated 65 years of bringing quality food products to families across the world. Consumers identified Tyson with our company promise of “Quality Food You Can Trust.”
EXAMPLE: 1990s
On October 1, 2001, Tyson Foods acquired IBP, Inc., making Tyson Foods, Inc., the largest protein company in the world. Based on the 2000 Fortune 500 list, Tyson Foods is among the top 70 of America’s largest corporations. 2004-2007 On July 28, 2004, Tyson Foods, Inc., began powering the world! With the release of the Powered by TysonTM campaign, the logo was modernized once more. The design was powered up to become more readable and easily recognized by consumers. The latest logo exemplifies the strength and power of the brand.
EXAMPLE: CURRENT TYSON LOGO
EXAMPLE: CURRENT TYSON-OLYMPIC BRAND
2008 In January 2008, Tyson announced its sponsorship of the Untied States Olympic Team with the release of a composite Tyson-Olympic brand. Tyson Foods is the official Chicken, Beef, and Pork Sponsor of the 2008/2010 U.S. Olympic Team. Tyson also launched the “Thank You” consumer campaign in 2008. The campaign communicates to consumers in a fun and engaging way how Tyson ® products help make “Mom” a Mealtime Hero.
HISTORY
LOGO COLOR GUIDELINES
ONE COLOR LOGOS In some instances a one-color Tyson logo will be needed. Below are the approved options:
LOGO COLOR GUIDELINES TYSON MATCH COLOR
PANTONE®
CMYK
WEB-SAFE HEX
TYSON RED TYSON ORANGE
PANTONE 186 PANTONE 136
C0 M100 Y81 K4 C1 M27 Y76 KO
CC0000 FFCC33
PMS – 186 Red
Black
PMS – 871 Metalic Gold
PMS 877 Metalic Silver or White
COLOR SPECIFICATIONS The Pantone Matching System or (PMS) is a reference system for selecting and controlling ink colors and it is the preferred color standard when printing the Tyson logo. TWO AND THREE-COLOR LOGOS Below are examples of two–color and three–color Tyson logos. They are the preferred standard and should be used whenever possible.
LOGO USE ON BACKGROUNDS When the Tyson logo is used on a color background or texture (backgrounds other than white), a white rule must be visible around the outer edge of the logo to separate it from the background. The white rule is the same thickness as the inner red rule on the Tyson logo. OUTER WHITE RULE
TWO COLOR LOGO PMS – 186 Red PMS – 136 Orange
THREE COLOR LOGO PMS – 186 Red PMS – 136 Orange Black
WHITE RULE
INNER RED RULE
Where to Direct Questions Questions regarding logo guidelines, or artwork should be e-mailed to Director of Corporate Communications Mike Mohney, mike.mohney@tyson.com. Color swatch requests should be e-mailed to Corporate Packaging Creative Director Tom Cluck, tom.cluck@tyson.com.
TRADEMARK GUIDELINES AND ENDORSER BRANDS
TRADEMARK GUIDELINES It is every Team Member’s responsibility to protect our trademarks from misuse. Please observe the following trademark guidelines. CORPORATE NAME
FIRST AND SUBSEQUENT REFERENCES TO TYSON FOODS, INC.
Tyson Foods, Inc., is the world’s largest processor and marketer of chicken, beef, and pork. More than 100,000 Team Members work for Tyson Foods.
PROPER USE OF THE TYSON NAME The Tyson brand name is a registered trademark and must be protected. Failure to use trademarks properly may result in a valued trademark becoming generic. Examples of trademarks that have become public property are “aspirin” and “elevator.” The Tyson name or trademark may not be obscured by any other design or copy.
CORPORATE NAME Our corporate name is Tyson Foods, Inc. The company name is always to appear in upper and lower case letters and should always be on one line. When referring to our company in written form, you should use Tyson Foods, Inc., initially, and use Tyson Foods for subsequent references. The words Tyson’s or Tysons are not to be used to refer to our company or our products because they are not our correct company name or registered trademarks.
BRAND NAME AND REGISTRATION MARK (®) How Tyson is used determines whether the registration mark must appear beside it. If you are referring to the corporate entity (e.g., Tyson Foods, Inc.) the registration mark is not required.
