YCN - Feel Good Drinks

ycn feel good drinks

The Brief Background

The Challenge

Nichols plc has recently We want you to re-engage 18purchased the Feel Good brand. 35 year old females with the Feel Good brand, and are very Launched in 2001, Feel Good open minded as to how you go Drinks is a premium range of about doing it.­ 100% natural still and sparkling We want you to spread Feel drinks for adults sold in over Goodness, driving awareness 20,000 outlets across 15 and inspiring people to engage different countries. with the brand and buy the product.

The brand ethos is all about Feeling Good — 100% Natural We want to remind and ingredients with no added reassure the target audience nasties, giving 1 of your 5 a day that Feel Good is relevant with no added sugar. No added for them, that it’s simple and anything! honest and that it delivers against their needs of wanting Feel Good has been marketed healthier cleaner drinks. in the past but only had Facebook activity since summer 2014.

We want you to show us how we can spread the word about Feel Good and get more people feeling good.

This is a deliberately very open brief, and you are free to demonstrate your creative thinking in any medium or combination of media you see fit.

most successfully engage with our target audience.

We are open to ideas for new campaigns such as press adds, PR, Packaging, social media, sampling, on-pack promotions, in-store engagement; concepts for grabbing people on the streets or fresh thoughts for how our bottles and packs look.

Range of refreshing good, honest, great tasting drinks available in Tesco, Asda, Sainsburys, Spar and cafes, parks, deli’s and restaurants across the country.

We want you to think about the moments, formats and contexts in which we can

How can we spread positivity and connect with this audience in fresh and memorable ways?

• 750ml Sparkling fruit juice • 275ml Still & Sparkling Fruit Juice • 400ml Still Fruit Juice Drink

Market Context The soft drinks category is highly competitive and heavily promoted. The areas in growth are healthier ones such as water and flavored water.

There’s currently a backlash on sugar in the category and products that claim to be healthy but really have additional sugars added in.

Feel Good has no sugar added except the naturally occurring sugar in the fruit. Tesco have recently removed high sugar drinks from kids category.

Target Audience Main Audience

What does our consumer think? What do they think/feel now?

Core Communication

18-35 yr old millennials. United by attitude rather than age, sex, money or geography. Healthy but not obsessive eg. they go to the gym but they will enjoy that slice of cake. Want quality at a fair price. Lead busy lives and use technology to save time and communicate. Sociable, Ambitious, Adventurous. Must talk regularly to them, they care and can help. Marketing savvy, keep it real! They are socially conscious. Work hard – play hard ethos. When would they drink FG? At lunch in 275ml or 400ml format and then in the evening with their meal instead of alcohol (750ml larger bottle poured into glass).

I do not want to compromise.

I want tasty healthy, natural drinks that have no added sugar that make me feel good.

I’m making a positive choice without compromise.

100% Natural. FG doesn’t compromise. Never any added sugar, (1 of your 5 a Day), 100% Natural Ingredients. No artificial colours, flavours, preservatives – so you can feel good every day. Brand Positioning and Tone of Voice. Honest. Big Fruit.

Fun Fruity. Upbeat. Modern.

Not worthy. Not Preachy. Good Honest Fun.

They may have some recognition of the FG brand but no top of mind awareness and they are not aware of the brands relevance for them.

They are cynical about what is in drinks. Unsure about what has extra sugars in following sensational journalism on proposed healthy options having addition sugar added.

They balance between calorie intake (diet cokes fanatics) and looking for clean labels and healthier products.

Key Words Honest

Fruity

Not worthy

Honest

Girls

Big Fruit

Upbeat

Not Preachy

Feel Good

Targets

Fun

Modern

Good

Women

Sales

Behind Feel Good

Healthy Drinks Brands Healthy drinks are everywhere nowadays and as the brief was all about re engaging people with the “Feel Good� brand, I felt that it would be a good idea

to research and see what other kinds of healthy drinks were on the market already.

This also gave me the chance

to see the style of their products and the designs of logos and other promotional materials.

