M Y F M P P roposa l F rom S emeste r 1 Research, Development & Positioning Brief one and two was the starting point in realising who I am, what I want to do, and my interests. I established that I inspired to work in the publishing industry, such as magazines. I identified my strengths, weaknesses and passions, which I then tested out in Brief 3. I have approached this action research brief with an active attitude, to explore the area that originated from the context of digital cultures. This approach is illustrated in the experimental work shown previously in my semester 1 portfolio. This presented my tests I had applied to a range of techniques and processes, such as illustration, digital and manual photography, collage, adding text to imagery, photomanipulation, merging images and book binding. Alongside this I visited all of the lectures held by the tutors, I visited the British library, British museum, exhibitions, such as Georgie Meadows: stitched drawings in the Wellcome Collection, I attended the ‘Book As Artefact Talk’, workshops, such as Mette Ambeck on book binding and the writing workshop by Pat Francis, I went to the small publishers book fair and researched using literature sources found in books, the media and the Internet. This wide range of resources used as a research and experimental technique meant I have explored in great depth to help propose the idea for my Final Major Project. It has allowed me to fully discover the area surrounding gender representation in society today and I have found new avenues I had never thought of before.
From my experimentation I realised I am not a strong illustrator, so I feel the best tool for me to use is photography to create my imagery, as that is the skill I have studied at A-level and had the most effective results from. There was a vast amount of different techniques I could do with my photographs after taking the imagery including, sewing, merging, adding hints of colour, ripping, flip book movement and negatives as imagery, so I feel there is a lot of material to work with. I believed all of these techniques in some way can be implemented in the creation of the final FMP. AIMS AND OBJECTIVES: I have proposed two ideas that could be used in the process of helping me to create my FMP. Both are linking, but one is more specific and one is more generalised. Both I intend to be a thought provoking publication. Ever since seeing Mike’s work on the dementia campaign, it made me think about designing for a reason. I feel designing with meaning, is most powerful. Over the next three pages I created a detailed description and reasoning for the ideas I first proposed for my Final Major Project. This is where I started from when returning to semester 2.
BELOW IS THE PLAN OF THE FIRST IDEA: This is aimed to raise awareness and help highlight the current issues from living in a now ‘airbrushed’ society. It is not about changing the use of it; it is about making sure everyone, especially teenagers, are aware of what Photoshop can do and not to look at the imagery as real. To see what you want to see, not what your told to see.
HOW? It is a box containing four publications, which is aimed to be a confidential resource that men can read for awareness and support regarding the affects of the idealistic imagery being projected in society today. I visualise three of the publications being produced professionally and the packaging and one of the publications would be hand-made. WHO? It is specifically targeted at young, adolescent men to convey the message to talk, in order to prevent disastrous consequences and raise awareness of areas of support.
WHY? The idea derived from further looking into the Campaign Against Living Miserably. It stated how men are three times more at risk of suicide than women and 75% of suicides are men. It provides a confidential, anonymous place to contact, as some men find it hard to talk about their feelings, problems and worries. It stated on the ‘The Body Beautiful’ program, ‘80% of men aren’t happy with their appearance’, yet it is always women that campaigns and awareness is targeted at, never men. This was reiterated in my finding from the google searches I undertook. Even though information and statistics suggest how males are just as vulnerable as females, there is no awareness aimed at them, which is why I believe a publication is needed.
BELOW IS THE PLAN OF THE SECOND IDEA: It is aimed to be an educational and thought provoking publication showing gender roles in society and our preconceptions of them. It will explore the past and the present clichĂŠs of men and women, including raising awareness of current issues in society and highlight campaigns that are established to help them.
HOW?
WHY?
I created two different designs in response to this idea. One was in the format of a multi- readable book (shown above, on the left hand side of the plan) that if read one way will explore the gender transition for females and if read the other will illustrate this for men. I foresee this publication to be created in InDesign and then professionally printed. The other format was two concertina books, packaged in a box layout to make a complete set (shown above, on the right side). Both books show the evolution of gender roles in society through imagery and text, one specifically on women and the other on men. From my experience of making a concertina book from brief two, it will have to be created by hand as it is not a conventional book.
After looking at men and how gender preconceptions of them have changed; evolving with the legalisation of homosexuality and men being allowed to show a more feminine side, with some men being just as conscientious of their looks as women. It is now accepted that men, if they want to, can wear makeup and have as much beauty products as women. What I became interested in, from looking into this subject area, is the explorations into gender roles in society and our preconceptions of them now contrasted with past generations. I had looked specifically at men, in terms of our airbrushed culture and men today are still not considered with awareness campaigns. This could be due to the fact that society believes these issues should not affect men, but actually they are just as vulnerable.
WHO? It is aimed at young adolescents, to educate them about the society they live in and the historic background of how we have evolved to present day. It is a photography-based publication, which is an appealing way to represent facts and information for that age group.
Considering these thoughts this idea is intended to be a simple educational publication that is an easy read, while gaining knowledge, information and raising questions about society today. It will show historic and current topics that are fundamental to our society, including the current issues seen in the media, such as our airbrushed culture, binge drinking and equal opportunities.
LOGISTICS:
BELOW IS THE CONSIDERED TIME REQUIREMENTS:
I made a record of how long the different processes had taken me to complete after I had finished them, so I could collate this information to highlight the time required for different techniques. I created a table showing these results, shown right. The table shows the consideration for how long a hand-made book can take, which I found out from taking part in Mette’s workshop. If I was to have it professionally printed, from past experience, I still need to leave around two weeks to make sure it is printed and delivered to me in enough time. I have also researched companies that can print it: Blurb Fast Print Issuu Imex print services Love online print
PROCESS
Photo-shoot
Manual Film Developing and Printing Photoshop Alterations, such as applying hints of colour, adding text and airbrushing the image. Merging In the Darkroom Using Photoshop
INFORMATION
TIME
Conditions: Has to be during the day when using the makeshift photo studio at home.
2-3 hours
Per Film
Up to 4 hours
Per image
On average 30 minutes
Per image to be developed Per image to be created
On average 15 minutes On average 10 minutes
Per image
On average 20 minutes
After creating and printing out the image.
5 minutes
The whole film
1 hour
Based on making a 20 paged hard cover handmade book
On average 5 hours
Research, design and the creation of the PDF:
Over 12 days
Professionally printed at staples:
5 minutes
Research, design and the creation of PDF:
Over 10 days
Hand made, so this includes printing and the making of the concertina book:
1 day
Photo shoot, design and the creation of PDF:
Over 7 days
Hand made, so includes printing and glue-binding together:
1 day
Using 36 stills 9fps to create a 4 second animation.
Photo-shoot was 2 hours combined with making it, the process took 2 and a half hours.
