PRESS RELEASE Contact: Katrina Ballesteros & Sarah Santos +852.2882.6207 kballesteros@chictostreet.com ssantos@chictostreet.com
FOR IMMEDIATE RELEASE
CHIC STREETWill Will“Rock “Rockthe theRunway” Runway” CHIC TO STREET it’s Grand Grand Opening for its for OpeningininFashion FashionWalk Walk CHIC TO STREET will open its doors for the first time to the fashion crazy crowd of Fashion Walk. CHIC TO STREET aims to be the On April 1st, 2011
one stop shopping destination for fashion forward style leaders by offering the latest apparel styles at a contemporary price point. This women’s and men’s fashion boutique will offer a broad selection of quality fashion brands and accessories to suit every fashionista’s preferred style. With a team of know-it-all
stylists on hand, CHIC TO STREET promises to bring to Fashion Walk the latest trends in the fashion world in a unique shopping environment highlighted by the stellar tunes of our in-store DJ.
CHIC TO STREET will be producing a memorable dance party fusion fashion
show: “ROCK THE RUNWAY”. This open door event will begin at 9:00PM with the in-store fashion show starting at 9:30PM highlighting the season’s must haves. After the fashion show, attendees will be encouraged to stay and browse the racks while our in-store DJ blasts the latest popular tunes. Special re-usable
CHIC TO STREET gift bags will be distributed
to the first
100 attendees containing a look book displaying the current collection at
TO STREET,
coupon!
CHIC
social media flyer, a CD of our DJ’s show tunes and a 25% off
WHEN AND WHERE CHIC TO STREET G01 Fashion Walk, Kingston Street, Causeway Bay Hong Kong, China +852.2882.6207
April 1st, 2011 9:00PM-12:00AM
PRESS INQUIRIES Please contact us if you would like to: Attend the event or receive follow up press information
INVITATION STRATEGY INVITATION FRONT
INVITATION BACK & ONLINE INVITATION
The “CHIC TO STREET presents ROCK THE RUNWAY fashion show for the Grand Opening” invitation is a disk shape that is printed on both sides. On the front side is the CHIC TO STREET logo. On the back, is the iformation for the Grand Opening event. Invitations will be included with all mailed press releases that will be sent out. We will also send physical invitations to friends of the staff.
CHIC TO STREET will have an electronic version of the invitation that looks exactly like the back of the invitation. The electronic invitations will be posted to all social media outlets and be sent to Hong Kong fashion bloggers. This will help jumpstart our communication with the Hong Kong fashion online community. We will also create a vinyl sticker version to apply to our ground floor windows. There is a heavy foot traffic that walk past our store because fashion walk is such a popular fashion go to area and because our store front faces the street and not the interior of a mall. This will help us gain interest to CHIC TO STREET as well as invite potential customers to come to ROCK THE RUNWAY.
THANK YOU GIFT At the Opening Event we will distribute Gift Bags to press, fashion bloggers, and the first 100 attendees who come in. Included in the giftbag will be a lookbook, a social media flier, a cd, as well as a coupon.
REUSABLE GIFT BAG The gift bag will be a reusable bag with the CHIC TO STREET pattern. Customers will be able to use this bag the next time they shop at the store, as well as a cute tote to use every day. This bag will hold the rest of the thank you gifts.
CHIC TO STREET LOOKBOOK Inside the bag will a lookbook that displays the current collections available at CHIC TO STREET. This lookbook will feature who is wearing similar trends.
SOCIAL MEDIA CARD Our social media flier will also be included in the gift bag. The card invites customers to visit the CHIC TO STREET website, become fans on Facebook, follow our YouTube page, and view our Jiepang page.
ROCK THE RUNWAY CD A CD of the music played during the night’s ROCK THE RUNWAY fashion show.
CHIC TO STREET GRAND OPENING EXCLUSIVE COUPON Included in the gift bag will also be a 25% off coupon for their next visit to the store. Coupons will be given to all attendees, even those who haven’t received the complete thank you gift bag.
REUSABLE GIFT BAG SOCIAL MEDIA CARD
THANK YOU COUPON FRONT
THANK YOU COUPON BACK
CHIC TO STREET
PRESS KIT
KATRINA BALLESTEROS
| SARAH SANTOS