AASIYAH PATEL

ILLUSTRATIONS THE MINIMAL BRIDE AASIYAH PATEL

My Final Major Project was hugely influenced by the ‘Micro Wedding Trend’ that evolved from the pandemic. Weddings became more straight forward and simple with more emphasis on convenience and Brides having to settle for whatever they could get their hands on. It was for this reason I saw a gap in the market for Next to meet the needs of those brides looking for a wedding dress off the High Street. The reason why I chose Next as my retailer for this collection was because, they already provide an excellent range of occasion wear for both men and women. Therefore, in my eyes, a bridal range exclusive to Next was simply a missing puzzle piece for the retailer.