I am aware of some of the brands that do promote healthier drinks such as smoothies and flavoured water, however researching

the products will help gain an understanding of the ways in which they promote their products and brand itself.

Innocent Innocent started out in 1999 after making a hit at a London music festival, by asking the festival goers if they (the people

selling smoothies), should quit their jobs to take this on as a full time thing. The vote was easy, people said yes, jobs were

resigned and smoothie making was going ahead.

Since then innocent have

branched out into producing drink that help people to live a coconut water, juices and healthy lifestyle. childrens drinks in their quest to make natural, delicious, healthy

Natural Beverages This is a company that produce smootihes, juices and drinks that contain one to two of your five a day.

Natural Beverages are passionate about their fruit and make sure that only the best tasting fruit goes into their products.

By selecting the juiciest and tastiest fruits, no unnessecary additives or nasties are needed to be added.

The fruit used is all sourced from Fairtrade farmers around the world and the Natural Beverages company make the largest range of Fairtrade

drinks in the United Kingdom.

Naked The Naked Juice story started out in 1983 with a man with a backpack wandering the beaches of Santa Monica serving handcrafted, fresh fruit and vegetable juice smoothies to thirsty crowds.

By bottle and store, the love for Naked Juice spread across all fifty states, and today, Naked Juice is America’s fasted growing smoothie brand.

In 2007 the story of Naked Juice begain again, but in the

United Kingdom with exactly the same passion and spirit. By 2012 the UK had sold its ten millionth bottle.

Naked believe in nature, therefore there are no added sugars or preservatives in

their drinks. Just the naturally occuring sugars from the juice.

Just like Feel Good, Naked has a small range of products on the market, however they do promote the items well by showing on the bottles what each of the smoothies contains

and how this can boost the morale of a person and explains how each of the vegetabes or fruits in the smoothies benefits you.

vita coco Vita Coco is a brand that specialise in coconut water products. Twelve years ago two friends from New York were on a casual outing when they met two girls from Brazil.

Shortly after that evening one of the guys from New York hopped onto a plane to Brazil. It was here that he saw the hype was real for coconut water.

A few month later the four of

them reunited as they got to business with a plan to bring coconut water to the United States. It was the day that Vita Coco was born. The product then grew and was distributed to dozens of countries

worldwide, making it a truly global brand.

Vita Coco now not only sell plain coconut water, but have also started releasing flavours such as pineapple, peach and

mango and orange. They have also released a coconut water caffeinated product, with big intentions to do a lot more in the future.

honest Honest is a company that specialises in iced tea. Their mission is to create and promote great tasting, organic

beverages. The business strives to grow with the same honesty and integrity used to craft their products.

They have a wide range of products from their original glass bottled ice tea which started the business back in

1997, to drinks for children as well as flavoured, zero calorie, organic fizzy drinks.

Promotional Adverts Sales promotion is an activity or series of activities that boost the sales of a particular product on the market, most commonly in the short term.

For this specific sales technique, it is the actions that a company can take to stimulate customers to buy now, rather than later.

Advertising creates a brand identity and equity as well as establishing a potential partnership with new consumers. An example of this would be a company selling a

new piece of technology with new features different to other similar items on the market.

To convince the new customers to buy this product the company will need an

advertising campaign, that is also informative to their target audience.

Coca-Cola It was in 1886 when this internationally known drink was first produced. Whilst in New York Harbour where workers were constructing the Statue of Liberty, eight hundred miles away, John Pemberton, a pharmacist in Atlanta was inspired by curiosity.

It was on one afternoon when he stirred up a fragrant caramel coloured liquid and carried

it to Jacob’s Pharmacy. This was where the mixture was combined with carbonated water and sampled by customers, who agreed that the drink was special.

To this day the Coca-Cola font is still written in the same way. In its first year, only nine glasses a day of the drink were sold. A century later the company has produced over

ten billion gallons of the syrup.

Over time Coca-Cola was finding its identity and becoming very popular throughout creative advertising.

This advertising focused on its authenticity and urged its customers to demand the genuine thing. This urged Coca-Cola to create distinctive bottles to assure that people were getting the real thing.

