MILLIE NEWSON

The ‘Groovy Baby’ collection is an experience, a modern, retro clash of brightly coloured designs and groovy patterns. The collection theme stemmed from the current ‘IT Girl’ and ‘Main Character’ movement on social media, an idea that you make your life like a movie and wardrobe is a large portion of this concept. Dressing to feel good and look good was a huge part of the ‘Groovy Baby’ collection, feeling good is often paired with comfy clothes, ‘Groovy Baby’ took this into account and created clothing that is suitable for those down days, when a little pick me up is needed. GANNI is a signature brand for exciting and full of life designs, creating a personality out of the colours, fabrics, silhouettes and basically just creating something different, GANNI was an easy choice for ‘Groovy Baby’ due to its unique outlook on fashion and wardrobe.

Technical Flats

GB010 100% Recycled Polyester £235

GB003 100% Recycled Polyester £165

Embroidery Blue Bleach Wash Denim Boyfriend Jeans GB006 100% Certified Organic Cotton £210

Forest Green Velvet Feel Jumpsuit with Pearl Buttons GB011 75% GOTS Certified Cotton, 23% Recycled Polyester, 2% Elastane £305

Fur Trim Suede Coat with ‘Groovy Baby’ lining GB001 main body - 100% Recycled Polyester Suede Lining - 100% recycled Polyester Satin Cuffs, Collar & Bottom - Sheered Mongolian Sheeps wool £310

Cashmere Deep V neck jumper with ribbed bottom GB004 100% Cshmere £295 Orange Swirl Straight leg trousers with high waist GB002 100% Certified Organic Cotton £124 A line Deep V neck Midi Dress GB009 100% Certified Organic Cotton £204

‘G’ Fine Knit Roll Neck with G Embroidery GB017 100% Recycled Organic Cotton £165 Frill Collar puff sleeve shirt GB008 100% Certified Organic Cotton £235

Vanilla Corduroy Flare Trousers GB016 100% Recycled Oraganic Cotton £250

Knitted Deep Vneck Vest with ribbing GB014 100% Recycled UK Wool £125 ‘Groovy Baby’ Nascar Jacket GB007 Main Body - 100% Recycled Leather Lining - 100% Recycled Polyester £421

‘Groovy Baby’ Baby Tee GB013 100% Recycled Organic Cotton £67

Sqwiggle Detail Polo Top with Short sleeves in Contrasting Pinks GB005 100% Recycled Organic Cotton £165 Maxi Satin Pleated Skirt with elasticated waist GB012 100% Recycled Polyester Satin £198