2014
DVC ANNUAL. THE LITTLE BOOK OF BIG EVENTS &
ACCOMPLISHMENTS UNIVERSITY OF WISCONSIN-MILWAUKEE
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About
Professional Orgs, Ongoing Events & Activities
Design Entrepreneurship
DVC Spotlight
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Startups
Collaboration Spotlight
Honors & Awards
Influential Design Creatives
Check Us Out!!
Designed by/
Katy Martin Jenny Yang Meg Clemantz Tisha Hang
Peck School of the Arts Department of Art and Design
ABOUT THE PROGRAM
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DESIGN VISUAL COMMUNICATION The competitive field of Design & Visual Communication requires practitioners who are intellectually curious, inventive, dedicated, critical, collaborative, and proactive life-long learners. The Design & Visual Communication at UWM prepares students to be just that sort of practitioner—one who is a strategist, problem-identifier, problem-solver, and business partner. Students build a body of work that demonstrates their mastery of tools, media and concepts that communicate ideas effectively to a target audience. The integrated curriculum includes coursework in typography, strategy and design process, storytelling, design methodologies, portfolio development, web and multimedia design, composition, design entrepreneurship and real-world internships in local design firms.
Student work & more to view www4.uwm.edu/psoa/artdesign/bfa/graphicdesign.com
Associate Professors Kim Beckmann Robert Grame Adream Blair Lisa Moline
Lecturer Amy Decker
Our program works as on-going design labortory. Risk-taking, experimentation and productive criticism are central to our program. Students must augment their classroom learning experience with reading, professional internships, membership and engagement with professional organizations like AIGA–The Professional Association for Design, by attending lectures, field trips, portfolio reviews, conferences, studio tours, meetups, workshops, and much more. To be competitive in this profession, it is simply not enough to major in Design & Visual Communication. Students understand that they have to be strong communicators, listeners, practice empathy and are life long learners. Most importantly they have awareness of what is happening locally and throughout the world, and they proactively engage it.
Design and Visual Communication at University of Wisconsin-Milwaukee
PROFESSIONAL ORGANIZATIONS, ONGOING EVENTS & ACTIVITIES
ORGS, EVENTS & ACTIVITIES
Resolution Senior Capstone Showcase An annual spring semester event where senior Design and Visual Communication majors exhibit their capstone project and portfolio at Kenilworth Square East.
UWM Design Entrepreneur Showcase An annual fall semester event held at Kenilworth Square East where Design and Visual Communication majors each exhibit a highly refined prototype, information graphics of their research, personas of their target audience, company brand, and a dynamic story of the company, product and/or service.
AIGA-Wisconsin Student Portfolio Review Students from all across Wisconsin can participate in the portfolio review, lectures/workshops. This is a critical annual event vfor professionals to see our program and current students’ talents and abilities.
AIGA-UWM The Professional Association for Design Each year AIGA student members attend AIGA-WI events, workshops, portfolio reviews, professional studio tours and more.
United Adworkers Local 208 A Milwaukee based organization dedicated to the pursuit of marketing communications excellence. Student have the opportunity to join for free and network with a close knit group made up of advertising practitioners, designers, directors, photographers, production professionals, and all other professionals and students interested in the fine art of propaganda.
Collegiate Entrepreneur Organization
ORGS, EVENTS & ACTIVITIES
An organization designed to inform, support, and inspire college students to be entrepreneurial and seek opportunity through enterprise creation. CEO’s goal is to teach students how to create their own business by exposing them to prominent local entrepreneurs.
UWM Startup Challenge A hub for student entrepreneurship, experiential learning and co-creation at the University of Wisconsin-Milwaukee. The contest seeks innovative ideas for startup companies and products. Winning ideas form the basis for new companies launched as part of the program. The program helps student-entrepreneurs build a team, develop working prototypes and launch a company based on their concepts. Submissions are judged on their novelty, viability as a new business or prod-uct and their appropriateness for prototyping and development.
Ten innovative ideas will be supported through the following tracks: •product development (hardware) •software applications (mobile apps) •water technologies •energy-based research & design •social entrepreneurship & sustainable communities •consumer products
More Info www.uwmstartupchallenge.com
DESIGN ENTREPRENEURSHIP AT UNIVERSITY OF WISCONSIN MILWAUKEE The competitive field of Graphic Design requires practitioners to be intellectually curious, inventive, dedicated, storytellers, empathetic, critical, collaborative, business minded and pro-active life-long learners. Design entrepreneurship at UWM prepares students to be effective design strategists, problemsolvers, problem-identifiers and business partners.