Spiderwize The book Printing Company
Stitching
Printwize Pen Press Publishing Print on Demand Worldwide
Collage / ripping
Manuals2go Booksurge I created an initial projection of a time line, estimating where I should be at specific points next semester for my FMP. This was based on how long my tested publications had taken me and is displayed at the bottom of this page.
Scanning in the Negatives from film
Book Binding
Making Publications Learnt from Brief 1 (Based on a 10 paged publication)
Learnt from Brief 2 (Based on a hand made concertina book)
Learnt from the negative book (Based on a 36 paged publication)
Stop Frame animation
BELOW IS THE INITIAL PROJECTED TIME LINE FOR SEMESTER 2:
D eve loped P roposa l F eedbac k & r evisiting fmp p r oposa l I was pleased with the positive and constructive feedback I received from my Research, Development & Positioning portfolio, shown below. I believe I displayed a honest, detailed and in-depth reflection of my journey. This was both on my blog and in my final portfolio, which I aimed to continue to produce through this final semester. My experimental and active research approach allowed me to construct a plan for my FMP proposal. I created two ideas, which both reflect the ‘language of beauty’, and the influence of self-image for males and females. My next step was to choose a specific route to take in the last semester. To help with the selection process I sketched out some initial thoughts and ideas (pictured central over this double page spread). I definitely knew that the content would be photographic imagery, as I felt it best expressed my ideas. There were also a lot of techniques that I could further apply to produce interesting and unique images.
M aga z ine pub l ication idea My Final Major Project idea developed on from my two concepts outlined in my semester one proposal. It was to
create a publication that looks from the outside (front and back cover) as a magazine, using the normal layout constraints and the appearance of one. However inside reveals the truth instead of the visual lies of Photoshop imagery. The content merges the ideas from both concepts in the proposal, reflecting the language of beauty and the influence of self-image, with the differing gender representations from past to present. I noticed, from looking at design, fashion and prestigious magazines, a common format was the dominant use of imagery; with the text working with the images. Therefore I based my design on a similar structure. Shown right is my initial sketched ideas of the design and layout of the publication.
P r ojected schedu l e fo r semeste r 2 I created a detailed timetable and project plan for this last unit. It allowed me to keep focused, on track, and stick to my deadlines. This ensured the magazine publication and the portfolio were completed on time. It was also a great tool that enabled me to realise the amount of work needed to be done in the short space of time. When planned out in a visual time line it helped me keep on track, kept me motivated and to work hard, when necessary, to successfully complete the task with the time frame.
F u rthe r Resea rch I have been to talks, exhibitions, visits, read books, magazines and online research, all to help me progress further with my Final Major Project.
U ne x pected T e r r ito r ies Ta l k s From going to the Unexpected Territories Talks I learnt about design, skills needed, ideas, and advice from listening to other people that have already experienced the journey I have ahead of me. Below are the synopses of what I learnt from each talk. James Jarvis’s talk was interesting to see his differentiating style of his commercial work from his personal illustrations. James stated most of the companies that commission him opt for the polished, neat version. He therefore likes to use a more free drawing style in his personal time, creating comic strip dialogues and he instagrams daily. Scott King stated the three important things to consider before designing are the subject, medium, and context. Scott, unlike others, initially considers the context, so he visualises where and why he is creating something first. I thought it was interesting to hear his perspective of the magazine industry, as he was an art director on the magazines i-D and Sleazenation, and feels they are bound by advertisement. When I look at magazines it is remarkable to see how much content is advertisement, and it is normally a lot! John Maclean, Bafta award winner with ‘Pitch Black Heist’, talked about his progression from studying art to music to filmmaking; learning that his first films were made with just a nokia mobile, which allowed him to develop fundamental skills before using professional equipment. John’s ethos to improve by reading to gain knowledge and by practically doing the skill, allowed him over eight years to progress into a brilliant writer as well as a filmmaker. For inspiration, he stated “always be open to ideas”, not just by being on the computer or putting pen to paper, but to use your interests, go to exhibitions, talks and general day to day life, are all ways to stimulate creativity. He believed “when you find out what you enjoy then its easy to do it” and to remember “the power of editing”!
Bothers Jody and Luke set up their company, HudsonPowell in 2005. It was great to hear about their transition from education to learning the Graphic Design practice through working in the industry. They summarise the design practice, as to solve a brief and to come up with a solution. Their vast range of skills allows them to do a variety of projects using all different types of medium. They have many contacts, each with different skill sets, which they use when they have an idea they want to do but don’t have the technical ability. David Cross made a transition from graduating in Graphic Design into working in the ‘Art world’. He described how hard it was to move into this area. However through doing various jobs he is now highly recognised in the art field. Like in design he still considers his audience and he finds inspiration from the books he reads. I thought it was interesting when he talked about text not having to support the image. It can create a whole new meaning and bring a new level to it, which is something I took into consideration in my publication. Clare Shilland’s talk was coincidentally tailored to my FMP topic, as she is a fashion photographer and she discussed the numerous magazines she has worked with, such as i-D, GQ style, L, Nova, and Lula. She has also photographed a number of celebrities. It was interesting to hear about her progression from studying Graphic Design to working as a photographer’s assistant, which combined with keeping in contact with college friends, allowed her to get a job in the industry she wanted to do. Like a lot of the speakers, she also believed in doing personal projects alongside paid work, which can then lead onto other jobs. She likes working in black and white film, which I also prefer and have used in my project. She believes photographers and many in the industry are coming back to working with film. Shown right are my more detailed notes.
V isit To M agma Magma was the trigger for my inspiration and direction in the development of my FMP. This bookshop is now a place that I will be visiting regularly, but I will have to take a restricted amount of money, as I wanted to buy everything. It was full of books, magazines, gadgets, and games, all tailored to a creative thinker. The whole right side of the shop was stacked with inspiring magazines, which was exactly what I needed and was looking for. I was in there for ages looking at a range of magazines and books and the staff just leave you to it. I particularly examined the layout, composition, typography and imagery used in the magazines, which triggered numerous ideas for my FMP idea.
Garage magazine struck me aesthetically and the unique large size made it stand out. The other attraction was it contained photographs by Patrick Demarchelier of the ‘artist photographer’ Cindy Sherman, who I looked at last semester in regards to my photography work. The subject matter, entitled Vanity, also linked with my project. The cover photo is a statement about the ‘mutability of modern identity’, which is an aspect I am looking at myself. The issue is inspired by Vanity Fair and depicts generic models wearing masks. When looking at the images they are visually creepy, but they are striking and caught my attention and to interpret them, thus achieving their intention.