The contour bottle, which was designed and began manufacture in 1916, still remains the signature shape of the bottle today.

After the Second World War, America was alive with optimism and prosperity, especially with the imagery on the advertising for Coca-Cola showing happy couples at the drive in, carefree mums driving

big yellow convertibles. All of this reflected the spirit of the times.

Advertising for Coca-Cola was always an important and exciting part of its business. It majorly came to its own in the 1970s and reflected a brand that was associated with fun, friends and good times.

Orangina Orangina started out in France in 1936. Since then the brand has grown into the most natural and original soft drink in many countries worldwide. It is a natural drink due to its unique recipe, which includes orange pulp.

Thanks to its bulby bottle, Orangina is a well-known icon, along with the ritual of shaking and its witty advertising campaigns.

The first advertisement was created by Bernard Villemot and this was a poster showing

a sunshade, made from orange peel against a blue background.

“Naturally Juicy” is one of Oranginas slogans, this then being a bold theme for a television advert based around the idea of “pulpeuse”, which in French means “containing pulp”

as well as “voluptuous” or “sexy”.

This certain sixty second advert centres around a love story between a doe and a bear, containing a very provocative context.

Because this product is mainly

aimed at children and young people it has attracted a lot of criticism, which is one thing I do not want to happen in my own work, especially the final outcomes for my “Feel Good” advertisments.

Oasis Oasis, a brand owned by Coca-Cola, launched a new advertising campaign over the summer of 2015 in an attempt to connect with a new generation of consumers.

The “O Refreshing Stuff” campaign uses a bold, illustrative style to mainly target teenagers. It also takes a

humorous look at the world, as for example one poster reads “It’s summer. You’re thirsty.

We’ve got sales targets”, which also puts it simply but in a communicative way how the retail world works.

The posters were designed as a way for the brand to connect with this new consumer

generation through an observational take on the world.

Oasis is refreshing, entertaining and distinctive because it says what a lot of its audience are thinking.

throughout the year.

Oasis Senior Brand Manager, Natalie Whitehead-Farr, said: “The 2015 campaign is bold and refreshing – using animation to illustrate some of the absurd and funny truths in The campaign appeared as the everyday life of teens. Each six-sheet posters with animated piece of content pokes a bit digital adverts, short videos of fun at a modern trend and and social content running delivers an Oasis perspective

– whether that be on outdoor advertising, gym selfies, reality TV or slow motion product demos’. We think this humorous approach will really resonate with Oasis consumers of all ages.”

Concept The aim of this brief is to reengage 18-35-year-old females with the Feel Good brand and to promote that their drinks are 100% natural ingredients, one of your five a day with no added

sugar ad also that these drinks are good for you.

The way of delivering an outcome to the brief s very open and the brand are

happy to see new ideas for ad campaigns, packaging, how the bottles look social media and concepts for grabbing attention.

In my work and outcomes, I want to go for something that looks very simple in the design but also eye catching and different to any other Feel Good advert.

I want to make the audience and consumers want to read more into the brand and its products and get tem to buy and try what I am advertising.

Feeling Good To get a proper insight into what makes people feel good, I put out a survey to my target audience, which were eighteen

to thirty-five year old females.

I put out the simple question, “what makes you happy?� I was

overwhelmed with the amount of responses I received. There was a wide range of various things that made people happy

and I felt that this would help with further research and development for my outcome.

Feeling Good - the responses Wearing makeup

Family

Cuddling up to my puppy dogs

Hugs

Dancing

Being with friends and family

Chocolate

Being happy

Music

Looking pretty

Having the grandchildren

Feeling wanted Holidays and travelling

Exercise Being pampered

Reading

Knowing loved ones are happy and healthy

Losing weight

Friends being happy

Knowing my boyfriend loves me

Walking by the sea

Making people proud

Time with my godchildren

Success

Walking my dog Singing

People Eating healthy

Seeing other people happy Food and wine

My daughter

Feeling Good - idea generation Out of these thirty-one responses, (there were more

which doubled up from other answers), I had such a variety

of paths o could go down.

