A DUMMY’S GUIDE TO
making a
maga
zine
SRISHTI MAGaZINE DOCUMENTION BOOK
ACKNOWLEDGMENTS
With the rise in global warming and increasing pollution levels, it is becoming essential to find a viable alternative to the internal combustion engine petrol powered car.The aim of this project was to create two designs for a fuel cell powered car, the main criteria being environmental friendliness in terms of both emissions and materials.This report presents the designs for two such cars, each of which includes the following components: engine, fuel, wheels, accessories, safety features and materials. Car A is aimed at the upper end of the market, while Car B is a mid-range vehicle suitable for family use.A description of the design and an analysis
INTRODUCTION
With the rise in global warming and increasing pollution levels, it is becoming essential to find a viable alternative to the internal combustion engine petrol powered car. The aim of this project was to create two designs for a fuel cell powered car, the main criteria being environmental friendliness in terms of both emissions and materials.This report presents the designs for two such cars, each of which includes the following components: engine, fuel, wheels, accessories, safety features and materials. Car A is aimed at the upper end of the market, while Car B is a mid-range vehicle suitable for family use. A description of the design and an analysis of operational efficiency for each car are followed by a comparison of the two designs. Finally, the most cost efficient design is recommended.With the rise in global warming and increasing pollution levels, it is becoming essential to find a viable alternative to the internal combustion engine petrol powered car. The aim of this project was to create two designs for a fuel cell powered car, the main criteria being environmental friendliness in terms of both emissions and materials.This report presents the designs for two such cars, each of which includes the following components: engine, fuel, wheels, accessories, safety features and materials. Car A is aimed at the upper end of the market, while Car B is a mid-range vehicle suitable for family use. A description of the design and an analysis of operational efficiency for each car are followed by a comparison of the two designs. Finally, the most cost efficient design. This report presents the designs for two such cars, each of which includes the following components: engine, fuel, wheels, accessories, safety features and materials. Car A is aimed at the upper end
TE
CO N NT S
WHAT IS A MAGAZINE?
9
15 31 39 47 51 55 61
WHAT GOES INTO MAKING A MAGAZINE
TRIALS AND LOTS OF ERRORS
THE DOPE
WHAT REALLY GOES INTO MAKING A MAGAZINE
THE CASH COWS
THE BIG TEST
THE GRAND FINALE
what is a
maga
zine
M a th ga at zin a a re are es, by re g gul pri per n th a e pre ene r s ted iod In wor -pa rally che wi icals th d m id fi dul th , g e ca ag ma nan e an ink los se az ga ce d on sie ar of ine zine d b con pa s o tic wr re p r y les itt fe sub ad tain er, ser . K en rs t sc ver a ge ials ing pu o a rip tis var ner ar do blic co tion ing iety ally e p m at lle s, , by o p ub , a io ct or u f li nu n it ion all a pu con blish cati o t m is t e o r be ac r s hre cha nt. ed o ns r o ol tor e. se Th n f c lec ag At pr ey om tio e l its ice pu n o oca roo , te f w tio t r-i nd ritte n. us n try
10
A Zine is most commonly a small, non-paid circulation publication of original or appropriated texts and images. More broadly, the term encompasses any self-published work of minority interest usually reproduced via photocopier. The different types of zines are Punkzines, Fanzines and Perzines
TYPES OF MAGAZINES Magazines can be distributed through the mail; through sales by newsstands, bookstores or other vendors; or through free distribution at selected pick-up locations. Sales models for distribution fall into three main categories.
Paid Circulation In this model, the magazine is sold to readers for a price, either on a per-issue basis or by subscription, where an annual fee or monthly price is paid and issues are sent by post to readers. Examples from the UK include Private Eye and PC Pro.
Non-Paid Circulation This means that there is no cover price and issues are given away, for example in street dispensers, airline in-flight magazines or included with other products or publications. An example from the UK and Australia is TNT Magazine.
Controlled Circulation This is the model used by “insider magazines� or industry-based publications distributed only to qualifying readers, often for free and determined by some form of survey. This latter model was widely used before the rise of the World Wide Web and is still employed by some titles. For example, in the United Kingdom, a number of computer-industry magazines, including Computer Weekly and Computing, and in finance, Waters Magazine.
13
what goes into making a
maga
zine
THE IDEA
TO KEEP ABREAST WITH THE WORLD OF DESIGN INTEGRATING VARIOUS FIELDS OF DESIGN
CREATING A PLATFORM FOR FUTURE COLLABORATIONS
TONE
DESIGN STUDENTS DESIGN ENTHUSIASTS DESIGN PROFFESSIONALS
INTENT
A WELL FUNCTIONING STUDENT RUN MAGAZINE
TARGET AUDIENCE
LIGHT READ INFORMATIVE ENTERTAINING
17
PERSONAS
AKHILESH SHARMA Male, 20 years Student at Srishti School of Art, Design and Technology The hunter
ANANDI REDDY Female, 37 years Furniture Designer Extremely educated and very contemporary kitsch
ROHIT SHARMA Male, 17 years Student at DAV Public School The best things in life aren’t things.
