Introduction Nintendo Switch Lite Audit and recommendation
Joshua Jafri, Manuel Benitez, Kamila Majmud, Kay Wing Man Liu
Digital Brand Analysis Step Audit for the home page: 1. 2. 3. 4.
The Five Second Test Purpose Function Design
Five Seconds First 3 things viewers see:
Red buttons
Login / Sign up, company logo, and product logo
Product in multiple colours
(Switch Lite) in multiple colours
Playable video
Informative and interactive video
Purpose Analysis USP
The Nintendo Switch Lite is designed specifically for handheld play, so you can jump into your favourite games wherever you happen to be.
Brand USP
(awareness of the product).
Engage ( video ) Interactive video
Compact and lightweight
shows the features of the new Nintendo Lite
Entertainment Compatible games
Show the fun you can have with your friends
Work in handheld mode
Versatility in games
Wide range of compatible games and products
Inform (system features) Multiplayer gaming options
Local wireless and online play
News
Sales (call to action) Online Sales
Find and buy the product
eShop
Shop for digital games
Get the latest game updates.
Album
Take and save screenshots using the Capture Button
Variety of games
Many games, from famous games to indie games
Function Call to action button
Website uses Mega drop-downs
- Sign up button - Log in - Buy now
Responsive design
Visitors can navigate on desktop and mobile
Tested and confirmed to be mobile-friendly
Design The design of the website is clean
Friendly tone
Suitable for all ages
Full colour background
design trend
Colourful pictures Used to draw attention from viewers
Social Media Analysis
Trade
Objective
43.5K
250K
Trade 6.36M
6.5M
6M
Objective
Objective • Increase awareness • Increase sales • Entertain viewers
Profile Image • Strength
o Instantly recognizable logo o Brand consistency
Trade
Objective
Call to Action • Strength
o Seen in Stories ( “Shop” / “Swipe up” )
• Weakness
o Rarely used in posts o Not used in bio o Didn't use any call-to-action buttons
(e.g. Email / Call Us / Direction)
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Objective
Use of Navigation Tabs • Strength: o
There is a link to the official website in the bio
• Weakness:
o Posts are disorganized o When viewing posts from the main account, they appear as a mess of colors
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Objective
Quality of Content • Strength: o Story o Offers o Engagement
• Weakness:
o Few posts about the product o Content aims to US market only o Low hashtag usage
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Objective
Type of Content • Strength: o o o o o
Videos (post, story, IG TV and live) Images Links Event coverage Influencer Takeover
• Weakness: o No Giveaway
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Objective
Conversation • Strength:
o Likes o 6M Followers
• Weakness:
o No replies o Low interaction
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Objective
Boosted Post/Ads • Strength:
o Uses influencers to boost posts
• Weakness: o
Doesn't encourage viewers to like or share posts
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Objective
Overall Visitor Experience • Strength: o
Entertainment
• Weakness:
o The posts are messy and unorganized o Low product information or ads
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Objective
Digital Marketing
Recommendation
Trade
Objective
Website
Purpose
•
Build awareness & increase sales
•
Optimization ( Drive more traffic and engage prospects)
•
Inform / Educate
Digital Marketing
Objective Recommendations
Design
Recommendation
•
" Call to action" and Feature Banner
•
Menu and all content in one view
Digital Marketing
Objective Recommendations
Functional
Recommendation
•
Build a microsite
•
Add an online chat function
•
Search option
Digital Marketing
Objective Recommendations
Website
Mock-up 1 Objective
Website
Objective Mock-up 2
Instagram Account – Luigi’s Travels .
- New official account - @luigistravels - Account will be in-character - Posts would be themed around specific products or locations
Social Media
Design recommendation
Objective
Instagram Account – Luigi’s Travels .
- Some posts will include calls-to-action - These posts will feature set locations or products - For example, the call-to-action may be “Make your reservation” on a picture of a hotel Luigi is visiting - This will link to the buying page of the game it is from
Social Media Call-to-Action Recommendation
Objective
Instagram Account – Luigi’s Travels .
- Posts will be about Luigi’s daily life and adventures - Products may be included or mentioned - Luigi will respond to a few comments on most posts
Social Media
Content Recommendation
Objective
Social Media
Mock-up 1 Design
- Official account by Nintendo as Luigi
Objective
- In-character: Captions are from Luigi’s perspective
- Organized: Focuses on one location for this image set
Social Media
Mock-up 2 Call-to-action
- Includes call-to-action
Objective
- Features game location and mentions product - Link leads to Nintendo Switch Lite page
Social Media
Mock-up 3 Content
Objective
- Post about Luigi’s life - Mentions product
- Luigi would respond to some comments
Conclusion
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Objective
Conclusion
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Objective
Thanks for your attention