I then followed this up by generating ideas of how I could

fulfil the briefs requirements.

Final Idea For my final outcome idea, I would like to produce a poster, or series of posters, advertising a selection of the Feel Good drinks.

of posters and styles before identifying how the outcome will look as a whole and be shown in its final output for submission of the brief.

Firstly, I will look into a range

After this I will experiment with

different media, dependant on the way that I want the outcome to go and look at the end of it.

Many posters have slogans or sayings which accompany the

relevant artwork or imagery, in my work I too would like something similar to this as I feel that it would be eye catching and even just a little saying will grab the attention of passers by, whether the poster

were to be on a bus stop, a bus, billboards or a small shop advertisement.

Poster Research

Illustrated Posters

Stylistic Posters

Vintage Posters

Typography Posters

Photography Posters

Realistic Posters

Poster Analysis - Justin Bieber

Poster Analysis - Star Wars

Poster Analysis - Becks

Poster Analysis - Bounce

Design And Development I want to put my questionnaire research to good use and have it influence my designs somehow.

Whether this be the actual

categories from the answers I received which have input into the final visual imagery, or whether colours relating to the categories influence the design.

Because I had a fair amount of categories, I have plenty of areas to explore and play around with in my designs, dependent on the path I choose to take.

Throughout the design process and especially in my final designs, I want to portray and put across “feel goodness� to my audience (18-35 year old females), to get them to invest

in the Feel Good brand and hopefully get them to be repeat customers.

Design idea For my designs I wanted to use images of the actual products and the main fruits listed in them, as opposed to illustrations.

For this to work I went out and

bought a small selection of the products that Feel Good have to offer as well as the fruits stated on the drinks as opposed to taking imagery from the internet.

I had an image to set the shots up very professionally and also so that there was a piece of fruit cut up and a whole piece of fruit in the shot. The products that I opted for were the sparkling cloudy lemon,

sparkling orange and passion fruit and the non alcoholic strawberry daiquiri, therefore the fruits for these drinks were fairly easy to find.

Before setting up for the photos

I did some research on product photographers.

RESEARCH - product PHOTOGRAPHERS Hannah Webster Hannah Webster is a professional product photographer, based in Leeds, Yorkshire. She specialises in commercial and portrait photography, whilst also teaching to beginners and

advanced photography students.

Her background is in fine art photography. Webster states that she views a photograph as a piece of art, which demands

as much attention as a fine painting. She brings creativity to her commercial projects, which enables her to produce unique and powerful images that stand out from the rest.

Hannah’s spare time is spent working on personal photography projects, however this being with a film camera, not a digital camera. Her passion is photography, which she says takes over most

aspects of her life, one way or another.

RESEARCH - product PHOTOGRAPHERS ShotByLucy ShotByLucy is a studio of professional photographers who are dedicated to supplying online retailers nationwide with

photos and images of their products.

They specialise in “white

background photography”.

ShotByLucy have a vast client portfolio with their work on websites such as Boots,

Superdrug, Models Own and John Lewis. They also have features in glossy magazines like Tatler, GQ, Vogue,

Cosmopolitan and Grazia to name a few.

RESEARCH - product PHOTOGRAPHERS Nori Inoguchi Nori Inoguchi is a luxury still life photographer based in Japan.

His passion for photography and his desire to create

beautiful, stunning images motivated him to become a still life photographer.