The Creative Review contained articles of interest including: ‘Women in Graphic Design: A new book tackles the gender imbalance in the design industry’, ‘The London Centre for Book Arts is a great new resource’, ‘Magazine opt for a simpler approach’, and an article on Ken Garland, who has sixty years of structure and substance as a graphic designer; it also used interesting typography for the title and layout, which I gained inspiration from.
It was interesting to learn from the article about The London Centre for Book Arts that it is an open access resource centre for people of all abilities interested in the production of artists’ books and printed matter. The centre’s mission is to keep book-making skills alive, by offering expertise and teaching in bookbinding, letterpress printing, paper making, and related disciplines. It also offers studio space and equipment rental to members working in the book arts.
I nspi r ationa l M aga z ines After visiting Magma I saw a new range of magazines along with some familiar ones. Listed below are the magazines that help inspire and guide me in creating my publication: Garage Elephant Disegno Wrap IDN (International Design Network) Juxtapoz Creative Review Wallpaper Computer Arts Collection 1883 Wire Dazed Vogue Fashion For Me Flow GQ
Shown right is an inspirational mood board I created using existing magazine imagery.
V isit to boo k a rt boo k shop Bookart is a lovely quaint bookshop which was definitely worth a visit. It enabled me to see a range of publications from some best-known artist presses and publishers of artists’ books. This helped me gain inspiration for layouts and typography. I found out that you can take books to sell, as well as discovering that the shop holds discussions, exhibitions, lectures, book launches, and educational activities there. Whilst I was there they had the International Artists’ Stamps and Envelopes created by Dawn Redwood, who is an internationally renowned mail artist, on display. It was fascinating to see her collection of stamps and envelopes that she has gathered over the years. All miniature artworks in themselves. From visiting the shop it demonstrates the enjoyment you can receive from looking at ‘physical’ publications and collections, reiterating why the virtual e-Books have not, and will not, completely take over. Shown below is photographs I took from my visit.
D esign and Layout r esea r ch Once I knew I wanted to proceed with the idea to create a magazine, I researched further into the design, layout and typography. I read a series of books including: ‘Design and Layout: Understanding and Using Graphics’ by David Dabner, ‘Good Design’ by Terry Marks and Matthew Porter, ‘magCulture: new magazine design’ by Jeremy Leslie, and ‘Magazine Design’ by Ronald Walker. Highlighted over the next two double page spreads is imagery of key texts that was of interest and helpful.
This left hand page shows a continuation of the research following the previous page.
D esign P r actice Resea r ch Alongside researching for my FMP, I have also investigated the design industry that I would like as a career. ‘Graphic Design: A User’s Manual’ by Adrian Shaughnessy was an insightful book containing extensive knowledge on working in the complex, ever-shifting world of Graphic Design. The layout is easy to read, which was set out in an A-Z style and written in a realistic and conversational way. I gained advice on the fundamental topics and issues that face designers and it covered everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design. ‘Production for Graphic Designers’ by Alan Pipes was an interesting read on the history of Graphic Design, typography, print production and printing processes, including on-demand colour printing. After researching about my future I have updated my CV and created a page ready for my next step after University.
N atu r a l histo ry museum I visited the Veolia Environment exhibition. The Natural History Museum annually holds the Wildlife Photographer of the Year competition exhibit. I went there for inspiration and to look at the power of photographs, as I am creating a photography based publication. When seeing these remarkable photographs of wildlife in large format, they are truly amazing. The detail, quality and story that can be drawn from the images make them striking. The aim of the exhibit is to promote the discovery, understanding, and responsible enjoyment of the natural world through the eye of a camera. The competition is in its 49th year and being short listed allows emerging and established talents to have a chance to be hailed Wildlife Photographer of the Year. I purchased the annual publication, as well as being a great photography book that tells the story behind the photographs; it was also an inspiration for the layout of my photography-based publication.
O n l ine Resea r ch I have used online resources, as well as literature, to increase my knowledge and skills surrounding the design for a magazine publication. Online access provides a vast amount of information from video tutorials to instructive diagrams, which helped me gain inspiration for my own piece. Below shows two screen grabs from helpful website (http://vector. tutsplus.com and http://www.blurb.co.uk).
E x pe r imenting with C ove r D esigns After researching and looking at existing magazines it gave me inspiration for experimenting into the style and layout of my magazine. After reflecting on my inspirational mood board of existing magazine covers, I then created my own front and back designs.
E x pe r iment one Initially, like the Garage Magazine, I experimented with having a cream background and one focal image. The name of the magazine is Hashtag to reflect the modern culture in society today. The hashtag symbol (#) is used on social network sites as a form of communication. Originating from Twitter, it is used to mark keywords or topics in a Tweet, which in turn categorises messages. Hashtagged words can become very popular, which then develop into trending topics. Thus with the content of my magazine being current and of popular interest, spelling the iconic symbol is an appropriate, meaningful name. Along with the name of the magazine, there is a single title ‘Language of Beauty’ to summarise the content inside. From looking at existing back covers of magazines, it is always an image, which are usually an advert displayed on the back. Therefore using my photographs I created my own adverts. I chose the make-up brand Mac to be the logo for my image to illustrate that men wearing make-up is seen as acceptable in today’s society, differing from previous generations.
E x pe r iment T wo The other potential name was UNREAL, having an aesthetical distinction between the UN and the REAL. It is representing the digitalised world of today, where imagery is manipulated, and left society with a blurred division between what is real and what isn’t. I stayed with the similar style, but changed the design to black and white with just a hint of colour which I prefer, rather than the cream. The back cover displays a pose that would be typically seen in an advert, however the faint text overlaying the image says ‘pure vain’, to infer the narcissistic nature of adverts.
E x pe r iment th r ee Developing on from the previous two designs, I took what I liked from both of them to generate a new design. Using the initial name and the style of typography from UNREAL, I generated a title that can be read as HASHTAG (this time including the symbol within it) or as HAS-A-TAG. The definition of tag is a label attached to someone or something for identification or other information. In today’s society everyone gets ‘tagged’ or grouped as something, for example for style: chav, indie; hair colour: blonde, ginger; jobs: designer, photographer. Whether it’s a label of a social aspect or more of a fact of what you do, such as education or work place, everybody is categorised. Therefore the name hashtag, in accordance with representing modern communication, also reflects the attitude of labelling people, which has been the case over many centuries, such as the class system. The back cover advert is to play with the Dove brand for their well-publicised ‘real beauty’ campaign, which was found to have used airbrushing on their ‘natural, real beauty models’. The use of my photograph of the model, Louise, heavily made up, in an edgy, rebellious style, was to contradict their usual clean cut images. My image with a model in extreme make-up looks more ‘real’ than the airbrushed models in the Dove advert.