About Our Design Entrepreneurship Curriculum The new and evolving design entrepreneurship curriculum in the Design and Visual Communication Program is directed and written by Associate Professor Kim Beckmann and Lecturer Amy Decker. It’s designed to inspire students in ways that traditional assignments involving hypothetical clients simply do not. The primary goals of the curriculum is to advance students’ knowledge and skill sets in: • primary and secondary research • design thinking • problem-identification • problem-solving • collaboration and co-creation • storytelling (visual and verbal) • business • sustainable practices
It educates students on the breadth of application of these skills to ultimately create a new generation of design innovators, strategists, and business partners. Over the course of 15 weeks, students are immersed in all aspects of design: • research • business strategy development • market assessment • brand development • rapid prototyping • user testing • dynamic storytelling • full-production of a highly refined prototype • presenting their innovative company, product, or service at the UWM Design Entrepreneur Showcase.
LOCAL NEED FOR DESIGN ENTREPRENEURSHIP CURRICULUM The coursework in both Graphic Design 2 and Design Methodologies affords students the opportunity to discover research is interactive. Collaboration is critical to today’s “conceptual economy.” Design is contextual. Designers use storytelling and design thinking to inspire innovation. Business partners are designers. The curriculum presents students with current challenges that designers face. It prepares students to be strong advocates in changing the perception of their practice from participants at the tactical level to leaders at the strategic level. One such challenge is designers too often are thought of as support service. They are brought in at the end of a project and asked to communicate a strategy without understanding what the strategy is or how it was devised. The design process that is embedded in all Design and Visual Communication courses and curriculum is designed in part to teach students the value that they bring to a client. It instills in students that designers must be a part of the conversation from the start and that their design abilities to strategically manage the design process can greatly contribute to businesses’ needs for speed, to innovate, to manage risk, to manage projects effectively, to collaborate and co-create, and to provide transparency in a client’s organization.
At the end of 15 weeks students will have produced a unique product or service for exhibit at the UWM Design Entrepreneur Showcase held at Kenilworth Square East each fall semester. The showcase is a way for students to use their storytelling abilities to share and promote their company, product and/or service to investors, stakeholders, consumers, entrepreneurs, design professionals, and the public. In 2012 we launched www.uwmdes.com to showcase design talent in the UWM Design and Visual Communication Program. The website profiles all students and their work presented at the showcase. As an online archive it celebrates excellence in design thinking and recognizes the local, national, and global impact our students will have.
BILL AND MELINDA GATES RECORDS FOR LIFE COMPETITION by Lauren Miller
Peck School of the Arts Design and Visual Communication students are constantly reminded and inspired by the scope of how they can apply their design skills. In the Fall of 2013, Peck School students enrolled in Professor Adream Blair’s Design and Visual Communication class had a unique curriculum-based opportunity to participate in the most recent Linda and Bill Gates Records for Life Competition. A handful of these students placed in the top 40, one even was a semi-finalist. This contest focuses on child health records and the functions they have in a health system. At times, child health records may fail to serve simple functions. They are confusing or even misplaced. Every child needs both accurate and accessible records documenting their health history to keep track of immunization. If this is unclear, those who need life-saving vaccines may be missed. Contest participants, including Blair’s UWM students, worked to find a way to improve children health records, strengthen the informational system and to help health workers and families protect children from diseases that could be prevented by vaccines. Ultimately, this design based project focused on saving lives.
Peck School students Joe Kotlan, Eric Schoen and Tisha Hang made it to the top 40 for their innovative designs. Each student came away from this project with a new perspective on design and other cultures. Kotlan, a junior in the Graphic Design program says, “I learned how different countries have vastly different standards for even the most basic of layouts.” Robert Vela, a double major in Design and Visual Communications and Photography, was a top 10 finalist for the competition. His work was reviewed by world health officials and tested in focus groups within third world countries. He says, “I enjoyed knowing that my work would not just serve as an academic exercise, but would be an agent toward bringing meaningful and relevant real-world change. It's a great feeling, and really opened my eyes to the array of opportunities the world of design has to offer.”
TRANSLATOR Wisconsin Women’s Business Initiative Corporation and UWM Design and Visual Communication Program team up to create a fantastic new apprenticeship program! Tranlator is projected to launch summer 2014 and each paid apprentice position will last 3 months. Students will work on a wide range of projects for WWBIC businesses under the direction and guidance of Translator Studio. The position will also be eligible for 3 credits through UWM internship program, an application for both the internship and the apprenticeship (still being defined) will be required.