The focus in his photographs and work is to show off the beauty of the object. Nori shoots for some of the most

famous brands and magazines, all in different industries such as electronics, jewellery, cosmetics and fashion.

design - photos Non Alcoholic Strawberry Daiquiri

design - photos Non Alcoholic Strawberry Daiquiri

design - photos Cloudy Lemon

design - photos Cloudy Lemon

design - photos Orange And Passionfruit

final photos Once I had looked through all of the photos that had been taken,

I selected out the best one for each product. After some

editing in Adobe Photoshop to get the background to a

suitable colour and to bring out the final imagery. the product, I was happy to with

development With the photos taken and the final ones chosen, the next step was to start on the poster

designing process. I started off by thinking of slogans for the posters. In many ways I

wanted a play on words, to grab peoples attention and to also give it a slightly funnier aspect

Cloudy Lemon

Orange and Passionfruit

Non Alcoholic Strawberry Daiquiri

Don’t be sour faced

Orange you gad we mixed

A sublime mixture

Don’t forget the twist

Theres a passion in the fruit

So berry sweet

A twist on a classic

Release the passion

How berry sublime

Mixed with a passion

Theres no berry better

as opposed to just having a plain boring poster.

development Slogans and Type I chose to go for the most catchiest slogans, that I felt would capture the attention of the audience that the posters were aimed at, which is the target audience of eighteen

to thirty five year old females.

I chose to go for the slogans “don’t be sour faced”, “release the passion” and “there’s no berry better”.

As I was not rebranding the product as such, I wanted to go for a font that was closest to that of the Feel Good brand.

This was to be a bold font which is easy to read in any

size, where there will be no affect to it or change. From looking at different fonts the one that stood out to me most was one called “3Dumb”, so to look at it closer I put the

Size 25pt

DON’T BE SOUR FACED RELEASE THE PASSION THERE’S NO BERRY BETTER Size 30pt

DON’T BE SOUR FACED RELEASE THE PASSION THERE’S NO BERRY BETTER Size 35pt

DON’T BE SOUR FACED RELEASE THE PASSION THERE’S NO BERRY BETTER

slogans in the typeface at a variety of different sizes.

development Slogans and Type Size 40pt

DON’T BE SOUR FACED RELEASE THE PASSION THERE’S NO BERRY BETTER Size 45pt

DON’T BE SOUR FACED RELEASE THE PASSION THERE’S NO BERRY BETTER Size 50pt

DON’T BE SOUR FACED RELEASE THE PASSION THERE’S NO BERRY BETTER

development Slogans and Type Size 55pt

DON’T BE SOUR FACED RELEASE THE PASSION THERE’S NO BERRY BETTER Size 60pt

DON’T BE SOUR FACED RELEASE THE PASSION THERE’S NO BERRY BETTER It was clear to see that the font worked really well and i was happy to use this as my font choice to go along side the photographs for my work.

development Posters With Text I added the text for the slogans on to the photographs that I had taken and edited, along with the saying “drink good, feel

good” just underneath as I felt that it gave a little something extra. I also went on to the Feel Good website to see

THERE’S NO BERRY BETTER drink good - feel good

exactly what they said about their products and then added these around the bottles. I was really happy with the outcome,

however I did want to give it a little bit more of a “handmade” feel, so I added some arrowns pointing from the drinks facts

RELEASE THE PASSION drink good - feel good

to the bottles for the design of my final outcomes.

DON’T BE SOUR FACED drink good - feel good

no added sugar

made with 100% natural ingredients no added sugar no added sugar made with 100% natural ingredients

1 of your 5 a day

1 of your 5 a day

1 of your 5 a day

made with 100% natural ingredients

final posters I was really happy with the final outcomes and the way that they turned out, especially with the detail of the arrows, as I

feel that gave it a little extra visually.

So that the posters were not

THERE’S NO BERRY BETTER drink good - feel good

with a black text, I also chose to use the colour of the drink as the font colour, just so that there was an equal colour

scheme in the work and it did not take away from the composition or main selling point of the poster.

RELEASE THE PASSION drink good - feel good

DON’T BE SOUR FACED drink good - feel good

no added sugar

made with 100% natural ingredients no added sugar

no added sugar

1 of your 5 a day

made with 100% natural ingredients

1 of your 5 a day

1 of your 5 a day

made with 100% natural ingredients

feedback After speaking to one of the tutors about my work, I felt a lot more confident in progressing with these posters.

I was told that the layout of the posters was really nice and the

font went well, especially with the brand and their typeface and logos, however the work was missing something. This being a “selling point” for the product. Something to engage the audience and make them

want to look at the product and hopefully buy it.

