Yensid Academy Brand Book

Y ENS I D

ACADEMY

BRANDING GUIDELINES

TABLE OF CONTENTS 2 3 4 5 6 7 8-13

INTRODUCTION LOGO LOGO USAGE COLOR TYPOGRAPHY IMAGERY BRANDED MATERIALS

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INTRODUCTION ENGAGE. ENCOURAGE. EMPOWER. Yen Sid Academy strives to encourage a learning culture across the Studio Technology department which empowers employees’ to pursue development opportunities. We provide access to relevant training and development opportunities which meet the unique needs of Studio Technology employees by leveraging offerings across the Enterprise and the Studio. Additionally, we augment Enterprise and Studio offerings in support of Studio Technology’s Strategic Vision.

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LOGO B L O CK LOGO

LOGO CONCEPT Rich in symbolism; the YenSid Academy logo and collateral embody the skill, imagination, wisdom and magic that brings dreams to life. The insignia of the wings and shield in the logo are used to designate those who have received training and qualification. A nod to the era of Fantasia, the shield’s wand and star represent magic– the spark that is ignited when imagination and skill combine to create a new dream.

Reminiscent of Disney’s heritage and past.

H O R I ZON TAL LOG O

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LOGO USAGE

B L O CK L O G O The YenSid block logo with blue “studio technology” type should only be used on white and yellow backgrounds. All other colored backgrounds should use the YenSid block logo with white “studio technology” type. The logo should never be placed on a red background.

H O R I ZO N TAL LOG O The YenSid horizontal logo with blue “studio technology” type should only be used on white and yellow backgrounds. The YenSid horizontal logo with white “studio technology” type and a white outline around the shield should only be used on navy backgrounds. All other colored backgrounds should use the YenSid horizontal logo with white “studio technology” type and no white outline around the shield. The logo should never be placed on a red background.

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COLOR COLOR GUIDELINES

P R IM A RY COLOR S

CMYK 18, 99, 97, 8 RGB 189, 35, 40 HEX #bd2328

CMYK 99, 80, 44, 41 RGB 10, 47, 75 HEX #0a2f4b

CMYK 78, 35, 0, 0 RGB 35, 139, 203 HEX #238cbc

CMYK 2, 18, 81, 0 RGB 249, 204, 78 HEX #f9cc4e

The main background colors should be the primary navy, blue, and yellow colors. The accent color green and orange can be used sparsely as background colors when needed. The primary and secondary reds should never be used as background colors–only to be used as accent colors in patterns and typography.

S E C O N D A RY COLOR S Black should not be used for text or background. If a dark color is needed for text or background, use the primary navy.

CMYK 9, 69, 42, 0 RGB 224, 112, 120 HEX #e07078

CMYK 93, 65, 33, 15 RGB 27, 84, 119 HEX #1b5477

CMYK 54, 6, 4, 0 RGB 103, 193, 228 HEX #67c1e4

CMYK 2, 6, 18, 0 RGB 248, 234, 209 HEX #f8ead1

White can be used for text on navy, blue, green, and orange backgrounds. White can be used sparingly as a background color.

A C CE N T COLOR S

CMYK 75, 0, 100, 0 RGB 57, 180, 73 HEX #39b449

CMYK 39, 0, 62, 0 RGB 161, 209, 135 HEX #a1d187

CMYK 0, 53, 86, 0 RGB 246, 143, 58 HEX #f68f3a

CMYK 1, 20, 27, 0 RGB 248, 208, 180 HEX #f8d0b4

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TYPOGRAPHY

HE A DER S / A C C E P T T Y P E

BODY COPY

AVENIR HEAVY

AVENIR ROMAN

AVENIR BLACK

AVENIR MEDIUM

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

HEADER 1 HEADER 2 HEADER 3 Header 4 Body Copy Body Copy

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

AVENIR BLACK AVENIR HEAVY AVENIR MEDIUM

AVENIR MEDIUM AVENIR MEDIUM AVENIR ROMAN

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IMAGERY Approved imagery can be sourced from: https://mulan.studio.disney.com/ Full-bleed and silhouetted imagery can be used equally.

USAGE Characters should never be covered up by typography/shapes/etc.

SPRING 2016

HACK

DAY ST U D I O T E CH N O LO G Y

M O N T H 0 0 TH 2 0 1 6 TAG LI NE FO R EVENT TKTKT

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BRANDED MATERIALS PO S T E R S

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BRANDED MATERIALS TAB L E TE N TS Both sides of the table tent should display the same information and the same design.

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BRANDED MATERIALS C O N S TR U C T ION PAS S E S Silhouetted imagery on a light blue, navy, or yellow background is preferred, but full-bleed imagery can be used if necessary.

FRONT

BA C K

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BRANDED MATERIALS D- O S K S C R E E N S

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BRANDED MATERIALS ONE - S H E E T ST U D I O T EC HN O LO GY

YENSID ACADEMY

PROGRAM OVERVIEW WHAT IS YENSID ACADEMY?

HOW TO ACCESS?

Yen Sid Academy provides access to relevant training and development opportunities which meet the unique needs of Studio Technology employees.

We strive to encourage a learning culture across the Studio Technology department which empowers employees’ to pursue learning opportunities.

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WHAT PROGRAMS ARE OFFERED? TRAINING COURSES & WORKSHOPS

PROFESSIONAL ENRICHMENT

CAREER DEVELOPMENT

D Learn Online Classes Study Groups

Hack Day Lunch & Learns Tech Talks WiST (Women in Studio Tech)

Mentoring Program IDPs

GET IN TOUCH

Focus Groups Learning Lounge Yammer DRIVE THE STRATEGIC VISION

BUILD A GREAT CULTURE

PROMOTE INDIVIDUAL EXCELLENCE

BE THE TRUSTED PARTNER OPTIMIZE OUR OPERATIONS

ENGAGE. ENCOURAGE. EMPOWER.

© 2015 Disney

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BRANDED MATERIALS AD DITIONAL COLL AT ERA L

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