Distribution

ONLINE

This is the list of online retailers selling Kenzo products on their online platforms. This long list shows that Kenzo has a large online distribution presence.

Zeeandco.com Zoofashions.com Vanmildert.com Unique1989.com Themenswearsite.com Thehut.com Thebusinessfashion. co.uk Tessabit.com Selfridges.com Rouletteclothing.co.uk Repertoirefashion. co.uk Therainydays.co.uk Psyche.co.uk Profilefashion.com Philipbrownemenswear.co.uk Maisonthreads.com Minoxboutique.co.uk John-anthony.com Harveynichols.com Harrods.com Giuliofashion.com Flannels.com Farfetch.com Endclothing.com Diffusiononline.co.uk djk.international Cruisefashion.com Coggles.com Circle-fashion.com Choicestore.com Brownsfashion.com Atterley.com Artifactsapparel.co.uk Aphrodite1994.com 18montrose.com Simons.ca Ssense.com Footshop.eu Lanecrawford.com Bobobobo.com Brownthomas.com Ikrix.com Yoox.com Tizianafausti.com Thecorner.com Theclutcher.com Threedifferent.com Spinnakerboutique. com Luisaviaroma.com Julian-fashion.com Giglio.com Forzieri.com Dope-factory.com Wrongweather.net Les-market.com Socialstatuspgh.com Shopbop.com Saksfifthavenue.com Raffaello-network.com Openingceremony. com Nordstrom.com Caliroots.com

OFFLINE

For the offline distribution, the brand has a total of 122 owned stores. Multi-brand stores, department stores and outlet stores account for 80 of the 122 (Kenzo, 2022). The table included represents the amount of stores per region, and continent. The largest concentration of stores are located in Asia, most of them in between China and Japan. The second largest portion of stores are located in Europe, with France being the predominant region.

ASIA- 133 China - 58 Japan - 36 Philippines - 1 Thailand - 3 South Korea - 21 Saudi Arabia -10 North Korea -2 Lebanon - 2 EUROPE - 41 France - 21 Spain - 7 Italy - 7 Luxemburg - 1 Belgium - 3 Netherlands - 2 OCEANIA - 8 Australia - 8

UNITED KINGDOM - 8 UNITED STATES - 12

Total of stores - 202

FLAGSHIP STORES

107 Grand Street (Soho) - SoHo, Manhattan, USA

Kenzo has opened its first flagship store in New York City, designed by Felipe Oliveira Baptista. It is also the brand’s first U.S. flagship store (Wikipedia contributors, 2022).

The flagship, which opened on June 25 2020. Situated at the corner of Grand Street and Mercer Street in Manhattan’s SoHo neighbourhood, it housed the new Kenzo x Vans collaboration.

The interior of the cast iron-clad building features floor-to-ceiling mirrors, vintage 1970s leather furniture, and geometric plexiglass displays. Metal structures and decorative plant smatterings are incorporated in order to evoke “the house’s DNA and commitment to the natural world” according to the brand (Wikipedia contributors, 2022)..

The flagship also includes a dedicated space for rotating artistic installations, beginning with a vintage television presentation, according to the label (Wikipedia contributors, 2022).

Cheongdam-dong Fashion Street in Gangnam - Seoul, South Korea

The newly opened KENZO flagship store in Seoul, located in the busy commercial district of Gangnam, features a face that speaks to the brand’s playfulness whilst creating a representation that stands out amongst the surrounding stores (L, 2018).

The French brand’s favourite colour, lime green, has been used liberally in the design of their classic tiger sweatshirt, and was even the colour of choice for Michelle Obama’s Kenzo gear on her first visit to Tokyo (L, 2018). Naturally, Cárdenas used the vibrant colour for the 862 conical shapes that represent thread spools in fashion construction – identifying the tools of the trade. The design studio also chose to expose the powder-coated metal grid that serves as the installation’s attachment system as a way to interpret the physicality of brick-and-mortar stores in the digital age (L, 2018).

The dynamic architectural feature generates a three-dimensional pattern that serves as a calling card. Retail spaces must provide more than goods to the South Korean consumer: they must also provide experience and service. The directors of Kenzo and RDC/AAL described shopping in South Korea as an “national sport” (L, 2018).

Marais - Paris, France:

Kenzo situated its latest Parisian flagship store in the Marais district, catering to trend-conscious, younger client. These customers have previously swooned over the label’s logo jumpers and Kalifornia bags.

The space aims to appeal to the desires of a new generation by providing something unique, new, and different - a curated edit of Kenzo clothing not found in any of the brand’s other locations. Fans can also buy vintage Kenzo items as well as items from the archive-inspired La Collection Memento capsule collection. In addition, exhibitions, product launches, and events are held in the front of the store.

(Photos and videos by KENZO (@kenzo) | Kenzo, Pop up shops, Pop up cafe, 2022)

(Kenzo PopUP | Kenzo, Pop up store, Mobile boutique, 2022)