I was advised to look at the Yakult campaigns to see how they advertise their products and the ways that they engage

their audience, buy maybe using certain scenarios or time periods, such as lunch or breakfast.

I went on to do this, so that I could make more progression

with my posters and make them the “real deal” and really stand out catching peoples eye.

yakult Yakult is a company that specialises in a fermented milk drink full of bacteria, it is not a yoghurt like many people think.

The drink is advertised as “great for the gut” and it claims that each bottle contains a minimum of 6.5 billion cells

of unique bacteria called “Lactobacillus Casei Shirota”, discovered by the scientist Dr Shirota. There are no artificial colourings in the product, however the colouring of the actual milk drink is due to a natural result of caramelisation during the production process.

There have been a variety of advertisements for Yakult and their products, most of them someway engaging the audience with a variety of different techniques. A lot of the adverts use a calendar or a time period to advertise the product due to the amount of

product that you get in a pack, advertising that if you have one a day each week it is good for you and your gut/digestive system.

Other adverts contain phrases or words about loving your digestive system and it loving

you back. Each one of their advertisements is eye catching due to its minimal colour use/palette and also if used, grabbing imagery and text, which is what I also want to employ in my own work.

yakult adverts

yakult adverts

other campaigns - heinz After looking at the Yakult advertisements I went on to see what other companies and/or brands had in the ways of an advertising campaign.

After looking through a variety

of different companies I saw that Heinz had a huge array of adverts, due to them selling so many different food varieties and condiments.

A lot of their adverts take into account where the product will

most likely be used or eaten, or even the person consuming the product, therefore involve slogans and imagery along with a play on words to grab the audiences attention.

All of the adverts for the Heinz products are very creative, not only with the wording used, but also within the compositions and the imagery used within the adverts.

Heinz are most known for their tomato ketchup and baked beans, so these are the most prominent and also the most advertised product on the market from the Heinz range

heinz adverts

heinz adverts

other campaigns - faber-castell Despite it not relating to a certain scenario, I came across these Faber-Castell adverts, which I thought were really eye-catching and attention grabbing.

These adverts were for their true colours campaign. I find them really effective, especially as a designer, as well as them being a very clever idea and concept, as I have never seen

anything like this to advertise colouring pencils.

campaign, especially how they have purposely made some of the pieces exactly the way that Not only are the adverts what the colour of the pencil effective, but the company have is being compared to, looks put a lot of thought into the exactly the same or very similar

to what the real thing would look like.

faber-castell adverts

a different approach I was happy to receive the feedback that I did as it gave me a little bit more motivation to design my posters to a much higher standard, despite liking them how they are.

I went on to look at marketing campaigns, which I found really useful for this piece of work, as I was able to very quickly develop a new idea for my own campaign.

From the feedback I was given

Originally I did not want to

use illustrations, however from looking at some of the promotional adverts out there, this was one of the main styles of imagery. Instead of having a flat two-dimensional illustration, I decided to take the photos that I had taken and

used in the previous posters and use Adobe Illustrator and used the image trace function.

The results came out really nicely and in many aspects still looked like the original photo.

It also added a bit of texture

to the image as well as details that you may not see in the photographs, due to the colours that came out in the image trace.

a different approach - development In my feedback I was told that I need to engage the audience and this was when I remembered that I had not yet referred to the survey that I had put out, yet wanted to use

in my work.

This gave me the idea to have some smaller drawing around or coming out of the bottle with the saying “made simply

from fruit and the things that make you feel good�, as this would engage the audience into buying the product as they will put faith in the drink containing everything that makes them

feel good, not only on the inside, but on the outside too, which is the main aim of the Feel Good brand.

I then went to look back at

the responses to the survey and sketched out some small images that I thought might work with this new idea.

survey response imagery

survey response imagery I knew that having the drawn imagery really would not fit with the newer versions of the products, so just like with the

photos of the bottles and fruit, I imaged traced the drawings.

This way the two pieces would

match visually and not look odd having an illustrated piece and hand drawn piece.

