What Does Luxury Mean To Me?

For me, luxury needs to satisfy 2 elements - physical and emotional part.

Physical part: The long-lasting value: the top quality of materials and craftsmanship (quality and craftsmanship are the basic foundation of luxury, not only for the substance value but also to solid the internal value.)

The internal value, for me "Is about Emotional part".

Luxury is a product or service that leaves a long feeling of fulfillment and pride to the owner, and this feeling is related to exclusivity, uniqueness, and scarcity. It’s about creating pleasure for the 5 senses, is about added value and emotional satisfaction, because what lasting forever is the feeling, whatever the products or services are, is the feeling that you can feel fulfillment when you see, touch or even just recall. That's the meaning of luxury for me. Luxury is Individual, like the way you represent your attitude and lifestyle, just for yourself, if you believe it is a luxury, it is a luxury. that's why there are so many products with a brand value much higher than the quality pricing.

But as the outbreak of the pandemic, the American Psychological Association is reporting on the long-term effects that the pandemic will have on social anxiety, that's also true for me. As now our freedom is restricted, consumers needed the luxury to help them with anxiety reduction, sensory appeal, motivation, and therapeutic value. Nowadays, an alignment of luxury and wellbeing is a pandemic-driven form of “comfort consumerism” that sees customers indulging in purchases in the pursuit of consolation. However, what’s more important behinds, is to help people feel happy and positive.

For me, the real luxury offered customers to them as a special time to take care of themselves and nurture their souls.