THE
HEART&HUB OF
CALGARY PROCESS BOOK
1
CONTENTS PROJECT BRIEF.....................................3 COMPANY RESEARCH.........................4 Notes Images THUMBNAILS........................................8 DISCUSSION ROUGHS.........................9 CONCEPT NOTES................................12 CONCEPT 1...........................................13 Style Typefaces Colours Rough CONCEPT 2..........................................17 Target Audience Style Typefaces Colours ILLUSTRATIONS...................................21 Notes + Sketches Final Illustration RATIONALE..........................................23 COMPREHENSIVE ROUGH................24 FINAL...................................................26
PROJECT INFORMATION: Project 3: Brochure Map of Fort Calgary by Katrina Guinto Communication Design II Suzanne Lemermeyer April 17, 2018
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PROJECT BRIEF
VSCM 221 Communication Design II VSCM221 Project 3 Description
Communications Design II Brochure Map of Fort Calgary Cultural institutions like theme parks, zoos, museums and science centres, as well as large public spaces — airports, train stations, stadiums, and shopping centres — require maps to inform visitors on how to get around. A useful map communicates with clarity about where the visitor is currently in relation to where they may want to go next. In order to achieve this, the designer must consider clarity of message, hierarchy, unity, colour, illustrative elements, as well as the all-important audience. For this project, you will be designing a brochure map for Fort Calgary. You may choose a map for the general public or for educational visits (grades 1–9). Fort Calgary is a National Historic Site that aims to inform the public of Calgary and the area’s colourful past. Exhibits, both regular and interactive, are housed within the historical Fort. Guided tours are available, and there are a number of educational offerings for classroom activities. The Fort also offers space rental for private functions. (www.fortcalgary.com).
Outcomes
Deliverables
Method
Having successfully completed this project the student will have: • researched the client/audience and developed a creative brief • developed a map that clearly communicates what visitors can expect at site • developed a grid based system that accommodates text and images • developed an informative and engaging visual/verbal hierarchy • • • •
Creative Brief 8.5” x 11” 4/0 (double sided, tri-fold, full-colour map) handout of interior of Fort Calgary Digital file (named FtCalgary_LastName.pdf ), Include Fort Calgary logo, Title, map, legend, address, website, contact info Additional information and illustration/images at the student’s discretion • Process Book and Rationale Visit Fort Calgary and experience it for yourself. Note what information and feelings you got from the exhibit and communication pieces such as current posters, signage, brochures, and perhaps even what they sell in the gift shop. Note also things that confused you. Research multiple maps from museums, interpretive centres, stadiums, etc. Think about different ways that complex location information can be presented. Research the audience. Who will you be speaking to? What are their needs? Develop a folio of research-based roughs by exploring a variety of map concepts. Initial exploration must be done by hand. Use map on pdf provided as a basis for your map. Map does not have to be exactly the same, but it must keep proportion and layout consistency. Explore layout options. Grid, information hierarchy, typographic hierarchy, colour, typography, image resolution, etc. should be considered.
Timeline
Select final direction according to specifications. Mar. 20 Mar 27 April 3 April 10 April 17 April 24
Evaluation Criteria
Introduction to Project and presentation Research (site visit) completed; Exporation 3 x discussion comps (by hand), 1/2 size Presentation for Collaboration Project Development and refinement Project Due, Critique Individual semester project review
Considerations beyond ‘product’ used to determine a final grade will include: a) Developmental process (ideas, thumbnails, roughs) b) Productive use of time allotted - involvement c) Originality (concept) d) Quality and craftsmanship (presentation) e) Level and degree of success (problem solving)* f ) Attendance and class participation g) Pertinent supportive work over and above minimum project requirements (research) h) Personal progress
* As in all VC classes, with any assignments which are somewhat ‘open-ended’, students are required to ‘fill in the blanks’ by discussing their ideas with the instructor insuring that the project will be pertinent to the learning objectives of the class. On-going consultation with the instructor throughout each phase of a project is essential and mandatory. It is the student’s responsibility to read the course outline and consult with the instructor to ensure that they understand the parameters of each course.