E x pe r iment fou r This last experimentation was keeping with the style previously, but trying the central photograph to be of my dad instead. I like that it is an image is of a more mature man, which works and contrasts with the title ‘Language of Beauty’. The back cover is a simple advert using the brand Jean Paul Gaultier, as that is the make of the aftershave he is holding. This design is to simulate a real magazine, as I want the outside covers to be aesthetically realistic, and inside will be truthful imagery and articles. From my research this has not always been the case for real magazines.
It was interesting to see how a Marks and Spencer’s campaign that was aimed to target ‘every women’, with the intention to try and break the stereotypical thin, tall looking models, has been criticised for only showing one curvy model. Therefore when a campaign states it is going to represent the ‘real’, like the Dove campaign, M&S should have done what they set out to do. Instead of using slightly larger professional models, which still look perfectly shaped, they should use ordinary, everyday people. This would be a refreshing campaign and one which people would much rather see.
Resea r ch I nto campaigns Campaign Against Living Miserably (CALM) is my chosen organisation, targeted at men. I requested and they kindly gave permission to feature within my magazine. I then needed to chose a suitable campaign that helps women in a similar way to CALM. The imagery below and following onto the next page are the selection of campaigns I researched into.
B ody gossip : the C hosen campaign to get in contact with Body Gossip is a positive body image campaign that is working to banish body shame, “encouraging everyone to be the best version of themselves and rock their very own brand of gorgeous�. The campaign invites people to write something about their body and send it to them. They then pick a selection of the pieces to be performed in live events by their celebrity cast, made into short films for the YouTube channel. They aim to teach self esteem to teenagers all over the UK, run University projects nationwide, and pioneer a healthy celebratory attitude towards diverse beauty ideals. One of their methods, to help promote their message and campaign, is through publishing a book, entitled Body Gossip by Ruth Rogers, shown right. They have used over 300 of the written pieces sent to them, which were performed by celebrities and published in their first Body Gossip publication. They feel this book has been a great success. This proves that a publication is a proven useful mechanism for promoting awareness and my magazine concept which adopts this approach, is a fresh, original design.
Left is a screen shot of the email I recieved from CALM last semester confirming they would like to be in my publication.
E mai l to body gossip I emailed Ruth Roger and Natasha Devon, who I discovered were the co-founders of Body Gossip, to see if I could write an article about their campaign in my magazine. It was a positive response, receiving confirmation from Body Gossip and CALM enabling me to write about both their campaigns in my publication. Displayed on the next page is my email along with Ruth Rogers response.
I nitia l thumbnai l s k etches My research into existing magazines, in addition with looking at design books and online material, gave me the inspiration and technical understanding to start producing my magazine publication. My first step was drawing a thumbnail plan of the initial magazine, which was created as a test design and to run a test print.
T est P dfs and test p r int I created a preliminary design using InDesign with the imagery I envisaged using and placeholder text to visually work out a layout. I then created a 24-paged version to not only test out the style and layout, but also the printing process using Blurb. I always upload my publications to Issuu.com to make an E-book. This allowed me to see the magazine in its final printed format. I progressed further from my previous magazine design making a 32-paged magazine. I therefore used this developed piece to test out Issuu’s printing services, which use Peecho printers, to compare and contrast which printer to use in the future.
W hat I l ea r nt f r om my test p r ints It was very beneficial sending a test print of my work in progress magazine as it not only allowed me to find out the time allowance for delivery, but also it highlighted some design mistakes. I realised I needed to allocate for the loss of space the binding in the middle creates and therefore consider text and images that run across both pages. I also felt the body copy being 12pt and the page numbers 8pt look too big, and therefore decreased both of them in size. I was happy with the aesthetics and printing quality, and from viewing it in a three-dimensional perspective allowed me to visualise the final publication.
C ompa r ing T he p r inting companies to chose the best p r inte r s to use In conclusion, from assessing all the elements, printing from Issuu.com (that uses Peecho printing) is overall the best quality, price and delivery time. The fundamental criterion that Blurb unfortunately did not provide in my test print was perfect quality. There was white marks where the ink had been rubbed off, which might have been created from excess glue, and the pages were thinner, which were easy to crease and some images could be seen through. Therefore in my further test prints and the final publication I used Peecho printing by Issuu.
Shown top left is the 24 page magazine printed by Blurb. On the lips, shown in the top double page spread image, highlights a white mark and below shows the easily creased pages.
CRITERIA
BLURB
ISSUU
Delivery Time
9 days
6 days
Printing Quality
A few unwanted marks inside.
Perfect
Paper Quality
Glossy and of good quality, but thinner pages inside means some imagery can be seen through the pages.
Glossy, with slight less shine than the Blurb cover, but very high quality and thicker pages inside.
Colour
Good quality, but doesn’t match the colour on screen with some images.
Great quality, sharp colours and matches the on screen colour.
£11.99 (For a 24 page Magazine)
£7.77 (For a 32 page Magazine)
Link: http://katrina.gdnm. org/2013/02/19/first-magazinedesign-testing-blurb/
Shown bottom left is the 32 page magazine printed through Issuu. com, which provided a perfect service and the printers that I used for further printing experiments.
Link: http://katrina.gdnm. org/2013/03/04/furtherdevelopment-on-publication/
Cost
On this page it shows my first ideas of page layouts and the content to be included.
I deas to p r og r ess fu rthe r After reflecting on my initial test design and looking at it in a three-dimensional form, it allowed me to think how I could progress further. What needed changing, what should be kept, thinking about why I am designing it the way I am and devising a detailed structure were all ideas considered in working on further developments. Shown right are my ideas and thoughts I had on reflection.
Shown across the bottom right double page spread are example articles that highlight the high proportion of adverts used in magazines. Reference: http://answers. yahoo.com/question/ index?qid=1006042015447
Shown right are changes and new ideas I wanted to implement in a new test design.
Reference (left image): Morrish, John. (2003). Magazine Editing: How to develop and manage a successful publication. London: Routledge.
Reference (right image): http:// articles.washingtonpost.com/201208 -28/lifestyle/35492211_1_ magazines-vogue-media-industrynewsletter.
P hotog r aphy E x pe r iments I envisaged including imagery in my magazine that demonstrated how cameras can lie and trick the viewer. These were to support my images that I created by photocopying the negatives from my manual film camera. This represented the truest and purest form of imagery as it is the image before any alterations or manipulations.
S uppo rting wo r k Further photography experiments to support existing imagery to make the content of my magazine publication.
A dding T e x t To I mages To enable the photographs to deliver a message within my magazine, I wanted to experiment with adding appropriate test to the images. I investigated writing small sentences that when a word is crossed out it represents a new message. This would be revealing the truth. I felt this worked well and created interesting imagery. These experiments are shown over this double page spread.