BRAND NAME AND ®
Tyson® Fast Finish ® garlic wings Tyson ® Oven Easy ® chicken thighs
When the Tyson name is used as a brand name or a proper noun in the description of a product, the registration mark is required the first time the name appears. Subsequent references to the Tyson brand do not require the registration mark, unless the brand name appears on subsequent pages. However, the brand name should be in italics.
Tyson® Tasty Selections ® chicken products Tyson ® Tenderpressed ® chicken fillets
FIRST AND SUBSEQUENT REFERENCES AND ®
Tyson ® Boneless/Skinless Breasts are one of our most popular products. Tyson fresh chicken is America’s leading brand.
Also, when using the Tyson name as a brand name or a proper noun in the description of a product, the Tyson name should be in italics. If the Tyson name as a brand name is preceded by another trademark, use italics on both trademarks to differentiate the trademarks in addition to using the ® or ™ symbols.
TYSON FOODS LOGO AND ®
REGISTER MARK (®)
Whenever the logo is used, the registration mark (®) must be used. The registration mark should be in the same font as the logo (Palatino).
PROPER USE 1. Use the trademark as an adjective followed by the generic name of the product. A trademark is an adjective and should be followed by the common descriptive/generic name of the product.
Tyson ® chicken tastes good.
Consumers prefer Weaver ® chicken fillets.
2. Use the trademark distinctively.
8. When a trademark is used several times, it is only necessary to use the descriptive designation (®) the first time the mark appears on a page. Serve the classic tastes patrons still remember and love with Tyson ® pot roast and meatloaf products. Seasoned, slow-cooked, and made with quality ingredients, these home-style favorites taste just like homemade. But since we’ve taken care of most of the steps, gone are the days of demanding prep. Take your patrons on a flavorful trip down memory lane with Tyson pot roast and meatloaf.
A trademark should always be used in italics in order to distinguish it from other words.
Wing Stingers® brand chicken wings.
Lady Aster® brand chicken cordon bleu.
3. Do not use the trademark in the possessive form. INCORRECT CORRECT Tyson chicken products are available nationwide.
Tyson’s chicken products are available nationwide.
4. Use proper trademark notice. ® – designation indicates a federally registered trademark
9. Do not use the ® or ™ when referencing direct quotes by individuals.
TRADEMARK INFRINGEMENT One of the most important steps in protecting our trademarks is finding out about infringement. If you suspect possible infringement, notify Tyson Legal Services immediately. Please provide specific details with your report (when, how, and where the alleged infringement occured), as well as samples reflecting the possible infringement whenever possible. Tyson Foods intends to protect its marks to the fullest extent of the law.
™ – designation indicates the mark has not been federally registered, but the owner claims common law rights to the mark
5. Do not shorten a trademark – Always use the full name. A trademark should always be used in italics in order to distinguish it from other words.
CORRECT
INCORRECT
Tyson Any’tizers™
Anytizers
6. Do not split a trademark. CORRECT Naturally Better Tenderpressed ® chicken fillets
7. Always spell the trademark correctly.
Where to Direct Questions For information regarding the use of trademarks or possible misuse situations, contact Tyson Legal Services at (479) 290-4099 or (479) 290-4759, or e-mail questions to christine.daugherty@tyson.com or essa.hicks@tyson.com.
INCORRECT Naturally Better Tenderpressed ® chicken fillets
TRADEMARK LICENSE AGREEMENT The Tyson Foods, Inc., logo and other trademarks can only be used by outside parties with approval from the Tyson Legal Department. Please contact Tyson Legal Services with any request by outside parties for use of Tyson trademarks at (479) 290-4099 or (479) 290-4759 to obtain a Trademark License Agreement. Correct Tyson logo artwork is offered by Corporate Communications, CorpCom@tyson.com or chris.hart@tyson.com.
TRADEMARK GUIDELINES
WITH
WITH
ENDORSER BRANDS The endorsement of a parent brand adds credibility to endorsed brands in the eyes of consumers. This brand strategy also allows Tyson to operate in a variety of categories to differentiate our product positioning.
WHEN TO USE • Use these logotypes when agreements are in place to use Tyson branded protein(s) as an ingredient in another company’s product or service. WHEN NOT TO USE • Do not use where an established agreement does not exist.