I really like how the images came out as the lines are a lot more defined. I can also fill the shapes in with colour to give

a bit more definition however I am looking forward to how I can develop the pieces further.

development Initial Drawings I drew thumbnails of the initial thoughts that I had for my new

posters, before putting them digitally straight away.

This way I could see where the positioning of slogans and

logos would look best alongside the imagery.

development I tested out this new idea, however I was really not happy with how the pieces were looking.

In my opinion I felt that the

imagery of what makes people feel good was too “clumsy” against the bottles. I then looked to see what would happen if I used the fruit inside the bottles, however again,

visually I didn’t like what I was seeing.

I still wanted to use these imaged traced bottles with the fruit, however i was now unsure

of using the survey responses, as i felt that these might take away from the imagery of the bottles.

I went on to look at mixed

success Family Friends

reading

media imagery of everyday objects with illustrations to see if this could give me any new inspiration.

research - illustrations with real objects

research - illustrations with real objects

research - illustrations with real objects I really liked some of these images and the ones that caught my attention the most, were the robot and the

dinosaurs. I then thought that I could use this idea as a way of engaging the audience, through smaller illustrated pieces, that

I could in someway relate to the audience. I started off by thinking about how they could relate to the product and then

came across “being saved� and the idea of a super hero came into my mind.

From this I was thinking about the ways in which you can be saved, as well as how they relate to everyday actions.

superhero imagery and captions I drew up a rough cartoon super with the rest of the imagery for hero to go with the new theme my work. and I instantly liked it and new straight away that it would go The next step was to think

of the sayings to go with the imagery. Despite the fact that I was no linger using the survey answers, I was still happy with

the new ideas and how they may come out, but still stuck to the feedback and wanted to make sure that I was engaging

the audience and using the slogans with a reason for them to buy the product.

superhero imagery and captions

poster designs I went on to start designing the new posters. In a way I wanted them to be similar to the first that I had designed before I

received feedback as they were simple and effective, with an eye catching composition.

I mainly played around and experimented with the colour of the background before making a final decision. I did want all of

the background colours to be the same on all of the posters so that there was a definite theme and you knew straight

away that they were from the feel good brand.

poster designs

no added sugars 1 of your 5 a day 100% natural ingredients

no added sugars 1 of your 5 a day 100% natural ingredients

poster designs

no added sugars 1 of your 5 a day 100% natural ingredients

no added sugars 1 of your 5 a day 100% natural ingredients

poster designs

no added sugars 1 of your 5 a day 100% natural ingredients

no added sugars 1 of your 5 a day 100% natural ingredients

poster designs saving someones sofa saturday drink good.feelgood

no added sugars 1 of your 5 a day 100% natural ingredients

saving someones sofa saturday drink good.feelgood

no added sugars 1 of your 5 a day 100% natural ingredients

poster designs fighting the signs of thirst drink good.feelgood

no added sugars 1 of your 5 a day 100% natural ingredients

BATTLING A FRUIT EVOLUTION

100% natural, no added sugars, 1 of your 5 a day feelgooddrinks.co.uk

poster designs I really liked the blue gradient background. This went nicely with all of the imagery.

It also looked really effective

with it being themed with the super heroes, therefore making them look as it they are flying. I then slightly adjusted all of the colours and a slight but to the

layout, especially with the super heroes positioning, just so that all of the posters were not exactly the same and did have some personality to them.

Once I was happy with the final posters, I started to mock-up how they may be visualised if they were actually up in the real world.

final posters BATTLING A FRUIT EVOLUTION

100% natural, no added sugars, 1 of your 5 a day feelgooddrinks.co.uk

FIGHTING SIGNS OF THIRST

100% natural, no added sugars, 1 of your 5 a day feelgooddrinks.co.uk

final posters SAVING YOUR SOFA SATURDAY

100% natural, no added sugars, 1 of your 5 a day feelgooddrinks.co.uk

advert placement

advert placement

advert placement

advert placement

katy robinson university of huddersfield katylouiserobinson.blogspot.co.uk