Know your market: Lindsay
Resident profle
The most urban area in Kawartha Lakes, Lindsay’s core is an all ages mix of singles, couples and single parent families and is one of Ontario’s fastest growing cities.
Think win-win
Marketers can succeed with messaging that emphasizes products and services for the frugal minded.
Be a helper
With more single parent families than most communities, businesses in Lindsay’s core should consider ofers that focus on time savings and convenience.
Use Facebook for local marketing
62% of residents use Facebook daily, using it to look for coupons and discounts. Use ads and your Pages to promote your business.
Better understand your market and customers to grow your business
Packed with the latest data, each Community Analytics Profle ofers business owners, investors and entrepreneurs hyper-local data to:
• Make site, location and capital investment decisions
• Align brick and mortar locations with digital channels to create consistent customer experiences
• Determine a site’s retail opportunity
• Identify expansion opportunities
• Align services with the needs of the community
Each profle ofers comprehensive local market customer data based on what they buy and how they consume products—according to their shared demographic, lifestyle and behavioural traits.
kawarthalakes.ca/lindsay