E x pe r imenting on P r evious wo r k I used my acetate image of my made-up face to experiment overlaying and ripping into photographs and objects. I like the effect of the peeling back acetate sheet, as if it is revealing a hidden layer. However with the others I think the original photographs have a better effect without being re-worked. This experimental work is shown over this double page spread and continues onto the next left hand page.
M a k e - up wipe e x pe r iment An idea came to me when I was taking my make-up off after a night out. The trace of colour left on the wipe made me think about what I had put on my face. It also left interesting patterns without even realising it. I then photographed some of my used make-up wipes and merged the texture with my male subjects. This was to represent how men use make-up now to boost confidence and as a mask, similarly to women.
F u rthe r e x p l o r ing ma k e - up idea After experimenting with merging the make-up wipe imagery with photographs, I realised the used make-up wipe in itself could be powerful on its own. It represents what is behind the beauty cosmetics and evidence of what is being applied to hide and mask a face. Therefore I developed this idea and started to keep my used make-up wipes over 3 weeks. I then photographed them is a series of ways: focused on one, piled up, and from a micro perspective. I used these images and experimented with adding text to feature in the magazine.
I dea of having a p r oduct page After reflecting on my test magazine design, and from researching the content in magazines as shown previously, I explored the idea of having a product page. A number of magazines feature double page spreads promoting beauty products. Instead of using full-page adverts they have a range of images displayed together (illustrated below).
I took this concept and put my own angle on the traditional product page. Instead of showcasing the perfect, newest products, it will feature the old, used cosmetics and beauty tools; giving a realistic perspective of these everyday products marketed to entice society to purchase. Therefore I photographed a range of beauty products using a plain white background to have the items as the focal point, as shown over the next two double page spreads. I then selected the strongest images to be used in a product page.
P l an fo r fo r mative submission Using the points and ideas I came up with when I reflected on my initial test designs, combined with my further practical experiments, I created a thumbnail plan of my developed magazine idea. This was to act as a blueprint for the next stages in creating my magazine to bring me closer to the final magazine publication. Content I wanted to include: 1) Fake adverts 2) Editorial Pages (subjects and campaign information) 3) Product Page 4) Photographic piece (Negative Truth) 5) Inspirational Quotes
F o r mative feedbac k After the formative submission of my portfolio in progress and delivering my Viva Voce presentation, I received helpful feedback allowing me to further develop my project. I also attended the group meeting that followed, which aided my final decisions as to what I was going keep, change, alter and improve upon in my magazine publication.
F o r mative submissions I received positive feedback from my formative portfolio submission where it was described as “detailed and interesting” and “a really involving and thoughtful journey”. The new photo-shoot of the beautifying process was thought to be useful new material to develop. This was the next step I progressed further with. The Viva Voce feedback allowed me to take a step back from the work I had produced so far and question my processes and why I am using certain things, such as my typography. The constructive criticism I received with regard to the style and typography of the magazine’s title Hashtag enabled me to progress further and develop the design to make it the best it could be. I was also recommended to look again at magazines, such as Grazia, Vogue, marie claire, and GQ, and to analyse, deconstruct them in order to gain inspiration on ways to progress further.
G r oup discussions and ne x t step After the two formative submissions I attended the group discussion meeting, which was really helpful. It led to a conversation surrounding my topic, where I gained inspiration and help to improve and progress further with my magazine design. Luke talked about recto and verso pages and there was a quick analysis of the magazines I had brought in for inspiration. As a group we looked at and analysed their design and layout, such as content slips, highlights, 10-degree angles and pull out boxes. They were all ideas to consider. It was interesting to hear from the discussion that creating a simplistic version of my hashtag title, could work nicely just as the symbol #. Therefore developing on from this stage I wanted to experiment with the title which could create thematic editions, such as #Beauty #Economics #Fashion.
deconst r ucting maga z ines I took a couple of days off from working on my magazine design to look at and absorb magazines around me. I then chose the four most influential magazine to deconstruct further. These are shown right marie claire, GQ, Grazia and Vogue. I analysed their layout by using tracing paper overlaid on top of chosen pages and then from drawing simplistic lines and shapes where the content is, I could see a pattern and design format for each magazine (pictured below). It was interesting to see that on three out of the four front covers there was only one strong main image used, which I think works well. The title of the magazine is always bold at the top and is followed by a strap line and subheading. They all have a barcode on the front, which are always placed on one outer edge. The front cover is there to entice an audience to open up the magazine and read it. Simple headings and sentences are displayed around the cover to provide luring information about the inside content to make an audience pick it up and want to read on. Also it was noteworthy that on all four of the magazines back covers, each one had a full sized advert. Therefore I think my full sized, fake, Jean Paul Gaultier advert is really appropriate.
F u rthe r r esea rch After receiving feedback I realised I needed to look again at the collection of magazines I have brought and deconstruct the style and layout to gain inspiration and technical understanding to apply in my own design.
The four images, above left, show the contents page for firstly GQ, then Grazia, marie claire and finally Vogue. With all of them the adjacent page to the content information is an advert. The four underneath images show how they all have adverts following the front cover page.
A na lysing the inside content I looked at example product pages in the magazines; two example pages are shown above. They all had a variety of smaller images displaying different products and each image was accompanied with information about it. Generally the images are scattered around filling the whole of the page. This was influential in the design for my product page. The middle six images on this page show example adverts; double paged spreads and single sided versions. Some just have the brands logo as the only part of text to accompany the image, while others are advertising within an editorial piece, such as clothing, so it is more descriptive. The bottom six images show example editorial pages. It was interesting to see how the magazines layout large amounts of text and how the text works with the images to make everything blend together. All of these pages used columns rather than text across the whole page.
Recto and ve r so The recto and verso are respectively the ‘front’ and ‘back’ sides of a leaf of paper in a bound item, like my magazine. In languages written from left to right, such as English, the recto is the right-hand page and the verso the left-hand page. These are terms of art in the binding, printing, and publishing industries, and can be applied more broadly to any field where physical documents are exchanged. The term recto-verso describes two-sided text. The terms are important in the field of codicology, where each physical sheet of a manuscript is numbered and the sides are referred to as recto and verso. By book publishing convention, the first page of a book, and sometimes of each section and chapter of a book, is a recto page, and hence all recto pages will have odd numbers and all verso pages will have even numbers. In terms of advertising purchase, the right hand page is generally more expensive, as the advert is seen on the ‘front of a page’.
P r int on demand ta l k by ch r is ho lt It was great to hear from an ex-student as he knew what is expected for this final unit and the necessary requirements to consider. My notes taken from his talk are shown below, with helpful hints and tips to consider.
