News Release & Newsroom
for Nintendo Switch Lite
Joshua Jafri, Manuel Benitez, Kamila Majmud, Kay Wing Man Liu
Agenda - Public Relation Objectives - Targets - News Releases
( New Product Launch & Event Launch) - Conclusion - Measurement
Purpose of the presentation •
Explanation of the strategy
How it helps in promoting product launch and event •
Strategy:
Ryan Reynolds
- Email news releases to related journalists. - Tag journalists in social media - Post on the Newswire website •
Goals:
Achieve our public relations objective Includes Nintendo and our non-profit organizations.
Non-profit organization
Introduction
Objectives of
Public Relations
Objectives of
Public Relations
1. To introduce and increase awareness of the Nintendo Switch Lite by 50% among the target of adults ages 20 to 39 within 3 months. 2.
To increase awareness of the Nintendo Bright Winter event by 50% among the target of adults ages 20 to 39 from October to November.
3.
To provide information about Nintendo Switch Lite and Nintendo Bright Winter Event to the journalists or editors.
4.
To increase awareness of the Canadian Mental Health Association by 50% through the event to the target of adults ages 20 to 39 within 3 months. Introduction
Public Relations Target
Public Relations Target
(Journalists)
Traditional Media - Magazine / Newspaper / TV / Radio Gaming Magazine s -CG Magazine Editor, Brendan Quinn -110% Gaming Editor, Lane Martin
Mental Health Magazines / Newspapers - Nutrition & Mental Health Magazine Editor, Steven Carter - Patricia Tomasi, Mental Health Writer at The HuffPost Canada
Toronto Base Magazines - NOW Magazine, Mental Health Editor, Zach Ruiter - Toronto Life, City Editor, Luc Rinaldi
Introduction
Public Relations Target
(Journalists)
New Media-
Social Media/ Bloggers / Podcasters / Online Influencers in Video Games / Mental Health Fields.
(Video Game Bloggers & influencers) @thehacksmith (331k) / @evilgeniuses (542.5k) Game Over Online Blogger, Russell Garbutt (300k) (Mental Health Bloggers) - Life Voice - Ms. Meg, Blogger at Mental Health Blog (Charities website/ social media)
-
The Centre for Addiction and Mental Health
Introduction
Public Relations Target
(Journalists)
Newswire organizations • CNW (Canadian News Wire)/CISION, under Lifestyle & Health session • The Canadian Press , under Entertainment News session
Introduction
News Release Nintendo Switch Lite Product Launch
Pitching your PR Material
• First News Release – Product Launch
Logo Release Date
Media Contact
Headline
Slug line WHO WHEN WHY
WHAT
WHERE
Key information with 5 Ws
Pitching your PR Material
• First News Release – Product Launch
Second Paragraph
Bottom of Page
Pitching your PR Material
• First News Release – Product Launch
Boiler
End of Release
For more information
News Release Nintendo Switch Lite Bright Winter Event Launch
Pitching your PR Material Logo Media Contact
• Second News Release – event launch
Release Date The logo of CMHA
Headline
Pitching your PR Material
• Second News Release – event launch
Key information with 5 Ws WHO
WHY
[
WHAT
[
Slug line
WHEN
WHERE
Pitching your PR Material
• Second News Release – event launch
Video & Images Second Paragraph
Bottom of Page
Pitching your PR Material
• Second News Release – event launch
Images Third & fourth Paragraph
Pitching your PR Material
• Second News Release – event launch
Boiler
End of Release
For more information
Nintendo
Online Media Room
Pitching your PR Material •
Logo
• Navigation About us Products Industry News Blog & Community Press Tools •
The newest update
•
Searching box
•
Sign up
• Online Media Room
• Official News release website - Landing Page
Pitching your PR Material
• Online Media Room
• Official News release website - Landing Page
Pitching your PR Material
• Online Media Room
• Official News release website •
News Release Page
Related information • Partner Information • Related links • Mentioned in the story • Media Contacts
Filter Share News release (including Photos & Video)
Pitching your PR Material
• Online Media Room
• Official News release website • Page 2 example (video)
Filter Share
Video
Description & mention Copyright Other videos
Pitching your PR Material
• Online Media Room • Official News release website
- Page 3 example (blog & community)
Filter
Blogs and community articles here
Measurement & Conclusion
Measurement Send the second email to the journalist and contact the publication for follow up → Measurement: � How many recipients opened the news release email
Measurement Using the CRM system to send out emails to journalists → Measurement: ● Open rates (how many people opened the email) ● Click rates (how many viewed the press release) ● Bounce rates (people clicking and immediately leaving)
Measurement Using the Media Relations Rating Point System (MRP) → Measurement: � Article/news coverage against a list of criteria
Measurement Through the online media room → Measurement: ● Website Traffic (total website visits) ● Bounce rate (percentage of visitors that immediately leave website after visiting) ● Conversion Rate ○ (people sharing the news release through the button) ○ journalists clicking the link in the news release to the online media room •
Sign ups
Measurement Through Google Trends → Measurement: ● The rates of people searching related keywords ● The percentage of those aware of the Nintendo Switch Lite, the Canadian Mental Health Association, and the event
Measurement CNW (Canadian News Wire)/CISION, → Measurement: ● Reach (Total / Unique / Repeat Viewers) ● Top Sites ● Traffic ● Conversions
Conclusion • • • •
Public Relation Objectives Targets News Releases Measurement
Thanks for your attention
Joshua Jafri, Manuel Benitez, Kamila Majmud, Kay Wing Man Liu
References •
https://www.wired.com/2010/09/0923nintendo-founded/
•
https://www.nintendo.com/corp/history.jsp
•
https://www.thecanadianpress.com/topics/view-all-topics/
•
https://www.newswire.ca/
•
https://prowly.com/en/audience-pitch
•
https://prowly.com/magazine/how-to-send-a-press-release-byemail/?utm_campaign=%5BENG%5D%20Workflow%20dla%20templatkowc%C3%B3w&utm_source=hs_automation&utm_medium=email&utm_content=80480558&_hsenc=p2ANqtz-ZYrO81Nhwre5l7dFrqmN0cZlf5AAM8A314CsiDN0FOr4AqpebajzURWQ4xLF0QOqayqxlnJoe85TM2IsCCcqRuY53X61sd1mCcI3j0QJDGr-XAEk&_hsmi=80480558
•
http://cnw.en.mediaroom.com/monitoring-and-analytics
•
https://www.cision.ca/products/impact/
