Student Information Client Name: 3L1J Company Product/Brand: Swiss Chalet Group members: (Kay)Wing Man Liu, Joshua Jafri, Junseo Lee & Linh Nguyen Instructor’s name: Colin Robey Television - Write Up ● Expenditure The overall cost of this media is $2,785.0M in Net and $3,276.4M in Gross. ● Markets The agency recommends the Ontario and BC regions for Television. These markets were chosen because they match the geographic/regional priorities based on the media brief. The weight level for the television campaign is set to 200 GRPs weekly, and the timing is set for the w/o Apr 27 x 8wk and w/o Oct 26 x8wk. With television, the agency recommends advertising in the Ontario and BC Markets to address the regional priorities. ● Spot Length The agency recommends a commercial length of 30 seconds. Based on the media brief, the client focuses on ingredients for their dishes. A 30-second commercial allows for more detailed information and demonstrations of the food products. ● Timing The flight dates for the campaign are w/o Apr 27 x 8 wks (200 weekly GRPs) and w/o Oct 26 x 8 wks (200 GRPs). This timing was chosen to match the seasonal priorities based on the media brief. Mother’s Day and Father’s Day are in May and June respectively, while Christmas and Swiss Chalet’s Festive Features are in November and December. The scheduling strategy is massed. ● Prime/Fringe Ratio The agency recommends the industry standard of Prime 60% / Fringe 40%. ● Conventional/Specialty Ratio The agency recommends the standard of Conventional 70% / Specialty 30%.
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