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COMPANY RESEARCH FORT CALGARY: Fort Calgary is the symbolic heart and hub of the community. From its majestic and sweeping vantage point, Fort Calgary represents the actual genesis of the city that surrounds it today. It is the authentic lens through which Calgary’s history is interpreted and presented to frame the values, codes of conduct and distinctive character that spread into every facet of today’s society, culture and commercial development. For those who cherish the significance of authenticity and the relevance of roots, “The Fort” is the enduring opportunity to understand, touch and experience the birthplace of Calgary’s character, spirit and deeply enshrined values. Mission: To create a place where people and history intersect to rebuild Fort Calgary as the centre of Calgary. GOALS: To create a “sense of place/home” for all Calgarians. Fort Calgary will be a place that provides quiet, reflective, meaningful experiences in contrast to an increasingly rapid, complex, technological and fragmented world. To achieve cultural, financial and environmental balance while respecting Fort Calgary’s values. To highlight the Past (1875 – 1914), Present and Future of Calgary. To play a role in the promotion of Fort Calgary as a player in the discussion and debate on current issues. To show leadership while managing Fort Calgary’s changing roles, responsibilities and challenges.
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THUMBNAILS
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DISCUSSION ROUGHS
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CONCEPT NOTES POSSIBLE TARGET AUDIENCES: Grades 1-3 (ages 6-8) Grades 4-6 (ages 9-11) High school students Senior citizens ACTIVITIES FOR KIDS: Dress up as NWMP/RCMP at NCO Quarters Learn Morse code at the Railway Station Visit the Jail Toys and games in the Backyard Watch a 10-minute movie in the Theatre Scavenger hunt in the Drug Store Type setting stamps at the Calgary Herald
Illustrated heart on cover. Literal/visual interpretation of Fort Calgary being the heart and hub of the city Detachable blank heart on the inside flap. What is Calgary to you? Can stick onto wall as part of exhibit. Target audience of senior citizens “Fort Calgary will be a place that provides quiet, reflective, meaningful experiences in contrast to an increasingly rapid, complex, technological and fragmented world.” Return to handwritten/hand-drawn Traditional Focus on history, legacy, personal connection THE HEART & THE HUB (FOR KIDS) CONCEPT IDEAS:
Listen to radio programs and create your own radio play at the Radio Station
Illustrated heart on cover. Literal/visual interpretation of Fort Calgary being the heart and hub of the city
Take a virtual tour of Calgary in 1929 in the Streetcar
Detachable blank heart on the inside flap. What do you love about Calgary? Can stick onto wall as part of exhibit.
Drive a 1928 Ford Roadster Buy a souvenir at the Museum Shop INTERACTIVITY CONCEPT IDEAS:
Target audience of grade 4-5 students (young enough to put in creativity and effort into activity, old enough to understand concept)
Colouring page
Hand-drawn/hand-painted style
Stickers
Focus on creativity and personal connections
Photo scavenger hunt
Include activity list
Connect the dots Jokes Tic tac toe Word search Maze Finish the doodle Wreck this journal style activities Decorate Secret message – Morse code, symbols on brochure correspond to symbols around museum Puzzle
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THE HEART & THE HUB (FOR ADULTS) CONCEPT IDEAS:
CONCEPT 1 Style Moodboard
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CONCEPT 1 Typefaces
The Heart & the Hub Subtitle Subtitle
“Fort Calgary will be a place that provides quiet, reflective, meaningful experiences in contrast to an increasingly rapid, complex, technological and fragmented world.” “Fort Calgary will be a place that provides quiet, reflective, meaningful experiences in contrast to an increasingly rapid, complex, technological and fragmented world.”
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The Heart & the Hub THE HEART & THE HUB The Heart & the Hub THE HEART & THE HUB The Heart & the Hub
The Heart HEART & & the Hub THE HUB SUBTITLE The Heart & The Heart & the Hub the Hub THE HEART & THE HEART & THE HUB THE HUB The Heart & the Hub the heart & the hub The Heart & the Hub THE The Heart & HEART & THE HUB the Hub the heart & The Heart and the Hub the hub the heart & The Heart and the Hub The Heart and the the hub Hub The Heart THE HEART & the Hub AND THE HUB THE
“Fort Calgary will be a place that provides quiet, reflective, meaningful experiences in contrast to an increasingly rapid, complex, technological and fragmented world.”
“Fort Calgary will be a place that provides quiet, reflective, meaningful experiences in contrast to an increasingly rapid, complex, technological and fragmented world.”
CONCEPT 1 Colours
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CONCEPT 1 Digital Rough
WHAT IS CALGARY TO YOU? Inside the blank heart, write or draw what comes to mind when you think of Calgary. Consider not only monuments and landmarks, but also people and memories—your own personal connection to our city.
ABOUT Fort Calgary is the symbolic heart and hub of the community. From its majestic and sweeping vantage point, Fort Calgary represents the actual genesis of the city that surrounds it today.