F u rthe r F r ont cove r e x pe r iments From receiving my test print copy, so I could see it in a physical format and from listening to feedback, I wanted to experiment further with the design. Firstly I created my own hashtag symbol, which was the title of the magazine that could lead onto the subtitle of each new themed edition. The symbol # is now used as a universal form of communication, which is the reason for choosing it as the title. Entitling this edition #BEAUTY allows a reader of the magazine to take up any discussions and further conversation onto the digital realm of social networks and this symbol will link everyone who writes about it. It is current, simplistic, and to the point. With regard to the style of the title, I made it bold and simple and applied a slight drop shadow on it for definition. Also the colour grey of the shadow is to lead into the grey of the strapline, which is the title of the topic discussed in that particular edition of #. The typography of the subtitle was to have bold elements, such as thicker parts of a letter, but combine that with thin lines and lighter in colour to suggest it is secondary to the # symbol. I also angled it at the same degree as the #. I wanted one focal bold image. One to make an audience think. A man in his fifties would not generally be the face of a beauty magazine, so that’s why I chose it. I used mainly black and white, as the photograph was taken with a manual film camera and the message is to keep imagery in its truest form. The hint of red with the subheading ‘Language of Beauty’ was to allow the additional summative heading to stand out and intrigue a reader to see what is inside. I then added enticing information, as seen on many front covers of magazines. However I wanted it to be subtle as for my design I wanted the photograph to be the focal point. I chose the grey colour to mirror the strapline and experimented with two sizes of typography. The final design I went for was the slightly larger version, as it was more legible and I made it align with the # title and barcode on the left hand side.
D eve l oped thumbnai l p l an After my further research, added experimentation, and reflection on the thumbnail plan that I drew up for my formative submission, I made a colour coded plan of the layout and content that I wanted in the final publication. This was a great resource for me to make sure I had the right content, including all of the five different elements (fake adverts, editorial pages, photographic article, product pages and inspirational quotes) and it also made the construction process of the publication easier.
D eve loped pub l ication After experimenting further with my photographs from last semester and with the new images from this semester, they provided me with the content for my whole publication. In this final stage of the process I used these resources and followed my thumbnail plan to construct a fifty-eight paged publication of #BEAUTY. This section describes each of the five elements of content (fake adverts, editorial pages, photographic article, product pages and inspirational quotes) and discusses what, why and how they are used.
C r eating P r oduct pages The product pages are displayed over two double page spreads, three of the pages are about beauty products and the fourth pages finishes with a relating inspirational quote. Shown below are the three product pages. The aim of this section is to address the real side of perfection. ‘The beautifying process’. Instead of advertising the normal, perfect imagery of beauty cosmetics, it portrays the juxtaposed, real side of what goes on behind the beauty products and airbrushed imagery. I displayed the used tools and products that have been applied to obtain this idealistic image to demonstrate the opposite of ‘Photoshoped’ imagery seen in advertising and the media. Alongside these images I used humorous truthful statements to portray what happens in the real world. The main aim was to get the message across. ‘That you should look how you want to look’. Beauty products can be used as a mask, which in turn can provide a confident and empowering feeling. There is nothing wrong with that, but when you are able to embrace and love your natural self, it becomes easier to expose the real you. An integral driver is to feel confident and to be happy within yourself. The famous quote, “beauty is in the eye of the beholder” summarises how the perception of beauty is subjective. Beauty cannot be defined as it is based on a personal opinion.
I nspi r ationa l Q uotes There are seven inspirational quotes taken from people I’ve spoken to and people that have said encouraging messages. These are displayed over this double paged spread. In chronological order they are: “Beauty is not in the face; beauty is a light in the heart.” By Kahlil Gibran “Be yourself. The world worships an original.” By Ingrid Bergman “Happiness and confidence are the prettiest things you can wear.” By Taylor Swift “The best part of beauty is that which no picture can express.” By Maisy Powell (my nan) “In a time of universal deceit - telling the truth is a revolutionary act.” By George Orwell “I don’t do drugs. I am drugs.” By Salvador Dali “Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it.” By Katrina Scott (me) These are found at every dividing section to provide an inspiring and message to each part. This is an element that I have created to differ the normal constraints of a magazine. I wanted this publication to be uplifting and encouraging, unlike looking at unobtainable airbrushed imagery. These quotes were chosen to give an inspirational boost and were also selected due to relevance to the section they are in.
Fa k e adve rts I created my own adverts to appear throughout the magazine publication. The back cover has a realistic advert to follow the normal layout of a magazine design. This follows onto having the first double page spread resembling an advert, as from my research this always seemed to be the case. I also found out that on average 75% of the content is advertising. An example is Vogue’s September 2012 issue, which contained 658 pages of adverts out of the 916 pages. Therefore this was my reason for using my photography experiments to create my own adverts, which was to expose the extensive amount used in the media and in this case magazines. Some of the adverts are subtle. With the case of ‘language of beauty’ written in the male models eyes and the words ‘real and unreal’ on the parts of the two faces. Others I used text that worked alongside an image to give it greater meaning, such as the statistical information and the wording of ‘camera lies’ and ‘perplexed’ on images. The text based advert, for the language of beauty, was to demonstrate the multiple words used in the beauty industry, which are used to tempt society into falling for the latest product. This technical language is always seen in adverts; therefore I made an advert purely made out of them. The other way I implemented text and image is seen in the adverts of the two girls and myself. It is only when you read the small type that you see the hidden message. The message in the girls advert is how advertising is an art of enticing people to spend money they don’t have. The imagery of myself is advertising a website neverhappy.com, but the underneath strapline is saying not to be part of that network. I also experimented with one having no text and seeing if the imagery could tell the story on it’s own. This is the advert of my dad younger and an image of him now. The image merged on top is of the iconic advert for silk cut cigarettes, which is to suggest that smoking can age you. The final advert on the back page is an unconventional advert of my nans hands, showing that is ‘beauty’. I wanted the beginning of the magazine publication to show more typical imagery resembling a real magazine and finish on the most truthful image.
E dito r ia l Pages With the largely image based publication I wanted to include editorial pages that contained factual information on current topics, especially for the teenager to adolescent group. I created eight editorial pages which are entitled Airbrushed culture, Males are affected too, Battle of the sexes (subtitles: Gender Preconceptions and Binge Drinking culture) and a Place to turn (which promotes my two campaigns Body Gossip and Campaign Against Living Miserably).
Gender Preconceptions: This is factual article about the beauty of revolution, instead of physical beauty. It discusses the historic changes seen in society, in regards to equality for women and the acceptance of homosexuality. These events demonstrate in society today that we can be our true selves and be proud of who we are. The message is, ‘it is important to never change yourself for anyone just to please them. If they don’t like who you are, maybe you should change those people around you’.
Synopsis of content information:
Binge Drinking: Is another factual piece raising awareness of a new generation of binge drinking culture. It is aimed at this target audience for this magazine. It highlights that there is nothing beautiful about being labelled a ‘binge drinker’ and that it can have serious consequences on your health.
