Macy’s Top Shelf shoe store is dedicated to bring the Top combination of quality and value to its existing customers while attracting a new young crowd of shoe & fun-loving visitors. Exploring voids in the market - Top Shelf offers top brands in a playful, flexible, everchanging environment built to promote store circulation, sales, and customer – sales gracious interaction.
•Creating new experience •Play of voids & solids •Interconnectivity •Architectural Porosity •Flexibility
Mood Board - Inspiration - Concept
Exploring options of space-planning (on the left) lead to a solution that can be repeated within space in infinite possible configurations.
Floor plan
showing BOH (Back of House Storage), Cash wrap (in blue) and initial porous walls.
Design Process
Elevations of Wall elements – solid wood panels & void metal frames with shelving are made for plentiful shoe displays.
Metal Frames
Wallpaper
Carpet tiles
3D Model View & Finishes
Digital screen for the Cash wrap face playing city adventures of Macy’s shoes.
3D Model View & Finishes II.
Wood Floor Alternative For Cash carpet tile wrap Area - brown with red stripe
Open Floor plan allows for various Walls & Display configurations and free flow of customer traffic.
Given space is designed to consist of four 24’x 24’ cubes – one solid (enclosed) BOH and three void (open) Sales Areas.
Floor Plan - Circulation
Adjustable warm colored compact fluorescent lights recessed into the ceiling are targeted to illuminate merchandise.
Gyp. board ceiling recessed @14’ holds Led lights (red or white) that illuminates edges of each CLG plane. Wall frames @ 13’h have integrated uplights that illuminate the ceiling for general indirect lighting of the whole sales area.
Reflected Ceiling Plan & Lighting
Pendant fixtures are to highlight special merchandise.
Display fixtures made of 12’ solid wood or void metal cubes are made to be combined in countless options.
Vendor’s graphics slide into an acrylic pocket attached to any display fixture. Leather Upholstery
Pine Wood For customers convenience, mirrors are right on the bottom of the seating display fixtures.
Display Fixtures & Finishes
Aged Zinc
Each area is constructed from four void/solid walls. Combinations are almost endless.
Elevations
Packaging & Graphics