After you’re done, take the heart and put it up on the wall by the welcome desk. Leave your mark and become a part of the heart and hub of Calgary.
It is the authentic lens through which Calgary’s history is interpreted and presented to frame the values, codes of conduct and distinctive character that spread into every facet of today’s society, culture and commercial development. For those who cherish the significance of authen-ticity and the relevance of roots, “The Fort” is the enduring opportunity to understand, touch and experience the birthplace of Calgary’s character, spirit and deeply enshrined values. OUR MISSION To create a place where people and history intersect to rebuild Fort Calgary as the centre of Calgary. To create a “sense of place/home” for all Calgarians. To be a place that provides quiet, reflective, meaningful experiences in contrast to an increasingly rapid, complex, technological and fragmented world. To highlight the Past (1875 – 1914), Present and Future of Calgary.
750 – 9th Avenue SE Calgary, Alberta, T2G 5E1 www.fortcalgary.com Phone: 403-290-1875 Fax: 403-265-6534 Email: info@fortcalgary.com
Heart & Hub THE
OF CALGARY
LEGEND: A. Welcome Desk
N M
J
K
L
P Q
I
H
R
O
S T
G
U Y
F
D
W X
E
A
C B
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V
Z
B. Make History C. Truth & Reconciliation D. NCO Quarters E. Special Exhibits F. Carpentry Shop G. Railroad H. Railway Station I. Guard Room J. Jail K. Ranching Wagon L. Hospital M. Boarding House N. Backyard O. Parlour P. Chinese Community Q. Shoe Maker R. Theatre S. Drug Store T. Calgary Herald U. Radio Station V. Streetcar W. 1928 Ford Roadster X. Sir Denny Meeting Room Y. Washrooms Z. Museum Shop
CONCEPT 2 Target Audience
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CONCEPT 2 Typefaces + Colours
of Calgary
Heart & Hub
HEART & HUB
HEART & HUB
Heart & Hub
HEART & HUB
Heart & Hub
OF CALGARY
of Calgary
OF CALGARY
HEART & HUB
heart & hub
HEART & HUB
HEART & HUB
HEART & HUB
HEART & HUB
OF CALGARY
OF CALGARY
HEART & HUB
OF CALGARY
HEART & HUB
OF CALGARY
HEART & HUB
HEART & HUB
HEART & HUB
OF CALGARY
OF CALGARY
HEART & HUB
OF CALGARY
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of Calgary
of calgary
OF CALGARY
OF CALGARY
OF CALGARY
OF CALGARY
OF CALGARY
HEART & HUB
HEART & HUB
HEART & HUB
HEART & HUB
HEART & HUB
HEART & HUB
OF CALGARY
OF CALGARY
Heart & Hub
HEART & HUB
Heart & Hub
OF CALGARY
OF CALGARY
of Calgary
OF CALGARY
OF CALGARY
OF CALGARY
of Calgary
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CONCEPT 2 Style Moodboard
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ILLUSTRATIONS Notes + Sketches
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ILLUSTRATIONS Final Cover Illustration
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RATIONALE Fort Calgary describes themselves as the heart and hub of Calgary, so I chose to explore that narrative in my brochure. This brochure is targeted towards children in the fourth to fifth grade. This age group is old enough to understand the concept of the brochure while being young enough to put in the effort and creativity for the activity on the inside flap of the brochure. Because the target audience is children, I chose to render the brochure in a fun, hand-painted style. I really wanted to highlight the theme of creativity and personal connection. I chose the typeface Waterlily for the title of the brochure because it looks like it was painted with a brush, fitting the style and theme of the brochure. All other text is a sans-serif typeface called Brother 1816. Sans-serif typefaces typically feel more personable and casual than serif typefaces. The colour scheme is bright and fun, which is appropriate for the target audience. The cover shows an illustrated heart that features the city’s landmarks, such as the Calgary Tower, as well as aspects of Calgary, like its ethnic diversity. The inside flap has a blank version of the heart, in which kids can draw what they love about Calgary. They can then cut out the heart and put it up on the wall by the Welcome Desk. Fort Calgary emphasizes the idea of making history, so it was important for the brochure to have an interactive element where the kids are able to personalize what they learn about Calgary and have a way to leave their mark and become part of the museum.
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H
AT
Y DO
OU
L OV E A B O U T
CA
LG
AR
Y?