EXAMPLE: (B)
EXAMPLE: (A) MADE
QUALITY
MADE
WITH
WITH
CHICKEN
QUALITY
QUALITY CHICKEN QUALITY
QUALITY
MADE
WITH
WITH
MADE
WITH
WITH
CHICKEN
MADE WITH QUALITY
BEEF
BEEF
MADE WITH QUALITY
BEEF
BEEF
MADE WITH QUALITY
PORK
CHICKENMADE WITH QUALITY
MADE WITH QUALITY
MADE
CHICKEN
MADE WITH QUALITY
CHICKEN
MADE
QUALITY
MADE WITH QUALITY
PORK
MADE WITH QUALITY
PORK
MADE WITH QUALITY
BEEF
MADE WITH QUALITY EXAMPLE: (C)
PORK
LOGOTYPE FORMAT PREFERENCE Preference is given to the horizontal format (Example A). Other horizontal and vertical alternates are available and can be used. No other angle of use, distortions, or wrapping of the logotypes are permitted.
PORK MADE WITH QUALITY
MADE WITH QUALITY
LOGOTYPE COLOR PREFERENCE Preference is given to the 3-color graphics (e.g. Tyson RED [PMS 186], Tyson Orange [PMS 136], and White). Two-color and B&W can also be used. Note: On packaging and labels, a different Tyson RED is used; please consult MADE WITH Corporate QUALITY Packaging and Design at (479) 290-4337 for the proper color and application.
MADE WITH QUALITY
MADE WITH QUALITY
BEEF
WITH
PORK
CHICKEN
MADE WITH QUALITY
MADE WITH QUALITY
CHICKEN
BEEF
BEEF
MADE WITH QUALITY CHICKEN
PORK
PORK
BEEF
WherePORK to Direct Questions For information regarding the use of trademarks or possible misuse situations, contact Tyson Legal Services at (479) 290-4099 or (479) 290-4759, or e-mail questions to christine.daugherty@tyson.com or essa.hicks@tyson.com.
LOGO USE ON COLLATERAL MATERIALS
ORDERING PRINT MATERIALS The Tyson Print Shop and Dakota City Print Shop offer the following branded print materials to Team Members:
COLLATERAL MATERIALS EXAMPLE: NOTEPAD John Doe
• Letterhead • Envelopes • Notepads • Mailing labels • Business cards
For all print orders with the Tyson Family of Logos, contact the Tyson Print Shop at (479) 290-4203 or email printshop@tyson.com Note: All print orders will require a supervisor’s approval in order to process.
(555) 555-5555 john.doe@tyson.com
EXAMPLE: MAILING LABEL
ONLINE RESOURCES The following letterhead templates and FAX sheets are available online at: http://intranet.tyson.com/forms/letterhead/
EXAMPLE: BUSINESS CARD
• Tyson Foods, Inc. • Tyson Fresh Meats, Inc. • Tyson Prepared Foods, Inc. • Tyson Refrigerated Processed Meats, Inc. • The Bruss Company
EXAMPLE: ENVELOPE
2210 West Oaklawn Drive Springdale, AR 72762-6999
R004
EXAMPLE: LETTERHEAD
Where to Direct Questions Questions regarding print materials should be e-mailed to Director of Corporate Communications Mike Mohney at mike.mohney@tyson.com.
LOGO USE ON SIGNAGE AND COMPANY VEHICLES
STANDARD COLOR GUIDELINES The Tyson logo should appear as three colors: red, orange, and white. Refer to the color guide section of the brand guidelines.
Interior and exterior location signage
The size of the Tyson logo will be proportionate to the size of the sign being manufactured. The logo should always be the dominant graphic.
APPROVED EXTERIOR SIGNAGE OPTION 1: Tyson logo and location name only may appear on Tyson signage. OPTION 1: APPROVED EXTERIOR SIGNAGE
OPTION 2: APPROVED EXTERIOR SIGNAGE
Location name must be in Helvetica Bold in proportion to Tyson logo shown. Location text will appear in black only.
OPTION 2: Tyson logo, name of location, and address only may appear on Tyson signage Location name and address must be in Helvetica Bold in proportion to Tyson logo shown.
