a dummy's guide to making a magazine

A DUMMY’S GUIDE TO

making a

maga

zine

SRISHTI MAGaZINE DOCUMENTION BOOK

ACKNOWLEDGMENTS

With the rise in global warming and increasing pollution levels, it is becoming essential to find a viable alternative to the internal combustion engine petrol powered car.The aim of this project was to create two designs for a fuel cell powered car, the main criteria being environmental friendliness in terms of both emissions and materials.This report presents the designs for two such cars, each of which includes the following components: engine, fuel, wheels, accessories, safety features and materials. Car A is aimed at the upper end of the market, while Car B is a mid-range vehicle suitable for family use.A description of the design and an analysis

INTRODUCTION

With the rise in global warming and increasing pollution levels, it is becoming essential to find a viable alternative to the internal combustion engine petrol powered car. The aim of this project was to create two designs for a fuel cell powered car, the main criteria being environmental friendliness in terms of both emissions and materials.This report presents the designs for two such cars, each of which includes the following components: engine, fuel, wheels, accessories, safety features and materials. Car A is aimed at the upper end of the market, while Car B is a mid-range vehicle suitable for family use. A description of the design and an analysis of operational efficiency for each car are followed by a comparison of the two designs. Finally, the most cost efficient design is recommended.With the rise in global warming and increasing pollution levels, it is becoming essential to find a viable alternative to the internal combustion engine petrol powered car. The aim of this project was to create two designs for a fuel cell powered car, the main criteria being environmental friendliness in terms of both emissions and materials.This report presents the designs for two such cars, each of which includes the following components: engine, fuel, wheels, accessories, safety features and materials. Car A is aimed at the upper end of the market, while Car B is a mid-range vehicle suitable for family use. A description of the design and an analysis of operational efficiency for each car are followed by a comparison of the two designs. Finally, the most cost efficient design.

This report presents the designs for two such cars, each of which includes the following components: engine, fuel, wheels, accessories, safety features and materials. Car A is aimed at the upper end

TE

CO N NT S

WHAT IS A MAGAZINE?

9

15 31 39 47 51 55 61

WHAT GOES INTO MAKING A MAGAZINE

TRIALS AND LOTS OF ERRORS

THE DOPE

WHAT REALLY GOES INTO MAKING A MAGAZINE

THE CASH COWS

THE BIG TEST

THE GRAND FINALE

what is a

maga

zine

M a th ga at zin a a re are es, by re g gul pri per n th a e pre ene r s ted iod In wor -pa rally che wi icals th d m id fi dul th , g e ca ag ma nan e an ink los se az ga ce d on sie ar of ine zine d b con pa s o tic wr re p r y les itt fe sub ad tain er, ser . K en rs t sc ver a ge ials ing pu o a rip tis var ner ar do blic co tion ing iety ally e p m at lle s, , by o p ub , a io ct or u f li nu n it ion all a pu con blish cati o t m is t e o r be ac r s hre cha nt. ed o ns r o ol tor e. se Th n f c lec ag At pr ey om tio e l its ice pu n o oca roo , te f w tio t r-i nd ritte n. us n try

10

A Zine is most commonly a small, non-paid circulation publication of original or appropriated texts and images. More broadly, the term encompasses any self-published work of minority interest usually reproduced via photocopier.

The different types of zines are Punkzines, Fanzines and Perzines

TYPES OF MAGAZINES Magazines can be distributed through the mail; through sales by newsstands, bookstores or other vendors; or through free distribution at selected pick-up locations. Sales models for distribution fall into three main categories.

Paid Circulation In this model, the magazine is sold to readers for a price, either on a per-issue basis or by subscription, where an annual fee or monthly price is paid and issues are sent by post to readers. Examples from the UK include Private Eye and PC Pro.

Non-Paid Circulation This means that there is no cover price and issues are given away, for example in street dispensers, airline in-flight magazines or included with other products or publications. An example from the UK and Australia is TNT Magazine.

Controlled Circulation This is the model used by “insider magazines� or industry-based publications distributed only to qualifying readers, often for free and determined by some form of survey. This latter model was widely used before the rise of the World Wide Web and is still employed by some titles. For example, in the United Kingdom, a number of computer-industry magazines, including Computer Weekly and Computing, and in finance, Waters Magazine.

13

what goes into making a

maga

zine

THE IDEA

TO KEEP ABREAST WITH THE WORLD OF DESIGN INTEGRATING VARIOUS FIELDS OF DESIGN

CREATING A PLATFORM FOR FUTURE COLLABORATIONS

TONE

DESIGN STUDENTS DESIGN ENTHUSIASTS DESIGN PROFFESSIONALS

INTENT

A WELL FUNCTIONING STUDENT RUN MAGAZINE

TARGET AUDIENCE

LIGHT READ INFORMATIVE ENTERTAINING

17

PERSONAS

AKHILESH SHARMA Male, 20 years Student at Srishti School of Art, Design and Technology The hunter

ANANDI REDDY Female, 37 years Furniture Designer Extremely educated and very contemporary kitsch

ROHIT SHARMA Male, 17 years Student at DAV Public School The best things in life aren’t things.