Monte Eady
U THE CENTER
Founder Monte Eady Lead by Monte Eady, U the Center launched this past fall at UWM and MATC. So what is UTC? It is a much needed cloud-based service that enables students to shvare and connect talent, research, and resources on a college campus. Members create a profile, exhibit a portfolio of work, showcase research, and interact in an integrative learning environment. They can search for students in different majors throughout the campus, collaborate, build teams, and create a vibrant ecosystem of innovation and entrepreneurial activity. UTC brings a virtual component to student innovation that will last beyond the classroom and strives to connect people, create partnerships, inspire new knowledge, and foster lifelong learning. After graduation in 2012, Monte Eady along with UTC team members successfully participated in Vetransfer’s Lean Launch Pad Program. Currently UTC is working with UWM and MATC to test pilot their service.
Explore & Register www.uthecenter.com
HANmade MILWAUKEE LAKEFRONT SOUVENIR BANDANNA Co-founders Hannah Jablonski (DVC graduate) and Colleen McCarrier
Colleen shares the story of how the bandannas came to be: Back in the 1950s when families were “seeing the USA in their Chevrolets,” just like now, people liked to bring home a keepsake. Oftentimes, it was a souvenir tablecloth. These colorful cloths, usually card table size, captured the points of interest of a particular location…from orange groves to long-horned cattle, the French Quarter to the Empire State Building, blueberries to dairy farms. The tablecloths were a fun, and practical, take-home reminder of pleasant time spent in another place. Over ten years ago I had thought, “Milwaukee should have something like those old tablecloths! Why doesn’t someone make something like that?” The tablecloth’s popularity had fizzled as ladies’ Bridge clubs dwindled, but I felt it still had appeal. Visitors always have and always will look for souvenirs as part of the travel experience, and Milwaukee plays host to scores of tourists each year. Resurrecting my childhood souvenir was not a far-fetched idea, but the know-how wasn’t there. Like most ideas, mine went no farther than the inside of my head, until 2011 when I had the good fortune to meet my cousin’s daughter, Hannah, a talented local graphic artist! Best of all, and most importantly, Hannah loved this city as much as I did!
In no time the idea that had been in my head only, was bouncing between the two of us as we put our proverbial heads together. Spurred on by the fact that the revival of state maps from the 1950’s were popping up on totes and towels, we knew our idea had genuine merit. It was now or never to put our spin on a Milwaukee souvenir into action. In November of 2011, we proudly rolled out the HANmade Milwaukee™ Lakefront Souvenir Bandanna. Hannah had turned a simple stick figure idea into a lively, detailed cloth map of Milwaukee’s awesome lakefront. Chock full of playful icons in fresh colors, our creation does justice to its 1950s inspiration! We are technically the “idea gal” and the “art gal,” both residents of Milwaukee, and our souvenir has been all about local, state and USA connections with the products and services we use right from the start. It’s simply about sharing the love…of Milwaukee’s GREAT LAKEfront! With HANmade regards, Colleen and Hannah hanmademilwaukee.com
HUBEI UNIVERSITY OF TECHNOLOGY COLLABORATES WITH UNIVERSITY OF WISCONSIN-MILWAUWKEE’S DEPARTMENT OF ART AND DESIGN by Christopher Willey The Department of Art & Design (PSOA) and the Hubei University of Technology (HBUT) in Wuhan, China, have created a unique program for the students at Hubei University of Technology to compete their Bachelor of Arts degree at UWM. 120 Hubei University of Technology students will undertake the 3+1 program with the Department of Art & Design (PSOA) each year. These students will take 90 credits at HBUT, and if selected, will take the last 30 credits of their BA degree at UWM over two semesters. About half of the HBUT students will enter the Design Studies track of the BA degree, the other half will complete the new BA track Digital Fabrication and Design currently under development. Students from this program are then selected through GPA, TOFL Scores, the quality of their portfolio, and English proficiency to be invited to finish their degree at PSOA. Students who are not selected to go to PSOA will still receive BA degrees in Graphic Design and Product Design from HBUT. The students who are selected to go to PSOA will begin their educational experience at UWM by participating in a summer Living Learning Community. Living Learning Communities (LLC) are a designed education environment where the students live on the same floor in a dormitory and go to classes in that same space.