W
COMPREHENSIVE ROUGH
ABOUT US Fort Calgary is the symbolic heart and hub of the community. From its majestic and sweeping vantage point, Fort Calgary represents the actual genesis of the city that surrounds it today.
OUR
MISSION
To create a place where people and history intersect to rebuild Fort Calgary as the centre of Calgary. To create a “sense of place/home” for all Calgarians. To be a place that provides quiet, reflective, meaningful experiences in contrast to an increasingly rapid, complex, technological and fragmented world. To highlight the Past (1875 – 1914), Present and Future of Calgary.
HEART &HUB THE
Inside the blank heart, write or draw the things you love about Calgary. After you’re done, cut out the heart and put it up on the wall by the welcome desk. Leave your mark and become a part of the heart and hub of Calgary.
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fortcalgary.com Phone: 403-290-1875 Email: info@fortcalgary.com 750 – 9th Avenue SE Calgary, Alberta, T2G 5E1
OF CALGARY
LEGEND
N M
J
K
L
H
S
G Y D
Q. Shoe Maker
Asian Community
Reconciliation
R.
Theatre
D. NCO Quarters
S.
Drug Store
E.
Special Exhibits
T.
Calgary Herald
F.
Carpentry Shop
U. Radio Station
G.
Railroad
V.
I.
Guard Room
J.
Jail
K.
Ranching Wagon
Streetcar
W. 1928 Ford Roadster X. Sir Denny Meeting
Hospital
Room Y.
Washrooms
Z.
Museum Shop
AC T I V I T I E S
W
A B
Truth &
N. Backyard
V
X
C
P.
C.
M. Boarding House
U
E
O. Parlour
Make History
L.
T
F
Welcome Desk
B.
H. Railway Station
P Q
I
R
O
A.
Z
Dress up as NWMP/RCMP at NCO Quarters
Learn Morse code at the Railway Station
Visit the Jail
Toys and games in the Backyard
Watch a 10-minute movie in the Theatre
Scavenger hunt in the Drug Store
Type setting stamps at the Calgary Herald
Listen to radio programs and create your own radio play at the Radio Station
Take a virtual tour of Calgary in 1929 in the Streetcar
Drive a 1928 Ford Roadster
Buy a souvenir at the Museum Shop
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H
AT
Y DO
OU
L OV E A B O U T
CA
LG
AR Y?
W
FINAL
ABOUT US Fort Calgary is the symbolic heart and hub of the community. From its majestic and sweeping vantage point, Fort Calgary represents the actual genesis of the city that surrounds it today.
OUR
MISSION
To create a place where people and history intersect to rebuild Fort Calgary as the centre of Calgary. To create a “sense of place/home” for all Calgarians. To be a place that provides quiet, reflective, meaningful experiences in contrast to an increasingly rapid, complex, technological and fragmented world. To highlight the Past (1875 – 1914), Present and Future of Calgary.
Inside the blank heart, write or draw the things you love about Calgary. After you’re done, cut it out and put it up on the wall by the welcome desk. Leave your mark and become a part of the heart and hub of Calgary.
fortcalgary.com 403-290-1875 info@fortcalgary.com 750 – 9th Ave. SE Calgary, AB T2G 5E1
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THE
HEART &HUB OF
CALGARY
LEGEND A.
Welcome Desk
O. Parlour
B.
Make History
P.
C.
Truth &
Community
Reconciliation
N M
J
K
O
L
P Q
I H
R
S
U
D
V
Drug Store
F.
Carpentry Shop
T.
Calgary Herald
G.
Railroad
U. Radio Station
H. Railway Station
V.
I.
Guard Room
W. 1928 Ford
J.
Jail
Streetcar Roadster
X. Sir Denny
Ranching
Meeting Room
Hospital
Y.
Washrooms
Z.
Museum Shop
N. Backyard
AC T I V I T I E S
A B
S.
M. Boarding House
X
C
Theatre
Special Exhibits
L.
W
E
R.
E.
Wagon
Y F
Q. Shoe Maker
D. NCO Quarters
K.
T
G
Asian
Z
Dress up as the NWMP/RCMP at the NCO Quarters
Learn Morse code at the Railway Station
Check out the old-school toys and games in the Backyard
Watch a 10-minute movie in the Theatre
Go on a scavenger hunt at the Drug Store
Play with type setting stamps at the Calgary Herald
Listen to radio programs and create your own radio play at the Radio Station
Take a virtual tour of Calgary in 1929 in the Streetcar
Drive a 1928 Ford Roadster
Buy a souvenir at the Museum Shop
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