seven A Closer Look on Virtue and Sin
Conceptual Photography
Conceptual photography focuses on the idea or message rather than aesthetics as they have been traditionally applied to photography Among different Photography styles, conceptual photography is popular in different platforms around the internet including gaining a daily usage among young photographers nowadays.
The use of symbols you don’t see on a day-to-day basis creates impact that make people become instantly drawn to the photo and most of all, stitches the story together.
• Familiarize comprehensively each sin and virtue • Raise awareness on the central issues of contemporary life • Discover new approaches in shooting naturally using conceptual photography as genre
Target Market Meet Miko.
Meet Trisha.
He is an incoming freshman at a state university. His hobby includes taking photographs. He is driven, studious and eager to learn his own capturing approach. He’s constantly looking for books and magazine articles related to his hobby.
She is a 25 year old professional currently in her first job in Manila and completing her ecclesiastical masters degree. She is a wide collector of books with significant topics that makes her think constructively.
Meet Kaye. She works her medical profession as a psychologist. She is busy talking to patients all throughout the day. To make waiting for the patients worthwhile, she makes it a point to purchase books related to her field.
SWOT Analysis
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To mount a culminating activity that launches the book To establish online presence and create social media buzz To effectively use advertising strategies that calls interest To get the target market to purchase the book and generate sales
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months
• To display a unified creative communication message that speaks about the book • To create awareness and interest among the target market • To familiarize people with the brand identity of the product
“Sin and Virtue Exposed”
• To provide an identity for the coffee-table book through its colors and other aesthetic schemes • To reflect a calm, clean, thought-provoking feel all throughout the book design and advertising campaign • To produce a convenient reading material for its target market • To convey readers the essence of sin and virtue
Campaign Strategy
Take a Closer Look
During the teaser period. We included placing ads along Ayala-Makati Underpass to attract people who use the underpass which also allows them to scan the QR code to see the whole series about sins and virtues
Photography can tell more than the image it captures. It doesn’t dictate words directly in order communicate. The use of Conceptual Photography tells deeper conversations. Through the coffee table book, the image not only served as symbolic representations but also an inspiration to understand sins and virtue.