During this program students will take 3 credits fulfilling an English Composition Requirement, and 3 studio credits. Both BA tracks will participate in this summer LLC. The summer experience is designed to acclimate students to the City of Milwaukee and to UWM campus; preparing them for their senior year so that they can be fully integrated into PSOA’s dynamic creative community. The program will reach its maximum number of students on UWM campus by the Fall 2017 with a cohort of 36 students in each BA track. In the winter of 2013, four instructors (Robert Yiming Luo, David Xiong Wei, Frank Zheng Gewei, and Veron Xia Yi) and 2 scholars (Monica Zhao Quanyi, Tonny Huang Wei) started their scheduled year-long visit to UWM. The instructors will be pairing up with faculty, and sitting in on both entry and upper level Design and Visual Communication classes.
DVC STUDENT HONORS & AWARDS 2013-14 COMPETITIONS Robert Vela Placed in the Top 10 Bill and Melinda Gates Records for Life International Competition, 2013 Tisha Hang, Joe Kotlan & Eric Shoen Placed in the Top 40 Bill and Melinda Gates Records for Life International Competition, 2013 Andrew McConville UWM Startup Challenge Winner ($2500), 2013 Hunter Ruth UWM Startup Challenge Winner ($2500), 2013 Matthew Blake Milwaukee Business Journal Eureka Competition Junior Design Award, 2014 Jaclyn Gerbenskey UWM Design Entrepreneur Showcase Scholarship Winner ($500), 2014
Nicole Green Collegiate Entrepreneur’s Organization Elevator Pitch Competition First Place ($500), 2014 UWM Design Entrepreneur Showcase Scholarship Winner ($500), 2014 Brie Keane UWM Design Entrepreneur Showcase Scholarship Winner ($500), 2014 Hunter Ruth BizStart MKE Collegiate Business Plan Competition, Honorable Mention ($200), 2014 Lubar New Venture Business Plan Competition 2nd Place ($3500), 2014 Nicole Weber UWM Design Entrepreneur Showcase Scholarship Winner ($500), 2014
SCHOLARSHIPS Kaivahn Sarkaratpour UWM Junior Scholarship Competition Winner Mary E. Van Deven Memorial Scholarship ($1000), 2014 Ashley Steinberg UWM Junior Scholarship Competition Winner Elsa Ulbricht Scholarship ($2000), 2014 Leslie Witte UWM Junior Scholarship Competition Winner Mary E. Van Deven Memorial Scholarship ($1500), 2014
RESEARCH GRANTS Melissa Taylor Milwaukee Waste Management Research Grant ($5000), 2013-2014
INVITATIONS Matthew Blake Presented Hydro+ Sustainability Summit and Exposition Milwaukee, WI, 2014 Jessica Bohrer Presented Kidricity Sustainability Summit and Exposition Milwaukee, WI, 2014 Devan Brown Presented Worldly Sustainability Summit and Exposition Milwaukee, WI, 2014 Nicole Green Presented Ginkgo Sustainability Summit and Exposition Milwaukee, WI, 2014 Jacob Holly Presented Tapp Sustainability Summit and Exposition Milwaukee, WI, 2014
Anne Jones Presented Gnhomes Sustainability Summit and Exposition Milwaukee, WI, 2014 Brie Keane Presented Wet Roots Sustainability Summit and Exposition Milwaukee, WI, 2014 Luke Summers Presented Catalyst Sustainability Summit and Exposition Milwaukee, WI, 2014 Seth Tracey Presented The Way Back Sustainability Summit and Exposition, Milwaukee, WI, 2014
INFLUENTIAL DESIGN CREATIVES Next Step? Get Inspired! Our special gift you you are inspirational quote trading cards for you to use as pocket inspiration for your design process. Here are our picks: Frank Lloyd Wright An iconic Architect from Wisonsin, you’ll recognize his Falling Water home in Pennsylvania. Georgia O’Keefe Her painting legacy has left an impression on millions. Brooks Stevens Infamous industrial and graphic designer, known for the Wienermobile, Miller Brewing Logo, and Harley Davidson cycles. Robert Loewy Industrial and graphic designer who worked closely with Stevens, famous for his automobile and train designs. Patrick and Libby Castro Husband-wife design duo of LP/w Design Studios located in Foxpoint, Wisconsin. Saul Bass Renowned designer of innovative title sequences, logos, and film posters. Paul Rand Art Director and Graphic Designer, he was the first American commercial artists to embrace and practice the Swiss Style of graphic design. Aaron Draplin Modern day Graphic Designer known for his inspirational and down to earth attitude.
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PORTFOLIO & RESUME tishahang.com