Airbrushed culture: To raise awareness that our airbrushed culture has an affect on society. Body dissatisfaction in the UK is high, particularly among young people, and what is reiterated by society is the aversion of this unobtainable image the media has created. My message is that these images seen in the media are not the ‘real’; they are in fact an illusory creation that should not be idealistic figures. “Beauty is in the heart of the beholder” and you should see what you want to see, not what you are told to see. Males are affected too: I wanted to highlight that males should also be considered, which is not always the case in society today. Eighty percent of British men hate the way they look. However body image campaigns are always targeted towards women. With preconceived gender roles, men are perceived to be unaffected by airbrushed, unobtainable imagery. But this is not true. Statistics show that males are three times more at risk of suicide than women, with seventy percent of suicides being men. Negative Truth: Is an editorial and photographic article, covering five double paged spreads. (Further information about this article is on the following double paged spread). Battle of the sexes – Factual Articles
Place to turn- About two helpful campaigns Body Gossip: It is a positive body image campaign that is working to banish body shame, encouraging everyone to be the best version of themselves and install body confidence. They invite people to write something about their body and send it to them. They then pick a selection of the pieces, which can be performed in live events by a celebrity cast, made into short films for the YouTube channel or published in the Body Gossip book. Campaign Against Living Miserably: It is targeted at men, who are often forgotten, to prevent male suicide in the UK. Suicide accounted for the deaths of more young men in England & Wales in 2011 than road death, murder and HIV / AIDS combined. CALM believe that there is a cultural barrier preventing men from seeking help as they are expected to be in control at all times. Failure to be seen as such equates to weakness and a loss of masculinity. However this is not the case. The bravest thing to do is to talk about it and CALM provides a helpline service for those in need.
P hotog r aphic a rtic l e Negative Truth is an editorial and photographic article, covering five double paged spreads, to highlight the message that a raw negative is the most truthful and purest form of imagery. Negatives capture and record the real. It is the image before any manipulation and airbrushing. Negatives cannot lie, but photographs can. Therefore this photographic article was created to present the beauty of an untouched image formed by negatives. The originality of photographs can be lost in translation and it is important to remember, when looking at a re-touched photograph, what the original image would have looked like. It highlights the message: ‘You should see what you want to see, not what you are being told to see’.
N ew C ontents page D esign I designed a new contents page, adding all the content information and having a simple page numbering system. It shows just the page number where the section starts. From looking at existing magazines there is always an image, which is normally an advert, on the adjacent page. Therefore I used a photographic piece on the left hand side that states what this publication is all about, the truth. I changed the typography style to follow on from the cover used in the subtitle and changed the wording from Contents to Inside. I think this made it look more polished and suits a beauty magazine style.
T esting O ut T he typog r aphy si z e
T esting O ut l apping of images
A nothe r test p r int I completed another test print as an opportunity to check the design changes I had made since my previous test prints. I learnt from the initial test print that I needed to allow for the binding. Therefore I experimented with using the process I learnt when working in reprographics at Haymarket, to make another copy of the image and shift one to the left and the other to the right (shown in the beauty image centred bottom). This trick worked, which is shown in the three examples of lapped images down the right hand side. I also made a page that had different text sizes ranging from 8pt to 11pt. This was to check what size looked best. I chose in my final design. I experimented with using justified type on the editorial pages and decided it made the design look neat and polished to a high standard. I therefore kept the type justified. The front cover for the test print was sent before I decided to go with the added content information on it. From seeing the physical copy without it, I felt it needed that information as there is a lot of white space on the left hand side. It confirmed I should have the content information for the final print.
F ina l pub l ication Below shows a selection of example photographs of my final magazine publication.
what ? H ow ? W ho? W he r e ? and why ?
W hat ? I have created a 58 page magazine publication, sized 22cm x 29 cm. The magazine is entitled # to reflect our societies modern form of communication, along with highlighting that society is bound by labels. Aesthetically from the outside it follows the normal constraints of a magazine, however inside it is my own style and design which is the reason I have called it a magazine publication, rather than just a magazine. The inside content reveals the truth instead of the visual lies of Photoshop imagery. The content reflects the language of beauty and the influence of self-image for males and females, whilst discussing the various meanings and connotations of beauty and its evolution through history. There are inspirational messages and quotes to install confidence and positivity to those in need. Included in the magazine are two campaigns, Body Gossip and CALM, who have both allowed me to write about and promote their organisations in my publication. This gives the opportunity for the reader of my magazine publication to know where to contact if they needed further information, help or advice. H ow ? Firstly I researched through going to talks, exhibitions including Wildlife Photographer of the Year, visits to Magma and the Bookart bookshop, combined with reading books, magazines and online research. These all contributed to gaining inspiration, ideas, and strategy for my Final Major Project. Once I had created my magazine publication #BEAUTY using Indesign, it was professionally printed by Issuu, who use Peecho printers, after finding their test print was the best overall. W ho ? My magazine is aimed at the adolescent to young adult group, to raise awareness of the affects of self-image for both males and females, and to discuss current issues facing society today. I have promoted the two campaigns, Body Gossip and CALM, to highlight the support networks available if any of the issues have affected the reader.
W he r e ? My publication can be read in both E-book format, as well as a printed copy. There will be physical copies for the exhibition
and it will also be promoted by Body Gossip on their social media site and linked to my E-book version. To effectively target my audience of adolescents to young adults, I envisage #beauty being sent to schools, universities and clubs (including youth centre, scout and guide groups) for them to read and feel uplifted and inspired. This could be accessible by either sending a physical copy or as an E-book. Society today has become more digital, especially the younger generation, and therefore having an online version will enable those who would not normally get a physical version to look at a digital copy instead. W hy ? This project? I chose this project as I found the topic current and interesting. It allowed me to promote helpful campaigns, experiment with photography, and it also involves using InDesign. This meant having additional practice using the software and having to consider layouts, grids and typography, which are the necessary skills needed for my ideal career in the publishing industry. I am initially interested in working for a magazine publisher such as IPC Media, Dennis or Haymarket. Working in companies such as these will allow me to gain the fundamental skills to work in this industry. Once I have built up my knowledge and skill set, it will give me the experience to progress in the future as a designer. This seemed to be the path that many of the speakers from the Unexpected Territories talks had taken following their education. The reason? I chose the design of a magazine because it is a form of media where this idealistic beauty image is projected. On average 75% of the content in magazines is advertising. Most of which are airbrushed and projecting an unobtainable image, which can have a negative impact on society, especially on the impressionable adolescent to young adult age group. ‘I Want to Change My Body’ programme, from The BBC3 series Body Beautiful season highlighted that body dissatisfaction in the UK is alarmingly high, particularly among young people. This can lead to low self-esteem and unhappiness. On average we see 5000 Photoshoped images a week. Therefore this magazine publication is spreading the message that these images seen in the media are not the ‘real’; “beauty is in the eye of the beholder” and you should see what you want to see, not what you are told to see.