WHY WOULD THEY WANT TO BUY OUR
MAGAZINE 18
To know more about design coleges Get informed about the national design scene A platform to schowcase work done by students Use it for guidabce and future plans Keep him in touch with other design students Appreciate the initiative taken by design students
USP
1
st
India’s student run design magazine
SELLING Srishti students Srishti Alumni The Srishti faculty Facebook page Srishti Website
OTHER POSSIBILITIES
Grad Show Exhibitions Toy lab, Jagga, Shadow Liberation Book Stores
ESTIMATED TOTAL COPIES
HOW WILL WE
REACH THEM DISTRIBUTION
Design Professionals Studios and Design Houses Other design collges in India (Intel, Tupperware, Herman Miller) Potential future collaborators (Hatchet India, Hidesign) Srishti’s contacts / collabrators
PROMOTION Facebook Page Srishti Website Word of Mouth Posters (Online) Srishti Events Digital Promotiom
19
THE SKILL SET
21
MEN AT
WORK
MINIE MEENIE MO
TEAMS
EENIE
orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci
BLOSSOMS BUTTERCUP BUBBLES MOJO JOJO
23
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
“But I always think that the best way to know God is to love many things”
SHAIVALINI KUMAR
DEVAL MANIAR
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
KAVYA SINGH
24
KAVYA BAGGA
HARSHVARDHAN GANTHA
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
ADITI DASH
KARTHIK ILANGO
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
ABHISKEK KUMAR
AMRITA MOHANTY
SIBYA ROSALYN
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
25
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
ABHISHEK CHOUDHRY “Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
KANIKA KAUL “Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
ADRITA DAS
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
26
NAMRATA GOYAL
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
KARAN WORAH “Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
MOHOR MUKHERJEE “Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
INDRAJEET DESHMUKH
LOVEENA CHOPRA
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
SHREIYAA MAEDIRATTA
“Remove everything pointless from an imperfect life and it’d lose even its imperfection.”
27
THE MONEY
PITCHING THE IDEA Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
SPONSORS Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad mi
nim veniam quis nostrud ullamcorper lobortis nisl ex ea commodo
ADVERTISERS
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tiidunt ut laoreet dolore magna
29
TRIALS &
LOTS OF ERRORS
32
RUSTAM’S MAIL First the good news. You have tried and put in effort in creating a publication layout using your existing (or nonexistent) typography skills. The effort is appreciated. The not-so-good news: You ALL have a long way to go in acquiring fluency and competency in handling type and publication design. There are varying levels of skills in this department in the class – from above average to poor to nonexistent. Most were concentrating (or most likely just struggling) to set type and create a layout. There were very few students who were actually READING the text – before and after designing. Therefore most designs were not able to facilitate legibility, comprehension and understanding of the subject on hand. This is not to suggest that you don’t have it in you. Acquiring typography and layout skills takes a lot of time, effort and practice. Most of you have just begun that journey. So don’t give up. Some students, the rabbits, exhibit a natural skill early, while there are others, the turtles, who take time to learn good typography or rather, in this context, good publication design to be more precise. The idea is that both kinds reach a certain level of professional competency. Remember there is a lot of bad, I mean REAL BAD publication design in the market...the least you can do is to be able to identify these horrors, if not have suggestions on how to rescue them Those who are more ambitious and confident may also plunge into content, editorial conceptualising,
Set your own standards!
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bon Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of
35
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin ero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32 Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots
in a piece of classical Latin literature from 45 BC, making it over 2000 years old. going through the Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem
words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The
passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during
NAME / TITLE HERE 36
passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
THE
DOPE
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Inter dictionary of over 200 Latin words, combined with a handful chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage
“A photographer without a magazine behind him is like a farmer without fields.”
T
IT
E L
E R
E
H
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anuse a passage of Lorem Ipsum, you need to be sure there isn’t anuse a passage of Lorem Ipsum, you need to be sure there isn’t an but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. chunks as necessary, making this the first true generator on the Internet. It uses
41
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly
42
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures,
Topics the
maga
zine
should
cover
DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT DUMMY TEXT
versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.ing versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing
45
what
really goes into
making a
maga
zine
THE
CASH COWS
THE COWS As roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney As roots in a piece of classical Latin literature from 45 BC, making it over 2000
As roots in a piece of classical Latin As roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richmore
As roots in a piece of classical Latin
WHY WOULD THEY
INVEST IN OUR
MAGAZINE
52
As roots in a piece of classical Latin literature from 45 BC, making it over Use it for guidabce and future plans Keep him in touch with other design students Appreciate the initiative taken by design students
INVESTMENTS
Grad Show Exhibitions Toy lab, Jagga, Shadow Liberation Book Stores
SALES Srishti students Srishti Alumni The Srishti faculty Facebook page Srishti Website
ESTIMATED TOTAL SHARES
SHARES ADVERTISEMENTS Design Professionals Studios and Design Houses Other design collges in India (Intel, Tupperware, Herman Miller) Potential future collaborators (Hatchet India, Hidesign) Srishti’s contacts / collabrators
RETURNS Facebook Page Srishti Website Word of Mouth Posters (Online) Srishti Events Digital Promotiom
53
the
big
test
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letra-
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to
NAME / TITLE HERE 57
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at HampdenSydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus BoContrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature,
59
the
grand finale
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum� (The Extremes of Good and Evil) word in classical literature, discovered
59
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1 10.32 and 1.10.33 of “de Finibus Bon through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1 10.32 and 1.10.33 of “de Finibus Bon
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at HampdenSydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 anddoubtable source. Lorem Ipsum comes from sections 1.10.32 and
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bon Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece ofing through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 Finibus Bon Contrary to popular belief,