Scan

JACQUEMUS

STRENGTHS Minimalist and colourful designs Strong social media presence Strong brand image and brand personality Iconic product

WEAKNESS No physical stores

OPPORTUNITIES Build a strong brand loyalty Define a core customer Brand longevity Collaborations Sustainability approach

THREATS Mass market trends

CECILE BAHNSEN

STRENGTHS Good quality clothing Cohesive social media platforms Strong brand following Environmentally conscious Strong Brand storytelling Good footprint and following in the Asian market

WEAKNESSES Inaccessible prices point due to high market positioning No brick and mortar stores Niche target audience Poor website

OPPORTUNITIES Product line extension Physical with digital consumer experience Experiential retail formats

THREATS Strong competition COVID restrictions in China Rising fuel prices because of the Russia-Ukraine War

GIAMBATTISTA VALLI

STRENGTHS Good quality materials Good craftsmanship Strong instagram following Strong past collaborations

WEAKNESSES 5-7 days shipping Expensive Haute couture focus Social media platforms not coherent

OPPORTUNITIES Creative and accessible website Accessible price points Physical stores New core customer

THREATS Distribution & logistics Niche market

COCCINELLE

STRENGTHS Good quality products Italian heritage Online shopping experience

WEAKNESSES Collections lack brand coherency Lack of brand recognition Poor use of social media

OPPORTUNITIES New market development - Young market Build a strong brand image Define a core customer Brand loyalty

THREATS Sustainability Availability of raw materials

P.A.R.O.S.H ANINE BING

STRENGTHS Transeasonal vintage clothes High quality materials Wide range of products & kids merchandising extension

WEAKNESSES Italian market focus Lack of physical stores The online orders only ship to the European Union Communication

OPPORTUNITIES Expand physical stores Expand to asian market Develop new collection for international market Optimising E-commerce - digital platform such as WeChat Create a strong brand awareness

THREATS Retail space Supply chain & logistics STRENGTHS Free shipping worldwide Personal shopping and styling service Big product extension Wide range of sizes Using good quality of materials Multiple occasion of use of clothes Strong existing collaborations Multichannel experience

WEAKNESSES Does not ship to Asia No physical stores in Asia

OPPORTUNITIES Expand to asian market Digital platform and physical stores

THREATS Mass market trends Availability to expand to different markets