After every design decision I challenged myself, why? This meant I was sure I had an informed reason for each design element. The final publication was reached after producing many designs and developing them each time. Typography? I changed the style of type used from the original designs, as I have mentioned previously, because the former type was too busy and confusing in relation to the content of the magazine. This was for the title, strapline, contents page and I altered some of the section headings. The section headings: Airbrushed culture, Beauty secrets and Negative truth, are of a print style type that looks slightly eroded. This is to reflect the content of these sections being about stripping back to the truth and revealing the airbrushed lies. The other section heading: Males are affected too, Battle of the sexes and A place to turn, are in the style ‘Nouvelle Vague’, which is the same as the strapline and the contents page, as it suits the subject matter ‘beauty’, tying the whole publication together. The sub-heading on the front cover ‘Language of Beauty’ is in the style of hand writing, to symbolise the personal perspective of beauty. Everyone has a personal opinion and what is beautiful to one person can differ to another. The body copy is in Helvetica at 9pt and justified. I chose Helvetica as it is a sans serif font, so it is simple and clear to read. I did not want a fancy type. I wanted it to resemble that it is to the point and telling the truth. At the beginning of the text on every editorial page (unless it starts with a quote) it has a larger first letter for impact, style and continuity. And finally, all the quotes are also Helvetica 9pt, but are in Bold Oblique with the author’s name in Light and 8pt, to differentiate them from the body copy.
T his p r ocess has taught me ? I have learnt how vital a timetabled project plan is. From creating a day-by-day plan for this semester it allowed me to organise my time and keep on track. I found that a test print is an essential process. From seeing the physically bound copy I knew to change my layout and choose the best printer for my project.
C ontact sheet of fina l pages Below is a contact sheet of all the pages in my final 58-paged magazine publication. I have also submitted a double page PDF of the magazine, which will show the publication at full size. It is an E-book version, therefore it does not have the overlay on the centred images that a printed book needs to allow for the binding.
O ppo rtunity fo r a se r ies The title # is symbolic to modern society. Before the invention of social media sites, the # symbol would be read as ‘hash’. Now it is also used as a form of communication and is read as ‘hashtag’. It is a tag embedded in a message which is posted on sites such as Twitter, consisting of a word within the message, prefixed with a hash sign. The word attached to # allows topics to be grouped and the most popular themes are called ‘trending’ and get most publicity. Therefore in the same way as Twitter, my magazine can have various themes to create a series of editions. The strapline always will stay in the same font and style, whilst with every different edition, the subheading’s style and typography changes to suit the topic of content. My Final Major Project edition is entitled BEAUTY. Below shows three other example front covers for issues such as politics, fashion and sport in the # range.
A positive r esponse fo r # B E A U T Y I emailed Body Gossip and CALM to send them a link to an E-book version of my final magazine publication, in order that they could have a preview whilst the physical copy was in the post. Ruth Rogers from Body Gossip responded straight away with positive feedback and thanks. I will be letting her know about the future exhibition dates, as she would like to promote my publication and the event on their social media site.
FUTURE PL ANS Exhibition Ideas For the exhibition I would like to display a few copies of my magazine publication, so if people wish they may purchase a copy. The size is 22cm x 29cm and I envisage them being displayed in a contemporary stand, such as the one shown below.
My sketched vision on how it will look:
I want to help out in anyway needed for this exhibition and think it is a perfect way to finish my University experience. After attending the meetings I am excited to get involved and to be a part of a great exhibition.
a fina l r e l ection I have enjoyed exploring my own topic and taking control of a project, where I have to set my own deadlines and aspirations, which is challenging but I have found really rewarding. My third year has allowed me to focus on future aspirations and make sure I am equipped with the knowledge and skills for leaving University and prepare me for my future career. I am proud of my finished Final Major Project and pleased with the final publication. I used skills and techniques that I have developed over the four
years of studying Graphic Design whilst playing to my strengths. This I believe will prepare me for my ideal career in the publishing industry. Upon reaching the end of my university experience, even though it has been intense and a lot of hard work, I have had a great time and learnt valuable skills and information. I finally would like to express my thanks and gratitude to all of my tutors, who have helped and guided me through this final year.
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U ne x pected T e r r ito r ies Ta l k s James Jarvis (Visited 31.01.13) Scott King (Visited 07.02.13) John Mclean (Visited 14.02.13) Hudson-Powell (Visited 28.02.13) David Cross (Visited 07.03.13) Clare Shilland (Visited 21.03.13)
E x hibitions and visits The Natural History Museum (Visited 17.02.13) Magma (Visited 11.02.13) Bookartbookshop (Visited 13.02.13)
W E B og r aphy National Organization for Women (NOW) Foundation. (2012). Love Your Body Day. At: http://loveyourbody. nowfoundation.org (Accessed 15.02.13).
Swinson, Jo. (2013). About the Campaign for Body Confidence. At: http://campaignforbodyconfidence. wordpress.com/about/ (Accessed 24.02.13).
Allwalks.org. (2013). Who are all walks? At: http://www.allwalks.org/2012/05/who-are-all-walks/ (Accessed 24.02.13).
YMCA. (2012). Body confidence - not just an issue for women. http://www.ymca.co.uk/bodyimage/campaign/ men (Accessed 24.02.13).
The Society Monologues. (2013). Body Gossip, tell everyone. http://www.bodygossip.org (Accessed 24.02.13).
We are the real deal. (2013). About: we are the real deal. http://wearetherealdeal.com (Accessed 24.02.13).
Adios Barbie. (2013). The body image site for everybody. http://www.adiosbarbie.com (Accessed 24.02.13).
Blurb. (2013). How to Layout and Design Your Next Book Like a Pro. http://www.blurb.co.uk/layout-designwebinar (Accessed 18.02.13).
Vector Tuts. (2013). How to Create a Professional Magazine Layout. At: http://vector.tutsplus.com/tutorials/ designing/how-to-create-a-professional-magazine-layout/ (Accessed 18.02.13).
Martel, Ned. (2012). Vogue’s September issue: Boosting the spirit and economy in one fell swoop. At: http:// articles.washingtonpost.com/2012-08-28/lifestyle/35492211magazines-vogue-media-industry-newsletter (Accessed 09.03.13).
I nspi r ationa l M aga z ines Grazia Marie Claire GQ Vogue Garage Elephant Disegno Wrap IDN (International Design Network) Juxtapoz Creative Review Wallpaper Computer Arts Collection 1883 Wire Dazed Fashion For Me Flow The Week