OPTION 3: Logo only. OPTION 3: APPROVED EXTERIOR SIGNAGE
OPTION 4: APPROVED INTERIOR SIGNAGE
APPROVED INTERIOR SIGNAGE OPTION 4: Logo only.
Where to Direct Questions For information regarding branded signage, contact Corporate Communications Creative Director Chris Hart, chris.hart@tyson.com or (479) 290-4096
Breeder, Broiler, and Pullet Farms
Flags and Banners
STANDARD SIZE GUIDELINES The logo should be proportionate to the sign.
FLAGS The Tyson Foods logo should appear in three colors when used on flags. Refer to color guide section of the Tyson brand guidelines. As with other uses of the logo, it should be proportionate to the banner. No flags are to be purchased through local vendors.
STANDARD COLOR GUIDELINES Use the two-color Tyson logo. Refer to the color guide section of the Tyson brand guidelines for logo color specifications. The farm name should be white letters on a PMS 186 red background. PLACEMENT When placing the grower’s name on the sign, be sure that it does not in any way touch or interfere with the Tyson logo. Where to Direct Questions Questions regarding farm signage should be directed to the Springdale Complex at (479) 290-6403.
Where to Direct Questions For information regarding company flags, contact Barbara Bowman in the Corporate Purchasing Department at barbara.bowman@tyson.com or (479) 290-4232 BANNERS Banners may be produced locally by a vendor licensing agreement with the correct logo or requested through Corporate Communications.
Farm signs are to be kept clean and not allowed to rust or become damaged.
Where to Direct Questions For information regarding banners, contact Corporate Communications Account Manager Todd Rudisill, todd.rudisill@tyson.com or (479) 290-4209.
EXAMPLE: FARM SIGNAGE
EXAMPLE: FLAGS
EXAMPLE: BANNERS
Race for the Cure® Race for the Cure® SIGNAGE
THE FOLLOWING NOTES ARE STANDARD GUIDELINES FOR ALL TRANSPORTATION DIVISION LOGO USE.
Company vehicles
• The Tyson logo must be in color when it appears on company vehicles. Refer to the color guide section of the Tyson brand guidelines. • The size of the logo should be appropriate to the design of the vehicle without distorting the shape of the logo. The size of the type relates to the design of the vehicle.
EXAMPLE 1:
TYSON FOODS, INC., TRANSPORTATION DIVISION TRUCKS A Tyson logo appears on both the driver and passenger doors. The logo is set into the stripes and is even with the center of the stripes. Stripes should not touch logo. (example 1) A third logo is placed in the center of the wind deflector above the cab.
REFRIGERATED TRAILERS On each side of a Tyson trailer there is a tagline that reads “Have you had your Tyson today? ® ”, the Tyson logo, and a plate shot. (example 1)
The Tyson logo is placed on one door at the rear of the trailer. The tagline “Have you had your Tyson today? ® ” is under the Tyson logo. (Rear of trailer example right)
COMPANY VANS, AND PICKUP TRUCKS A Tyson logo appears on both the driver’s and passenger’s door. Taglines are not to be used. (example 1 and 2) Vehicle identification number in three-inch black numbers appears on both right and left front fender, as well as in lower right-hand corner of loading door at rear or drivers side of the tailgate . (example 1A)
EXAMPLE 1
BUYER AND SERVICE CENTER CARS These vehicles are white autos (painted GM#11, Ford #9-A or equivalent), with Tyson logo on both driver and passenger doors. (example 3)
EXAMPLE 2
EXAMPLE 1A
The vehicle identification number appears in three-inch black letters on the upper left-hand corner of the front of hood and on the right-hand side of the rear deck. (example 3A) EXAMPLE 3
EXAMPLE 3A
EXAMPLE 4
GAS TRUCKS AND TRAILERS A Tyson logo appears on both the driver’s and passenger’s doors. The logo is set into the stripes and is even with the top of the stripes. Stripes should not touch logo. (example 4) The words “Tyson Gas Co.” are on the truck’s tank and on the trailer. EXAMPLE 5
EGG TRUCKS A Tyson logo appears on both the driver’s and passenger’s doors. The logo is set between the stripes and is even with the top of the stripes. (example 5) There are no markings on the trailer of the egg truck.
