POLARITY PARADOX
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Beard x Moustache x Clean Shaven
Negative frequency dependant
It is not acceptable once it is no longer ironic. As facial hair continues to proliferate, conforming to ‘normality’ is no longer an option for male beauty consumers. Today in modern day society, a new lifestyle has emerged. One in which we are persistently and continually engaging in networking and the sharing of our personal lives. This has effectively generated the Polarity Paradox, resulting in the need for more, the need to be one step ahead. One extreme to another.
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Consumers are increasingly practicing negativefrequency-dependent selection, resulting in rare looks becoming more attractive than they might otherwise. With the bearded ‘hipster’ becoming an expected look amongst todays individuals and in a world of extremes, men are now looking for innovative ways of capturing attention to their facial hair and differentiating themselves from the common stereotype.
Shaven sides, bristled upper lip, welcome back the moustache. And not just any moustache, but the extravagant moustache. The negative frequency dependent trend identifies men undergoing a daily beauty regime, purchasing the most profound waxes and equipment to style their moustaches in adventurous shapes and trim to size. Extremists have further revolutionized this by pushing boundaries and dyeing them eccentric bright colours, reigniting facial hair. White, blue and rainbow will be key tones that will lead the way. The future is colourful for those daring to embrace theit inner eccentricity.
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ABOVE Model - Oliver Carhill One extreme to another. Clean shaven, simple moodborard.
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ABOVE The bearded lumberjack trend that has risen to popularity in the last 5 years is now becoming the new wave of conformity.
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ABOVE Moodboard reflecting on the textures and colours of the moustache trend.
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ABOV.E Model - T.C.Williams. Breaking away from the conformity of the beard and reinventing the moustache.
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ABOVE AND OPPOSITE Dying moustaches to the extreme colours. to seperate themselves from others.
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ABOVE Moodboard showing the textures and stroke effects of the future extreme blue moustache trend.
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ABOVE Experimenting with extreme colours, mixing white blue and grey to create a unique facial hair trend.
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ABOVE Moodboad reflecting the rainbow coloured facial hair trend.
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CONVERGENCE ECONOMY
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The Gentleman
noun: gentleman; plural noun: gentlemen 1. a chivalrous, courteous, or honourable man. “he behaved throughout like a perfect gentleman” Would you like a whiskey with your shave Sir? Barber shops have always been understood as a communal space for men of all ages, a place that reinforces culture and a common ground to acculturate different generations as wisdom is passed along. They have however become a lost art.
Merging traditional and modern day aspects will revolutionize the barber shop. Traditional interior, classic services, modern app devices will be hallmarks in The Gentleman trend.
Today, in our contemporary world, the lines between entertainment and beauty are increasingly blurring. Opportunities for more in-depth and complex forms of collaboration are evolving, breeding an organization that doesn’t fit neatly in to the standard descriptions. Consumers not now only desire but anticipate content to be proceeded via technology and available instantly on the go.
Strictly gents only, he’s received with a firm handshake. Ordering his drink from the converged bar through the gentleman app, he sits reassuringly in a comfortable chair, ready to bask in an authentic wet shave. The shops character and chat as background noise, his drink arrives, along with an array of literature to read. A shoe shine awaits. Inhale, exhale, and relax. The future is bright for the modern day gentleman.
The Traditional Genlteman experience
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BELOW The Redhouse bathroom interior, reflecting the traditonal , old world wooden textured aesthetics of the Gentleman trend.
ABOVE The Redhouse resturaunt hallway interior, fitted with wooden tiled walls.
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PREVIOUS PAGE The Redhouse resturaunt interior, where locals can order classic pie mash and ale all whilst enjoying the tradional worn wooden furnishings and providing customers with a nostaligc expeirience.
ABOVE AND LEFT Lola Jeans Newcastle interior design, stripped back of decades of miss use and un-earthed traditional and period features, with classic decor complimented with modern additions. This interior design will be adapted in the old world present and future barber shops .
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ABOVE AND OPPOSITE Lola Jeans Newcastle resturaunt and bar interior and layout design, adorned with rustic and antique accessories, shabby chic textured cushioning and traditional dark wood throughout, giving a sense of the classic gentleman.
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THE GENTLEMAN BARBERS, LOUNGE AND BAR APP SERVICE
THE GENTLEMAN
THE GENTLEMAN BARBERS, LOUNGE AND BAR APP SERVICE the gentleman app 2017 ABOVE AND RIGHT Trend forcasting suggests that Barbershops will converge technology with their offline activities to create a intergrated successful app for their services .
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THE GENTLEMAN BARBERS, LOUNGE AND BAR APP SERVICE THE GENTLEMAN BARBERS, LOUNGE AND BAR APP SERVICE FANCY A WHISKEY WITH YOUR SHAVE SIR?
GLENFEDDICH JAMESON GLENLIVET BLATON HIGHLAND PARK KNOB CREEK SAMUEL ADAMS BUDWEISER
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JACK DANIELS
NEXT FOR THE CHOP Simply be located to your chopping chair by requesting via the app, entering a queue and allocated your seat number.
BEVERAGE WITH YOUR SHAVE? Whilst you’re sat waiting, request one of our classic whiskey’s or beers to experience the gentleman lifestyle fully.
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Jack Daniel's is a brand of Tennessee whiskey and the highest selling American whiskey in the world.It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry
SHOE SHINING Simply be located to have your shoes shined after your shave/cut by requesting via this tab .
county, so the product is not available for consumption at stores or restaurants within the county. SHARE YOUR SHAVE Share your experience via the social media pages
NEXT FOR THE CHOP
BEVERAGE WITH YOUR?
NEXT FOR SHOE SHINE
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LEFT How The Gentleman app works, merging online and offline methods.
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ABOVE AND BELOW T.C Williams in traditional bar, Lola Jeans Tie: Vintage 1950’s collectors item Shirt: Vintage shop find Jewelery : Vintage Seiko & 1960’s Vintage Silver Chain
ABOVE Traditional whiskeys including Glenfiddick, Lagavulin and Jon Walker & Sons to be served to gentleman before during and after their treatment in the Barber Shop .
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BELOW Barber Barber Liverpool, offering traditional and authentic services, dating back to the 1940’s. Services include towel steaming, classic clean shave and hair trimming.
ABOVE Barber Barber’s interior is traditional reflecting that of antique resturaunts Lola Jeans and The Red House, featuring old dark wood, high ceilings, traditional barber furniture and equipment.
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PREVIOUS Photography by Robin Broadbent
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BELOW Traditonal shoe shining service that originated in the 20th Centuary. Offering gentleman a polishing service before or after their hair cut/shave.
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BELOW Different aspects included in the future barber shop, including library archive, old style music and traditional writing equipment, bringing a sense of the old world to modern day times. ABOVE AND BELOW Would you like a Whiskey with your shave Sir? The Black Bird, Barber shop , Bar and Lounge combined, offering the complete Gentleman experience all under one roof.
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