WHY WOULD THEY WANT TO BUY OUR

MAGAZINE 18

To know more about design coleges Get informed about the national design scene A platform to schowcase work done by students Use it for guidabce and future plans Keep him in touch with other design students Appreciate the initiative taken by design students

USP

1

st

India’s student run design magazine

SELLING Srishti students Srishti Alumni The Srishti faculty Facebook page Srishti Website

OTHER POSSIBILITIES

Grad Show Exhibitions Toy lab, Jagga, Shadow Liberation Book Stores

ESTIMATED TOTAL COPIES

HOW WILL WE

REACH THEM DISTRIBUTION

Design Professionals Studios and Design Houses Other design collges in India (Intel, Tupperware, Herman Miller) Potential future collaborators (Hatchet India, Hidesign) Srishti’s contacts / collabrators

PROMOTION Facebook Page Srishti Website Word of Mouth Posters (Online) Srishti Events Digital Promotiom

19

THE SKILL SET

21

MEN AT

WORK

MINIE MEENIE MO

TEAMS

EENIE

orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci

BLOSSOMS BUTTERCUP BUBBLES MOJO JOJO

23

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

“But I always think that the best way to know God is to love many things”

SHAIVALINI KUMAR

DEVAL MANIAR

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

KAVYA SINGH

24

KAVYA BAGGA

HARSHVARDHAN GANTHA

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

ADITI DASH

KARTHIK ILANGO

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

ABHISKEK KUMAR

AMRITA MOHANTY

SIBYA ROSALYN

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

25

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

ABHISHEK CHOUDHRY “Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

KANIKA KAUL “Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

ADRITA DAS

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

26

NAMRATA GOYAL

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

KARAN WORAH “Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

MOHOR MUKHERJEE “Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

INDRAJEET DESHMUKH

LOVEENA CHOPRA

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

SHREIYAA MAEDIRATTA

“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”

27

THE MONEY

PITCHING THE IDEA Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla

SPONSORS Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad mi

nim veniam quis nostrud ullamcorper lobortis nisl ex ea commodo

ADVERTISERS

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet dolore magna

29

TRIALS &

LOTS OF ERRORS

32

RUSTAM’S MAIL First the good news. You have tried and put in effort in creating a publication layout using your existing (or nonexistent) typography skills. The effort is appreciated.

The not-so-good news: You ALL have a long way to go in acquiring fluency and competency in handling type and publication design. There are varying levels of skills in this department in the class – from above average to poor to nonexistent. Most were concentrating (or most likely just struggling) to set type and create a layout. There were very few students who were actually READING the text – before and after designing. Therefore most designs were not able to facilitate legibility, comprehension and understanding of the subject on hand.

This is not to suggest that you don’t have it in you. Acquiring typography and layout skills takes a lot of time, effort and practice. Most of you have just begun that journey. So don’t give up.

Some students, the rabbits, exhibit a natural skill early, while there are others, the turtles, who take time to learn good typography or rather, in this context, good publication design to be more precise. The idea is that both kinds reach a certain level of professional competency. Remember there is a lot of bad, I mean REAL BAD publication design in the market...the least you can do is to be able to identify these horrors, if not have suggestions on how to rescue them Those who are more ambitious and confident may also plunge into content, editorial conceptualising,

Set your own standards!

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bon Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of

35

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin ero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32 Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots

in a piece of classical Latin literature from 45 BC, making it over 2000 years old. going through the Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem

words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The

passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during

NAME / TITLE HERE 36

passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

THE

DOPE

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Inter dictionary of over 200 Latin words, combined with a handful chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage

“A photographer without a magazine behind him is like a farmer without fields.”

T

IT

E L

E R

E

H

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anuse a passage of Lorem Ipsum, you need to be sure there isn’t anuse a passage of Lorem Ipsum, you need to be sure there isn’t an but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. chunks as necessary, making this the first true generator on the Internet. It uses

41

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly

42

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.

If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures,

Topics the

maga

zine

should

cover

DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT

versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.ing versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing

45

what

really goes into

making a

maga

zine

THE

CASH COWS

THE COWS As roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney As roots in a piece of classical Latin literature from 45 BC, making it over 2000

As roots in a piece of classical Latin As roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richmore

As roots in a piece of classical Latin

WHY WOULD THEY

INVEST IN OUR

MAGAZINE

52

As roots in a piece of classical Latin literature from 45 BC, making it over Use it for guidabce and future plans Keep him in touch with other design students Appreciate the initiative taken by design students

INVESTMENTS

Grad Show Exhibitions Toy lab, Jagga, Shadow Liberation Book Stores

SALES Srishti students Srishti Alumni The Srishti faculty Facebook page Srishti Website

ESTIMATED TOTAL SHARES

SHARES ADVERTISEMENTS Design Professionals Studios and Design Houses Other design collges in India (Intel, Tupperware, Herman Miller) Potential future collaborators (Hatchet India, Hidesign) Srishti’s contacts / collabrators

RETURNS Facebook Page Srishti Website Word of Mouth Posters (Online) Srishti Events Digital Promotiom

53

the

big

test

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letra-

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to

NAME / TITLE HERE 57

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at HampdenSydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus BoContrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature,

59

the

grand finale

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum� (The Extremes of Good and Evil) word in classical literature, discovered

59

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1 10.32 and 1.10.33 of “de Finibus Bon through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1 10.32 and 1.10.33 of “de Finibus Bon

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at HampdenSydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 anddoubtable source. Lorem Ipsum comes from sections 1.10.32 and

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bon Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece ofing through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 Finibus Bon Contrary to popular belief,