COMPANY VEHICLES
TYSON FOODS, INC., LIVE HAUL TRAILER Tyson logos are placed in the upper left and upper right corners on either side of the modules on both the front and the back of live haul trailers. (example 1)
EXAMPLE 1
EXAMPLE 2
EXAMPLE 3
EXAMPLE 4
EXAMPLE 5
EXAMPLE 6
EXAMPLE 7
EXAMPLE 8
TYSON FOODS, INC., YARD TRACTOR One Tyson logo is placed in the center of driver’s door. (example 2)
TYSON FOODS, INC., GROWOUT TRACTOR A Tyson logo appears on both the driver’s and passenger’s doors. The logo is set into the stripes and is even with the top of the stripes. Stripes should not touch logo. (example 3)
TYSON FOODS, INC., FEED DELIVERY BULK TRAILER One Tyson logo is place in the center of the back of the trailer. (example 4)
TYSON FOODS, INC., EGG TRAILER Two small Tyson logos appear in the upper right and left corners on the back of the trailer. (example 5) One small Tyson logo appears near the end of the trailer closest to the cab on both sides. (example 6)
TYSON FOODS, INC., CHICK BUS A Tyson logo is centered on the front of the bus over the cab. (example 7) A Tyson logo is centered on the rear of the bus over the back door. (example 8)
COMPANY VEHICLES
STICKER PLACEMENT POLICY FOR VEHICLE IDENTIFICATION NUMBERS Vehicle numbers should be placed on all company vehicles with reflective stickers or paint. Vehicle stickers should be white or black two-inch-tall numbers.
Pickups and Cargo Vans: • Place the identification numbers above the driver’s side headlight (usually waist high) on the hood of the vehicle. • Place the identification numbers on the driver’s side of the tailgate (near the top of the tailgate) horizontally. • Place the identification numbers on on the side jam of driver door, and on the dash panel (close to the odometer) Sedans: (includes Sales mini-vans) and Security Dept. vehicles: Place the Tyson vehicle identification numbers on the side jam of driver’s door, and on the dash panel (close to the odometer) Tractors: • Place the identification numbers vertically to the left of the driver’s side head light or horizontally above the driver’s side headlight. • Place the identification numbers on the driver’s side back corner of the sleeper, vertically. Trailers: • Place the identification numbers on the back left rear driver’s side of trailer, horizontally. • Place the identification numbers vertically on the driver’s side front left corner of trailer. Miscellaneous Equipment: When placing vehicle numbers on equipment such as loaders, farm tractors, lawn mowers, etc., use your best judgement. You may need to utilize a stencil and paint rather than a sticker. The number should be placed where it can easily be seen, and not be subject to undue wear and tear.
Where to Direct Questions For information regarding placement of vehicle indentification numbers, or logos on Tyson vehicles, contact the Director of Fleet Assets Doug Chadick, doug.chadick@tyson.com or (479) 290-4078 In addition to proper usage and placement of the logo, it is important to keep vehicles clean. You may contact the Sprindale Long Haul Division at (479) 290-4438 for information or guidelines on cleaning vehicles.
COMPANY VEHICLES
LOGO USE ON BRANDED PREMIUMS, APPAREL, AND UNIFORMS
APPROVED PREMIUM AND APPAREL VENDOR Signature Sourcing is the only authorized branded premium and apparel vendor for Tyson Foods, Inc., and is available to all Tyson Foods locations. Signature Sourcing provides all logo merchandise needs for the company.
Branded premiums, apparel, and uniforms EXAMPLE: BRANDED APPAREL
To order branded premiums or apparel contact: Signature Sourcing 501 N. Main, Suite B Harrison, AR 72601 Phone: (870) 743-6231 Fax: (870) 743-6257 E-mail: nanceetah1@msn.com Please note the following: • For large orders and special events, call Nancy Meyer at (479) 521-1994, or e-mail at nanceetah1@msn.com. Please plan for large events fourto-six weeks in advance. • All shirt purchases must be approved by your group president or executive vice president.
EXAMPLE: BRANDED PREMIUMS
Group names and custom artwork Group or divisional name will appear below the Tyson Foods logo. For information regarding approved Tyson Foods group names, contact the Director of Corporate Communications Mike Mohney, mike.mohney@tyson.com or (479) 290-7351.
EXAMPLE: GROUP NAME
EXAMPLE: CUSTOM ARTWORK
Custom artwork requests may be directed to Corporate Communications. at (479) 290-6103 or Contact Todd Rudisill, todd.rudisill@tyson.com or (479) 290-4209. Custom artwork may need to be designed for the following reasons: campaigns, events, special awards, or programs. Artwork will be sent to Signature Sourcing to complete your premium or apparel order.
Where to Direct Questions For information regarding premiums or apparel, contact Director of Corporate Communications Mike Mohney, mike.mohney@tyson.com or (479) 290-7351.
UNIFORMS All Tyson khakis will be ordered from Aramark Uniform Services. Information about the Aramark program: • Requirements are listed under the Tyson HR Policy Manual link on the HR intranet homepage under Tyson Khaki Shirt and Dress Code Policy 275: http://hrweb.tyson.com/operations/Lists/NavPoliciesProcedures/ AllItems.aspx • Orders are to be placed with Aramark. Uniform order forms are available on the Tyson Intranet forms library under Miscellaneous Documents at: http://intranet.tyson.com/forms • If a Team Member wishes to purchase additional shirts over their eligible quantity, they may do so by either personal check or their personal credit card. Orders may not be processed to a company credit card. • All orders that were sent to the previous supplier that have not been filled will be forwarded to Aramark to be filled by them. If you have already placed your order, do not place a new order with Aramark. Where to Direct Questions Questions may be directed to your Human Resources Department. Order forms may also be obtained through your Human Resources Department. EXAMPLE: BRANDED KHAKI UNIFORM
PREMIUMS, APPAREL AND UNIFORMS
COMPANY MASCOTS
MASCOT ARTWORK The Tyson mascots; Buddy, Cowvin, and Curley, were created for both internal and external use. The mascots are copyright protected. All mascot images are to include a Tyson logo as well as (©) as part of the image.
Company Mascots EXAMPLE: MASCOT ARTWORK
Note: • Tyson Foods Corporate Communications is the only authorized source for mascot artwork or products. No other agency may utilize the mascots without written approval from Corporate Communications. • For information regarding custom mascot artwork, designs, products, or premiums, contact Corporate Communications Art Director Thomas Hardy, thomas.hardy@tyson.com or (479) 290-5680 • Mascot images are not to be used on packaging or POS without consulting Corporate Communications. • The “Mascot Central” Web site has artwork, premiums, and more availabe to Team Members. Go to http://intranet.tyson.com/3Amigos/ for resources.
MASCOT COSTUMES Mascot costumes are available for community or promotional events. The costumes are approximately seven feet tall and are lightweight for mobility. Rental and mainenace fees apply. Custom designs are available. EXAMPLE: MASCOT COSTUMES
EXAMPLE: CUSTOM MASCOT PRODUCT/PREMIUM
EXAMPLE: CUSTOM MASCOT ARTWORK
THE TYSON MASCOTS INFLATABLES The mascot inflatable is available for events. Maximum height and width stands at 30 feet tall by 30 feet wide. The inflatable is 24 feet deep and each character weighs aproximatley 500 pounds. It must have a surrounding area of at least 50 feet for set-up. Rental and service fees apply.
EXAMPLE: MASCOT INFLATABLES
MASCOT FUN FARMS The inflatable Fun Farns are a maze, obstacle course, bouncer, and slide all in one! Sure to delight kids ages 4-10. They are availabe for community or promotional events. Inflatable Reservations For information regarding reserving mascot costumes, inflatables, or playgrounds, contact Jennifer Grondin in Corporate Communications, Jennifer.Grondin@tyson.com or (479) 290-6319. Reservation forms also available at http://intranet.tyson.com/3Amigos/
EXAMPLE: FUN FARM
EXAMPLE: FUN FARM
EXAMPLE: BIG RED
BIG RED “Big Red” is part of our Tyson heritage. It is for limited internal Tyson use only. For information regarding Big Red, contact Director of Corporate Communications Mike Mohney, mike.mohney@tyson.com or (479) 290-7351
COMPANY MASCOTS